Broadcasting
PIN Lock is an Integral Aspect in Prevention of SIM Swap Fraud – Effiong
Martin Effiong, Operator Partnership Manager for Infobip in Anglophone West Africa, is a seasoned IT Professional, driven to achieve excellence with a flare for VAS, SaaS and CPaaS Product design, architecture and monetization, with a profound interest in IoT.
His previous roles include Customer Support Engineer at ITS Nigeria, Manager, VAS and Content, Airtel Nigeria, Manager, VAS Operations and Governance, Airtel Nigeria and Innovation Lead, Airtel Nigeria
In this interview with Nigeria Nigeria CommunicationsWeek reporter, Effiong spoke on the threats of cyber fraud, particularly Identity theft and SIM swap. Excerpts.
Tell us a little bit about what you do for Infobip?
Thank you for the opportunity to interact with you about such a crucial subject. I’m Martin Effiong, Senior Operator Partnership Manager in Anglophone West Africa for Infobip. I manage robust engagements with the region’s mobile telecom operators in pursuit of collaborations that allow both of our entities to grow. In simple terms, we rely on operators for connectivity when they are suppliers to us, and we cater to their business communication needs when they are our customers.
What is SIM swapping? Why does it pose such a security risk to consumers?
There are plenty of reasons why you would swap your SIM. Say you’ve lost your phone or bought a new one – but your old SIM card doesn’t fit. Or maybe your SIM card was damaged, or you found a better deal with a new operator. It’s a perfectly legitimate process, but one which sadly many fraudsters are looking to exploit.
So, the abuse of a SIM replacement process for the benefit of individuals or perpetrators who are not the rightful SIM owners, and which usually happens without the knowing or participation of the rightful SIM owner is actually the SIM swap fraud. On why this is a serious security risk, to acquire access to a brand-new SIM card belonging to a legitimate owner, a SIM swap fraudster uses confidence techniques and internet stalking to mimic someone like me or you to an operator. They can intercept phone calls, SMS messages, social media accounts, and banking credentials using this method, giving them all the information, they need to develop a victim profile. Fraudsters can then use this profile to take over accounts, transfer money to themselves, and steal not only your life savings, but also your identity, in less than 20 minutes.
To what extent has this threat grown and evolved over the recent years?
According to data from the South African Banking Risk and Information Center (SABRIC), SIM swap-related fraud increased by 100 percent in South Africa between 2018 and 2019. In Nigeria, we have some equally frightening statistics, with mobile channel fraud increasing by 330 percent between 2019 and 2020. This report, published by the Nigeria Inter-Bank Settlement Scheme (NIBSS), demonstrates that it is a global phenomenon, but it is also very damaging to developing world economies due to their heavy reliance on the internet and mobile GSM generated or GSM enabled Internet services. So, yes, it has grown exponentially as internet and smartphone usage in the region has increased. In most instances, the first lines of defense are a username and password, but they should not be the only ones. Layering your security will help you protect your customers better and, if done correctly, will also improve their overall experience.
What steps should consumers be taking to protect themselves from SIM swapping?
The steps outlined here are the standard global best practices for using electronic devices that connect to the internet. Starting with the most general steps and progressing to those tailored to mobile device users. When using the internet, it is recommended that you be cautious and security aware of what can happen. When you are on your device, the privacy of your room does not translate to any form of privacy on the internet. As a result, you must exercise extreme caution in what you do, how you do it, and what information, particularly private information, you post on the internet, particularly on publicly accessible sites or social media applications.
It’s also a good idea to make sure the websites you’re visiting are secure. In terms of SIM swap fraud, make sure your SIM cards have a PIN lock. As a result, whenever your phone is turned off and turned back on, it will request a SIM PIN, or whenever your SIM is removed and re-inserted into your phone, or a new SIM is inserted, it will request a SIM PIN. In this manner, a stolen phone device whose SIM is being Swapped will request a SIM PIN.
Lastly, In the event of the receipt of unsolicited texts or emails about your SIM being ported or a PAC request, or if you unexpectedly lose phone service, contact your telco service support immediately. The same is true for contacting banks if a fraudster attempts to make an online or phone transfer. However, much of the onus should be placed on the verification services that operators have in place to protect their customers.
Can establishing a global security standard for telco providers reduce this threat?
From my perspective, Telcos and enterprises are doing a lot but can still do more to sensitize their customers of the associated risk of mobile-enabled transactions from SIM swaps. They will also do well to implement technology to better protect their customers from these frauds.
Setting a global verification standard to confirm a person’s mobile identity is critical in preventing SIM swap scams, in my opinion. This standard must be set by telcos, which have all the information required to verify an identity securely and, more importantly, in real time. For example, if a customer called a company with a question, the company could silently authenticate the person in the background using telco information, eliminating the need for the customer to answer a series of onerous security questions. Simultaneously, if any irregularities are discovered during the frictionless check, the suspicious activity is flagged, and a SIM swapping attempt may be impeded.
This is how the Mobile Identity authentication solution from Infobip works. It can confirm the mobile account activation date by checking for changes to your IMSI (International Mobile Subscriber Identity) number – or, more simply, ‘telecom account data’. If there is no reason to be concerned, authentication will take place silently in the background, without interfering with the user’s experience. If the IMSI number has recently changed, this will be flagged as suspicious activity. The service provider will then contact the user and request additional verification.
What other measures should telcos providers be taking to help protect consumers from this tactic?
Due to the negative impact of SIM SWAP fraud on customer experience, it’s understandable that GSM service providers would have to strike a balance between offering very strict security measures on the SIM replacement process to protect their customers from SIM swap fraud and also improving their service’s customer experience. It is about associating security with a positive customer experience and trust. Many businesses arelooking for ways to remove friction from customer interactions in order to provide the best possible experience. However, some critics believe that removing friction will reduce security and make customers less confident in their interactions with businesses. A smooth approach, however, should not jeopardize security.
At least three real-time identification and authorization services should be included in a strong authentication layer. At Infobip, this includes silent mobile verification (SMV), account takeover protection (ATP), and SIM Swap. Furthermore, as part of the customer journey, these checks should take place “behind the scenes.” This is especially significant in light of the Central Bank of Nigeria’s (CBN) recent steps in granting licenses to two telecommunication companies to operate as Payment Service Banks (PSBs). This is after these businesses successfully completed a series of applications and requirements. This license allows these telcos to complement rather than compete with other banks. One of the key provisions of the PSB license issued by the CBN is safety of funds to the consumers of the Payment Service Banks’ products. This is where leveraging technology for KYC checks through a strong customer authentication framework comes to play in reducing fraud while increasing authorization rates. PSBs and Fintechs must implement security measures – consisting of at least two real-time identification and authentication services – when customers make an online purchase to meet KYC requirements. This enables businesses to verify the customer’s identity as well as the validity of the credit card being used to complete the transaction.
As part of its commitment to promoting a healthier and more resilient banking workforce, the Association of Corporate Affairs Managers of Banks (ACAMB) is organizing a special Aerobics Fitness Session on Saturday, May 31, 2025 at the Lagoon Front of the Eko Atlantic City.
The session is open to all bankers and marketing communication professionals within the industry and will feature a lineup of fun and energizing activities aimed at boosting physical and mental wellbeing.
With stress levels and burnout on the rise in high-pressure sectors like banking, ACAMB is taking, as it has done over the years, proactive steps to encourage lifestyle habits that support overall wellness and productivity.
Participants will begin the morning with a body warm-up and short walk to get their energy flowing, followed by an exciting dance aerobics session designed to elevate heart rates and lift spirits.
The day will continue with interactive fitness games that promote movement and team bonding, and will wrap up with a friendly but motivating fitness challenge to inspire healthy competition and personal bests.
“Bankers are vital to the financial ecosystem, and their wellness must be a priority,” said Rasheed Bolarinwa, President of ACAMB.
“This aerobics session is a powerful way to foster a culture of health, team bonding, and preventive care. It reflects our belief as ExCO that a strong mind and body, are essential for long-term professional excellence.”
The session is expected to kick off early in the morning to take advantage of the fresh morning air, allowing participants to start their weekend with energy, movement, and connection. It also presents an opportunity to unwind and build camaraderie amongst colleagues outside the traditional office setting.
This initiative is one of several wellness-focused programms ACAMB is rolling out to reinforce the importance of employee wellbeing in corporate and marketing communication and the broader banking ecosystem.
The Association of Corporate Affairs Managers of Banks (ACAMB) is the recognized professional association for marketing communications and public affairs executives in Nigeria’s banking industry.
ACAMB drives ethical communication standards, promotes internal and external stakeholder engagement, and supports member banks in advancing reputation, trust, employee growth and wellbeing.
Broadcasting
DStv Makes History: Inducted into Brand Africa Hall of Fame as Africa’s Most Admired Media Brand
DStv, Africa’s leading entertainment platform, has been officially recognised as the #1 Most Admired African Media Brand in the Brand Africa 100 | Africa’s Best Brands 2025 rankings.
This recognition also sees DStv inducted into the prestigious Brand Africa Hall of Fame, a distinction reserved for iconic African brands that have significantly shaped the continent’s global image and competitiveness over the years.
The announcement was made at a high-profile ceremony hosted at the United Nations Economic Commission for Africa (UNECA) in Addis Ababa, where leaders from across the African media and branding landscape gathered to honour the continent’s most impactful brands.
Launched in 1995, DStv has evolved from a digital satellite television pioneer into a content powerhouse, transforming the African viewing experience through continuous innovation, investment in local content, and a deep commitment to telling African stories.
“This honour reflects the incredible journey we’ve taken with our audiences across Africa. Being named Africa’s most admired media brand and joining the Brand Africa Hall of Fame is not just a celebration of where we’ve come from—it’s a reaffirmation of where we’re going.
“Our commitment to local storytelling, cultural authenticity, and innovation remains stronger than ever.
“We are proud to be a brand that not only entertains but uplifts and connects Africans through stories that matter.” States Calvo Mawela, Group CEO of MultiChoice.
Each year, the Brand Africa 100 survey identifies the most admired brands across the continent, based on independent research conducted in over 30 African countries, representing over 85% of Africa’s population and GDP, with more than 150,000 brand mentions and 5,930 unique brands.
The rankings are compiled through a rigorous process led by research partners including GeoPoll, Kantar, Integrate, and Analysis, making it the only pan-African, research-led and non-commercial brand equity study of its kind.
DStv’s induction into the Hall of Fame further cements its position not just as a media brand, but as a cultural force that continues to shape narratives and inspire pride across Africa. Through its investments in local productions, partnerships with African creators, and focus on quality storytelling, DStv remains at the forefront of Africa’s growing creative economy.
DStv was also honoured with the same top recognition in 2024, reinforcing its consistent excellence and enduring connection with audiences across Africa. Since its launch 30 years ago with just 16 channels, DStv has evolved into a dynamic content powerhouse, offering a rich mix of local productions, global entertainment, and integrated streaming options.
Today, it serves millions of households across the continent, delivering hundreds of channels and platforms that reflect the diversity, creativity, and aspirations of African viewers.
Broadcasting
The Silent Killer of Great Companies: A Guide To Why Your Processes Will Break (and How to Fix Them)
By Tolulope Obianwu
Every high-growth company experiences a moment when its engine sputters—quietly at first. Emails slip through cracks, customers wait too long, and once-smooth systems start breaking under pressure. This rarely looks like failure; it feels like chaos.
Tolu Obianwu
The truth? Your team didn’t fail. Your process did.
More accurately, the process you never designed to scale.
I’ve led operations and strategy at some of Africa’s fastest-growing fintech companies, building teams and systems that power complex payment infrastructure. And I’ve seen it repeatedly: velocity hides inefficiency—until it doesn’t.
This isn’t just a fintech problem. It’s a scaling problem. And if you’re a founder, operator, or builder, this article is your early warning: poor process doesn’t announce itself. It accumulates, silently, until your best people are fighting fires they didn’t start.
So, before things break, let’s talk about what makes processes fail, and what it takes to build operational structures that scale with your ambition.
DO NOT Confuse Speed with System: Startups are built on hustle. That’s part of the magic. But hustle without design leads to fragile outcomes. What works when you’re a 5-person team becomes a burden when you’re 50. Manually sorting payments, ad-hoc decisions, Slack approvals; these shortcuts become operational debt.
DO THIS INSTEAD:
Build systems early. They don’t have to be perfect, but they must be repeatable. Even lightweight process maps give your team breathing room and build investor confidence.
DO NOT Build Around Individuals: We romanticise “indispensable” team members; the only person who knows how X works. But hero-driven execution is unsustainable. When your process depends on one person being online, awake, or available, you’re not building a company. You’re gambling on burnout.
DO THIS INSTEAD:
Document workflows, spread context, and make knowledge transfer part of your onboarding and offboarding. Structure should outlive talent.
DO NOT Mistake Micromanagement for Control: I’ve seen it too often: leaders respond by inserting themselves into every decision when processes start breaking down. It’s understandable, but counterproductive. Micromanagement is not a fix. It’s a symptom.
DO THIS INSTEAD:
Create trust frameworks. Use process audits, not pressure. Empower teams with clear guardrails, not constant approvals. The goal of an exemplary process isn’t control – it’s clarity.
DO NOT Design for the Happy Path Only: Most processes look beautiful on paper until real users, real edge cases, and real stress tests come in. If your refund process fails when the volume spikes or your reconciliation breaks on public holidays, that’s not a people problem. It’s a design flaw.
DO THIS INSTEAD:
Anticipate failure. Ask “What could go wrong?” Run simulations. Processes must bend without breaking. That’s true resilience.
DO NOT ignore the Role of Culture: Even the best-designed processes die in hostile environments. If your culture rewards shortcuts, ignores documentation, or treats processes as bureaucracy, nothing will stick.
DO THIS INSTEAD:
Make ‘process’ a language, not a punishment. Celebrate people who fix broken steps. Tie operational excellence to career growth. Culture is what makes a process sustainable.
DO NOT Launch Processes Without Data Loops: If you’re not tracking turnaround times, errors, or usage, you’re not managing a process; you’re just hoping it works.
DO THIS INSTEAD:
Instrument every stage. Set KPIs that matter. Let data flag inefficiencies before customers feel them. A great process isn’t just followed – it’s monitored.
Final Thoughts
The truth is: every fast-growing company outgrows its old ways of doing things. There comes a time when velocity alone can’t carry the vision anymore. That’s inevitable. What isn’t inevitable is being caught off guard when it happens.
If you’re building for scale, process isn’t a bottleneck; it’s your runway. The best systems don’t slow people down; they let good teams move faster, with clarity and confidence.
Don’t wait for failure to expose what structure could have prevented it. Build deliberately. Review often. Automate what you can. And above all, make sure your process is strong enough to carry the weight of your ambition.
Because in the long run, it’s not speed that wins.
It’s the ability to move fast, without breaking yourself.
Tolulope Obianwu is a highly experienced professional in operations and technology strategy and currently is Head, Core Operations at TeamApt Ltd
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