Telecom
Plaqad Launches SocialCred, A Tool To Rank Online Clout

Plaqad, Africa’s leading marketing technology company has launched SocialCred, the continent’s first-ever social media clout ranking app.
The SocialCred works by assigning and summing up points across key metrics such as engagement rate, number of followers, audience sentiment, and number of impressions among others to determine an individual’s social media popularity and influence.
Based on the total points amassed, the individual is then awarded one of ten ranks and a cool badge they can share with their friends and fans on Twitter, Instagram, Facebook, TikTok, and Whatsapp.
Users are able to rank their social media pages or those of others on Facebook, Twitter, Instagram and Youtube and also compare two influencers side-by-side to determine the most popular of the two.
Aside from the fun element to the app, SocialCred serves an important function of helping brands assess and select influencers based on the strength of the influencer’s popularity across four of the biggest social media platforms today: Facebook, Instagram, Twitter and Youtube.
By offering growth and monetization tips, the app also helps influencers, content creators and regular social media users grow their pages, improve audience engagement and better monetize their influence through partnerships with brands.
Gbenga Sogbaike, co-founder & CEO of Plaqad the creators of SocialCred said, “SocialCred takes a fun and exciting approach to rank social media popularity and influence and we are very glad about how quickly it has been accepted by social media users worldwide.
“In its first week, we expect no less than 100,000 people to use the tool and share their badges on social media.
“The app is a product of over three months of high-level product engineering by a team of super-smart and experienced engineers, product developers and expert PR professionals and beside the cool factor, SocialCred provides brands and influencers a transparent and very accurate way to analyse social media influence and prevent fraud which is a major drawback for the influencer marketing industry.” He concluded.
Through its online platform, Plaqad facilitates seamless collaboration between social media influencers, content creators, and owners of media inventories, and brands looking to engage consumers and reach new audiences at scale.
Today, Plaqad, strengthened by a community of over 15,000 influencers, creators, and publishers, has successfully placed over 25,000 pieces of content on social and web platforms across four continents, and directly paid out over 200 million naira ($570,000) on hundreds of campaigns to members, effectively helping its programme members monetize their content, platform and influence.
According to a new report “Martech: 2020 and Beyond” collaboratively produced by BDO, WARC, and the University of Bristol, the global spend on marketing technology is $121.5 billion. This represents a significant share of the global advertising market estimated to be worth US$ 560 billion in 2019 by Statista.
In addition, the Financial Times in a recent post projects the value of the global influencer market — another area where Plaqad features prominently — to reach $15 billion by 2022.
With the covid19 pandemic necessitating prolonged social distancing and lockdown measures across the globe, traditional means of marketing like events, out-of-home and newspapers have suffered setbacks as consumer behaviour continues to change.
Companies like Plaqad which are at the forefront of digital media technology will help marketers, influencers, brands and the government to navigate the new reality.
With social media usage by consumers on a steady rise this period — 61% over normal usage rates according to research firm Kantar — brands are leaning into influencer marketing to deliver relevant and consistent messages that keep their audiences engaged amid the coronavirus crisis and they look up to marketing tech companies like Plaqad to navigate the new normal.
Telecom
MoMo PSB, SMEDAN Forge Pact to Digitise Nigeria’s SMEs

MoMo PSB, MTN Nigeria’s fintech powerhouse, sealed a game-changing pact with the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) on February 3 at its Victoria Island headquarters, unleashing digital and financial tools to turbocharge SMEs nationwide for seamless operations, revenue surges, and sustainable scaling.

MoMo PSB, SMEDAN
The partnership arms SMEDAN-registered merchants with MoMo’s multi-channel arsenal—apps, POS, USSD, partner portals, and custom platforms—to hoover payments across streams, automate payrolls, juggle tills and shop chains, and boss core business metrics from one slick dashboard.
This powerhouse duo targets Nigeria’s SME engine room, where digital chokepoints throttle growth, injecting MTN’s MoMo muscle to slash friction and unlock efficiencies for mama-put hustles to mid-tier factories alike.
Industry watchers hail the MoU as a masterstroke in President Tinubu’s economic revival playbook, fusing government SME scaffolding with private-sector fintech firepower to birth a new breed of digitally dominant entrepreneurs primed for AfCFTA conquests.
Telecom
MTN Ignites Teacher Revolution: 5,000 Digitally Armed for Phase Two

MTN Foundation and SAIL Innovation Lab have roared into Phase Two of their blockbuster Teachers Fellowship Programme, onboarding 5,000 elite educators from Nigeria’s 36 states and the FCT since January 13 to turbocharge public schools with cutting-edge digital wizardry and global teaching firepower.

MTN
This mobile-first crusade, laser-focused on arming primary and secondary school titans for the digital economy showdown, kicks off with a grueling four-week virtual bootcamp via WhatsApp and Google Classroom—slashing travel barriers for even the remotest rural warriors.
Organisers promise peer-to-peer fireworks and real-time gut-checks, capping Stage One with a virtual gala saluting milestones before culling the pack to a fierce “Top 500” via engagement, assessments, and hustle for Phase Two’s inquiry-based mastery and deep-dive digital metamorphosis.
MTN Foundation’s Executive Director Odunayo Sanya lit the fuse: “Teachers are the backbone of our education system. By empowering them with digital competencies and innovative teaching methods, we are directly investing in the future of our youth.
This Fellowship Programme is designed to ensure that our educators are not just keeping pace with global best practices but are actively shaping the next generation of innovators and leaders.”
Nigeria’s heftiest private teacher uprising scales from last year’s triumphs, minting classroom commandos as state ambassadors to ignite inquiry-driven, tech-fueled learning revolutions coast-to-coast.
Telecom
Onafriq, PAPSS Launch Wallet-Based Payments Pilot from Nigeria to Ghana

Onafriq Nigeria Payments Ltd, a CBN licenced payment service provider, partners with The Pan-African Payment and Settlement System (PAPSS) to pilot the continent’s first wallet-based outbound payments from Nigeria to Ghana – fully in Naira and instant, without relying on hard currency conversion, in partnership with Banks and Mobile Money Operators.

The pilot service, approved by the Central Bank of Nigeria (CBN), enables cross-border intra-Africa payments for individuals, merchants, and traders.
In particular, the service will benefit SMEs, the real engine of intra-African trade; all now have access to a faster, cheaper way to reach customers and suppliers across the border.
By reducing barriers to cross-border trade, the new service will allow these businesses to grow their addressable markets and activity. From the 1st of December, this service will be fully operational for a 6-month period.
Through the partnership with PAPSS, Onafriq is supporting the operationalization of the AfCFTA (Africa Continental Free Trade Area) mandate.
The mandate itself is driving tariff-free trade for the 54 member states of AfCFTA. Within the partnership itself, Onafriq provides the mobile money rails, with an ecosystem consisting of over 1 billion mobile wallets.
Meanwhile, PAPSS brings a network of over 160 commercial banks, representing an ecosystem of more than 400 million bank accounts across its 19 African countries of operation.
The two partners are essentially seamlessly connecting two worlds: mobile money and banking. As a consequence, intra-African trade transactions will take place more easily and opportunities will be created.
Currently, Africa is made up of bank and mobile-led markets, with siloes often inhibiting transactions between these economies. However, this partnership will remove these boundaries. With over one billion mobile wallets and 500 million bank wallets across Africa, this partnership will allow for cross-border collaboration at scale.
This partnership builds on Onafriq and PAPSS’ existing partnership for payments into Ghana, announced earlier this year.
Mxolisi Msutwana, Managing Director Anglophone West Africa said, “Our work with PAPSS shows what collaboration at scale can unlock—seamless, secure connections between banking systems and mobile money ecosystems.
“This is how we open bi-directional trade corridors, reduce costs for businesses, and give African enterprises the rails they need to trade with confidence in their own currencies. The vision is continental, but it starts with practical steps like this one.”
Ositadimma Ugwu, Chief Information Officer, PAPSS, added “Too often, African businesses and individuals see borders as roadblocks instead of opportunities. With this step, we’re challenging that mindset, giving Nigerians the ability to send value next door with the same ease as sending a text message.
“Our vision is simple: make Africa’s borders invisible to payments. This pilot makes that a reality, moving us closer to a continent where payments don’t pause at the border.”
This new Nigeria-to-Ghana outbound capability builds on the successful Ghana-to-Nigeria instant payments corridor launched earlier this year – further proof that Africa’s payments future is local, instant, and inclusive.
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