E-Financial
PromoXchange Unveils Nigeria’s 1st Loyalty, Reward Platform
PromoXchange, a customer-centric and a first of its kind technology solution that effectively turns a mobile phone into an account that earns and accumulates points on transaction of goods and services, has debuted in Nigeria.
Speaking at the media launch in Lagos, Mr. Adebiyi Oke, co-founder and managing director, PromoXchange Technologies Limited, said that for a long time, the Raffle mechanism has been used to reward lucky customers during promotion, “but the question arises, why do customers with less transaction value or less spend win at the expense of other customers that have contributed more to the business bottom line?”
According to Oke, PromoXchange provides answers to these questions and lots more by offering new and exciting ways to reward true patronage using a combination of instant and life enriching rewards to attract customers.
He said that, apart from Nigerians been unique, mobile phones are known to be trendy, accessible and most users are attached to this device.
He said, “PromoXchange solution is as easy as sending SMS. There are no entry barriers and available on all GSM Networks and also as mobile apps for smart devices.
“Considering that the mobile phone penetration in the Nigerian market now stands at about 80% and growing. In simple terms, it means that no matter where a product is sold, you would find a brand customer or a potential customer owning a mobile phone.
“Consequently, we see an opportunity to influence transaction and consumption behaviour through an innovative solution that connects mobile phone users who are also sales merchant, brand customers to their favourite products or brands at anytime and anywhere”.
Oke added that sequel to years of careful research and development, PromoXchange has been crafted as a highly disruptive technology which seeks to challenge the status quo in the Nigerian and African loyalty reward
environment.
“PromoXchange provides several compelling tactics that ensures that channel partners, brand customers, including consumer behaviour are influenced which ultimately results in increased transaction and consumption of products, goods and services.
“In the long run, together as partners, PromoXchange work with brands towards stimulating product usage that drives your brand success in the market place”.
As part of the platform innovation, PromoXchange has messaging features with highly intuitive easy to use messaging template that allows on-demand or broadcast messages at a targeted or mass messaging level, including geographical location based services, Oke explained.
With this features, PromoXchange unleash a variety of channels to drive brand messages.
The messaging feature drives the interaction and engagement philosophy of the PromoXchange solution framework.
“Brands in the banking, FMCG, insurance, airline, online and offline malls can take advantage of its business intelligence features which provides several generic reporting templates that measure engagement activities. It promises that brands will never fly blind as its extensive analytics help brands to chart a path to increased product and services patronage.
“PromoXchange has also deployed an Online Portal & CRM portal which is a trendy, lifestyle enhancing and exciting ‘connecting hub’ that takes customers interaction and engagement to heights previously unseen in loyalty management.
“Built around the portal is also the PromoXchange mobile app which gives mobile and on-the-go users the loyalty capabilities access on mobile devices for service customers and product consumers.
“Beyond exhaustive and feature-rich customer interfaces, the administrative interface helps to empower businesses by giving the sales and marketing team of brands easy application of the product and services promotional tactics and dynamics easily from their office desk thereby making the promoXchange solution an additional marketing tool for year-long loyalty and promotions at very minimal cost”.
Also speaking, Adeoye Abodunrin, COO, Cubed Integrated Management Consulting described PromoXchange platform as boasts of a vast redemption interface of an extensive rewards redemption partnership platform that is first of its kind in Nigeria and Africa.
It eliminates the burden of warehousing rewards for customers
To him, “It’s a total sale and marketing delight which brands can completely have their promotions, loyalty and reward operations totally outsourced, thereby helping to reduce promotions campaign budget and achieve quick ROI”.
The promoXchange solution ensures flexibility and suits business customization requirement of any brand.
Abodunrin expressed confidence that the solution as engagement and reward focused and when fully operational with a brand, will achieve objectives such as attracting and acquiring new customers and converting customers of other competing brands.
“The process will definitely stimulate incremental transactions and consumptions, attracting high value customers to participate in promotions and improving brand preference and loyalty amongst customers,” he added.
E-Financial
ACAMB Educates Content Creator to Curb Misinformation on Bank Recapitalisation

In a bid to foster accurate public discourse as well as protect the stability of the financial sector, the Association of Corporate and Marketing Professionals in Banks (ACAMB) has stepped in to educate renowned content creator, Unofficial Osas, following his misrepresentation of facts concerning the Central Bank of Nigeria’s (CBN) recapitalisation drive, and subsequent invitation by the Nigerian Police Force.

ACAMB
The intervention by ACAMB led to the successful retraction of a misleading video regarding the CBN recapitalisation policy, demonstrating the Association’s commitment to its core mandate of public enlightenment.
In his official apology video, the content creator stated, “I was invited by the Nigerian police force national cyber crime centre in Abuja over the video I posted on the 15th of December, where i spoke about 12 banks that were shut down in relation to the CBN recapitalisation policy. I would like to offer an official retraction of that video and want to reiterate that no bank is shutting down.
“As a matter of fact, most of the banks have now met the ₦500 billion minimum capital base for banks with international and the N200bn for national banks recapitalisation requirements, so no bank is shutting down.
“I want to specifically appreciate ACAMB. They were very professional in handling this case and did well to educate and enlighten me on the recapitalisation process. I am now better informed and know better”
Commenting on the resolution, President of ACAMB, Jide Sipe, reinforced the Association’s dedication to protecting the integrity of the banking sector. “ACAMB stands for the restoration of professional banking ethics and public confidence through seamless information management and public enlightenment.
“We believe that an informed public is an empowered public. By engaging Unofficial Osas, we ensured that accurate information regarding the resilience and strength of our banks was disseminated to the millions of Nigerians who follow him.”
The Intervention shows ACAMB is dedicated to evolving strategies that enhance and sustain a good image for the nation’s banking sector as well as assist in fostering better banking habits among Nigerians.
E-Financial
FirstCap MD says Payment Security Remains Biggest Barrier to Bankable Gas and Power Projects

Ukandu E. Ukandu, Managing Director/CEO of FirstCap Limited, a leading investment banking firm and subsidiary of First HoldCo Plc., has reaffirmed that payment security remains the most decisive factor in determining whether gas and power projects in Nigeria secure financing.

He shared this perspective during a panel discussion on project bankability at the 2026 SPE Lagos Energy Week.
Ukandu noted that although several risks influence financing decisions, payment risk consistently emerges as the key barrier to financial close.
“Every major risk matter, but payment risk is the ultimate deal‑breaker. Without strong payment security and disciplined collections, no project can attract sustainable financing,” he said.
He explained that lenders typically evaluate three core risk pillars, payment reliability, foreign‑exchange exposure, and contract enforceability, with payment reliability presenting the greatest challenge across Nigeria’s energy value chain. Persistent collection inefficiencies, rising arrears, and liquidity pressures continue to weaken investor confidence.
To enhance payment security, Ukandu highlighted mechanisms widely used by financiers, including letters of credit, bank guarantees, escrow accounts with payment‑waterfall structures, reserve and sinking funds, sovereign or sub‑sovereign support, and take‑or‑pay offtake agreements.
Addressing foreign exchange risk, he noted that volatility remains difficult to manage, especially for projects with dollar‑denominated costs but naira‑denominated revenues. Lenders typically mitigate this through foreign exchange ‑linked tariff indexation, partial dollarisation for credible industrial offtakers, escrow protections, selective hedging, and foreign exchange reserve buffers.
However, he cautioned that indexation alone seldom eliminates exposure due to regulatory limits and timing delays.
On legal and regulatory certainty, Ukandu stressed the need for contracts that are enforceable and clearly structured, particularly around take‑or‑pay obligations, termination payments, step‑in rights, and dispute‑resolution frameworks. He added that factors such as tariff adjustments, licence changes, and price controls can significantly affect project viability if they are not fully addressed at the contracting stage.
While fiscal incentives such as tax holidays and accelerated depreciation can strengthen project economics, Ukandu emphasised that they cannot compensate for weak fundamentals.
“Incentives make a good project better, but they do not make a weak project bankable. Cash‑flow reliability and disciplined foreign exchange management must come first,” he said. He also noted that naira‑based incentives may lose value if project revenues are not indexed.
He concluded by urging industry players to prioritise revenue security from the earliest stages of project structuring: “Protect returns at the source. Build strong offtake arrangements with solid credit support and currency alignment to ensure cash is received in full and on time.”
E-Financial
Sterling HoldCo Starts Allotment of Oversubscribed Public Offer Shares

Sterling Financial Holdings Company Plc (Sterling HoldCo) has begun allotting 12,581,000,000 ordinary shares of 50 kobo each at ₦7.00 per share from its 2025 Public Offer.

Sterling HoldCo
The process follows Central Bank of Nigeria (CBN) and Securities & Exchange Commission (SEC) approvals.
The offer, opened September 15, 2025, drew 18,280 applications for 16.84 billion shares worth ₦117.88 billion—109.79 per cent oversubscribed.
Valid applications from 18,276 shareholders totalled 13.81 billion shares; all compliant applicants receive full allotments.
Refunds for rejects/excess, plus interest, process via RTGS/NIBSS by February 17, 2026, handled by Pace Registrars Limited.
Shares credit to CSCS accounts by the same date; new accounts held in pool pending documentation.
The raise bolsters capital for banking subsidiaries, injects ₦10 billion into SterlingFI Wealth Management to meet SEC rules, and funds credit expansion, innovation, and support for businesses/households.
Strong Financials, Diversified Growth
FY25 interim results show 99 per cent profit before tax growth; gross earnings up 46 per cent to ₦476.5 billion; assets at ₦3.92 trillion; deposits up 18 per cent to ₦2.98 trillion; shareholders’ funds up 39 per cent to ₦424 billion.
Cost-to-income ratio improved to 63 per cent from 72 per cent.
Subsidiaries—Sterling Bank Limited (conventional), The Alternative Bank Limited (non-interest, 150+ branches)—comply with CBN capital rules.
Initiatives include Mata Zalla (women tricycle training) and Plateau agriculture programme.
The offer attracted first-time retail investors, broadening ownership.
Sterling HoldCo welcomes new shareholders, poised for sustained growth and economic impact.
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