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Prateek Suri, Maser CEO, Unveils Bold AI Projections for 2024: Navigating the Future of Consumer Electronics

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Maser CEO, Prateek Suri, shares his predictions for the AI landscape in 2024.

Predictions for GenAI in Consumer Electronics: Navigating the  Landscape in 2024

2024 marks a significant milestone for the consumer electronics industry as GenAI, a transformative force in artificial intelligence, begins its journey into the mainstream. Here are the key trends and predictions for this groundbreaking year:

  1. Skyrocketing GenAI Investments and the Reshaping of Consumer Electronics

The focal point of the battleground will revolve around the competition between ‘Open Source vs. proprietary models,’ causing a shift in the competitive landscape and the dynamics of IP protection. This has the potential to influence OpenAI’s position by late 2024 and Q2 2025.

The consumer electronics industry is on the cusp of a paradigm shift, fueled by the continued high investments in Generative AI (GenAI) startups. These investments, projected to surpass $50 billion by 2025, are driven by the immense potential of AI to reinvent how we interact with our devices. At the heart of this revolution lies the battle between two key model types:

Large Language Models (LLMs): These versatile, open-source models like Jurassic-1 Jumbo and Megatron-Turing NLG can generate text, translate languages, and write different kinds of creative content. Their strengths lie in their adaptability and accessibility, fostering a vibrant ecosystem of innovation.

Limited Model Markets (LMMs): Developed and owned by individual companies, LMMs are hyper-focused on specific tasks like speech recognition or image generation. While less versatile, they offer superior performance and tighter integration with hardware, making them ideal for consumer electronics applications.

This “Open Source vs. Proprietary” model clash will significantly impact the competitive landscape. Open-source LLMs empower smaller players to compete with established giants, democratizing access to cutting-edge AI technology.

However, LMMs, backed by vast R&D resources of large corporations, can offer more refined and optimized experiences, potentially creating walled gardens of exclusive features.

This dynamic will play out in exciting ways. Imagine smart speakers powered by LLMs that can hold nuanced conversations, adapting to your unique preferences and evolving over time through community contributions. Conversely, picture personalized fitness trackers with LMM-powered coaches delivering real-time training plans tailored to your biometrics and preferences.

Ultimately, the winners will be the consumers. The influx of GenAI investments will not only drive down prices but also lead to a wider range of intelligent devices catering to diverse needs and budgets. Whether it’s open-source LLMs fostering collaboration or proprietary LMMs pushing the boundaries of performance, the future of consumer electronics is undeniably AI-powered, and the possibilities are as limitless as our imagination.

  1. Sustainable Tech Winners:

Companies that manage to achieve revenue growth outpacing energy consumption evolution by 5 or 6 times will emerge as the true winners in the GenAI landscape. Balancing the benefits of AI adoption with energy efficiency will be crucial for sustained success.

  1. Mass Adoption of GenAI in Workstations:

GenAI is expected to witness mass adoption in workstations, either through software packages or opt-in features, influencing how individuals interact with technology in their daily lives.

  1. Reinvention of the Consumer Marketplace:

A promising start to a GenAI-fueled reinvention of the consumer marketplace is anticipated. This transformation will likely lead to innovative and personalized consumer experiences driven by AI.

One of the big smartphone makers launched a new generative artificial intelligence platform directly aimed at challenging ChatGPT, setting the stage for global rivalry in the evolution and leadership in the GenAI space.

  1. Advancements in Specialized LLMs:

Specialized Open Source Large Language Models (LLMs) will make significant strides in conversational voice, speech, videos, and connectivity.  In 2024, it is foreseen that specialized Open Source Large Language Models (LLMs) will come to the forefront, demonstrating high-performance capabilities across diverse sectors such as Biology, Chemicals, Logistics, and Energy, acting as transformative catalysts.

Goldman Sachs, in an October report, revised its estimates, anticipating that generative artificial intelligence will make a more substantial contribution to the global gross domestic product in the next decade. The revised range is now expected to be between 10% and 15%, surpassing the previously estimated range of 7% to 13%.

Potential Threats:

  1. GenAI-Fueled Cybersecurity Attacks:

Voice of SecOps Report showed that 75% of security professionals witnessed an increase in attacks over the past 12 months, with 85% attributing this rise to bad actors using generative AI.  The looming threat of impactful GenAI-fueled cybersecurity attacks requires heightened vigilance and robust security measures to safeguard against potential risks.

  1. BYOAI (Bring Your Own AI) Threat:

Companies should embrace a bottom-up approach to AI adoption at the edge, guiding it instead of obstructing it. Establishing an AI Center of Excellence serves as a framework to ensure that Bring Your Own AI (BYOAI) aligns with organizational goals and ethical considerations. Given the widespread integration of AI into smartphones and devices, the implementation of responsible data governance becomes imperative.

  1. Legal Challenges:

Legal battles over intellectual property rights would be on the increase, especially if GenAI systems incorporate patented technologies or if there are disputes regarding the ownership of algorithms, datasets, or specific functionalities. This may slow down GenAI deployment and could be worsened by politics with the 2024 US elections in sight.

At Maser, we are at the forefront of transformative programs aligned with these trends:

  1. Strategic Transformations: Unleashing the Business Impact of GenAI at Maser

We have chosen to cultivate proprietary generative AI models, driven by a strategic imperative to bolster security and privacy. Our decision is rooted in the intention to mitigate dependence on open-source models such as ChatGPT or Bard, aiming to safeguard sensitive information.

I expect this trend to persist among major corporations, conducting controlled experiments with internal generative AI platforms to enhance operational efficiency. These endeavors, though seemingly “small,” hold substantial value in shaping the trajectory of future generative AI applications.

  1. Maser’s GenAI Impact

In the cutthroat world of tech, I believe mere innovation isn’t enough. To truly dominate, we’re spearheading a silent revolution: building a proprietary AI platform fueled by curated datasets and governed by rigorous AI governance. This isn’t just about throwing money at algorithms; it’s about meticulous change management, ensuring every department embraces, understands, and utilizes this powerful tool. The result?

Unmatched quality and real-time reportage, empowering Maser to outmaneuver competitors at every turn. Imagine optimizing production lines with AI-powered predictive maintenance, crafting hyper-personalized marketing campaigns based on proprietary customer data, or even developing revolutionary new products, all within the secure confines of own AI ecosystem. This is the future Maser is building, brick by meticulously-governed brick, and it’s a future no competitor can afford to ignore.

  1. CorpGPT Innovation: Shaping Future Corporate AI

We aspire to deliver an all-encompassing mobile AI experience, merging on-device AI innovations from Maser and cloud-based AI through collaborative partnerships with industry leaders who share our vision. Our goal is to revolutionize users’ mobile interactions, providing a heightened sense of privacy assurance.

Maser is at the forefront of molding the GenAI enterprise platform, prioritizing privacy, interoperability, and maximizing value. Through the seamless integration of diverse datasets, adherence to transparent AI policies, and the establishment of a robust multi-cloud infrastructure, Maser is shaping the trajectory of AI evolution in the consumer electronics industry.


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Report Reveals Half of 2025’s Compromised Passwords were Already Leaked

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Kaspersky’s latest research reveals that the majority of compromised passwords not only violate password-safety guidelines but also remain unchanged for extended periods, which drastically reduces their security.

To provide users with access to more sophisticated and modern ways to log in, Kaspersky’s Password Manager has been enhanced with Passkey technology, enabling users to securely access their accounts while enjoying seamless cross-device synchronisation.

Although passwords still remain one of the major authentication methods, they no longer top the security charts. Often crafted by users themselves, passwords are heavily influenced by human factors, which makes them potentially vulnerable. Kaspersky experts analysed major password leaks from 2023 to 2025 and identified several recurring patterns:

  • Users frequently append predictable elements like numbers, dates, and personal identifiers to their passwords. For example, 10% of passwords in datasets analysed contain a number resembling a date (from 1990 to 2025), 0.5% of all leaked passwords end with the number 2024, which is every 200th password!
  • The most commonly occurring password combination is ‘12345’, which drastically reduces cryptographic strength and shortens the time required for brute-force attacks to succeed. Among other popular password components are the word ‘love’ and users’ names, as well as countries’ names which are also often included in passwords.
  • Moreover, the majority of leaked passwords remain unchanged for years. In 2025, 54% of leaked passwords had already been part of prior data breaches, underscoring widespread reuse of outdated passwords. According to data analysis the average lifetime of the password found in these leaks is 3.5-4 years. 

What makes Passkeys more secure?

All these findings highlight the critical vulnerability of password-based authentication when protocols for creation, management, and storage are not rigorously followed. In response to the growing need for robust security, the industry is increasingly shifting its focus toward next-generation solutions like Passkeys, which offer stronger protection against evolving threats.

Passkey technology is based on cryptographic keys and biometrics and is not subjected to threats like phishing or data leaks. A passkey is created for a particular account on a particular platform and is stored directly on the user’s device or in a password manager.

New Passkey feature in Kaspersky Password Manager

When a user registers on a platform that supports Passkey, the device creates a private key and shares a public key with the service. The private key is stored directly on the device, which is good from a security point of view, but complicates authorisation from other devices.

Now Passkeys can be created and stored directly in Kaspersky Password Manager, which allows users to not only sign in to supported services with a single tap, but also access Passkeys on all their devices owing to secure synchronisation.

“From our own experience, we’ve seen how constantly juggling logins and passwords for work, study and even leisure can erode both time and security. Kaspersky Password Manager has long streamlined this process with tools like our secure password generator and auto-fill functionality – ensuring users never sacrifice safety for speed.

In addition to that, we are happy to offer to our customers a new Passkey feature – an enhanced level of accounts protection which makes authentication even simpler and, most importantly, more secure,” comments Marina Titova, Vice President for Consumer Business at Kaspersky.

Passkey functionality is now available on all platforms in the latest version of Kaspersky Password Manager. To create a passkey in Kaspersky Password Manager, first update the app to the latest version and grant it all necessary permissions. Then, open the website where you want to create the passkey and simply follow the in-app guidance to register and save it.

 


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UBA Wins Africa’s Bank of the Year for Third Time in Five Years

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Africa’s Global Bank, United Bank for Africa (UBA) Plc, has once again, reaffirmed its leadership as one of the continent’s most innovative and resilient financial institutions, as the bank has, for the third time in five years, been named the African Bank of the year 2025 by the Banker.com.

UBA Wins Africa’s Bank of the Year for Third Time in Five Years

UBA

UBA also won the Best Bank of the Year awards in nine of its 20 African subsidiaries, bringing its total awards this year to ten as UBA Benin, UBA Chad, UBA Republic of Congo (Congo-Brazzaville), UBA Liberia, UBA Mali, UBA Mozambique, UBA Senegal, UBA Sierra Leone, and UBA Zambia, all came out tops as the best banks in their respective countries, underscoring the bank’s strength across West, Central and Southern Africa and highlighting the depth of its Pan-African franchise.

The Banker.com, a leading global finance news publication published by the Financial Times of London, organises the annual Bank of the Year Awards, and this year’s edition was held at a grand ceremony at the Peninsula, London, on Wednesday.

The Chief Executive Officer, UBA UK, Deji Adeyelure, received the awards on behalf of the bank, representing the Group Managing Director/CEO, Oliver Alawuba, and was accompanied by the bank’s Head Business Development, Mark Ifashe, and Head, Financial Institutions, Shilpam Jha.

The Banker’s awards are widely regarded as the most respected and rigorous in the global banking industry, celebrating institutions that demonstrate outstanding performance, innovation and strategic execution.

In its remarks on UBA’s winnings, the banker.com said, “For the third time in five years, UBA Group has won the coveted Bank of the Year award for Africa. UBA Group time after time punches above its weight against its larger African rivals. The bank this year also takes home nine separate country awards (one more than it gained for its last continental win in 2024), equivalent to around a quarter of the awards for the continent, and more than any of its continent-wide rivals.”

Continuing, it said, “Perhaps even more impressive is the fact that the awards were won across a broad geographic spread, going to lenders based in the Economic Community of West African States (Benin, Liberia, Senegal, Sierra Leone, and former member Mali), the Central African Economic and Monetary Community (Chad, Republic of Congo) and the Southern African Development Community (Mozambique, Zambia). Its award wins were particularly notable in the highly competitive categories for Benin and Mozambique.”

The Banker also highlighted UBA’s strong financial performance and commitment to future growth. In 2024, the Group recorded a 46.8 per cent increase in assets and a 6.1 per cent rise in pre-tax profits in local currency terms, while continuing to invest significantly in talent and technology. West Africa remains UBA’s heartland, with operating revenue and profit increasing by 87 per cent and 89 per cent respectively in H1 2025.

The bank’s digital and innovation leadership was equally recognised. During the year under review, and launched its Advance Top-Up buy-now-pay-later feature on the *919# USSD platform, expanding financial access for customers, while the bank’s chatbot Leo continued its strong growth trajectory, with transaction volumes rising by 29 per cent year-on-year in H1 2025. Notably, in August, Leo became the first African banking chatbot to enable cross-border payments via the Pan-African Payment and Settlement System (PAPSS).

UBA’s Group Managing Director/Chief Executive Officer, Oliver Alawuba, while reacting to the achievement, said the recognition affirms the bank’s long-term strategy and customer-first philosophy.

“This honour reflects the strength of our Pan-African network, the trust of our customers, and the dedication of our people. Winning Africa’s Bank of the Year for the third time in five years is not by chance; it is a testament to disciplined execution, innovation, and a deep understanding of the markets we serve,” Alawuba said.

“Our nine country awards across diverse regions of Africa show that UBA is not just growing, but growing with impact. We remain committed to driving financial inclusion, supporting economic development, and deploying technology that makes banking simpler, faster, and more accessible to Africans everywhere,” he added.

United Bank for Africa is one of the largest employers in the financial sector on the African continent, with 25,000 employees group-wide and serving over 45 million customers globally. Operating in twenty African countries, the United Kingdom, the United States of America, France and the United Arab Emirates, UBA provides retail, commercial and institutional banking services, leading financial inclusion and implementing cutting-edge technology.

 

 


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GenAI Adoption Among African workers Outpace Global Peers

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Africa’s workforce is embracing artificial intelligence (AI) at a faster pace than global peers, but pressure is mounting for organisations to ramp up digital skills development as generative AI (GenAI) begins reshaping roles across industries.

This is according to PwC’s Global Workforce Hopes and Fears Survey 2025, which shows a continent ready for AI-enabled transformation, but facing a narrowing window to prepare, through skills development initiatives.

The survey, covering nearly 50 000 workers worldwide and 1 753 across South Africa, Algeria, Kenya, Morocco and Nigeria, finds that African employees are already integrating AI into daily operations.

Sixty-four percent of respondents in Africa used AI tools in the past year, compared to 54% globally, and the sentiment is overwhelmingly positive. While only 17% report using GenAI every day, confidence in its benefits is high: 76% believe GenAI improves work quality, and 72% expect AI-driven productivity gains within three years.

In SA, executives are even more bullish, as 91% say AI has already lifted both productivity and work quality — a signal that leadership is pushing harder toward AI-enabled ways of working, notes the survey.

However, this optimism is coupled with rising concern about future readiness. Only 35% of African workers believe their skills will still be relevant three years from now. With GenAI expected to affect nearly half of all job roles, PwC warns that the continent’s workforce risks falling behind unless organisations accelerate large-scale reskilling.

Despite the pressures, employees are not standing still. PwC notes that African workers outperform their global peers in proactive learning, recording 15% higher participation in skills-building and receiving 6% more support from managers. This indicates that both workers and immediate supervisors recognise the pace of AI adoption and are pushing to adapt.

PwC Africa people and organisation leader, Dr Dayalan Govender, says the moment calls for decisive leadership. Organisations, he argues, must integrate AI into workforce strategies, accelerate digital adoption, and expand upskilling programmes at scale.

“Africa’s workforce is optimistic and ready for change, but leaders must accelerate digital adoption and invest in future-ready skills to convert this optimism into sustainable growth,” he says.

Beyond the technology shift, the survey captures a workforce hungry for growth but constrained by financial pressure. Many employees are preparing to make career moves: 45% plan to request a raise, and another 45% aim for a promotion in the next year. Yet household financial stability remains strained, with only a third of respondents reporting any money left over for savings.

Still, Africa’s workplaces continue to show strong foundations of trust and purpose — elements PwC believes will be critical in navigating GenAI disruption. More than 55% of workers trust management, and two-thirds say their work feels meaningful, both above global averages.

With AI adoption rising and employees motivated to reinvent their careers, PwC warns that the coming years will determine whether Africa’s early optimism translates into long-term competitiveness as GenAI transforms the world of work.

The report calls for embedding AI into workforce strategies to bridge the gap between optimism and practical adoption, scaling upskilling initiatives to prepare for GenAI disruption, and fostering trust and psychological safety to retain talent and drive innovation.

“For employers, these findings are a stark reminder that they can and should do more to help workers understand, adopt, and embrace AI’s transformative power.

“Employers may need to pay special attention to entry-level workers, nearly a third of whom say they’re worried to a large or very large extent about AI’s impact on their future, even as they’re also curious (47%) and optimistic (38%) about its long-term societal effects,” notes the report.


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