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Over 3.4bn People to Use Social Media by 2023

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An estimated 3.43 billion people will be using social media networks By 2023, a figure representing 44% of the estimated 7.79 billion global population.

This is according to a report issued by BuyShares, which gathers data sourced from eMarketer, and provides information on global social media user numbers and app downloads, as of June 2020.

The report notes that in 2019, social network users stood at 2.95 billion, a growth of 6.11% from the 2018 figure of 2.78 billion. Next year, about 3.21 billion people will be using social networks, with this number forecast to grow to 3.32 billion in 2022.

Over the last decade, the lowest number of people on social network platforms was in 2010 at 0.97 billion, a growth of 217.52% by 2020 estimates, notes the report.

According to the report, Facebook-owned networks continue to dominate the industry. The social media giant owns four out of the top five most downloaded apps worldwide: WhatsApp, Facebook, Instagram and Messenger.

An overview of the top social networking app downloads in the Apple App Store and Android’s Google Play worldwide shows Facebook-owned networks are leading the pack.

WhatsApp Messenger has the highest downloads at 8.62 million on iOS and 116 million on Android, followed by Facebook with 6.86 million downloads on iOS and 1.1 billion downloads on Android.

Instagram recently struck the one billion downloads mark on the Google Play Store. Facebook Messenger follows with 6.79 million iOS downloads and 73 million downloads on Android.

In the last quarter of 2019, Facebook netted almost 2.9 billion downloads from phone users across all app stores globally, according to app intelligence monitor Sensor Tower.

With over 2.6 billion monthly active users, Facebook remains the biggest social network worldwide.

TikTok has thrived during the global pandemic, with Sensor Tower reporting that the social media platform has been downloaded more than two billion times globally.

The video-sharing app has also taken South Africa by storm. It was the biggest social media sensation of 2019, and is continuing its momentum in the youth market in 2020, according to the South African Social Media Landscape 2020 report, by World Wide Worx and Ornico.

Justinas Baltrusaitis, who compiled the BuyShares report, says in the coming years, various factors are set to influence the growth of social networks.

“In the last 10 years, the social network industry was largely based on alternating monopolies, underpinned by extraordinary growth. As highlighted, Facebook owns the majority of networks like Instagram and WhatsApp, which are popular among young people. However, there might be a shift considering that new platforms like TikTok are coming up targeting specifically young people.”

Globally, according to BuyShares, Chinese-based WeChat counts over 3.3 million downloads on iOS and 5.8 million on Android. This is followed by Telegram Messenger at 2.89 million downloads on iOS and 5.4 million on Android. As to chat platforms for gamers, Discord has 2.09 million downloads on iOS and 1.6 million on Android. Tencent-owned QQ has 1.63 million iOS downloads and 188 000 Android downloads.

With the social networks projected to keep growing, it will be interesting to know if the current networks will remain dominant. In the next decade, social networking sites might transform further to provide a fragmented assortment of platforms with increased niche communities meant for different demographics, notes BuyShares.

“New networks will emerge while old ones might fall or struggle to stay afloat. The evolution of smartphone technology will also offer new iterations on old ideas of social media. The growth of the smartphone industry has been rapid.

Smartphones have transcended their primary function and turned into a tiny computer, fundamentally used to interface with an increasingly cloud-based Internet. Social network companies will keep leveraging this capability,” according to Baltrusaitis.


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Experts Reveal a Steady Decline of High-severity Incidents Over the Years

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According to the ‘Anatomy of a Cyber World: Global Report by Kaspersky Security Services’, there has been a noticeable decline in the percentage of high-severity incidents over the past few years.

While 2021 recorded the highest proportion at 14.3%, 2025 experienced the lowest in six years at just 3.8%. This trend indicates that many attack attempts were quickly detected and effectively mitigated by Kaspersky MDR experts, preventing their severity from escalating beyond medium levels.

High-severity incidents are defined as attacks involving direct human involvement that result in a significant impact on the customer’s IT infrastructure. In 2025, the number of such incidents detected by Kaspersky MDR decreased by 19% compared to 2024, highlighting improvements in early detection capabilities and more effective remediation efforts among Kaspersky MDR clients.

A detailed analysis of the root causes of these incidents in 2025 reveals the following insights:

Human-driven attacks accounted for approximately 23% of high-severity incidents. Although this represents a slight decrease from 2024, they continue to be the primary cause of serious breaches.

Kaspersky detected such attacks in nearly 21% of customers, demonstrating that motivated adversaries persist in bypassing automated defences. Despite advancements in automated detection tools, these highly skilled attackers still find ways to evade security measures.

Confirmed cyber exercises like Red Teaming made up over 23% of incidents. When activity is verified as part of security testing, it’s often classified as infrastructure false positives, though customers frequently report them as incidents.

Social engineering ranked third, responsible for over 15% of high-severity attacks and affecting nearly 18% of organisations. These are classified as high-severity when successful and not automatically remediated, often leading to security awareness recommendations.

Security policy violations constituted just under 14% of all cases, involving legitimate accounts performing suspicious actions like data exfiltration. Malware incidents represented less than 12%, while artifacts from past attacks, or APT traces, were found in over 7% of cases. Vulnerability detection, though not core focus for Kaspersky MDR, was reported in fewer than 5% of incidents.

“The decline in high-severity incidents highlights the critical importance of adopting a proactive cybersecurity strategy. Human-led solutions such as Managed Detection and Response (MDR) and Incident Response remain essential in combating sophisticated, human-driven threats.

To further enhance the effectiveness and efficiency of in-house security teams, organisations should incorporate advanced, automated solutions like Extended Detection and Response (XDR), which provide improved visibility and enable faster responses.

Additionally, leveraging SOC consulting services can assist in building a robust Security Operations Center from the ground up or optimising an existing one for maximum performance.

An integrated approach to hybrid security operations empowers organisations to detect threats early, contain them swiftly, and ultimately prevent severe breaches from occurring,” comments Sergey Soldatov, Head of Security Operations at Kaspersky.

 

 

 

 

 


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Google, UpSkill Universe Relaunch Hustle Academy to Bring Free AI Skills to Africans

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Google and UpSkill Universe, Sub-Saharan Africa’s leading AI and business skills training partner, have announced a major redesign of the Google Hustle Academy programme.

For the first time, the free training initiative is open to everyone, not just business owners. The new curriculum is focused on equipping individuals and entrepreneurs with practical AI skills.

Small businesses are the engine of Africa’s economy, creating over 80% of jobs on the continent. To help them grow, the Hustle Academy was launched in 2022, providing bootcamp-style training on business strategy, digital skills, AI, and leadership. The program has since trained over 18,000 SMEs, with many reporting increased revenue and job creation.

Now, as AI reshapes the job market, the program is evolving. The 2026 edition is built for anyone in Sub-Saharan Africa, including employees, students, and jobseekers, who wants to use AI to advance their career.

To meet the needs of a diverse audience, the new format includes short, 60-minute webinars and more immersive, high-impact bootcamps. These sessions are laser-focused on putting AI to work immediately in areas like digital commerce, marketing, and growth strategy.

Speaking about the academy, Gori Yahaya, Founder & CEO UpSkill Universe said “The 2026 Hustle Academy is designed to close the AI Skills gap with hands-on training that is short, focused, and immediately useful. AI is reshaping how businesses win and how careers are built, right across this continent.

“We’re excited to renew our partnership, now in its fifth year with Google, combining their global AI leadership with our deep regional AI expertise. The next wave of AI leaders will come from this continent. We are making sure they are ready.”

The Hustle Academy initiative has strengthened digital competitiveness across emerging African economies by enabling SMEs to move beyond AI awareness to practical implementation, positioning them for sustained growth in an increasingly AI-driven business environment.

“We believe that the future of Africa’s digital economy lies in the hands of individuals and entrepreneurs alike. Our new strategy focuses on scaling reach by training individuals in the latest AI-centered tools and techniques,” said a Google representative.

 


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Lagos Govt Drags Top Firms to Court Over Billion-Naira Tax Debts

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Lagos State has dragged 45 individuals and firms, including Bi-Courtney Aviation, DAAR Communications and Leaders & Company, to revenue court for tax debts running into billions of naira.

Lagos Govt Drags Top Firms to Court Over Billion-Naira Tax Debts

Lagos Govt

Bi-Courtney, operators of Murtala Muhammed Airport Terminal Two, faces N38.7 million claim; DAAR, behind Africa Independent Television, owes N22.4 million; ThisDay publishers Leaders & Company allegedly skip N67.1 million.

GMT Energy Resources tops corporates at N145.8 million, followed by Sheriff Deputies at N132.1 million; others like Heyden Petroleum, AA Rescue, BRT operator Primero also listed.

Individuals owe N13.5 million to N35 million each.

Attorney-General Lawal Pedro said suits followed ignored notices, aiming to enforce laws and fund infrastructure.

More defendants: IENG Nigeria, James Fisher, V Care Diagnostics, Venture Garden, Saro Africa, Barry Callebaut, Native Media, First Consulting, Eyowo Payments.

Compliant taxpayers post-notice escaped prosecution; defaulters risk penalties, interest, jail.

Pedro urged prompt filings and payments.


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