Broadcasting
OY-ITC Urges Youths to Take Advantage of the Opportunities Provided by Houston Trade Show

Organisation of Youths in International Trade and Commerce (OY-ITC), In conjunction with it’s partners, BuyNaija Project FMITI and Committee of Youth on Mobilisation and Sensitisation (CYMS) have called on Nigerian youths to take advantage of the upcoming Houston Trade Show to showcase their products to the world.

R-L: Amb Judith Omeche, Director BuyNaija Product, Fed. Ministry of Industry Trade and Investment, Chinedu Amadi, President, OY-ITC, Amb. Obinna Nwaka, Director-General, CYMS, and other dignitaries at a stakeholders’ forum held on Tuesday, March 8 2022 at the Lekki Coliseum, Lagos.
Chinedu Amadi, President, OY-ITC made this call at a stakeholders’ forum held on Tuesday, March 8 2022 at the Lekki Coliseum, with the theme: “The Role of Trade Exhibitions in Promoting Non-Oil Export Trade in Nigeria”.
The president noted that the trade show will expose Nigeria’s budding entrepreneurs to International exhibitors and investors as well as ensure that Made-in-Nigeria products and services are showcased and adopted at the global stage.
He added that OY-ITC is a non-profit organisation that supports the development and advancement of Nigerian youth in international trade and commerce by providing trading and networking opportunities to them.
According to him,” OY-ITC was created to showcase the creativity, productivity and competencies of Nigeria youth in trade and commerce while mentoring them for export trade.
“Our main goal is to, through trade missions and exhibitions, create networking opportunities that Focus on the youth exclusively for non-oil export trade.”
Amadi averred that this year’s theme was apt for its high time we begin to diversify the country’s economic activities from over dependence on oil into manufacturing, production and exportation of non-oil export products.
He explained that the resolutions from the forum will help in yielding accelerated economic growth, create more employment opportunities and arrest youth restiveness.
He further called on public spirited Nigerians and patriots to support the initiative by sponsoring eligible participants to the event starting from 30th May- 4th June 2022.
Earlier, Amb. Obinna Nwaka, Director-General, CYMS, said that the partnership with OY-ITC was conceived to identify and mobilise young entrepreneurs as well as scrutinise and create awareness to attract both state and non-state actors.

According to him, “The OY-ITC created a platform that will showcase and share with the world the creativity and productivity of young Nigerians through trade shows in various countries as the U.S., United Kingdom, Canada, Japan, South Africa, China, Malaysia and several other places.
“The Houston 2022 is a trade mission to the U.S. designed to share with the rest of the world the creativities and productivities of the Nigerian youth to secure patronage for their Made-in-Nigeria products and services.
“The programme which is facilitated by the OY-ITC will also be implemented in partnership with the BuyNiaja Project of the Federal Ministry of Industry, Trade and Investment,” he said.
Nwaka said the implementation committee of the Houston 2022 had also come up with modalities that would ensure the participation of business leaders, organised private sector, philanthropists and multinationals to partake in sponsorship.
He explained that the overall idea was to encourage the Nigerian economic diversification activities from over-dependence on oil into manufacturing, production and exportation of non-oil products to accelerate economic growth.
This, according to him is to reduce unemployment, restiveness among the youth, the attraction of international markets and to make Nigeria the commercial hub of Africa.
“This Houston Trade show intends to encourage and see lots of youths in future transformed into the next generation of Aliko Dangote, Innocent Chukwuma of Innoson Motors and Jelani Aliyu of Chevrolet, who have made the country proud”.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
Broadcasting
Nigeria tops global rankings for USDT, USDC ownership

Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

USDT, USDC
Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.
According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.
The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.
The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.
Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.
The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.
However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.
More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.
Broadcasting
Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.
This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.
Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.
“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”
Key highlights include:
55% year-on-year growth in local streams for Nigerian female artists.
75% surge in streams for independent Nigerian artists.
Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.
Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.
The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.
For full details, visit spotify.com/loudandclear.
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