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Nigeria Represents Huge Potential Market for RCS

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By Olajide Osho-Thomas

The most popular communications channel in many parts of the world – the Short Message Service (SMS) – is rapidly evolving into a technology that businesses can leverage to keep up with the changing demands of today’s connected consumer.

Nigeria Represents Huge Potential Market for RCS

The next iteration of this technology, known as Rich Communication Service (RCS), is an advancement that will offer enhanced features to the standard SMS experience.

Soon to be native on all mobile devices, this messaging service can now stand shoulder to shoulder with the world’s most popular chat apps.

Despite huge uptake since its introduction in the 1990s, SMS has, up until now, evolved very little unable then to deliver the rich communication experience that today’s smartphones are able to support with other channels, such as WhatsApp.

At the same time, customer expectations for engagement with brands and businesses have evolved significantly, with consumers expecting the sharing of information to be as engaging as face-to-face communication.

To satisfy these expectations, RCS delivers enhanced features to the standard SMS platform across mobile devices, which will help businesses engage with customers and build deeper relationships through which better business outcomes can be achieved.

RCS is still a new technology in Nigeria and has thus far only been adopted by one local network operator.

However, it is expected that all network operators in the country will launch RCS in the near future, which will open up a significant market for the technology.

Currently, Nigeria has more than 172 million mobile subscribers, which is a penetration rate of 87% of the country’s population, while more than 112 million Nigerians had access to the Internet in 2018, representing 56% of the population.

Considering that most of Nigeria’s network operators are making significant investments to increase their coverage, user access to RCS is expected to grow massively.

The development of RCS has largely been driven by its ability to provide a far richer media experience, similar to what is currently seen on chat apps such as WhatsApp.

As a result, users can send pictures, videos, audio, emojis, memes, and texts, while also being able to exchange files, share locations, and create group chats, all with an advanced and more visual user experience.

However, another key driver of RCS technology in Nigeria is the fact that the SMS platform is strictly regulated by government, in a bid to curb widespread spam and fraud.

Regulatory measures include volume regulations, which means that sending multiple messages to the same address in the same day will see them blocked. Less strict regulations are expected to govern the use of RCS messaging, however, while there are fewer limitations, mobile network operators will be committed to ensuring excellence throughout.

RCS has huge potential to bolster business communication, with distinct advantages over SMS and certain other messaging and chat apps.

SMS only caters for basic communication, while certain other messaging and chat apps won’t allow promotional messages to be sent. Here, RCS is more flexible in this regard, as it allows for the transmission of promotional and transactional content, and has anti-spam measures built in.

In the messaging ecosystem, RCS is a channel that is crucial to delivering value to enterprises by taking the complexity of multi-vendor and multi-application set up and maintenance out of the equation by providing a single interface, via a portal or an API, to manage an enterprise’s communication needs.

However, RCS will require connectivity over the infrastructure of Mobile Network Operators (MNOs) to unlock it full value. There needs to be an industry push for MNOs to enable and adopt RCS by engaging with our sales force and exploring use cases that will encourage them to move faster. Once this happens, we expect to see a significant shift towards this channel that delivers a host of business benefits.

Olajide Osho-Thomas, is Sales Manager at Infobip Nigeria


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Google Rolls Out Search Live AI to 200+ Countries, Including Nigeria

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Google has launched its Search Live feature globally to over 200 countries, including Nigeria, where AI Mode is available, enabling voice-and-camera conversations in users’ preferred languages.

Google Rolls Out Search Live AI to 200+ Countries, Including Nigeria

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Powered by the new multilingual Gemini 3.1 Flash Live model, it delivers natural, real-time interactions via the Google app on Android or iOS—tap the Live icon under the Search bar.

Ideal for hands-free help, users can speak queries for audio replies, follow-ups, or web links. Camera integration adds visual context, like troubleshooting a shelving unit, or pairs with Google Lens for real-world chats.

From the app or Lens, Nigerians can now explore, learn, or solve tasks instantly, boosting everyday productivity worldwide.


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IFC Invests $45m to Green African Telecom Sites

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Clean and reliable power for telecom networks in Ethiopia, Liberia, and Sierra Leone will be expanded following a $45 million investment by the International Finance Corporation (IFC) in IPT PowerTech.

The investment targets countries where limited power supply continues to slow digital connectivity and broader economic participation, the institution stated earlier this week.

To enable this expansion, the IFC is providing a $45 million corporate financing package consisting of an A-loan of $27 million and $18 million in blended finance.

The blended portion is sourced from the Canada-IFC Blended Climate Finance Programme and the IDA20 Private Sector Window Blended Finance Facility.

The initiative marks the IFC’s first direct infrastructure engagement in Liberia in a decade and in Sierra Leone in six years.

It will help scale solar- and battery-based power systems that reduce reliance on diesel and support greener, more resilient telecom networks.

By improving the quality and stability of power to telecom towers, the initiative will strengthen mobile coverage and ensure that households, schools, health centres, and small businesses can depend on consistent digital services, said the IFC.

The funding supports the modernisation, operation, and maintenance of 2 235 telecom sites across the three nations. More than 90% of these are located in off-grid or weak-grid locations.

With new solar and battery systems powering these sites, mobile networks will experience fewer outages and improved service quality.

Optimising the energy mix is estimated to reduce power costs for operators by up to 30% in Liberia, 26% in Sierra Leone, and 52% in Ethiopia.

This transition is also expected to cut emissions by more than 10 624 tonnes of carbon dioxide annually. Furthermore, the partnership will promote gender inclusion by expanding opportunities for women in technical, operational, and leadership roles within the sector, says the IFC.

This agreement reflects a shared vision for a greener telecom industry and empowers the company to scale its innovative energy platforms, according to Nabil Haddad, CEO of IPT PowerTech Group.

Reliable and affordable power for telecom networks is a cornerstone of Africa’s digital transformation, said Nathalie Kouassi-Akon, IFC regional director for West Africa and the Gulf of Guinea.

Through this partnership, the institution is supporting a scalable, private sector-led solution that enables mobile operators to reach underserved and fragile communities more sustainably, added Kouassi-Akon.

The project advances the World Bank Group and African Development Bank’s Mission 300 initiative, which aims to provide electricity to 300 million Africans by 2030.


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Expedier Launches Platform to Ease Cross-Border Payments for African Firms

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Expedier has unveiled “Expedier for Business,” an online pro-banking platform to simplify global payments, multi-currency transactions, and financial operations for expanding companies.

Expedier Launches Platform to Ease Cross-Border Payments for African Firms

Kingsley Madu

The tool centralizes payments, invoicing, payroll, and treasury into one secure dashboard, tackling challenges like fragmented systems and poor visibility that hinder international scaling.

Kingsley Madu, Co-Founder and CEO of Expedier, said: “African businesses are increasingly global… Expedier for Business was built to simplify how companies manage money across borders while maintaining visibility, control, and compliance.”

Key features include customizable dashboards for payments, invoices, and workflows; support for USD, CAD, GBP, EUR, and more; virtual cards; automated payroll/invoicing; currency swaps; and real-time tracking.

Security measures cover two-factor authentication, KYC/KYB verification, and team access controls.

As cross-border trade and remote work boom in Africa, the platform aids firms dealing with international suppliers, teams, and customers. It is now available for organizations scaling globally.


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