Broadcasting
Nigeria Emerges Second Most Developed pay-TV Market in Africa

Nigeria has been rated second most developed pay-TV market in Africa. This is the main takeaway from Frost & Sullivan’s “Pay-TV, Video-on-Demand, and IPTV Growth Opportunities in Africa” report which studies the South African, Nigerian and Kenyan markets.
According to the market analyst firm, the pay-TV, video-on-demand (VOD), and Internet Protocol television (IPTV) services market is growing rapidly as significant Internet penetration and smartphone adoption in Africa alter the manner in which consumers view content.
It notes growth will be augmented by the availability of cheaper digital terrestrial television services, data-saving video consumption options and attractively packaged triple-play services.
According to Frost & Sullivan, MultiChoice DStv and GOtv, and StarTimes are among the leading pan-African pay-TV operators, while IROKOtv, ShowMax and Netflix lead the VOD space. It points out that despite DStv’s dominance, South Africa has the most developed pay-TV market, whereas triple-play services are more developed in Kenya.
It points out that partnerships between pay-TV operators and telecommunication companies are expected to gain traction as this extends the reach of pay-TV services, while enabling telecommunication service providers to capture new revenue streams.
For instance, it notes, Vodacom is looking to partner with MultiChoice and attract customers by offering a fixed price to download content on a subscriber’s mobile device rather than billing per megabyte.
Frost & Sullivan adds that Africa’s large population and demographics make it a highly attractive market for new and existing participants.
“It is critical for market participants to gauge viewership trends, price sensitivity and technical requirements while offering their services,” says Deepti Dhinakaran, Frost & Sullivan’s digital transformation research analyst.
“In terms of pricing and richness of content, strategic partnerships will be crucial in defining the market leader in the next five years.”
However, Frost & Sullivan says pay-TV, VOD and IPTV growth opportunities in Africa are hindered by spiralling cost of operations, primarily due to international currency requirements, slow download speed and high costs of Internet access.
To overcome these challenges, the analyst firm says providers are trying to achieve economies of scale by expanding across the continent and partnering with mobile operators. It believes this will enable subscribers to access content through a small monthly subscription fee while minimising data costs for operators and subscribers.
It points out that innovative pay-TV and VOD providers such as StarTimes, MultiChoice, iROKOtv, Ericsson, Zuku, MTN and Safaricom are prioritising their content strategy according to the preferences of their subscribers, while offering services across multiple platforms such as Web sites, mobile apps and other partner platforms.
“The market shows huge opportunity for ‘value-for-money’ services, especially in South Africa, from providers that offer the right mix of content at a competitive price with a sophisticated, user-friendly interface. Service segments such as triple-play and IPTV services have a high growth potential,” says Dhinakaran.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
Broadcasting
Nigeria tops global rankings for USDT, USDC ownership

Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

USDT, USDC
Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.
According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.
The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.
The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.
Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.
The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.
However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.
More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.
Broadcasting
Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.
This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.
Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.
“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”
Key highlights include:
55% year-on-year growth in local streams for Nigerian female artists.
75% surge in streams for independent Nigerian artists.
Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.
Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.
The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.
For full details, visit spotify.com/loudandclear.
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