E-Business
Nigeria First to Endorse A4AI ‘1 for 2’ Affordability Internet Target

In 2016, The Alliance for Affordable Internet (A4AI) called on countries to adopt a new, more ambitious target for what counts as ‘affordable’ internet access — a 1GB bundle costing no more than 2% of monthly incomes, or “1 for 2”.
Nigeria recently became the first nation to formally endorse this target.
A4AI is a broad coalition of member organisations from across the civil society, public, and private sectors. Through a combination of advocacy, research and knowledge sharing, A4AI works together to enable affordable Internet access for everyone, everywhere.
The Body also congratulated Nigeria for her vision in taking this step, and “we stand ready to help make it a reality for all of her citizens,” A4AI said.
To decide on the target, A4AI ‘2015-16 Affordability Report’ showed that at this level, broadband is likely to be affordable to most, or all, population groups.
By contrast, its research showed that the current UN-agreed target of 500MBs for 5% or less of income is likely to restrict access to the relatively well-off, while also severely restricting the amount of time people can spend online.
Recognising this, a speech by Barrister Adebayo Shittu, Nigeria’s minister of Communications, delivered by Arch. Sunday Echono, permanent secretary in the Ministry, at the A4AI-Nigeria Coalition meeting on January, 2017 noted, “Consequently, A4AI and the Ministry share the common goal to make the Internet universally affordable for all who want to use it. This goal is quantified in a measure of having 1 Gigabyte of bandwidth not costing more than 2% of a person’s monthly income.”
The Body described the commitment as a significant step forward. “A4AI’s 80+ local coalition members — drawn from the public sector, private sector and civil society — are committed to helping the Ministry translate this target into benefits for all Nigerians. What is more, ECOWAS has also formally endorsed the target and recommended it for adoption by its 16 member states, and so we hope to see similar commitments from other West African nations soon”.
Earlier, A4AI report indicated that a new affordability target is needed to achieve UN Sustainable Development Goal 9c
The UN Broadband Commission currently defines broadband as affordable if an entry-level (500MB) data plan is available at less than 5% of average monthly income (i.e., GNI per capita). However, this definition of affordability does not account for poverty and income inequality — two major challenges facing the world today.
As the Alliance for Affordable Internet (A4AI) 2015-16 Affordability Report shows, assessing affordability using the current measure can be misleading.
In South Africa, for example, average income (as measured by GNI per capita in 2014) was US$6790, but 60% of the population actually earn less than half of that amount.
In practice, this means that a seemingly affordable mobile Internet connection (priced at 1.48% of “average” monthly income) actually costs the majority of South Africans anywhere between 6-19% of their income.
The idea of a national “average” income is further skewed by gender inequality in earnings; across the globe, women earn 30-50% less than their male counterparts.
This means that a country can meet the UN’s top-level affordability target, but still see a significant proportion of its population unable to afford to connect to the Internet.
The “1 for 2” target ensures that income is not a barrier to access
“The current 5% affordability target is insufficient in a world where income inequality is increasing. Even in countries that have achieved the 5% target, entry-level broadband (500MB) is still too expensive for at least the bottom 20% of income earners in the country — and much too often remains out of reach for all those except the top 20% of income earners.
Using a national average income does not account for income inequality and the unequal distribution of income found across many countries.
“Unfortunately, the reality is that country data on income distribution is limited; as a result, using a national average (i.e., GNI per capita) remains the most effective measure for tracking progress. The national average measure, however, must move below the current 5% threshold for the reasons mentioned above.
“In determining what a more accurate target should be, A4AI analysis shows that when prices drop to 2% or less of GNI per capita, all levels of income earners, including the bottom 20%, can afford a basic broadband connection. At the 4% and 3% levels, mobile broadband remains unaffordable for the bottom 20% of income earners in several countries. A more ambitious 2% threshold will allow a broadband connection to become truly affordable for all income groups, enabling billions more to come online,” the Body posted on its website.
E-Business
Zequence Digital Boss Calls for Strong IP Laws Enforcement, to Protect Nigeria’s Software Sector

Mr Adeoye Oludamilola, managing director, Zequence Digital, a digital agency, has said strong enforcement of Intellectual Property (IP) laws , protection of Nigeria’s software industry against piracy will encourage innovation and investment.
Adeoye told reporters lately in Lagos that software piracy and the unauthorised use of proprietary technology are widespread in the country.
According to report Intellectual Property (IP) laws in software refers to the legal rights that protect the creations of the mind used in software development.
These rights, which include copyrights, patents, trade secrets, and trademarks, grant developers exclusive control over their software and related assets, preventing unauthorised use or reproduction.
Adeoye said that many startups do not protect their innovations, due to a lack of knowledge and the cumbersome legal processes involved.
“IP registration and litigation are expensive and time-consuming, which further discourages developers from protecting their work,” Adeoye said.
He added that the lack of awareness among developers about their IP rights contributed to the problem.
To address these challenges, Adeoye stressed the need for the formation of an IP Protection Consortium, comprising tech firms, legal experts, and regulators, to advocate for stronger IP enforcement.
He also suggested collaborating with legal tech startups to create simplified platforms for fast-tracked IP registration.
The managing director further called for joint initiatives between legal bodies and tech communities to launch IP rights education campaigns.
This, he said, would equip developers with the knowledge they needed to protect their innovations and grow their businesses.
Adeoye emphasised the need for the government and stakeholders to create an ecosystem for development and inclusivity by proactively engaging with regulators.
According to him, this will help ensure that policies are created with the input of concerned agencies and industry experts.
E-Business
PalmPay Partners AXA Mansard Health to Make Digital Insurance Accessible, Affordable

PalmPay, a leading fintech platform and full-stack digital neobank for emerging markets, has partnered with Nigeria’s biggest Health Insurance Company, AXA Mansard Health a member of the globally trusted AXA Group, to provide millions of Nigerians with affordable, accessible digital health insurance.
This strategic partnership enables PalmPay users to seamlessly access a range of health insurance packages from AXA Mansard directly within the PalmPay app. With plans starting as low as N500 per month, users can now choose from flexible insurance options tailored to fit their everyday needs.
The plans are designed to meet a wide range of needs; for example, the AXA Digital Health plan offers access to telemedicine consultations with doctors, N5,000 worth of medications, and up to N40,000 in surgical coverage. Users can also opt for the AXA Mansard MicroHealth plan at N1,000 per month, which provides unlimited diagnostic tests and funeral benefits. Additionally, the AXA Mansard Accident plan, available for N500 monthly, offers comprehensive death cover for both accidental and non-accidental cases.
Speaking on the partnership, Habib Kowontan, Head of Wealth Product at PalmPay, said: “Insurance is a key pillar of financial security, yet millions of Nigerians remain underserved. Our partnership with AXA Mansard Health breaks down long-standing barriers by placing reliable and affordable insurance solutions right at our users’ fingertips.”
In her remarks, Jumoke Odunlami, Chief Distribution Officer, AXA Mansard Insurance said that the partnership with Palmpay presents the AXA with another opportunity to improve health and productivity of Nigerians. “Through partnerships like this, we are covering over 1.8 million Nigerians and ensuring that healthcare is accessible, available and affordable.
“So we are excited about joining forces with a brand like Palmpay to compliment the range of financial possibilities they offer their customers with health plans. It fits well with our mission and our purpose of acting for human progress by protecting what matters, and we are looking forward to doing even more with Palmpay”, she explained.
This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.
This partnership reflects PalmPay’s broader mission to create a more inclusive digital financial ecosystem, one that empowers users to not only manage their money efficiently, but also secure their future.
E-Business
Artificial Intelligence: The Indispensable Catalyst for Nigeria’s Agricultural Revolution

By Diana Tenebe, Chief Operating Officer, Foodstuff Store
Nigeria’s agricultural sector, a cornerstone of its economy, faces a critical crossroads. While employing a staggering 40% of the population and holding over 84 million hectares of arable land, the industry is hobbled by deep-seated challenges. Low productivity, a fragmented supply chain, poor infrastructure, and a lack of access to financial services are just a few of the hurdles that prevent the sector from reaching its full potential. Coupled with the unpredictable and severe shocks of climate change—from prolonged droughts to devastating floods—these issues threaten the food security of a rapidly growing population.

Diana Tenebe
To truly transform this vital sector, a new approach is needed, one that moves beyond traditional methods and embraces the power of technology. Artificial Intelligence (AI) is not just a futuristic buzzword; it is the imperative for Nigeria’s agricultural revolution. AI holds the key to unlocking higher yields, building resilience, and fostering an inclusive and sustainable food system that can feed a nation and drive economic growth.
The most immediate impact of AI is in the area of precision farming. By integrating AI with technologies like Internet of Things (IoT) sensors, drones, and satellite imagery, farmers can gain an unprecedented understanding of their land. AI-powered systems can analyse real-time data on soil moisture, nutrient levels, and plant health, providing actionable insights for targeted interventions. For instance, smart irrigation systems can optimize water usage, a critical resource in a country facing increasing water scarcity. AI-enabled drones can survey vast farmlands in minutes, identifying early signs of pests or disease and allowing for precise application of pesticides, reducing chemical use and cost. Early trials of these technologies in Nigeria have already demonstrated significant gains, with some reports showing a remarkable 60-70% increase in crop yields.
Climate adaptation is another area where AI’s role is indispensable. Nigeria’s farmers are on the front lines of climate change, enduring erratic rainfall and extreme weather events. AI can provide a shield against this volatility. By analyzing historical weather data and real-time forecasts, AI models can offer accurate, localized predictions. This allows farmers to proactively adjust their planting schedules, select climate-resilient crop varieties, and plan for potential risks, effectively mitigating the devastating impact of droughts and floods.
The economic benefits extend far beyond the farm gate. A significant portion of Nigeria’s agricultural produce is lost due to an inefficient and fragmented supply chain. AI can streamline logistics, optimize transportation routes, and enhance inventory management. By reducing spoilage and waste, AI ensures that more of what is harvested reaches the market, thereby boosting the incomes of farmers and providing a more stable supply of food for consumers. The success of Nigerian agritech companies like Crop2Cash, which has reportedly helped over 500,000 farmers increase their income by up to 70%, demonstrates the tangible economic impact of these technologies.
AI is a powerful tool for promoting financial inclusion and education. Millions of smallholder farmers, who form the backbone of Nigerian agriculture, are often excluded from formal financial systems due to a lack of collateral and credit history. AI-driven fintech solutions can bridge this gap by assessing creditworthiness using alternative data, making it easier for farmers to access the loans and insurance they need to scale their operations. AI-powered mobile apps and chatbots can also serve as virtual extension agents, providing personalized advice on best farming practices, pest control, and crop management, democratizing knowledge and empowering farmers to make better decisions.
Despite this immense potential, the journey towards widespread AI adoption is not without its hurdles. High upfront costs for AI-enabled equipment, a general lack of understanding and experience with these tools, and a preference for traditional methods are all significant barriers. Furthermore, infrastructural gaps, including poor roads and inadequate storage facilities, hinder the seamless implementation of these technologies. Data availability and computational capacity are also key challenges that need to be addressed.
However, the Nigerian government and a burgeoning ecosystem of agritech startups are already paving the way forward. The government’s vision is articulated in initiatives like the National AI Strategy, which aims to establish AI research centers and support R&D. Programs such as the Nigeria Artificial Intelligence Research Scheme (NAIRS) and the NITDA AI Developers Group are building the necessary skills among entrepreneurs and farmers. Strategic partnerships between government bodies, financial institutions, and innovative startups are creating localized solutions that are tailored to the unique conditions of Nigerian agriculture.
Ultimately, AI is not a luxury but an imperative for Nigeria to unlock its agricultural potential. Its successful integration will transform the role of the farmer from a manual laborer to a strategic planner and overseer of a smart, efficient, and sustainable food system.
By investing in infrastructure, fostering strategic partnerships, and prioritizing education and capacity building, Nigeria can harness the power of AI to feed its people, drive economic prosperity, and secure its place as a leader in the African agricultural revolution.
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