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Samsung’s UHD TV Has Redefined Viewing Experience- Kumar

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Sunil Kumar, Director, Consumer Electronics, Samsung Electronics West Africa, said that ‎With the SUHD TV, Samsung has completely redefined TV, with an unprecedented breakthrough in picture quality and our consumers are billed to experience more colours than ever before. ‎

Samsung is the global number one brand for 9 consecutive years in Television industry.

“As a leader on the industry, it is imperative that we set and lead the tone of technology in this category. True to our promise to Nigerian consumers , we are once again delivering a product that is cutting edge and best in class.‎

‎Kumar added that with the revolutionary nano crystal technology, which transforms and expands light to reveal more colours and brightness, pictures now come alive than ever before.

“With 64 times colour expression, colour has more range, delivering cinema-like experience to homes. With the Ultra high definition which is four times the resolution of full HD televisions, images have become even more vivid. What makes the most difference is the brightness, picture quality and complete immersive experience,” he said.‎

Meeting Customers’ Expectations
He said, “We understand the different strata of the market and accordingly position products to meet their demands. This product addresses the needs of the higher echelons of society who are always looking for the latest in technology and design.

“We believe that the SUHD TV will make a difference to this end of the market  . We have  been delivering on the best technologies; looking at the trend from smart TVs to curved TVs and now the SUHD TV. We are very confident that Samsung products and TVs will deliver the very best in picture quality and stylish design to meet the needs of our consumers”.

User Experience Changes Perception ‎
Samsung’s path-breaking innovations in the consumer electronics category have contributed significantly towards its transformation into a premium brand. ‎

On what has helped change consumer perception of the brand, the Director said, ‎”‎Simply put, the user experience, whether that be the ability to touch and feel our devices during the buying process, or smooth user interface and responsiveness, or the build quality or after sales support”.‎

Three Key Points To Consider While Purchasing Premium Products‎
According to him, design, functionality and brand integrity are important points to consider before purchasing such premium products.‎

While shedding more light on the report that Samsung smart TV now leverages Tizen platform,‎ he said that theTizen Operating System, which is an open source platform, is faster and easier to use, and has a very user friendly interface.

“Also, the new Operating System is packed with groundbreaking features, as it is based on the web standards. Being an open source platform, it helps the developer community in local content development. With the UHD alliance, the new SUHD TVs will benefit from premium Ultra High Definition content, Kumar said.‎

Samsung’s Benchmarks for 2015 in Increasing Consumer Electronics Market Share in Africa

“‎We are very appreciative of the support that consumers have given our brand over the past few years. As I have said many times, the true measurement is when people ‘vote with their wallets’ and invest in your products.

“Our goal for 2015 is to continue to provide products that positively impact the lives of our consumers and through this retain, our market leadership position. Regardless of the content source, Samsung provides the leading picture in the industry and will continue to do so with our SUHD TV”.

H‎e added that as well received accolades from industry experts, consumers can trust that the electronic tech giant is more committed than ever to consistently deliver the superior home entertainment experience for years to come.

Challenges Before Sales/Purchase of Premium Products in Nigeria
“I really don’t feel there are any challenges, because our premium products are for a niche market, who are insulated from challenges. In this segment, we have consumers  who frequent travellers around the globe and are in sync with technological and design innovations. Our local presence helps in these consumers having access to the latest right at their door step”.

Competition ‎‎
“Research and design have always been a major part of our business with local insight as a key factor. This strategy will continue to help us to understand, interprete or anticipate the needs of people.‎

“Samsung is also launching another robust offering to the Nigerian market, the 3600 seamless speakers. These are completely different from other speakers as they give the best sound quality that touch everywhere”.

He said that ‎the new offering provides consumers with optimum surrounding effect without having to fix speakers everywhere in the room.

“This is an innovation in technology and can be connected to other devices, including Bluetooth,” Kumar said.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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NBS May Release Rebased Figures for Nigerian Economy July 11

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National Bureau of Statistics (NBS) may launch its rebased Gross Domestic Product figure on July 11, according to reports by the Nation.

NBS May Release Rebased Figures for Nigerian Economy July 11

In economics, rebasing refers to the process of updating the base year used for calculating economic indicators like Gross Domestic Product (GDP) or the Consumer Price Index (CPI).

This is done to reflect changes in the structure and price levels of an economy, making the indicators more accurate and relevant to the current economic situation.

Folorunso Alesanmi, head of Public Relations, NBS, deferred his response to today (Monday) when asked to confirm the information.

In a terse text message reply to our inquiry, he said “I will reply you on Monday when I get the final information about it.”

Recall that the country changed the year of its GDP  from 1990 to 2010 in 2014, when the figure was raised by 89 per cent.

The much awaited July 11 figure is expected to increase economic indicators such as  per capita income, debt-to-GDP ratio and tax revenue outlooks.

 

 


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Lagos-Calabar Highway Gets $100M Push from ECOWAS to Drive Regional Growth

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ECOWAS Bank for Investment and Development (EBID) has committed $100 million to support the development of a key section of Nigeria’s Lagos-Calabar Coastal Highway.

This funding covers a 47.7-kilometre stretch, marking Section I, Phase I of the project, which originates from Ahmadu Bello Way in Lagos.

Work on the highway began in March 2024, with Hitech Construction Company Limited appointed as the main contractor.

The announcement was made during EBID’s 92nd Ordinary Session held in Lagos, where the bank outlined a series of development financing commitments amounting to €174 million and $125 million, targeted at infrastructure and social development across the ECOWAS region.

The investment in the Lagos-Calabar Coastal Highway is designed to boost intra-regional connectivity by linking nine Nigerian states. It will also enhance access to strategic seaports, support agro-industrial development, and improve logistical networks along Nigeria’s southern corridor. The highway is further expected to contribute to the formation of a regional supply chain, economically empowering coastal communities.

“The bank also approved $100 million in funding for the Lagos-Calabar coastal motorway project in the Federal Republic of Nigeria. It said that this project, which spans 47.7 km, would link nine Nigerian states and improve access to seaports and isolated agro-industrial areas. EBID noted that the funding would also contribute to the emergence of a regional value chain to support coastal communities.”

Other EBID-backed initiatives include €50 million earmarked for the establishment and outfitting of six technical and vocational education centres in Togo. These centres aim to provide skills training for up to 3,480 youths annually, focusing on high-demand trades.

In Guinea, the bank allocated €28.9 million to revamp four agricultural high schools, and an additional €95.16 million to build three hydroelectric micro-power plants with a combined generation capacity of 30 megawatts, aiming to expand rural access to renewable energy.

Côte d’Ivoire will benefit from a $25 million facility directed at financing clinker imports by Société de Ciment de Côte d’Ivoire—a move expected to support local cement manufacturing and alleviate raw material shortages in the construction sector.

EBID noted that its latest funding initiatives align with the United Nations Sustainable Development Goals (SDGs), particularly Goal 9, which advocates for advancements in industry, innovation, and infrastructure. With these latest disbursements, the bank’s cumulative investment across the West African region has surpassed the $5 billion milestone.

Nigeria’s Minister of Works, David Umahi, recently disclosed that the Federal Government has signed off on contracts exceeding N3 trillion for multiple sections of the Lagos-Calabar Coastal Highway project, extending through Lagos, Akwa Ibom, and Cross River states.

The Lagos segment—Section I—was awarded at N1.068 trillion, with 30 percent of the contract sum already paid.

Section II, which includes multiple bridges and traverses difficult terrain en route to the Dangote Refinery, has been contracted at N1.6 trillion.

Sections III A and III B, covering parts of Akwa Ibom and Cross River, were jointly valued at N1.33 trillion.

President Bola Tinubu officially inaugurated the first completed segment of the coastal highway in May 2025, signalling the project’s steady progress.


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LG Launches “Radio Optimism” Campaign to Spread “Life’s Good” Through Music

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LG Electronics has launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences.

This initiative aligns with LG’s brand promise, “Life’s Good,” and addresses the growing challenge of forming genuine relationships in a technology-driven world.

The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life.

“As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,’” said Kim Hyo-eun, head of LG’s Brand Management Division.

This campaign reinforces LG’s commitment to creating enriching experiences in digital spaces where today’s consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life’s Good philosophy to life.

Last year’s “Optimism your feed” campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity.

“One of the most reliable predictors of happiness is having deep and meaningful relationships,” said Jean M. Twenge, Professor of Psychology at San Diego State University. “Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need.

“It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”

A new global study* from LG on social connection reveals that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all.

Inspired by traditional radio’s unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones.

Users can easily create new songs using AI-powered tools, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide.

According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways.

The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at RadioOptimism.lg.com.


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