Broadcasting
Nigerian Breweries Receives the ADVAN Awards for Marketing Excellence 2020
Nigerian Breweries has received a special award at the Advertising Association of Nigeria Awards for Excellence 2020, popularly known as the ADVAN Awards.
The foremost brewing company received the coveted ‘ADVAN Community Hero’ award, following its stellar run of COVID-19 relief efforts across the country.
The ADVAN Awards for Marketing Excellence (West Africa) is popularly recognised as an avenue to acknowledge and reward marketing professionals that have made outstanding contributions to the profession.
However, this year, in response to the current realities nationally and globally, ADVAN is presenting awards in only one special category, which is the “ADVAN Community Heroes Award”.
According to the organisers, “the positive impact of advertisers via support activities, ranging from monetary and product donations to education and enlightenment programs, was one of the most welcome and celebrated initiatives during the heart of the pandemic onslaught.
This is why the 2020 Edition of the ADVAN Awards for Marketing Excellence, will be dedicated to celebrating organizations that have made significant and lasting contributions to individuals, families and communities wellbeing in the pandemic times.”
Speaking on the development, Sandra Amachree, Brand PR & Sponsorships Manager, Nigerian Breweries Plc, expressed her delight, citing the company’s commitment of “Winning with Nigeria” to playing a major part in defeating the virus:
“We are most delighted to receive this prestigious award. Right from the onset of the coronavirus in Nigeria, we sought to provide ways to assist the country in containing it and also shield Nigerians from the harsh socio-economic implications of the virus.
“We are proud that these steadfast efforts have been recognised and we will like to reiterate our commitment to ensuring the safety and wellbeing of our consumers, staff, partners and the general public alike.”
In April 2020, following an overwhelming spate in confirmed COVID-19 cases, Nigerian Breweries announced a hefty donation of N600m to the Federal Government and some State Governments, totalling N600m in monetary and material donations geared towards increasing the capacity of the governments and health centres across the country to contain the novel virus.
Additionally, the HEINEKEN Company, the parent company of Nigerian Breweries, had previously donated €15 million to the International Red Cross and Red Crescent Society to support their relief efforts towards the most vulnerable people and communities affected by COVID-19 especially those in Africa, Asia and Latin America.
Furthermore, at the onset of the disease, the company skewed its marketing activities to fit the current realities, driving awareness and sensitisation in the process.
An example of this was a public service announcement, in which ambassadors of brands in its portfolio delivered precautionary messages to millions of consumers.
The company also utilised devised campaigns to create a sense of togetherness and remote entertainment among its consumers, especially in a period marked by isolation and pandemic fatigue.
Nigerian Breweries Plc. is the pioneer and largest brewing company in Nigeria. It serves the Nigerian market spanning 800,000 retail outlets with a consumer base of over 45 million Nigerians.
Nigerian Institute of Public Relations (NIPR) has announced the postponement of its maiden annual Public Relations, Reputation, Ideas, Concepts and Excellence (PRICE) Awards and Prizes to January 25, 2026.
NIPR
The event, earlier scheduled for December 7, 2025, was deferred to accommodate stakeholders whose observance of Christmas festivities had commenced earlier than expected.
Chairman of the Organising Committee, Mr. Israel Opayemi, urged stakeholders to note the new date and prepare to participate in the ceremony.
He said the awards would motivate professionals, practitioners and scholars, while enhancing Nigeria’s global competitiveness in the public relations ecosystem and strengthening brand equity for all stakeholders.
Opayemi reaffirmed the Committee’s commitment to delivering a best-in-class award administration and ceremony, describing the PRICE Awards as a credible and enduring platform to identify, celebrate and elevate outstanding individuals, campaigns and organisations shaping the public relations landscape across sectors.
The development of the PRICE Awards peaked in September 2025 when the NIPR President and Chairman, Council, Dr. Ike Neliaku, inaugurated a 12-man committee to organise the maiden edition. The inauguration followed the Council’s adoption of the report of a technical team tasked with establishing the awards.
Netflix has announced a landmark agreement to acquire Warner Bros. and HBO Max in a transaction valued at $82.7 billion, a move analysts say will reshape the global entertainment industry.
Netflix
The deal, which includes Warner Bros.’ film and television studios, HBO, HBO Max, and Warner Bros. Games, was unanimously approved by the boards of both companies. Under the terms, Warner Bros. Discovery (WBD) shareholders will receive $23.25 in cash and $4.50 in Netflix shares for each WBD share.
Netflix co-CEO Ted Sarandos described the acquisition as “a defining moment” for the streaming giant, noting that the company intends to maintain Warner Bros.’ current operations while expanding its production capacity.
“By combining Warner Bros.’ incredible library of shows and movies with Netflix’s culture-defining titles, we can give audiences more of what they love and help define the next century of storytelling,” Sarandos said.
The transaction is expected to close within 12 to 18 months, following the planned spin-off of WBD’s TV networks division, Discovery Global, in 2026. Netflix projects annual cost savings of $2–3 billion by the third year after completion and expects the deal to be accretive to earnings per share by year two.
Industry groups, including the Directors Guild of America and Cinema United, have raised concerns about the impact on movie theaters, while regulators are expected to scrutinize the deal over antitrust issues. Netflix has pledged to continue supporting theatrical releases, with Warner Bros.’ cinema commitments running through 2029.
Warner Bros. Discovery CEO David Zaslav hailed the agreement, saying it “combines two of the greatest storytelling companies in the world to bring to even more people the entertainment they love.”
Observers note that the acquisition comes 15 years after former Time Warner chief Jeff Bewkes dismissed Netflix as “the Albanian army,” underscoring the dramatic shift in the entertainment landscape.
A major shake‑up rocks viewers and subscribers of DSTV/GOTV as many channels are set to shut down and be removed on January 1, 2026.
The trigger for the upcoming shut‑down is a breakdown in negotiations between the owners of multiple global channels and the pay‑TV operator.
As of December 2025, the deal between Warner Bros. Discovery (WBD) and DStv/GOtv has expired and the two parties have not reached a renewal agreement.
Without a new carriage/distribution agreement, the channels belonging to WBD risk being pulled off the DStv/GOtv line‑up.
This is the most significant content cutback the service has seen in years.
The affected channels are:
Discovery Channel
TLC
Cartoonito
Cartoon Network
CNN International
Food Network
The Travel Channel
TNT
Investigation Discovery
Real Time
HGTV
Discovery Family
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