In 2013, over 50 million app installs were delivered for top developer and gaming studios on the InMobi ad network, Nigeria CommunicationsWeek learnt.
An introduction to “App Insight Report” made available to Nigeria CommunicationsWeek, the Company said that the gesture has helped them collect deep insights on the business of app marketing, “that can help make the right decisions when you are looking to acquire high quality users for your app.
“We are happy to announce today the release of our new App Insight Report, that summarizes unique trends and insights based on the analysis of over 7000 app promotion campaigns that ran on our network in Q2 2O13. Be it scaling user acquisition, driving user engagement or optimizing user lifetime value (LTV) this report offers valuable and practical advice to developers looking to tackle these challenges. Take a look”.
“We also recently launched our latest Ad SDK 400 for iOS7 and Android Jelly Bean 4.3. With this SDK, you now have access to innovative ad formats, built-in analytics and cool user segmentation & cross-promotion tools,” InMobi said.