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Nigerians Consumed N2.18 Trillion Worth of Alcohol in 2022

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Nigerians consumed alcohol worth about N2.18 trillion in 2022, according to a report titled the {Nigerian Alcoholic Beverages Industry Report, 2022”.

Nigerians Consumed N2.18 Trillion Worth of Alcohol in 2022

This represents 13.3 per cent of the country’s entire budget in that year.

According to technext24.com, driving this growth are online alcohol vendors like drinks.ng and naijaliquor.com.

These startups have focused on digitally connecting buyers and sellers in the alcohol industry by exploring an alcohol-focused vendor platform model.

They also include Trade Depot’s Shop-Top-Up, Seta, Vendease, MyMiniBar, MyLiquorhub, Cubed-by-Drinks, and BarrelsDotNg, etc.

Per the report, the activities of these digital distributors saw them record impressive growth numbers, with nearly 200 per cent value growth recorded in the beer distribution segment.

This impressive growth number details the value these online vendors are bringing into the alcohol distribution and e-commerce space.

“These are newer players in the industry who have brought in significant capital, technology capacity and Buy Now Pay Later (BNPL) options into wines and spirits redistribution, targeting retailers, lounges and clubs, and even wholesalers,” the reports stated.

Online alcohol vendors record growth as Nigerians consumed N2.18t worth of alcohol in 2022

One of the new alcohol distribution startups makes use of a purchasing history credit-rating approach for its BNPL offering rather than the typical banking history approach, as technext24.com reported.

Others like Shop-Top-Up and Cubed-by-Drinks, use an in-house developed order-aggregation algorithm to optimally service customers.

These new online players, due to their nature as tech startups, have been able to attract foreign funding to the tune of over N500 billion into the alcoholic beverage industry in Nigeria within the last 2 years. This further validates the growth opportunities within the industry.

More on alcohol consumption in Nigeria 2022

In light of the uncertainty that came with election preparations, Naira notes revamp, and insecurity issues that rocked 2022 and severely hampered spending power, one would expect the overall spending on liquor to suffer a decline. However, this industry has recorded consistent overall year-on-year value growth.

As earlier mentioned, the sector raked in a revenue of N2.18 trillion. Breaking it down to the number of alcohol consumed in 2022, the report noted that if the liquor consumed in Nigeria last year was shared equally amongst ALL Nigerians, each person would have had 16 bottles.

Compared to previous years, it is plain to see that the sector has witnessed tremendous growth year-over-year. In 2018, the total revenue accrued by the industry was $2.86 billion. 2019 witnessed a 10.1 per cent increase as total revenue rose to $3.15 billion.

Online alcohol vendors record growth as Nigerians consumed N2.18t worth of alcohol in 2022

2020 witnessed a slowdown in revenue growth possibly due to the COVID-19 pandemic that saw lockdown measures put in place across the world. That notwithstanding, the industry still witnessed a 3.1 per cent increase to record a revenue of $3.25 billion.

2021 came with an explosion in revenue for the industry as Nigerians proceeded to drink $4.47 billion worth of alcohol. This represents a whopping 37.5 per cent increase from the previous year. And the growth didn’t slow down in the following year as revenue from alcohol rose to $5.29 billion. This is an 18.4 per cent increase from the preceding year.

Put in proper context, the industry (18.4%) recorded more growth than salt and spices (3.42%), milk (9.58%), cereals (9.94%), and bread (0.48%). The report explained that the range of offerings and budget-friendly products available in the alcohol space are major drivers of this growth recorded year over year.

Online alcohol vendors record growth as Nigerians consumed N2.18t worth of alcohol in 2022

“The Nigerian alcohol industry is resilient and adaptable, offering a wide range of products to suit all budgets. From premium whiskeys and champagnes to affordable sachet bitters, PET-bottle gins, and local brews, there is something for everyone,” the report reads.

Going forward

Beer is the most popular alcohol category and responsible for 54 per cent of total consumed value. While revenue continues to increase, it seems the local breweries are operating at a loss. Nigeria’s largest brewery and makers of the more popular Nigerian beer brands, Nigerian Breweries announced a N67 billion loss before tax in the first half of 2023. This was despite recording a 1.27 per cent growth in revenue.

The foremost brewer attributed this decline to the effect of fuel subsidy removal on consumers, naira devaluation and its effect on input cost, and mostly the revaluation of foreign exchange obligations. These factors are expected to impact alcohol consumption in 2023.

The report is however optimistic that online alcohol vendors, with their unique selling propositions like cash backs, and their inclusion of buy now pay later (BNPL) models in their operations, will become major drivers in the space.

Credit: technext24.com

 

 

 

 


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GEFAS Launches Tech-Driven Hub to Mobilize Youth for Soludo’s Re-election

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Geeks and Founders Alliance for Soludo (GEFAS) on Thursday 17th July, 2025 unveiled its new office space in a significant event that further strengthens the group’s mission to drive Governor Soludo’s “everything technology, technology everywhere” vision across Anambra State.

The unveiling was performed by the Secretary to the State Government, Prof. Solo Chukwulobelu, who could not contain his excitement and amazement at the level of sophistication of the facility and the vibrancy of the young professionals and tech enthusiasts behind the initiative.

Prof. Chukwulobelu commended the GEFAS team for building such a dynamic platform, uniting diverse sectors under a common goal to support Anambra’s digital transformation and Governor Soludo’s re-election bid at the November 8 Governorship Poll, without requesting a dime from the government.

He noted that their efforts reflect growing youth support for his administration.

“Our goal is to secure victory in the upcoming election and continue delivering good governance to the people of Anambra. Anambra is APGA, and APGA is Anambra

There is no vacancy in Government House come November 2025,” he added.

He urged GEFAS members to remain steadfast and resilient in the face of opposition, adding that the government would collaborate with and complement GEFAS to ensure its vision is further integrated into governance for greater impact.

Also present to lend credence to the movement was the Special Adviser to the Governor on Political Matters, Dr. Alex Obiogbolu, who described GEFAS as a strategic and dynamic angle to the campaigns.

He lauded the initiative, stating that it exemplifies the power of digital tools in modern political campaigning and governance, and expressed optimism that a second term for Governor Soludo would unlock even more innovative solutions for Ndi Anambra.

In her remarks, Ms. Odili Jombo, a coordinator with GEFAS, shared the impressive results of the Alliance’s outreach so far.

She revealed that the GEFAS Call Centre, with its team of 21 dedicated agents, has already reached over 20,000 Ndi Anambra, gathering valuable insights on citizens’ sentiments about Mr. Governor’s performance and their disposition towards the upcoming elections, an experience she described, has recorded more positives than negatives.

She further announced that GEFAS will soon unveil a mobile WiFi bus, among other top-tier initiatives designed to change the campaign landscape and further position Anambra as a leading tech state.

The event was well attended by top government officials, members of the media, tech stakeholders, and other well-meaning Ndi Anambra, many of whom expressed amazement at what GEFAS has created and pledged unwavering support for them and Governor Soludo’s continuity at the November polls.

Explaining the passion behind GEFAS, the Convener and MD/CEO of the Anambra State ICT Agency, Chukwuemeka Fred Agbata, CFA, described the Alliance as a continuity-driven force working to align with Governor Soludo’s vision of moving Anambra from a departure lounge to a destination lounge.

“We believe that together, leveraging technology, we can drive the real change Anambra truly deserves,” he said.

With this milestone, GEFAS remains committed to driving technology-driven engagement that delivers practical impact and amplifies the Solution Government’s transformational strides.


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HCSF Describes Galaxy Backbone as a Strategic Partner in Civil Service Digitalization Reforms

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In a significant move towards accelerating the Federal Government’s digital transformation agenda, the Head of the Civil Service of the Federation (HCSF), Mrs. Didi Esther Walson-Jack, paid a strategic working visit to Galaxy Backbone (GBB) Limited, Nigeria’s foremost ICT infrastructure and shared services provider.

The visit, which took place at GBB’s National Shared Services Centre (NSSC) and Corporate Headquarters in Abuja, forms part of the HCSF’s efforts to deepen collaboration and assess the technological infrastructure supporting the government’s ongoing digitalisation reforms across Ministries, Departments, and Agencies (MDAs).

Accompanied by the Permanent Secretary of the Federal Ministry of Communications, Innovation and Digital Economy (FMCIDE), Mr. Adeladan Rafi’u Olarinre, and a delegation of Permanent Secretaries and Directors from the Office of the Head of the Civil Service, the visit featured an extensive tour of GBB’s cutting-edge Digital Infrastructure facilities. These included its Network Operations Centre (NOC), Security Operations Centre (SOC), and Uptime Institute Certified Tier III Data Centre; all built to ensure a secure, scalable, and sovereign digital infrastructure for Nigeria’s public sector.

In his welcome address, Mr. Adeladan Rafi’u Olarinre described Galaxy Backbone as a critical institution under the supervision of FMCIDE, tasked with providing the nation’s core digital infrastructure and shared ICT services. “Today’s visit is an important opportunity to showcase the significant progress GBB has made in building the infrastructure necessary for a truly digital government,” he said.

“I believe this engagement will foster stronger alignment and collaboration between MDAs and GBB as we move towards a more connected and efficient public service.”

The Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, expressed appreciation for the visit, noting its alignment with GBB’s mandate to support Nigeria’s digital transformation goals.

“A visit of this nature by the Head of the Civil Service is highly symbolic,” he remarked. “It reinforces the central role that the Civil Service plays in national development and highlights the importance of strategic ICT infrastructure in driving effective governance.”

He went on to emphasize that GBB’s mission to design, build, and manage Nigeria’s digital infrastructure aligns seamlessly with the Civil Service’s digital reform agenda.

“Our platforms; including the 1Government Cloud, GovMail, and our extensive fibre optic network present in 28 states, are designed to support a digitally enabled, secure, and efficient government,” Prof. Adeyanju added.

He also called for greater collaboration with the Office of the Head of Service to drive the adoption of GBB’s infrastructure, particularly the fibre optic connectivity already terminated at Federal Secretariat buildings across 28 states of the country. He further appealed for support in expanding Local Area Networks (LANs) in the Federal Capital Territory (FCT) secretariat buildings to integrate more MDAs into the digital ecosystem.

In her remarks, Mrs. Walson-Jack commended the world-class infrastructure and strategic digital solutions developed by Galaxy Backbone, stating that her perception of the agency had been greatly enhanced following the tour.

“This visit has opened my eyes to the enormous potential and capacity that Galaxy Backbone brings to Nigeria’s digital journey,” she said. “I now see GBB not just as an ICT agency, but as a strategic partner in the realisation of our dream to build a modern, agile, and paperless civil service.”

She specifically praised GBB’s support for the “War Room” initiative, the widespread deployment of GovMail — currently serving over 34,000 civil servants, and the agency’s high-speed fibre connectivity provided during the 2025 International Civil Service Week hosted by her office.

Reaffirming her office’s commitment to achieving a fully paperless civil service by December 31, 2025, the Head of Service expressed optimism that this goal is attainable with stronger collaboration and technical support from GBB.

She also highlighted several strategic areas where partnership with GBB is critical, including:

  • Full implementation of the 1Government Cloud to host and manage MDA operations.
  • Adoption of an Enterprise Content Management System (ECMS) to streamline records and workflow automation across MDAs.
  • Synergy between the 1Government Cloud Academy and the Civil Service Academy to enhance capacity development.
  • Training and onboarding of civil servants on innovative tools such as Service-Wise GPT – Nigeria’s AI-powered platform designed to transform public service delivery.

Mr. Mohammed Ibrahim Sani, Executive Director of Finance and Corporate Services at GBB, in his vote of thanks, expressed deep gratitude to the Head of Service and her delegation for taking the time to visit and engage with the team. He reiterated GBB’s unwavering commitment to partnering with all stakeholders to deliver inclusive, resilient, and forward-looking digital solutions for the Federal Government.

 


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Festive Seasons Trigger 400% Spike in Livestock Prices Across Nigeria’s North East — Moniepoint Study

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A new study by Moniepoint Inc., Africa’s leading financial technology company, has revealed that livestock prices in Nigeria’s North East markets surge by up to 400% during festive seasons, driven by high demand from cities like Lagos, Port Harcourt, and Onitsha.

The report, which focuses on informal market dynamics in Borno State, shows that traders at Kasuwan Shanu in Gamboru dispatch an average of 50 trucks daily during peak periods such as Eid al-Adha and Christmas, with goat prices rising by 400–470% and rams by over 230%.

Beyond seasonal spikes, the study highlights a shift toward investment-minded trading, where livestock is raised in advance to boost resale value. This approach is helping traders build more stable and profitable businesses, despite the region’s history of conflict and economic volatility.

Key findings include:

  • 51.2% of traders source goods from Maiduguri, reinforcing its role in Nigeria’s food supply chain
  • 45% of traders now accept digital payments, with mobile transfers and POS usage rising sharply since the 2023 cash crunch
  • Informal credit and trust-based transactions remain dominant, often conducted via phone calls and voice notes, without formal contracts

Moniepoint CEO Tosin Eniolorunda said the company’s tools are helping bridge long-standing gaps in access to finance: “This shift isn’t just tech-enabled — it’s structurally impactful. We’re helping build an economy where everyone can participate.”

The study joins Moniepoint’s growing portfolio of thought leadership on Nigeria’s informal economy, following previous reports on Onitsha Market, community pharmacies, and women-owned businesses.


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