E-Business
Sophos Enhanced MEA Partner Program: Everything You Need to Know

Sophos, a global leader in network and endpoint security today announced a new partner program for resellers in the Middle East and Africa (MEA), to help channel partners achieve their growth objectives with competitive margins, dedicated marketing and sales support, deal registration protection, sales tools, training and certification and other programs.
The core objective of the Sophos partner program is to equip partners with resources and training that enable them to sell, market, distribute and implement the company’s award-winning cloud, network, server and enduser protection solutions to organizations of all sizes.
The new Sophos partner program provides access to the company’s comprehensive portfolio of market-leading endpoint and network security products, which have been engineered keeping its partners in mind.
Partners are now able to manage all Sophos solutions for every customer through a centralized management platform, Sophos Central.
Within Sophos Central is Sophos Central-Partner, a specialized dashboard that allows partners to distribute licenses, add new customers on demand, cross- and upsell services, drive recurring revenue and have a clear, real-time perspective on all customer activity.
Partners can respond to security incidents faster and track alerts of all levels directly from the dashboard, so time spent handling incidents, including minor ones, is more productive and effective.
The Sophos Central-Partner dashboard integrates with Professional Service Automation (PSA) software, and partners’ can tie-in and customize Remote Monitoring and Management (RMM) software from leading vendors to deploy and update Sophos agents locally.
This unlocks new avenues for all partners (Cyberoam and Sophos) to start selling abroad and powerful portfolio of IT security products allowing partners to deliver a “complete security” and a “synchronized security” solution to their customers.
This partner program actively reflects Sophos’s commitment to help partners sell next-generation IT security technology to address today’s sophisticated threats. Partners have a great opportunity to grow their business by making the most of the demand for advanced IT security solutionsand alsoexploring the clear upsell and cross-sell opportunities within existing customers.
“We realize there is tremendous diversity when it comes to selling approaches adopted by our security partners in the Middle East and Africa. We have developed our MEA Partner Program with feedback from our distributors and resellers and this collaboration has resulted in the introduction of a four-Level partner program that reflects our deep commitment towards partner engagement and their growth.
“This program will also bring Cyberoam and Sophos partners intoone program which is more efficient for our partners,” said Harish Chib, Vice president Middle East and Africa, Sophos. Commenting on Sophos’s channel first strategy he further added, “Sophos is the most channel/partner-focused IT security company in the world and sells exclusively through its channel of more than 20,000 resellers worldwide and is dedicated to the growth and success of partners.
“As part of the new program and Sophos’ “channel first, channel only” business strategy, the company offers partners sales consulting training and certification, co-branded marketing assets, 24/7 support and in-depth Sophos Central dashboard training to help build the skills and expertise of its partners.”
The Sophos Partner Program for Middle East and Africa
The new partner program consists of four levels (Authorized Entry Level, Silver, Gold and Platinum) based on sales performance each level increases in commitment to selling Sophos products and value delivered to customers.
The program includes offerings such as:
Simple deal registration and discount structure: Sophos’s partner program is easy to implement, predictable, equitable and reliable. Partners can either interact with Sophos directly or use the Partner Portal to do so, which offers a set of tools to simplify deal registration and get pricing
Strong product and solutions portfolio: Our partners have complete access to Sophos’s award-winning network, server and enduser protection solutions, including Sophos Cloud
Sales and marketing tools: Partners can benefit from a flexible and generous partner program, with dedicated support, deal registration protection and competitive margins
Training and certification: Focus on training and technical enablement helps partners increase the skill and competency of their sales and technical professionals, providing them with the knowledge to successfully sell, demo, deploy, support and service Sophos products
The Partner Program for MEA illustrates Sophos ‘commitment towards being a truly ‘channel first’ company that creates programs and incentives for better channel enablement and accelerate Sophos partner profitability.
For more information on the Sophos Partner Program, visit the Sophos website or to learn more about becoming a Sophos partner.
Read the latest security news and views on our award-winning Naked Security Newsand read more about Sophos at Sophos News.
More than 100 million users in 150 countries rely on Sophos’ complete security solutions as the best protection against complex threats and data loss.
Simple to deploy, manage and use, Sophos’ award-winning encryption, endpoint security, Web, email, mobile and network security solutions are backed by SophosLabs – a global network of threat intelligence centers.
E-Business
Amazon CEO Says AI will Reduce Number of Workers Needed

Amazon’s management on Wednesday said that it expects that artificial intelligence software will reduce the number of office workers at the world’s largest online retailer.

Andy Jassy, chief executive, Amazon
“We will need fewer people doing some of the jobs that are being done today and more people doing other types of jobs,” Andy Jassy, chief executive, Amazon wrote in an email to employees.
He said it was difficult to predict how the overall workforce will evolve, but in the next few years, it is expected that AI efficiency gains will lead to a reduction in the number of office workers.
According to earlier reports, Amazon employed around 1.5 million people worldwide, with approximately 350,000 office employees in various roles.
The Wall Street Journal reported that the company does not anticipate further large-scale layoffs, as seen in 2022 and 2023, in the near future.
Instead, it expects that vacant positions will not be refilled.
However, layoffs are not ruled out, according to sources familiar with the matter.
“Amazon is focusing on so-called AI agents, software capable of independently performing tasks. These agents could, for example, summarise information from the web and data sources, write software, translate languages and automate many time-consuming tasks,” Mr Jassy explained.
“Agents will be teammates that we can call on at various stages of our work,” he added, urging employees to experiment with AI whenever possible.
The impact of AI on the job market has been a concern for many years.
Recently, Spotify, the leader in music streaming, announced that teams requesting additional staff would first need to prove that AI could not perform the tasks.
The creators of the language-learning app Duolingo plan to gradually replace external workers with AI.
E-Business
BPP Partners NDPC to Strengthen Data Protection

Dr Adebowale Adedokun, director-general, Bureau of Public Procurement (BPP), has reaffirmed the bureau’s commitment to data protection in Nigeria.
He disclosed this in a statement at the weekend by Zira Nagga, head of Public Relations, BPP, following a courtesy visit by a delegation from the National Data Protection Commission (NDPC).
Adedokun stressed that data protection is vital to Nigeria’s economy and development, particularly in areas such as demography, health, education, and other key sectors.
He emphasised that no country should leave its data unprotected, as it plays a crucial role in future planning and national development.
“Data governs the world. It is essential to technological progress and must be protected for a country or business to be taken seriously,” he said.
Adedokun described the visit, aimed at fostering partnership on data policy implementation and protection, as timely and aligned with national goals.
He said the BPP would collaborate closely with the NDPC to boost data development, capacity building, and enhance the procurement system.
“The BPP will support compliance as part of the ‘Nigeria First’ Policy, although it is not a core procurement eligibility requirement,” he explained.
He suggested a hybrid training model to help build strong capacity in data protection, privacy awareness, and policy understanding.
According to him, a dynamic training approach will reduce logistics costs and improve public confidence in data safety and privacy.
Dr Vincent Olatunji, CEO, and national commissioner, NDPC, praised Adedokun and the BPP for supporting data protection initiatives.
He said the partnership supports President Bola Tinubu’s vision and will strengthen data privacy across Ministries, Departments, and Agencies (MDAs).
“The collaboration will create awareness and train BPP staff to ensure a firm grasp of data protection principles and policies,” he stated.
Olatunji said the NDPC would establish a working group to finalise a Memorandum of Understanding beneficial to both institutions.
He added that President Tinubu signed the NDPC into law on 12 June 2023 to uphold citizens’ rights and protect national and business data.
Olatunji also noted that strict legal measures were in place to enforce data protection and ensure full compliance nationwide.
Both agencies agreed to form a team to sign the MoU and focus on capacity building and data management in procurement and beyond.
E-Business
FG Mulls Fibre Optic Layout to Bridge Internet Gaps

President Bola Tinubu said that his administration has initiated a project to install fibre optic cables across the country, aimed at enhancing the socio-economic development of Nigeria.
His plans were contained in a speech he delivered at a joint session of the National Assembly in commemoration of Democracy Day on Thursday, June 12.
He said the fibre optic layout is part of other projects being embarked on.
“In addition, we have embarked on an ambitious project to lay fibre optic cables across the nation, a transformative step toward bridging the digital divide and fostering greater connectivity.
“This initiative promises not only to enhance the speed and reliability of internet access but also to revolutionise how businesses operate, how students learn, and how communities stay connected,” Tinubu stated.
He maintained that by extending this critical infrastructure, his government is empowering entrepreneurs, enabling digital education, and providing the tools for our youth to compete in a globalised world.
In a most recent report on Internet connectivity, The ICIR pointed out how Nigeria has faced setbacks in its deployment of fibre optic cables and needs a transformation.
The challenges revolve around vandalism, inadequate coordination between road construction and telecom infrastructure, and varying right-of-way (RoW) charges across states.
Among industry experts, these issues impact network outages, increase repair costs, and hinder broadband expansion efforts.
It has also further threatened the digital economy, leading to slower Internet speeds, dropped calls, and unreliable connectivity among others.
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