Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Connect with us

News

Precise Platforms Unveils Marcomms Research, Intelligence Outfit, Precision Point

Published

on

Kindly share this post

Precise Platforms, has announced the launch of its research and intelligence arm, Precise Point.

According to Mr. Bolaji Okusaga, the Managing Consultant, Precise Platforms, Precise Point was initiated out of the desire to ameliorate the high operational costs of firms in an era of aggressive struggle for minds and market as well as to meet the needs of the ever-changing consumer expectations and increasing market sophistication.

The platform, comprising the media monitoring and measurement, and trend spotting and analytics units is designed to help businesses map routes to market and customer insights, customize behaviour based on research insights, and identify new sources of connection and value for Companies and Brands.

The company had in the past few months put together a technical team that developed some proprietary tools to aid the research dynamisms of the units.

The Brandteon craws news from blogs and social media platforms, The Trendteon, on the other hand, is an analytical tool for campaign and influencer management, while the Precise Tracker is used for media monitoring and campaign measurement.

These algorithm-based media information pull on company, competition, industry and policy, and measure impact and sentiments as well as do comparative analysis. The information from Customers, Industry and other Critical Stakeholders, are orgainsied into strategic solutions, tailor-made to serve client’s needs.

Mr. Okusaga has also noted that in the next two years, Precise Point will evolve into a full-blown company, independent of Precise Platforms, churning out structured market and policy reports, as well as build an on-point research and data analytics comparable to the works of Euromonitior, Cision, Meltwater, amongst other internationally acclaimed research, media monitoring and campaign management agencies around the world.

The company’s intelligence unit has been providing research services before this official launch. Its clients include, AOS Orwell, Amazon Energy, MOMAN Group, Nestoil and OCP Africa.

Precise Point has also created a portal, www.precisepoint.net, to ensure easy access to its products and services. The portal provides investors and policy makers with the opportunity to read or download its bespoke research publications on the different sectors of the economy, as well as subscribe to receive periodic intelligence updates.

The Senior Research Analyst in the firm, Mr. Chidozie Uzoma-Nwosu took guests through the platform, showcasing the different researches the firm has carried out and the different firms that have engaged them. He stated that Precise Point is equipped with the right people and materials to deliver structured analysis that speaks to the needs of the clients.

Answering questions about how the platform will generate income since its researches online are assessed free of charge, Mr. Uzoma-Nwosu stated that that is part of the services Precise Point intends to give free of charge, and that it is also a way of letting clients know what the firm can deliver. It is also part of the firm’s corporate social responsibility.


Kindly share this post

Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Continue Reading
Advertisement
Comments

News

ARCON to Crackdown on AI-Generated Fake Ads

Published

on

Kindly share this post

Advertising Regulatory Council of Nigeria (ARCON) has issued a stern warning to marketers, content creators, and social media influencers amid an alarming rise in fraudulent, AI-generated advertisements circulating across digital platforms.

ARCON to Crackdown on AI-Generated Fake Ads

Dr. Olalekan Fadolapo, director-general, ARCON, during a press briefing at its Lagos headquarters, decried the “porous” state of Nigeria’s online ad ecosystem and pledged to prosecute offenders to the fullest extent of the law.

Dr. Fadolapo opened the media parley by highlighting how easily unscrupulous operators deploy artificial intelligence tools to produce convincing—but entirely fabricated—advertisements.

“Our social media space has become so porous that people now freely post fake adverts, some of which claim outrageous and bogus benefits,” he remarked.

According to the Director-General, these deceptive campaigns often promise “miraculous cures” or “guaranteed returns” without any credible data or verifiable sources to back them.

Among the most alarming examples cited was an herbal remedy advertisement alleging to cure over 200 ailments—ranging from HIV to cancer—through a single “miracle” concoction.

“Imagine an advert claiming that a single herbal drug could cure HIV, cancer, and more than 200 other diseases,” Dr. Fadolapo said.

ARCON’s DG emphasized that such misleading advertisements not only jeopardize public health—by luring vulnerable individuals into purchasing untested or harmful products—but also undermine consumer confidence in legitimate businesses operating within advertising guidelines.

Dr. Fadolapo pointed to the regulatory vacuum that allows bad actors to exploit the anonymity of social media.

Unlike traditional broadcast or print media—where advertisements must pass through editorial or legal vetting—online platforms can be manipulated with minimal oversight.

Creating an ad using AI-powered design and voice generators, he warned, takes only minutes, making it difficult for regulators to identify the original perpetrators.

“The CBEX case is a painful reminder of what can happen when digital platforms are left unchecked,” Dr. Fadolapo said, explaining that the scheme purportedly defrauded unsuspecting Nigerians of nearly $2 trillion through slick, unregulated social media promotions.

He described how the CBEX promoters used AI-generated video testimonials, falsified financial statements, and cloned websites to entice victims with promises of triple-digit returns on cryptocurrency trades.


Kindly share this post
Continue Reading

News

Microsoft Sacks 300 Staff as Job Cut Hits 6,300

Published

on

Kindly share this post

Microsoft has laid off over 300 employees as part of a fresh round of job cuts.

Microsoft Sacks 300 Staff as Job Cut Hits 6,300

The latest layoffs, disclosed through a notice filed in Washington state, affected several hundred positions across various departments.

However, the tech company did not specify which units were impacted, the publication said.

Citing a notice, the report said a spokesperson for Microsoft described the move as a “recalibration” in response to shifting business priorities and a fast-changing tech landscape.

“We continue to implement organisational changes necessary to best position the company for success in a dynamic marketplace,” the spokesperson said.


Kindly share this post
Continue Reading

News

FG, UNICEF Partner to Train 20m Youths on Digital Skills

Published

on

Kindly share this post

Vice President Kashim Shettima on Tuesday, said the Federal Government has renewed its strategic partnership with the United Nations International Children’s Emergency Fund (UNICEF) to train and empower 20 million young Nigerians with digital skills by 2030.

This is just as the Vice President has accepted to chair the board of Generation Unlimited Nigeria (GenU 9JA), a public-private-youth partnership platform constituted to help young Nigerians between the ages of 10 and 24 transition from learning to earning through digital connectivity.

Shettima, while speaking during a meeting with Mohammed Fall, the United Nations Resident and Humanitarian Coordinator; Rownak Khan, UNICEF Deputy Representative and Celine Lafoucriere, Chief of the UNICEF Lagos Field Office, at the President Villa, Abuja, warned that Nigeria’s rapidly growing population, currently estimated at over 230 million with an average age of 17, presents both a challenge and an opportunity.

Shettima described his invitation to serve as Chair of the Generation Unlimited (GenU 9JA), as a great honour, adding that ” This platform provides a vista of opportunities for our young people. Beyond rhetoric, if we want to survive and thrive, we must empower our youth through digital means. That’s the only way forward,” the Vice President said.

The GenU 9JA initiative aligns with the Federal Government’s Renewed Hope Agenda, which prioritises inclusive development, digital innovation, and youth empowerment as tools for national transformation.

Shettima stressed that Nigeria is not seeking handouts but sustainable, equitable partnerships. “We are not looking for charity. We want a mutually beneficial relationship—one based on respect and shared interests. This is why I’m very passionate about the digital initiative. Beyond leadership in our enlightened self-interest, if we want to live in this part of the world, we have to involve them, we have to empower them,” he said.

He described the initiative as a beautiful programme that would enable the Nigerian youths trade their skills in the global market, saying “from earning to learning is a beautiful initiative and more than any other platform, the digital space gives us the easiest window to get the youth engaged effortlessly.

“They can trade their skills in the global market. I know of a lot of young Nigerians who are working for global firms from the comfort of their homes,” he added.

Fall had in his remarks earlier, praised Nigeria’s leadership under President Bola Tinubu, noting that the GenU platform is central to addressing youth unemployment, educational inequality, and digital exclusion.

“Under the Renewed Hope Agenda, youth-focused initiatives—skills, digital access, and employment—are critical. And GenU is helping to drive those priorities,” Fall said.

Also, Khan, in his remarks, revealed that the GenU 9JA is one of UNICEF’s most successful global youth empowerment programmes, with Nigeria showcased as a model.

“We’ve seen incredible results from Nigeria. Few countries globally have recorded the level of youth impact that GenU 9JA has achieved,” she said.

According to Khan, the programme is built on three pillars: digital connectivity, pathways from learning to earning, and youth engagement and empowerment—all designed to prepare Nigerian youth for today’s job market.

On her part, Celine Lafoucriere, noted that since its launch in 2022, GenU 9JA has impacted over 10 million young people, with 1,500 job linkages already secured.

“To reach our target of 20 million youth by 2030, we must now strengthen coordination among partners and align even more closely with national policy,” Lafoucriere said.

 


Kindly share this post
Continue Reading

Trending