E-Business
Notebook Year-End Sales Drive Traditional PC Market in EMEA- IDC
Traditional PC shipments in Europe, the Middle East, and Africa (EMEA) stabilized in the fourth quarter of 2016, registering a close-to-zero decline (-0.2% YoY) and reaching 20.7 million units, according to International Data Corporation (IDC). Notebooks performed well across all EMEA regions (2.9% YoY), growing 2.7% in Western Europe and 3.3% in CEMA.
The strong demand was triggered by the commercial space, which grew 10.1% in Western Europe and 1.2% in Central and Eastern Europe.
Consumer notebook demand was positive in Central and Eastern Europe (4.4%) and the Middle East and Africa (5.8%), while Western Europe was stronger than expected but still contracting (-2.4%). While notebooks experienced a strong momentum in 2016Q4, desktops continued to fall, posting an overall 6.9% decline in EMEA due to a weak consumer demand.
Annually, traditional PC shipments fell to 71.6 million units in 2016, down 6.1% from 2015. Throughout the year, notebooks outperformed the desktop market thanks to strong demand in the commercial space.
Windows 10 did not drive extensive renewals in 2016. However, ultraslims targeting enterprise mobility needs, as well as attractive Chromebooks offerings, especially in the education sector during the back-to-school season, led to strong demand for notebooks in the latter half of the year.
“The traditional PC market registered an impressive performance in 2016Q4, and markets are clearly stabilizing in EMEA after a challenging year 2015. Both businesses and consumers leveraged year-end promotions to purchase notebooks and demand for new solutions was strong ahead of price increase expected in the upcoming quarters.” said Andrea Minonne, research analyst, IDC EMEA Personal Computing. Black Friday promotions and Christmas holidays contributed to energize the notebook market in 2016Q4. This also resulted in strong consumer performance in some countries. These drivers created a more-favorable-than-expected scenario for the EMEA traditional PC market, with Western Europe growing 0.4%, and Central and Eastern Europe and Middle East and Africa declining respectively -1.2% and -1.8% YoY compared with last year.
In 2016Q4 the Western European market appeared very fragmented. As the pound has become a turbulent currency following Brexit in the U.K., the British traditional PC market was impacted negatively (-6.2%). Some challenges were experienced also in Southern European economies, such as Spain, due to local political instabilities, with contributed to a YoY decline of shipment with France and Italy close to stabilization.
Commercial notebook demand and some deals in the public sector triggered a positive performance in the Nordics, and in Germany, where overall traditional PC shipments were above market average.
“The Western European PC market performed better than expected in 2016Q4, thanks to notebooks in both the consumer and commercial segments.” said Malini Paul, senior research analyst, IDC EMEA Personal Computing. “While promotions around Black Friday and the post-Christmas period supported the strong seasonality of the holiday period, fulfilling backlogs from 2016Q3 due to component shortages also contributed to the sell-in uptake in the consumer space.”
The traditional PC market in the CEMA region reported an annual decline of 1.5%. Both regions performed better than forecast in the portable PC market, recording single digit increases YoY. “In 2016Q4 the CEE region reported a slight decline of 1.2% YoY, thanks to notebook results at 3.3% YoY. After a long period of decline, the Russian notebook market recorded double-digit growth, boosted by demand in both the consumer and commercial spaces. The same strong growth was reported across the Baltic States, as well as Kazakhstan and Ukraine, offsetting the declines previously reported,” said Nikolina Jurisic, product manager, IDC CEMA.
“The desktop market, on the other hand, reported a contraction of 9.1% YoY; low levels of deals were recorded across the region.
The overall PC consumer market performed positively compared to the commercial segment. A lack of IT spending in the enterprise was the main inhibitor.”
The MEA traditional PC market recorded a mild contraction of 1.8% YoY despite the numerous ongoing macroeconomic challenges, ranging from low oil prices to currency fluctuations which are effecting several countries in the region. The Turkish traditional PC market came in strongly thanks to several year-end promotions led by channels and a healthy commercial demand. The other big markets of the region, namely South Africa, UAE, and the Rest of Middle East sub-region, remained close to flat YoY, while Saudi Arabia suffered a decline, being one of the most impacted due to low crude oil prices.
Vendor Highlights
Traditional PC market consolidation is progressing, and the share of the top 5 vendors grew in 2016Q4. The top 5 players accounted for 76.8% of the total market volume vs 72.5% in 2015Q4.
HP Inc experienced a strong market share increase (25.5%) and continued to reinforce its position. Strong consumer notebook results triggered most of the gain, while commercial posted growth too.
Lenovo also increased its share to 21.1%, driven by a strong performance in the notebook space, where the company continues to outperform the market in both the consumer and commercial segments.
Dell’s market share was boosted by a solid double-digit performance in the commercial notebook space, allowing the vendor to reach an 11.1% share. The vendor’s gains were also strong in desktop.
ASUS faced some market challenges due to component shortages. The company is consolidating its position in the commercial notebook space in CEMA.
Acer Group’s market share increased compared with last year, thanks to a strong performance in the consumer notebook space, in particular in Western Europe.
E-Business
Kaspersky Reports 15% Growth in Malicious email Attacks in 2025

According to Kaspersky telemetry, almost every second email – 44.99% of global traffic – was spam in 2025. Spam consists not only of unsolicited emails, but can also include various email threats such as scam, phishing and malware.

In 2025, individuals and corporate users encountered over 144 million malicious and potentially unwanted email attachments, representing a 15% increase compared to the previous year figures.
In 2025, APAC had the largest share of email antivirus detections: it reached 30%, followed by Europe with 21%. Next came Latin America (16%) and the Middle East (15%), Russia and CIS (12%) and Africa (6%). As for individual countries, China had the highest rate of malicious and potentially unwanted email attachments, with the share of email antivirus detections of 14%. Russia ranked second (11%), followed by Mexico (8%), Spain (8%) and Turkey (5%).
Email antivirus detections peaked moderately in June, July and November.
Key trends in email spam and phishing
Kaspersky’s annual analysis has also identified several persistent trends in the email spam and phishing threat landscape that are expected to continue into 2026:
- Combination of various communication channels. Attackers lure email users into switching to messengers or calling fraudulent phone numbers. For instance, scam investment mailings may redirect victims to fake websites, where they are asked to provide their contact information, and then cybercriminals will follow up with a phone call.
- Usage of diverse evasion techniques in phishing and malicious emails. Threat actors frequently try to disguise phishing URLs, for example, with the help of link protection services and QR codes. These QR codes are often embedded directly in email bodies or within PDF attachments, which not only conceals phishing links but also encourages users to scan them on mobile devices, potentially exploiting weaker security measures than corporate PCs.
- Mailings exploiting diverse legitimate platforms. For example, Kaspersky experts discovered a fraudulent tactic that abuses OpenAI’s organisation creation and team invitation features to send spam emails from legitimate OpenAI addresses, potentially tricking users into clicking scam links or dialing fraudulent phone numbers. Additionally, a calendar-based phishing scheme, which originated in the late 2010s, resurfaced last year with a focus on corporate users.
- Refining tactics in business email compromise (BEC) attacks. In 2025 attackers attempted to become even more persuasive by incorporating fake forwarded emails into their correspondence. These emails lacked thread-index headers or other headers, making it difficult to verify their legitimacy within an email conversation.
“Email phishing shouldn’t be underestimated. Our report reveals that one in ten business attacks starts with phishing, with a significant proportion being Advanced Persistent Threats (APTs). In 2025, we saw an increase in the sophistication of targeted email attacks. Even the smallest details are meticulously crafted in these malicious campaigns, including the composition of sender addresses and the tailoring of content to real corporate events and processes.
“The commodification of generative AI has significantly amplified this threat, enabling attackers to craft convincing, personalised phishing messages at scale with minimal effort, automatically adapting tone, language and context to specific targets,” comments Roman Dedenok, anti-spam expert at Kaspersky.
E-Business
Cybersafe Foundation Partners Google to Strengthen Cybersecurity Among CCIs in Africa

The Cybersafe Foundation has collaborated with Google in strengthening cybersecurity resilience among Critical Community Institutions across Nigeria, Kenya, Ghana and South Africa with the launch of Resilio Africa.

Speaking at the event in Lagos, Confidence Staveley, Executive Director of the Cybersafe Foundation, noted that while many organizations recognize the risks posed by cyber threats, conversations often stall when it comes to implementation.
“Across Africa, Critical Community Institutions are facing an increase in cyberattacks often without the capacity to defend themselves. Sub-Saharan Africa is now experiencing some of the most aggressive cyber activity globally. According to a threat report by Kaspersky, the region recorded over 42 million web attacks and 95 million malware-based, on-device attacks in just the first half of 2025.
“What’s especially concerning is the nature of these attacks: spyware, password stealers, and backdoor tools dominate, with password-stealing malware increasing by more than 60%.
“In East Africa, the scale is even more stark. Kenya alone recorded 2.5 billion cyber-threat events in Q1 2025, driven largely by phishing, mobile money fraud, and misconfigured cloud services,” she stated.
According to her, the primary barrier is not a lack of willingness but limited financial capacity to fund adequate cybersecurity measures.
“The conversation drops off at the point of taking action,” she said, explaining that many institutions lack the budgets required to implement robust security systems.

She disclosed that the programme’s provision of 10,000 hours of expert cybersecurity consultation—offered at no cost to participating institutions would ordinarily represent services valued at over one million dollars. The support, funded through a grant from Google.org, will be delivered by specialists across four participating countries.
Staveley reaffirmed that the Cybersafe Foundation remains a non-profit organization focused on supporting vulnerable communities and institutions, and described Resilio Africa as a strategic intervention aimed at strengthening digital trust across the continent, ensuring that commerce and essential public services can operate securely in an increasingly digital society.
Although the programme currently covers Nigeria, Kenya, Ghana and South Africa, Staveley acknowledged that the cybersecurity challenges extend far beyond those countries, and expressed hope that demonstrated impact from the initial phase would attract additional funding to scale the initiative to more than the 200 critical community institutions currently targeted, including underserved Francophone nations.
“This work is free to the organizations we serve, but it is not free to deliver,” she noted, underscoring the need for sustainable funding.
Explaining her personal motivation, Staveley said she views Africa’s cybersecurity challenges as opportunities for impact. Despite her engagements on global platforms, she emphasized her commitment to Nigeria and the broader African continent, describing the region as both home and a priority.
She pointed to a growing mismatch between rising cyber threats and limited investment in cybersecurity infrastructure, arguing that bridging this gap is central to the Foundation’s mission.
Staveley also clarified that Resilio Africa will not collect or own user data from participating institutions. Instead, the programme will focus on strengthening internal controls, building capacity and guiding organizations toward improved data protection practices.
With Resilio Africa now underway, the Cybersafe Foundation aims to demonstrate how targeted support for critical community institutions can enhance digital security and build long-term resilience across Africa’s rapidly expanding digital economy.
E-Business
Kaspersky Brings more Transparency to Threat Detection with New Hunt Hub

Kaspersky has announced a major update to its Threat Intelligence Portal (TIP), introducing a new Hunt Hub section alongside an enhanced MITRE ATT&CK coverage map and a significantly expanded vulnerabilities database.

The update strengthens organisations’ ability to investigate threats, understand adversary behaviour, and proactively monitor the most relevant risks across their environments.
According to the Kaspersky Security Bulletin 2025 report, Kaspersky’s detection systems discovered an average of 500,000 malicious files per day in 2025, marking a 7% increase compared to the previous year. As cyberattacks become more sophisticated and frequent, security teams need more than alerts – they need clarity.
The newly launched Hunt Hub is designed to address growing market demand for greater transparency and deeper insight into how modern detection technologies work. Integrated into the Threat Landscape section of the Threat Intelligence Portal, Hunt Hub provides centralised access to Kaspersky’s threat hunting expertise and detection knowledge.
Hunt Hub includes Kaspersky Next EDR Expert hunts, also known as indicators of attack (IoA) or detection rules. All portal users can explore the catalogue of hunts and their descriptions, while Kaspersky Next EDR Expert customers gain extended access to detailed recommendations and detection logic presented in a convenient, SIGMA-like format. Each hunt is mapped to relevant MITRE ATT&CK tactics and techniques and linked to known threat actors, giving analysts clear context behind every detection.
By making detection logic visible and structured, Hunt Hub effectively removes the “black box” from threat detection. It allows security teams not only to respond to alerts, but also to understand why a detection was triggered and which threat it is designed to uncover – improving trust in security technologies and increasing the efficiency of threat investigation processes.
As part of the update, the MITRE ATT&CK coverage map within the Threat Landscape has been significantly enhanced. The portal now brings together product coverage across SIEM, EDR, NDR and Sandbox solutions, MITRE ATT&CK techniques with scoring, coverage percentages, and related Kaspersky Next EDR Expert hunts in a single, unified view. This enables organisations to assess how well their security stack covers relevant attack techniques and identify potential gaps in protection.
The Vulnerabilities section has also been expanded, with the CVE database now covering nearly 300,000 vulnerabilities. In addition, the portal provides more detailed information on vulnerabilities that have been exploited in real-world attacks, helping organisations prioritise remediation efforts based on actual threat activity.
“With the launch of Hunt Hub in the Kaspersky Threat Intelligence Portal, we are opening up our detection expertise and giving analysts clear visibility into how and why threats are detected. This transparency helps organisations move from reactive alert handling to informed threat hunting and proactive risk management,” comments Nikita Nazarov, Head of Threat Exploration at Kaspersky.
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