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Prateek Suri, Maser CEO, Unveils Bold AI Projections for 2024: Navigating the Future of Consumer Electronics

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Maser CEO, Prateek Suri, shares his predictions for the AI landscape in 2024.

Predictions for GenAI in Consumer Electronics: Navigating the  Landscape in 2024

2024 marks a significant milestone for the consumer electronics industry as GenAI, a transformative force in artificial intelligence, begins its journey into the mainstream. Here are the key trends and predictions for this groundbreaking year:

  1. Skyrocketing GenAI Investments and the Reshaping of Consumer Electronics

The focal point of the battleground will revolve around the competition between ‘Open Source vs. proprietary models,’ causing a shift in the competitive landscape and the dynamics of IP protection. This has the potential to influence OpenAI’s position by late 2024 and Q2 2025.

The consumer electronics industry is on the cusp of a paradigm shift, fueled by the continued high investments in Generative AI (GenAI) startups. These investments, projected to surpass $50 billion by 2025, are driven by the immense potential of AI to reinvent how we interact with our devices. At the heart of this revolution lies the battle between two key model types:

Large Language Models (LLMs): These versatile, open-source models like Jurassic-1 Jumbo and Megatron-Turing NLG can generate text, translate languages, and write different kinds of creative content. Their strengths lie in their adaptability and accessibility, fostering a vibrant ecosystem of innovation.

Limited Model Markets (LMMs): Developed and owned by individual companies, LMMs are hyper-focused on specific tasks like speech recognition or image generation. While less versatile, they offer superior performance and tighter integration with hardware, making them ideal for consumer electronics applications.

This “Open Source vs. Proprietary” model clash will significantly impact the competitive landscape. Open-source LLMs empower smaller players to compete with established giants, democratizing access to cutting-edge AI technology.

However, LMMs, backed by vast R&D resources of large corporations, can offer more refined and optimized experiences, potentially creating walled gardens of exclusive features.

This dynamic will play out in exciting ways. Imagine smart speakers powered by LLMs that can hold nuanced conversations, adapting to your unique preferences and evolving over time through community contributions. Conversely, picture personalized fitness trackers with LMM-powered coaches delivering real-time training plans tailored to your biometrics and preferences.

Ultimately, the winners will be the consumers. The influx of GenAI investments will not only drive down prices but also lead to a wider range of intelligent devices catering to diverse needs and budgets. Whether it’s open-source LLMs fostering collaboration or proprietary LMMs pushing the boundaries of performance, the future of consumer electronics is undeniably AI-powered, and the possibilities are as limitless as our imagination.

  1. Sustainable Tech Winners:

Companies that manage to achieve revenue growth outpacing energy consumption evolution by 5 or 6 times will emerge as the true winners in the GenAI landscape. Balancing the benefits of AI adoption with energy efficiency will be crucial for sustained success.

  1. Mass Adoption of GenAI in Workstations:

GenAI is expected to witness mass adoption in workstations, either through software packages or opt-in features, influencing how individuals interact with technology in their daily lives.

  1. Reinvention of the Consumer Marketplace:

A promising start to a GenAI-fueled reinvention of the consumer marketplace is anticipated. This transformation will likely lead to innovative and personalized consumer experiences driven by AI.

One of the big smartphone makers launched a new generative artificial intelligence platform directly aimed at challenging ChatGPT, setting the stage for global rivalry in the evolution and leadership in the GenAI space.

  1. Advancements in Specialized LLMs:

Specialized Open Source Large Language Models (LLMs) will make significant strides in conversational voice, speech, videos, and connectivity.  In 2024, it is foreseen that specialized Open Source Large Language Models (LLMs) will come to the forefront, demonstrating high-performance capabilities across diverse sectors such as Biology, Chemicals, Logistics, and Energy, acting as transformative catalysts.

Goldman Sachs, in an October report, revised its estimates, anticipating that generative artificial intelligence will make a more substantial contribution to the global gross domestic product in the next decade. The revised range is now expected to be between 10% and 15%, surpassing the previously estimated range of 7% to 13%.

Potential Threats:

  1. GenAI-Fueled Cybersecurity Attacks:

Voice of SecOps Report showed that 75% of security professionals witnessed an increase in attacks over the past 12 months, with 85% attributing this rise to bad actors using generative AI.  The looming threat of impactful GenAI-fueled cybersecurity attacks requires heightened vigilance and robust security measures to safeguard against potential risks.

  1. BYOAI (Bring Your Own AI) Threat:

Companies should embrace a bottom-up approach to AI adoption at the edge, guiding it instead of obstructing it. Establishing an AI Center of Excellence serves as a framework to ensure that Bring Your Own AI (BYOAI) aligns with organizational goals and ethical considerations. Given the widespread integration of AI into smartphones and devices, the implementation of responsible data governance becomes imperative.

  1. Legal Challenges:

Legal battles over intellectual property rights would be on the increase, especially if GenAI systems incorporate patented technologies or if there are disputes regarding the ownership of algorithms, datasets, or specific functionalities. This may slow down GenAI deployment and could be worsened by politics with the 2024 US elections in sight.

At Maser, we are at the forefront of transformative programs aligned with these trends:

  1. Strategic Transformations: Unleashing the Business Impact of GenAI at Maser

We have chosen to cultivate proprietary generative AI models, driven by a strategic imperative to bolster security and privacy. Our decision is rooted in the intention to mitigate dependence on open-source models such as ChatGPT or Bard, aiming to safeguard sensitive information.

I expect this trend to persist among major corporations, conducting controlled experiments with internal generative AI platforms to enhance operational efficiency. These endeavors, though seemingly “small,” hold substantial value in shaping the trajectory of future generative AI applications.

  1. Maser’s GenAI Impact

In the cutthroat world of tech, I believe mere innovation isn’t enough. To truly dominate, we’re spearheading a silent revolution: building a proprietary AI platform fueled by curated datasets and governed by rigorous AI governance. This isn’t just about throwing money at algorithms; it’s about meticulous change management, ensuring every department embraces, understands, and utilizes this powerful tool. The result?

Unmatched quality and real-time reportage, empowering Maser to outmaneuver competitors at every turn. Imagine optimizing production lines with AI-powered predictive maintenance, crafting hyper-personalized marketing campaigns based on proprietary customer data, or even developing revolutionary new products, all within the secure confines of own AI ecosystem. This is the future Maser is building, brick by meticulously-governed brick, and it’s a future no competitor can afford to ignore.

  1. CorpGPT Innovation: Shaping Future Corporate AI

We aspire to deliver an all-encompassing mobile AI experience, merging on-device AI innovations from Maser and cloud-based AI through collaborative partnerships with industry leaders who share our vision. Our goal is to revolutionize users’ mobile interactions, providing a heightened sense of privacy assurance.

Maser is at the forefront of molding the GenAI enterprise platform, prioritizing privacy, interoperability, and maximizing value. Through the seamless integration of diverse datasets, adherence to transparent AI policies, and the establishment of a robust multi-cloud infrastructure, Maser is shaping the trajectory of AI evolution in the consumer electronics industry.


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Firm Introduces a New Training ‘Large Language Models Security’

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The course is developed by Kaspersky AI Technology Research Center and aims to equip cybersecurity professionals with the essential skills to understand, evaluate and defend against vulnerabilities in large language models (LLMs).

The advent of LLMs has revolutionised the way companies develop and interact with Artificial Intelligence (AI) systems, while simultaneously introducing new and intricate security challenges.

A Kaspersky study has revealed that already in 2024 more than half of companies have implemented AI and Internet of Things (IoT) in their infrastructure. As these technologies become increasingly embedded in corporate systems and processes, understanding how they can be targeted, what vulnerabilities can be exploited for cyber attacks and how to defend against them is no longer optional—it’s a vital skill for cybersecurity professionals.

To address this critical need, Kaspersky has expanded its renowned Cybersecurity Training portfolio with a new online course dedicated to the security of LLMs. Designed to provide a solid foundation in this emerging field, the course equips professionals with the expertise to assess vulnerabilities, implement effective defences and design resilient AI systems. Participants will engage with real-world cases and practical assignments, honing their ability to deploy robust security measures and enhance the resilience of LLM-based applications.

The course draws upon the extensive expertise of the Kaspersky AI Technology Research Center, whose specialists have been dedicated to AI in cybersecurity and secure AI for nearly two decades—advancing the detection and mitigation of a wide spectrum of threats. Led by Vladislav Tushkanov, Research Development Group Manager at Kaspersky, the programme offers an engaging learning experience through compelling video lectures, practical hands-on labs and interactive exercises, enabling participants to:

  • Explore exploitation techniques such as jailbreaks, prompt injections and token smuggling to understand how to defend against them.
  • Develop practical defence strategies across various levels—model, prompt, system and service.
  • Apply structured frameworks for assessing and enhancing LLM security.

This training is useful for those starting their careers in AI cybersecurity, engineers building or integrating LLMs, and specialists working closely with AI infrastructure.

“The rise of large language models has revolutionised the approach taken by organisations to building and engaging with AI, opening new horizons of possibility. Yet, this technological leap also brings intricate security puzzles that demand immediate attention.

For cybersecurity experts, mastering the art of spotting, exploiting and shielding against these vulnerabilities has become a vital craft. That’s why we developed this specialised course—to arm professionals with the insights and hands-on tools necessary to safeguard LLM-driven applications and stay one step ahead of the evolving threat landscape,” says Vladislav Tushkanov, Research Development Group Manager at Kaspersky.

 


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Kaspersky, Partners Launch a Career Orientation Test to Inspire more Girls into Cybersecurity

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Kaspersky, together with Smart Africa and Africaines in Tech, has launched an innovative, science-backed career orientation test “Future You in Tech” created to promote professional development for young women in the cybersecurity industry and help remove potential entry barriers. The test is designed to help them discover which career paths best align with their interests, skills, and personality.

The IT industry continues to face a significant gender imbalance. While technology is one of the fastest-growing fields shaping the global future, women remain underrepresented due to systemic barriers such as stereotypes and unequal workplace opportunities.

According to the World Economic Forum’s Global Gender Gap Report 2024, women make up only 28.2% of the global STEM (Science, Technology, Engineering, Mathematics) workforce.

With this new initiative, Kaspersky and its partners aim to lower these barriers by sparking interest, building awareness, and offering guidance to the next generation of women in cybersecurity.

The orientation test is designed to help young women discover which cybersecurity career paths best align with their interests, skills, personality, and values. The test guides participants through scenarios that reveal their natural problem-solving styles and strengths.

Once completed, the results highlight each participant’s top two matches out of six possible cybersecurity roles. The six cybersecurity paths covered in the test are:

  • Threat Intelligence — analysing cybercriminal groups and predicting their next moves.
  • Security Operations (SOC) — monitoring systems, detecting threats, and responding to incidents.
  • Malware Analysis — reverse-engineering malicious code and creating detection rules.
  • Network Security — protecting IT infrastructure, running penetration tests, and securing networks.
  • Information Security Research — uncovering vulnerabilities, exploring new attack techniques, and designing security standards.
  • Security Assessment — testing and auditing systems to identify risks before attackers exploit them.

By taking just a few minutes to complete the test, young women can gain a clearer picture of how their abilities and passions align with the cybersecurity profession and take their first step towards a rewarding career protecting people, organisations, and the digital society at large.

Alongside these personalised matches, participants receive explanations of the roles and advice from Kaspersky’s female experts who work in these fields.

They also receive suggested next steps such as recommended readings or practical activities to try, developed together with Smart Africa, Africaines in Tech, and Kaspersky Academy.

“We recommend young women to take this orientation test — even if you never considered a career in cybersecurity. This test would provide you with an unbiased view — while cybersecurity is a field, that requires technical skills development, it also needs curiosity, creativity, problem-solving, and resilience — qualities many young women already have.

The test would help one to connect strengths with real career paths, empower to see a future in cybersecurity and to take first steps with confidence,” comments Evgeniya Russkikh, Head of Academic Affairs at Kaspersky.

This launch builds on Kaspersky’s long-term commitment to supporting women in technology. As of early 2023, women represented 25 percent of the company’s global tech workforce — a 6.9 percentage point increase over four years.

To further amplify women’s voices, Kaspersky also runs the Empower Women digital project, which raises awareness of gender-related challenges, shares expert perspectives, and offers practical advice for building fairer and more inclusive environments in tech and beyond.


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Nigeria Sets Regulatory Working Committee to Deepen Africa Digital Market Penetration

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The Federal Government through the Ministry of Trade and Investment has set up a regulatory committee to deepen digital market penetration and boost exportation of African products.

The committee was set up at the AfCFTA Digital Trade Market Access Roundtable organised by the Federal Ministry of Industry, Trade and Investment, hosting regulatory stakeholders from Egypt, Ghana, Kenya, Rwanda, and South Africa.

Jumoke Oduwole, minister for Industry, Trade and Investment speaking at the event said, “The Federal Ministry of Industry, Trade and Investment is committed to support your expansion into African markets. To do this, we will actively steer the regulators’ working group established yesterday. This group will continue the momentum of regulatory cooperation beyond this event, creating a working channel for addressing challenges and advancing solutions.

“Also, we will explore opportunities for the passing of licenses. The goal is to create mechanisms where regulatory approvals in one jurisdiction can facilitate or expedite approvals in others, reducing barriers for firms operating across multiple markets,” Jumoke said.

The minister lamented poor exportation of Africa’s digitally delivered services globally despite the talents and resources, urging the continent to collaborate to achieve desired results leveraging enormous potentials that the Digital Trade Protocol holds.

“For digital services, the AfCFTA opportunity is particularly compelling. Africa currently accounts for less than 10 per cent in digitally delivered services exports globally. But we have the talent, the demand, innovative experience, and now the regulatory framework to dramatically transform our levels of digital trade.”

The minister added that, “Currently, only 5 percent of Africa’s digitally delivered services are traded within the continent. This represents an extraordinary untapped opportunity for intra-African digital trade and overarching digital transformation.

“The time to act is now. Nigeria has been designated as the African Union co-Champion of the AfCFTA Protocol on Digital Trade. This is both an honour and a responsibility. To demonstrate our resolve, we commenced regulatory alignment and harmonization of standards with our regional commitments with a Digital Economy and E-Governance bill currently before the National Assembly. As co-Champion, we are committed to demonstrating practical leadership.”

Jumoke said the programme is designed to gain a clear understanding of market entry rules and processes across the countries as they present regulatory categories, licensing requirements, and market entry processes and also have direct access to regulators through our clinic sessions this afternoon.

She tasked Nigeria’s digital service providers for compliance with domestic regulatory requirements at home in order to get the backup from the government at international stage.

“As the government creates these enabling structures, we also have clear expectations of Nigerian digital services providers. First, compliance at home is a prerequisite for support abroad. The Corporate Affairs Commission, Nigerian Copyright Commission, Nigerian Communications Commission, Federal Competition and Consumer Protection Commission, Securities and Exchange Commission, and Central Bank of Nigeria are all represented here today to provide consultations.

“The government cannot vouch for your credibility in foreign markets without confidence that you have fully satisfied domestic regulatory requirements. Use today’s clinic sessions to ensure you are in good standing. Second, reflect clearly and strategically on your ambitions to invest across Africa.”

The minister promised that the Federal Ministry of Industry, Trade and Investment will continue to support the efforts of digital services providers through targeted initiatives which will be announced before the end of the year.

Calvin Phume, director, African Bilateral Economic Relations, Department of Trade and Industry, South Africa described the collaboration as a transformational agenda crucial to harness untapped potentials in Africa’s digital market.

“This is a transformational agenda. We are trying to make sure that we take these opportunities that are derived by AFCTA. Under the digital trade Protocol, it gives us access as South Africans to collaborate with other Africans in terms of ICT and other digital services,” Phume said.

The director added that South Africa will target key areas of collaboration including ICloud, AI innovation, among other.

Elhanan Asara, deputy director, Fintech and Innovation, Bank of Ghana emphasised the importance of the collaboration describing it as an avenue to find solution to export barriers and boost market penetration across Africa.

“There is a deficit. There is a lot of I.T import to the country really formed by Europe and the western world in general compared to Ghana exporting IT services. This is also an opportunity to see if this is utilised in Africa instead of going to the western world.”

 


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