Telecom
Spectranet Celebrates Convergence of Lifestyle with New Campaign
To buttress the strong positioning as a foremost 4G LTE brand in the country, Spectranet has launched Phase 2 of its marketing campaign.
The campaign celebrates technology as an enabler of a quality family lifestyle in the 21st century.
The new TVC, according to Mike Ogor, head of marketing, is an extension of the first campaign which was used to launch the new proposition in the market place. Following this, we observed that consumers accepted our new value proposition, connected with it and were enjoying it. Thus, it was only rational for us to improve on the conversation in such a way that it let us see what more we can do with Spectranet 4G LTE in this clime”.
David Venn, chief executive officer, Spectranet said “Family is the most important institution to us as and we appreciate the importance of that relationship as well as a series of connecting activities that helps us share love, affection as well as empathy in the household, Today, all these can be expressed without the consideration of distance”.
He added that “in the next phase of the campaign, distance, as a word alongside the word impossibility, is what we are taking away from the dictionaries of our subscribers and those that associate with the Spectranet brand.
The world is now within your fingertips and we are proud to say that our leadership position, as the foremost 4GLTE company, puts us in a position to lead the conversation on where our subscribers and the market should go, especially now that we have improved and expanded on our network quality in a manner where even video streaming is the standard conversation.” he concluded.
The new campaign is a national campaign that will be exposed on all possible channels of engagement from social media, through traditional media.
It will be recalled that Spectranet 4GLTE brand has been adjudged the most innovative and respected 4G LTE brand in the country by four different institutions since January 2016.
As a national brand, Spectranet aims to continue to set the pace in the industry and to show its leadership as well as consumer centric nature. Recently, Spectranet enabled the first Netflix server in West Africa.
Speaking during the launch of the Netflix server in West Africa recently, Venn, reiterated that Spectranet 4G LTE has an evolving brand that is designed to consistently innovate its service offering with the single objective of delighting the customer.
According to him, the Netflix server in Spectranet is for the consumers’ happiness, based on our understanding that there will be faster download of movies, whilst at the same time, enjoying more movies, thereby making the Spectranet consumer trendier.
Aside from family entertainment, Spectranet is also focusing on Small and Medium Enterprises (SMEs), thus the commercial on convergence celebrates the happy business executive in a meeting using the internet facility provided by the office. It was pure excitement on the faces of the people in the boardroom setting as they clap in recognition of the success achieved.
The success story of the business executive is incomplete without the family hence the film dissolved into other frames that show the father reaching out to the daughter through the Ipad during one of her birthday celebrations, while the mother, at another occasion, was helping out a customer.
Spectranet, in the spirit of the season, is also giving consumers something to be happy about with a cash back promotion.
According to Ogor, any customer that purchases a Mifi with 40 GB at N25,000 will get N12,000 cash back over a period of time while consumers that purchase a home or office modem, with 40GB, at thirty five thousand naira will be rewarded five thousand naira cash back.
Telecom
IFC Invests $45m to Green African Telecom Sites

Clean and reliable power for telecom networks in Ethiopia, Liberia, and Sierra Leone will be expanded following a $45 million investment by the International Finance Corporation (IFC) in IPT PowerTech.

The investment targets countries where limited power supply continues to slow digital connectivity and broader economic participation, the institution stated earlier this week.
To enable this expansion, the IFC is providing a $45 million corporate financing package consisting of an A-loan of $27 million and $18 million in blended finance.
The blended portion is sourced from the Canada-IFC Blended Climate Finance Programme and the IDA20 Private Sector Window Blended Finance Facility.
The initiative marks the IFC’s first direct infrastructure engagement in Liberia in a decade and in Sierra Leone in six years.
It will help scale solar- and battery-based power systems that reduce reliance on diesel and support greener, more resilient telecom networks.
By improving the quality and stability of power to telecom towers, the initiative will strengthen mobile coverage and ensure that households, schools, health centres, and small businesses can depend on consistent digital services, said the IFC.
The funding supports the modernisation, operation, and maintenance of 2 235 telecom sites across the three nations. More than 90% of these are located in off-grid or weak-grid locations.
With new solar and battery systems powering these sites, mobile networks will experience fewer outages and improved service quality.
Optimising the energy mix is estimated to reduce power costs for operators by up to 30% in Liberia, 26% in Sierra Leone, and 52% in Ethiopia.
This transition is also expected to cut emissions by more than 10 624 tonnes of carbon dioxide annually. Furthermore, the partnership will promote gender inclusion by expanding opportunities for women in technical, operational, and leadership roles within the sector, says the IFC.
This agreement reflects a shared vision for a greener telecom industry and empowers the company to scale its innovative energy platforms, according to Nabil Haddad, CEO of IPT PowerTech Group.
Reliable and affordable power for telecom networks is a cornerstone of Africa’s digital transformation, said Nathalie Kouassi-Akon, IFC regional director for West Africa and the Gulf of Guinea.
Through this partnership, the institution is supporting a scalable, private sector-led solution that enables mobile operators to reach underserved and fragile communities more sustainably, added Kouassi-Akon.
The project advances the World Bank Group and African Development Bank’s Mission 300 initiative, which aims to provide electricity to 300 million Africans by 2030.
Telecom
Expedier Launches Platform to Ease Cross-Border Payments for African Firms

Expedier has unveiled “Expedier for Business,” an online pro-banking platform to simplify global payments, multi-currency transactions, and financial operations for expanding companies.

Kingsley Madu
The tool centralizes payments, invoicing, payroll, and treasury into one secure dashboard, tackling challenges like fragmented systems and poor visibility that hinder international scaling.
Kingsley Madu, Co-Founder and CEO of Expedier, said: “African businesses are increasingly global… Expedier for Business was built to simplify how companies manage money across borders while maintaining visibility, control, and compliance.”
Key features include customizable dashboards for payments, invoices, and workflows; support for USD, CAD, GBP, EUR, and more; virtual cards; automated payroll/invoicing; currency swaps; and real-time tracking.
Security measures cover two-factor authentication, KYC/KYB verification, and team access controls.
As cross-border trade and remote work boom in Africa, the platform aids firms dealing with international suppliers, teams, and customers. It is now available for organizations scaling globally.
Telecom
Moniepoint Seals 78% Stake in Kenya’s Sumac Bank for East Africa Push

Nigerian fintech unicorn Moniepoint Inc. has finalised its acquisition of a 78% stake in Kenya’s Sumac Microfinance Bank, gaining a key deposit-taking licence for credit expansion in East Africa’s biggest economy.

The deal, marked by a Nairobi reception, bypasses the Central Bank of Kenya’s licence freeze, letting Moniepoint rival giants like Safaricom and Equity Group after a stalled Kopo Kopo bid.
It signals Africa’s fintech shift to licensed banking and mergers, equipping Moniepoint to roll out high-speed SME lending via Sumac’s 20-year-old infrastructure and branches.
The acquisition builds a cross-border merchant ecosystem beyond fees, integrating recent Orda buyout (cloud restaurant software) for “business-in-a-box” tools like inventory, payroll, and capital amid Kenya’s digital lending scrutiny.
Moniepoint, which hit $294 billion annualised transactions in 2025, eyes Kenya’s SMEs with Nigeria-honed retail expertise.
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