Like an unzipping lips, it appears a mature cocoa pod on a tree is finally taking the wrapper off its trunk.
The elongated cylindrical shape and from another view, oval with furrows is about to speak.
It is just a teaser, and typical bean to chocolate bar metamorphosis, a fine refinement of crude to flair, customers will get.
But hold on! It is a mind control, a conscious message designed to pass above the normal limits of the human mind’s perception.
It has the flashes of Etisalat, one of the largest telecommunications companies in the world and the largest operator in the Arab world headquartered in the UAE.
The colour also looks like that of Etisalat which operates in 16 countries across Asia, the Middle East and Africa and servicing over 64million customers out of a total population that exceeds 800 million people.
From the other angle, is the operator ready to talk or just musing? It is like spending large sums of money on advertising that sells what is not.
There is no taking away the brilliance of the concept, it is world class and focuses on broad strategies rather than tactics.