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P&G’s Giles Deacon Unveils Machine-Washable Fabrics

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Giles Deacon, P&G’s Global Fashion Consultant
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Giles Deacon, P&G’s Global Fashion Consultant, exclusively unveiled his latest machine-washable collections at P&G Future Fabrics.

According to Deacon, “After a year of working with P&G Fabric Care I have seen their advances in fabric care. I’ve spent time with the talented team at the innovation centre in Brussels and the progress in their work there. I’ve been inspired by what Ariel and Downy can do to ensure that clothes remain beautiful long after they were designed.

“For this new collection I was inspired by the macro-trend of multi-sensorial fashions and fabrics. Aware that both Ariel and Downy have the capability to preserve and protect these fashions I set about creating designs that bring the best of each brand to life. For Ariel it was all about making first impressions last, colour, confidence and impact. For Downy I focussed on giving people the confidence to wear an item all day and feel as great in it in the evening as they did when they first put it on in the morning.”

P&G Future Fabrics brings together the world’s leading fashion and fabric experts in a feast for the senses

P&G Fabric Care exclusively revealed how it is evolving to meet multi-sensorial fashion trends and solve the challenge of maintaining clothing beauty and longevity for consumers.

Hosted in vibrant Berlin, this year’s P&G Future Fabrics – for its Fabric Care brands Ariel and Downy brought together a prestigious mix of fashion, fabrics and human psychology experts to address the latest advances in fabrics and how our own unconscious decisions affect our clothing perceptions.

Advancing P&G’s unique 3-Step Fibre SCIENCE approach to prolong and improve the sensorial properties of clothes

John Turner, P&G’s research & development director, in a keynote speech focused on why people’s preferences and perceptions toward their clothes change.

Turner revealed that P&G Fibre Scientists are introducing new advances in the 3-Step FibreSCIENCE approach; to Clean, Protect and Enhance, which focus on prolonging and improving the multi-sensorial fabric properties that influence people’s perception of their clothes: the look, the feel and the scent. The life cycle of our clothes is often cut short because these properties are not cared for properly.

Turner said, “Our closets are full of clothes,yet we only wear 20% of them 80% of the time, so why aren’t we wearing the rest? Why have we fallen out of love with a garment that we spent our hard earned money on? P&G is looking at Fabric Care from a new angle to find out the answer. We’re breaking new ground by applying latest research in the cognitive science of human perception to understand WHY we reject a garment and how our relationship with clothes changes over time. By applying this knowledge to our FibreSCIENCE expertise we are redefining what Fabric Care means for consumers and their clothes.”

Cognitive Science Meets Fashion And Fabrics

P&G Future Fabrics official partner and respected fabric trends forecaster, Première Vision, opened with a presentation given by Associate Fashion Director, Sabine Le Chatelier on fashion as a multi-sensorial experience, which illustrated how fabrics are more than visual – an alchemy of look, feel and handle or behaviour.

Also revealed was the current industry trends in textile and fabric innovation where imagination and technology are combining to produce exciting sensorial fashions that are also washable, easy to care for and sustainable.

This fashion trend towards the multi-sensorial was further explored by a presentation from leading cognitive psychologist Dr Lawrence Rosenblum, who disclosed that the last years of research in perceptual psychology has given rise to a “multi-sensory revolution”, showing that our senses are always influencing one another, and impacting our preferences and moods much more than we realize and often in ways in which we are not aware.

Rosenblum’s collaboration with P&G demonstrates how the myriad of cross-sensory influences on our experiences with our fashions – what you see, how it feels to touch, what your nose smells – impact the relationship we have with clothes and our final decision on what to wear.

Advanced Ariel works deep down at a fibre level to clean, protect, and enhance the sensorial qualities of your clothes (their look, feel and scent) and offering outstanding stain removal in ONE WASH.

It redefines what it means to care for fashion with unique FibreSCIENCE technologies that allow you to achieve the highest standard of clean to keep your fashions beautiful for longer.

Robert van Pappelendam, Vice President of P&G Fabric Care Europe, commented:

“Last year we announced that P&G’s mission is to redefine and elevate what cleaning and caring for clothes means and this year, in collaboration with our incredible partners, we’re taking that mission to another level – to explore how human psychology and cognitive behavioural analysis is helping to fuel product innovation.

“At P&G Fabric Care we constantly strive to meet people’s ever-evolving needs. From scientific research to clothes design we are increasingly aware of the benefits we can gain from greater understanding of cognitive behaviour. It’s extremely exciting to be able innovate and enhance our products at such a human level and we believe this is the key to successful product today.”


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NITDA, CAC Activate Cybersecurity Measures Amid System Concerns

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The National Information Technology Development Agency (NITDA) and the Corporate Affairs Commission (CAC) have initiated coordinated measures to strengthen cybersecurity following recent concerns affecting aspects of CAC’s digital systems.

Both agencies said they have activated response and assurance mechanisms in line with national cybersecurity frameworks to safeguard critical infrastructure and maintain service integrity.

NITDA reiterated that all Ministries, Departments, and Agencies (MDAs) must adopt proactive cybersecurity measures in compliance with the National Cybersecurity Policy and Strategy (NCPS) 2021.

The agency directed all MDAs to immediately review and reinforce their cybersecurity architecture to address emerging threats targeting government systems and sensitive data.

As part of the directive, MDAs are required to conduct comprehensive security assessments, remediate identified vulnerabilities, and strengthen access controls across critical platforms.

They are also expected to enhance data protection mechanisms, maintain effective backup and disaster recovery systems, and improve monitoring capabilities to detect and respond to suspicious activities.

In addition, there is the need for functional incident response frameworks, including prompt reporting of cybersecurity breaches for coordinated intervention.

Detailed cybersecurity guidelines have already been issued to MDAs for implementation as part of ongoing efforts to strengthen resilience across public sector digital infrastructure.

The measures are aimed at improving the overall security posture of government institutions and ensuring the continued protection of national digital assets.

NITDA reaffirmed its commitment to supporting government agencies in safeguarding digital systems and advancing cybersecurity best practices across the public sector.


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Nigeria Customs Deploys AI to Cover Revenue Leaks

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The Nigeria Customs Service (NCS) has rolled out an artificial intelligence (AI) driven capacity-building programme to improve revenue generation and reconciliation across its operations.

The initiative, unveiled during a three-day training event in Abuja, aims to transition the agency toward data-driven administration as Nigeria seeks to boost non-oil revenue.

The adoption of AI will enable the service to better manage complex trade systems, detect anomalies and reduce revenue leakages, says Bashir Adewale Adeniyi, comptroller-general of the NCS.

AI-powered tools are already being integrated into risk management and cargo scanning systems to allow for real-time analysis of trade patterns.

The technology marks a transition from manual, reactive processes to predictive and automated decision-making, Adeniyi adds.

The programme also reflects a shift in the relationship between the NCS and the National Assembly toward a collaborative framework focused on transparency and efficiency.

The training is a strategic intervention to address persistent gaps in revenue management, says Kikelomo Adeola, deputy comptroller-general of the NCS.

AI applications, ranging from automated data analysis to predictive intelligence, will significantly enhance the integrity of public financial systems, she says.

The initiative aligns with broader efforts to modernise governance and improve compliance across revenue-generating agencies, says Bamidele Salam, chairman of the House Public Accounts Committee.

Lawmakers and fiscal authorities at the event underscored the urgency of adopting advanced technologies amid rising budgetary pressures.

This move comes as the federal government increases scrutiny over revenue leakages and audit discrepancies.

The partnership between the NCS and the legislature is critical to strengthening fiscal discipline and ensuring all revenue due to the federation is accurately captured, Adeniyi concludes.


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Lagos Targets Vulnerable Residents in Expanded Social Register

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Lagos State Government has intensified efforts to strengthen its social protection framework with a fresh push to update the state’s Single Social Register.

Lagos Targets Vulnerable Residents in Expanded Social Register

Babajide Sanwo-Olu, Governor, Lagos

This was contained in a press statement on the government’s Facebook page on Wednesday.

The initiative, led by the Lagos State Ministry of Economic Planning and Budget, formed the focus of a strategic engagement held on Monday with Community-Based Targeting teams, local government coordinators and field enumerators across the state’s 57 Local Government Areas and Local Council Development Areas.

The meeting, themed “Closing the Gap: Accelerating Lagos State Single Social Register Update,” took place at the Radio Lagos Multipurpose Hall in Agidingbi, Ikeja.

Officials said the exercise is aimed at improving the accuracy and reach of the register, which serves as a critical tool for planning and delivering targeted social interventions, including financial support, healthcare and education services.

Speaking at the session, Ope George, commissioner for Economic Planning and Budget, commended field workers for their commitment while urging them to scale up their efforts.

He called on participants to be “more intentional by intensifying their commitment,” reaffirming the government’s resolve to “continuously strengthen and refine the Register to reflect evolving realities.”

Also speaking, Olayinka Ojo, permanent secretary in the ministry, described the register as central to effective governance and service delivery.

She said “it remains a cornerstone for effective planning and delivery of social intervention programmes,” adding that the ongoing update is designed to “further enhance data reliability, coordination, and service delivery outcomes.”

Ojo noted that sensitisation efforts would be expanded across all councils to ensure wider inclusion of residents, stating that “the advocacy and sensitisation will scale throughout the 57 LGAs and LCDA to give more to Lagos residents.”

According to the government, the updated register is expected to expand access to social protection programmes and improve the targeting of interventions for the most vulnerable populations.

The engagement also provided a platform for stakeholders to strengthen collaboration, improve data quality and reinforce transparency in grassroots data collection.

The state government reiterated its commitment to leveraging accurate data and partnerships to drive inclusive development, reduce vulnerability and improve living standards across Lagos.


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