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Social Media Causing Dearth of Corporate Websites

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Slowly but surely, social media are becoming juggernauts, trying to replace the corporate websites for small, medium and multinational businesses, Nigeria CommunicationsWeek can now report.

End users (customers), media houses, subsidiaries, suppliers, distributors and general merchant organization oftentimes, resort to web portals of their brands for breaking news, fresh contents and exclusive deals, however, nothing begging for attentions could be found on many websites at present.

Before the advent of ad-nauseam social media platforms, corporate communications, applications, and on-line marketing and branding were perfected by organizations via websites, with many businesses in the mid- to late 90′s paid mind-boggling amounts of money to have their websites built to good salesmen at web companies mass producing websites. 

Folake Ani-Mummuney, head, marketing and corporate communications at First Bank Nigeria Plc warned that in not too distant future corporate websites will be replaced by their social media, fueled by more and more consumers engaging in daily conversations, often involving brands, across multiple applications, platforms and networks, wholly independent of these sites.

Ani-Mummuney made the remark at Brand Communication seminar held in Lagos recently, stressing that companies are giving up on the idea of a brochure-ware website which serves as the information hub centre for a brands attractiveness to customers and sustainability.

She said, although a brand is groomed to align with contemporary dispositions in the society, as consumers’ conversations become increasingly independent of corporate sites, falling traffic will render them ineffective in their current form.

Speaking on lecture titled “Sustaining the Brand”, Ani-Mummuney maintained that companies, “…may not necessarily morph information on your brand to social media, rather you should make sure that necessary information your customer will require is there anytime, because people would like to access ort source for any information concerning your company or brand even with their mobile phones.

“So the very scope for a brand in this shifting marketplace will be its core values and purpose. The strict definition, execution and adherence to values allows for a brand to move without cannibalizing itself.

“Corporate website is supposed to serve the purpose as launch pads for outreach rather than destinations for inbound interest. Their main role will be to constantly engage consumers in conversation and actively control any misleading information about the brand.

Researches have shown that in the last seven years, the core of a business’ online marketing program consisted of: a website, the customer database and an email marketing program, perhaps, as de-facto plan for many businesses as they appear, the platforms are not only waning in the shadow of newer forms of communication, but quickly becoming antiquated models of thinking.

Result of a Social Media Benchmark survey conducted by business.com shows that 2948 businesses were involved in decentralization of marketing plan. Over 40 per cent indicated they maintained a social site presence.

Further more, among then are 1,197 respondents that indicated their company maintained a profile on one or more social media sites, 8o per cent maintain a Facebook presence and 56 per cent have a company account on Twitter. The average company has a presence on three different social media sites, announcing a big change in mentality and certainly a windfall to the online marketer.

The head, marketing and corporate communications at First Bank Nigeria Plc added that the focus of brand awareness at any given moment, especially to the brand at large, a product launch, or some larger conversation to which it is relevant should be a moving target driven by conversation flow, engagement levels, technology tools and context.


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Trump Says He Made no Mistake Sharing Video Depicting Obamas as Apes

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United States President Donald Trump has said he made no mistake for a video briefly shared on his official Truth Social account that depicted former President Barack Obama and former First Lady Michelle Obama as apes.

Trump Says He Made no Mistake Sharing Video Depicting Obamas as Apes

Former President Barack Obama

Speaking late Friday to reporters accompanying him aboard Air Force One, Trump insisted he made no mistake by sharing the video and does not need to apologise.

“I didn’t make a mistake,” he said.

Trump explained that he did not watch the entire clip before it was posted.

“I didn’t see the whole thing. I looked at the first part, and it was really about voter fraud in the machines, how crooked it is, how disgusting it is.

“Then I gave it to the people. Generally, they look at the whole thing. But I guess somebody didn’t,” he said.

When asked directly whether he condemned the video’s content, Trump replied, “Of course I do.”

The video, which was posted late Thursday, pushed a conspiracy theory about voting machines used during the 2020 election and included a racist depiction of the Obamas.

It remained on Trump’s Truth Social account for about 12 hours before being deleted on Friday morning, following widespread bipartisan calls for its removal.

The White House initially defended the post in an emailed statement to reporters on Friday morning by Karoline Leavitt, Press Secretary,.

She said, “This is from an internet meme video depicting President Trump as the King of the Jungle and Democrats as characters from The Lion King.”

Leavitt added, “Please stop the fake outrage and report on something today that actually matters to the American public.”

Hours after the statement was issued, the video was removed from Trump’s official Truth Social account.


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Orya, Ex-NEXIM MD Jailed 490 Years for N2.4Bn Fraud

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Roberts Orya, MD, NEXIM Bank
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Robert Orya, former managing director, Nigerian Export-Import Bank, (NEXIM), has been sentenced to a cumulative 490 years’ imprisonment over a N2.4 billion fraud, following his conviction by a Federal Capital Territory (FCT) High Court in Abuja.

Orya, Ex-NEXIM MD Jailed 490 Years for N2.4Bn Fraud

The conviction was secured  by the Economic and Financial Crimes Commission (EFCC). Justice F. E. Messiri sentenced Orya to 10 years’ imprisonment on each of the 49 counts brought against him, with the sentences running cumulatively.

Orya, who headed NEXIM Bank between 2011 and 2016, was prosecuted by Samuel Ugwuegbulam, EFCC counsel.

The anti-graft agency accused him of fraudulently diverting funds belonging to the bank—charges the court held were proven beyond reasonable doubt.

Delivering judgment, Justice Messiri ruled that the prosecution successfully established its case, finding the former bank chief guilty on all 49 counts of fraud.

The conviction has been widely linked to the renewed momentum within the EFCC under Mr. Ola Olukoyede, its Chairman, whose leadership has seen a reinvigoration of the agency’s resolve to pursue high-profile corruption cases to their logical conclusion.

Since assuming office, Olukoyede has repeatedly vowed that no individual, regardless of status or past influence, would be shielded from accountability.

Under his stewardship, the EFCC has intensified the prosecution of complex financial crimes, particularly cases involving public institutions and large-scale diversion of funds.

Observers say the sentencing of a former chief executive of a government-owned bank underscores the EFCC’s determination to restore public confidence in the anti-corruption fight and sends a strong signal that financial misconduct will attract severe consequences.

The judgment is regarded as one of the most significant convictions secured against a former banking chief in recent years, reinforcing the agency’s resolve to clamp down on economic crimes within Nigeria’s financial sector.

During his tenure at NEXIM Bank, Orya was initially credited with efforts to reposition the institution to support non-oil exports and improve its financial standing after earlier setbacks.

However, his administration later became enmeshed in controversies, including allegations of loan disbursement irregularities and procedural abuses.

The case, which culminated in Thursday’s judgment, centred on findings that Orya diverted public funds estimated at N2.4 billion—offences that ultimately led to his conviction and lengthy prison sentence.


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NRS Chairman Outlines Ways Nigeria can Move from Potential to Economic Prosperity

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Zacch Adedeji, chairman of the Nigeria Revenue Service (NRS) has called for a paradigm shift in dependence on raw material exports to one that embrace ideas, innovation and the production of complex products as a pathway to sustainable economic growth and national prosperity.

Adedeji made the submission while delivering the maiden distinguished personality lecture of the Faculty of Administration, Obafemi Awolowo University (OAU), Ile-Ife, Osun State, on Thursday.

A statement by his Special Adviser on Media, Dare Adekanmbi, said Adedeji, in the lecture entitled, ‘From Potential to Prosperity: Export-led Economy’, stressed the need to rethink growth through the lens of complexity by not just producing more of the same stuff.

He lamented that Nigeria possesses a high-tech oil sector and low-productivity informal sector as well as lacking “the vibrant, labour-absorbing industrial base that serves as a bridge to higher complexity.”

The NRS boss stated that Nigeria witnessed stagnation in its exportation drive for three decades between 1998 to 2023, and only added six new products in its export basket list between 2008 and 2023.

“Because of our current position, the Harvard Atlas concluded that we are positioned to take advantage of very few opportunities to diversify using what we already know.”

Adedeji urged Nigeria to learn from the world by comparative study of success and failure like Vietnam, Bangladesh, Indonesia, South Africa and Brazil.

“We are not just looking at numbers in a vacuum; we are looking at the strategic choices made by nations like Vietnam, Indonesia, Bangladesh, Brazil, and South Africa over the same twenty-five-year period. While there are many ways to under perform, the path to success is remarkably consistent: it is defined by a clear strategy to build economic complexity.

“When we put these stories together, the divergence is clear. Vietnam used global trade to build a resilient, complex economy, while the others remained dependent on natural resources or a single low-tech niche.

“There are three big lessons here for us in Nigeria as we think about our roadmap. First, avoiding the resource curse is necessary, but it is not enough. You need a proactive strategy to build productive capabilities.

“Vietnam’s success came from integrating itself into Global Value Chains (GVCs). They positioned themselves as the assembly hub for the world’s electronics, importing high-tech parts and exporting finished products.

“This allowed them to “borrow” technology and management skills from abroad to build their own know-how.

“Nigeria, on the other hand, remains a supplier of raw materials to these chains, not an active participant within them. We must realise that productive capabilities are not permanent. The examples of South Africa and Brazil show us that you can actually lose your industrial edge if you are not careful. Over-reliance on the easy path of resource extraction creates economic and political incentives that crowd out the difficult, long-term work of building an industrial base.”

He added that for Nigeria, which is at an even earlier stage of development and even less diversified than these nations, the warning is stark.

“Relying solely on our natural endowments isn’t just a path to stagnation; it’s a path to regression. The global economy increasingly rewards knowledge and complexity, not just what you can dig out of the ground. If we want to move from potential to prosperity, we must stop being just a source of raw materials and start being a source of ideas, innovation, and complex products.

He added that President Bola Tinubu has already begun the difficult work of rebuilding the economy to ensure collective knowledge to innovate, produce and build a resilient economy.

“The journey from potential to prosperity is not a short one, but with the right map and the right resolve, it is a journey we can finally complete,’ he added.

 


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