E-Business
Nigeria’s Online Travel Booking Space in Search of Real Value

Although boasting a lot of potential, Nigeria’s travel and tourism industry has remained in a state of near-misses and failed projections occasioned by the glaring gap and huge vacuum in the online travel booking space.
According to available statistics, the direct contribution of Travel and Tourism to Nigeria’s Gross Domestic Product (GDP) was N2,29bn, approximately 1.9% of total GDP in 2017 – a figure that is expected to rise by 2.9% in 2018 and 4.3% per annum from 2018-2028, to N3,605.7bn, effectively representing 1.9% of total GDP in 2028.
On the other hand, the total contribution of Travel and Tourism to GDP was N6,205.8bn representing 5.1% of GDP in 2017 and is forecast to rise by 1.6% in 2018 and 4.8% per annum to N10,094.5bn from 2018-2018, representing 5.4% of GDP in 2028.
While the figures appear promising, it is worth considering where the Nigerian travel industry stands in the global scheme of things.
Ranked on a global list of 185 countries, Nigeria presently stands at positions 48 in total contribution and 163 in relative contribution respectively to GDP from the Travel and Tourism sector. In terms of expected real growth in the sector, Nigeria stands at a poorly 168 position and 59 in long-term growth forecast (2018-2028) in the sector.
Compared with global indices, Travel and Tourism represents 10.4% of global GDP while one-tenth of jobs worldwide are supported by the industry, representing 9.9% of global employment. Furthermore, one-fifth of all of all global net jobs created in the last decade have been within the Travel and Tourism sector.
It is an open secret that travel and tourism is an important global economic activity, with the potential to contribute significantly to a nation’s GDP.
Added to this is the immense employment-generation opportunity it holds when harnessed efficiently – a point aptly embellished by Gloria Guevara Manzo, President & CEO of the World Travel & Tourism Council when she enthused that “inclusive growth and ensuring a future with quality jobs are the concerns of governments everywhere. Travel & Tourism, which already supports one in every ten jobs on the planet, is a dynamic engine of employment opportunity.”
Here in Nigeria, the engine of economic prosperity inherent in the Travel and Tourism is yet to be unleashed, owing predominantly to the vacuum in the online travel booking space which holds the key to transforming the sector.4
In real terms, only a small proportion (about 13%) of Nigerian air travelers currently book travel products online – a damning statistic for a country boasting a population grossing over 190 million.
For the four components of the Travel and Tourism sector which include Leisure travel (inbound and domestic), Business travel, Domestic travel and Foreign travel, the outlook remains the same: total contribution of the sector to GDP is nearly three times greater than its direct contribution.
Aligned to this is the poor experience of most Nigerians, many of whom have expressed their dissatisfaction with the level of service in the online travel booking space, despite the existence of a glut of players. For many corporate travelers, a segment that represents the overwhelming majority of online travel service consumers, the prevailing opinion is a glaring lack of real value. Same sentiment dominates among leisure travelers – many of whom are frustrated by sub-standard service and the limited choices of packages/offers available among current players – two of the most recurring pain-points that have drained confidence among customers in the sector.
Considering the nexus between technology and value-offerings in the online travel booking space, there is a growing need for a strong player backed by cutting-edge technology to fill the vacuum in the sector and take the industry to the next level. Further justifying this need is the undoubted influence of a world-class online platform and innovation in service delivery which has transformed the entire value chain of an allied sector such as e-Commerce in Nigeria, as seen in the rise and dominance of strong local players such as Konga which has re-defined the scope of offerings and customer experience in the industry.
The global travel and tourism industry is a multi-billion-dollar establishment which relies heavily on innovative technology and world-class customer experience in delivering a wide range of value offerings to all classes of travelers.
Nigeria is due for this disruption which has the potential of growing the sector’s contribution to GDP. Digital innovation is the way forward.
E-Business
Nigeria Needs Some 480,000 Local DPOs for Data Protection

Nigeria needs some 480,000 data protection officers (DPOs), to develop, implement, and oversee organizations’ data privacy strategy to ensure compliance with laws like the GDPR and the Nigeria Data Protection Act (NDPA).

Currently only about 10,000 individuals possess the necessary certification highlighting a major skills gap, according Vincent Olatunji, national commissioner, Nigeria Data Protection Commission (NDPC).
Olatunji spoke on Monday at the second edition of its Data Protection Officers training and certification programme in Abuja and Lagos.
He said that the NDPC has domesticated the certification of data protection officers (DPOs) to address the widening gap in certified DPOs, despite steady growth in the number of trained professionals over the past three years.
“At the moment, we have about 10,000 certified DPOs to work in that space. The gap of about 480,000 still exists,” he said.
The shortfall reflects rising demand for data privacy skills as more businesses, government agencies and digital platforms process personal data under the Nigeria Data Protection Act.
Olatunji said the number of certified DPOs has grown from fewer than 1,000 three years ago to over 10,000, while more than 27,000 professionals now operate within Nigeria’s wider data protection ecosystem.
He said the commission is scaling up training and certification efforts to close the gap and position Nigeria as a leading source of data protection talent in Africa.
“Our goal is to make Nigeria the go-to country when it comes to sourcing qualified data protection officers in Africa,” he said, adding that the certification meets global standards.
The NDPC said expanding the talent pool could also support job creation and strengthen trust in Nigeria’s digital economy.
Tolu Fadipe, head of research and development at the commission, said data protection is becoming critical as the country moves deeper into digital systems and emerging technologies.
“As we move towards a digital economy, data becomes central and protecting that data is essential,” she said.
Adeola Sopade, lead trainer, said participants in the programme would be trained on global best practices, including data protection principles, compliance requirements and handling user data requests.
The training also includes practical exposure and internships with organisations to improve job readiness.
Participants said the programme offers opportunities for young Nigerians to build careers in technology and prepare for emerging fields such as artificial intelligence.
E-Business
FG Unveils ePharmacy Platform to Regulate Digital Pharmaceutical Services

Federal government has inaugurated the Electronic Pharmacy Regulation Platform (E-Pharmacy) to enhance the safety of online healthcare services.

Pic credit….healthreporters.info
The platform, championed by the Pharmacy Council of Nigeria (PCN), is designed to regulate digital pharmaceutical services and improve public health outcomes.
Inaugurating the platform, Prof. Ali Pate, coordinating minister of Health and Social Welfare, said the initiative signified Nigeria’s commitment to building a world-class regulatory environment.
Pate noted that pharmacy regulation had faced significant challenges for over three decades but expressed optimism that the new platform would strengthen oversight and accountability.
He said the initiative would enable evidence-based monitoring of pharmaceutical practices while supporting innovation and investment in the health sector.
“This launch is a testament to our collective commitment to advancing technology in the service of health, safety and human dignity.
“It is a decisive step to ensure that pharmaceutical practice in Nigeria aligns with national and global health priorities, reflecting the realities of the 21st century.
“It enables the country to adopt evidence-based approaches to monitoring and protecting public health while supporting innovation and investment,” he said.
The minister added that the platform would help establish a safe, accessible and well-regulated national e-pharmacy ecosystem driven by digital technology.
Earlier, Alhaji Ibrahim Ahmed, registrar/chief executive officer of PCN, said the need to regulate online pharmacy operations became more urgent during the COVID-19 pandemic.
Ahmed said the pandemic accelerated the adoption of digital tools and e-commerce in healthcare, exposing longstanding inefficiencies in pharmaceutical supply chains, particularly in Africa and Nigeria.
“This has led to the increasing adoption of digitised distribution of essential medicines through cost-effective and technology-enabled models.
“For decades, PCN has regulated pharmacy education, training, practice and business in Nigeria. However, as the world shifts towards digital solutions, access to medicines has evolved.
“The Electronic Pharmacy Regulations 2026 provide a comprehensive legal and technical framework for the registration, licensing, operation and oversight of digital pharmaceutical services,” he said.
He added that the framework would ensure that ethical standards and patient safety are not compromised in the delivery of online pharmaceutical services.
E-Business
Flutterwave Targets Anambra as South-East Tech Hub

Olugbenga Agboola, CEO, Flutterwave, has announced plans to establish Anambra State as the company’s hub for Nigeria’s South East, leveraging a fresh banking license from the Central Bank of Nigeria (CBN) to boost local fintech and businesses.

Flutterwave
Agboola made the disclosure yesterday in Awka during a meeting with Anambra tech community leaders, hosted alongside Dr. Stanley Uzochukwu, CEO, Stanel Group and proprietor, Delborough Hotel.
He highlighted Flutterwave’s status as Africa’s leading payment system, born in Nigeria, with infrastructure powering companies nationwide.
“We want Anambra to be our hub for the entire South East,” Agboola said. “We’ll deploy our systems, fees, infrastructure, and POS terminals to every small business and large firm here, making our services the top consumer choice.”
Agboola pledged a massive impact program for Anambra entrepreneurs to foster global platforms from the state, enabled by the new license for faster growth.
For a decade, Flutterwave has facilitated payments, but now aims to empower South East businesses through partnerships, POS access, loans, and value for SMEs.
“We’re partnering on a huge impact program launching soon—impacting the tech community with technology, financing, and lending to create more millionaires from this city,” he added.
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