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Spectranet Repositions as the Wi-Fi Network, Dial in Gen Z

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Internet Service Provider Spectranet, offering high speed Internet services through multiple services – 4G LTE, HomeFiber and FiberOnAir has unveiled a new multimedia advertising campaign to reposition itself as The Wi-Fi Network.

“The Wifi Network as a positioning payoff line showcases the confidence of the brand in terms of its ability to service current and evolving needs of various customer segments including the fast-evolving Generation Z”. Ajay Awasthi, CEO Spectranet

Spectranet’s new payoff as The Wi-FI Network is aimed at reinforcing its position as the leading Internet Service Provider in the country in terms of quality of the network, products and service offerings.

“We are not just another ISP; we are significantly different from others in terms of variety of innovative offerings, customer service model and network reliability. It’s time for us to showcase the new Spectranet through a bold positioning statement”, CEO.

The Wifi Network as a positioning payoff line showcases the confidence of the brand in terms of its ability to service current and evolving needs of various customer segments including the fast-evolving Generation Z.

The brand provides Wi-Fi solutions for Fixed as well as On-the-move usage. It offers products for moderate users to heavy users preferring Unlimited products and those requiring high download and upload speeds.

While 4G LTE will predominantly service customers needing Wi-Fi while on the move, GPON (HomeFiber) and FiberOnAir services will help fulfill the needs of customer segments at their homes or business establishments with high volume data consumption and high download and upload speed with lower latencies. Product innovations to offer best-in-class internet browsing experience to its discerning customers

“More importantly, the Brand Spectranet wants to stay relevant to a new set of users, predominantly from Generation Z. From our customer studies we have noticed that the average age of our customers has shifted significantly downwards. Along with our excellent service delivery, the brand imagery and the positioning need to appeal to these younger customers”, CEO.

The brand has recorded major milestones in its operation as an ISP. It was first to host Netflix in the country and also the first to commence 4 G LTE operations. Major media houses have recognized Spectranet for its commitment to the development of the industry as a leading brand in the ISP domain.

Speaking on the brand’s new Corporate speak, Shola Adegboroye, the Executive Director at Creativexone, the Advertising Agency to Spectranet, noted that Spectranet is customer centric, innovative and nimble brand. The brand so far ran with a faster, affordable and reliable theme.

In keeping with the changing times, the brand needs to reinvent itself and step into the next phase of evolution reflecting the aspirations of Generation Z. It also needs to consolidate its offerings across various high-speed technologies under one tag line. According to him, all these unique offerings stand Spectranet out as the Wifi Network.

Speaking on the new positioning, Ajay Awasthi, Chief Executive Officer Spectranet said we have looked critically at the market and it is obvious that we are the leaders when it comes to our unique service offerings across 4GLTE, Fixed Line (FiberOnAir and HomeFiber) for Homes & Estates, and Enterprise Business for MSME’s and Corporations.

We are looking to consolidate all our product offerings under one umbrella tagline. This will help simplify the decision making for prospective customers, as the end customer looks to eventually consume a Wi-Fi service supplied to him through a modem or a router.

More importantly, the Brand Spectranet wants to stay relevant to a new set of users, predominantly from Generation Z. From our customer studies we have noticed that the average age of our customers has shifted significantly downwards. Along with our excellent service delivery, the brand imagery and the positioning need to appeal to these younger customers “he added.

We are not just another ISP; we are significantly different from others in terms of variety of innovative offerings, customer service model and network reliability. It’s time for us to showcase the new Spectranet through a bold positioning statement” Ajay concluded

Aside from the fact that Spectranet is breaking a new campaign, Spectranet has consistently reflected the innate aspiration of each individual to “Do More” to do better and enabled individuals, families and organization through flexible unified data plans offering unlimited browsing to all segments in various time segments of the day.

The company has also invested heavily in deploying services such as Fiber on Air, Home Fiber offering high-speed and reliable broadband internet to homes and enterprises.


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NSACC Celebrates 25 Years, Elevates Media as Catalyst for Nigeria–South Africa Unity

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Nigeria-South Africa Chamber of Commerce (NSACC) has commemorated its 25th anniversary with a landmark breakfast meeting that spotlighted the transformative power of media in fostering bilateral ties.

Held under the theme “Media as a Bridge: Strengthening Nigeria-South Africa Ties through the MTN Media Innovation Programme (MIP)”, the event drew a dynamic mix of business leaders, academics, and media professionals.

Tobe Okigbo, Chief Corporate Services and Sustainability Officer at MTN Nigeria, described the MIP as a strategic tool for diplomacy, designed to dismantle stereotypes and misinformation.

He emphasized the value of the programme’s study tour in South Africa, which offers Nigerian journalists immersive exposure. “If Nigeria and South Africa can get their act together, the rest of the continent will follow,” Okigbo remarked, hinting at MTN’s plans to scale the initiative across Africa.

Dr. Ije Jidenma, Chairperson of NSACC, hailed the MIP as a tangible example of innovation in action. She underscored the media’s role as a “catalyst for development,” especially in shaping public discourse and cross-border partnerships.

Echoing this sentiment, Dr. Ikechukwu Obiaya, Dean of the School of Media and Communication at Pan-Atlantic University, stressed the need for rigorous training in journalism. He praised the collaboration between academia and industry, noting that ethical and contextual reporting is essential for meaningful impact.

A highlight of the event was a panel featuring MIP fellows—Amarachi Ubani (Channels TV), Oluwadunsin Sanya (BellaNaija), Nifemi Oguntoye (TVC News), and Akinkunmi Obakeye (CNBC Africa)—who shared how the programme reshaped their understanding of South Africa. Their stories revealed a shift from stereotypes to shared values and deeper connections.

The ceremony concluded with the unveiling of NSACC’s 25th anniversary logo, symbolizing a renewed commitment to growth, collaboration, and opportunity for its members.

As NSACC enters its next chapter, the Chamber reaffirmed its dedication to leveraging media as a bridge between Nigeria and South Africa—two powerhouses whose unity could redefine the African narrative


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MTN Nigeria, WWF/NCF, and UNDP Launch 2025 PachiPanda Challenge to Drive Youth-Led Environmental Innovation

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In a bold move to tackle Nigeria’s pressing environmental challenges, MTN Nigeria Communications Plc, in partnership with the Worldwide Fund for Nature (WWF), the Nigerian Conservation Foundation (NCF), and the United Nations Development Programme (UNDP) Nigeria, has officially launched the 2025 Nigeria PachiPanda Challenge.

Part of the continental Africa PachiPanda Challenge, this initiative calls on young Nigerians aged 18–35 and youth-led SMEs to develop groundbreaking solutions addressing pollution, climate change, and community conservation. With the theme “Nourishing Tomorrow: Innovations for Food, Energy, and Water Security,” the challenge aims to empower eco-visionaries to reshape Nigeria’s environmental future.

Ten finalists will be selected for a transformative 3-day sprint event, featuring human-centered design workshops, masterclasses, and a high-stakes pitch session before a panel of industry experts. Winners will advance to the continental stage, representing Nigeria in the Africa-wide competition.

Tobe Okigbo, MTN Nigeria’s Chief Corporate Services and Sustainability Officer, described the challenge as “a green opportunity” for youth to channel creativity into impactful change.

Dr. Joseph Onoja of NCF emphasized the power of collaboration, while UNDP’s Dr. William Tsuma highlighted the challenge’s alignment with the Sustainable Development Goals.

More than a competition, the Nigeria PachiPanda Challenge is a movement—one that seeks to ignite innovation, foster sustainability, and amplify youth voices in shaping a resilient future.
Applications close on October 3, 2025.

Interested participants can apply at: www.mtn.com/pachipanda-challenge


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MTN Changes Lives in Ongoing Mega Billion Promo: Meet Some Winners

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MTN Nigeria’s ongoing Mega Billion Promo continues to transform lives across the country. Since its launch on June 23, 2025, the campaign has disbursed over 579 million naira to 3,121 customers. With prizes ranging from 15,000 naira to 10 million naira, the promo has already created life-changing moments for many Nigerians.

Here are just a few of the winners.

1. Femi Yusuf – 10 Million Naira Winner

Port Harcourt-based mariner, Femi Yusuf couldn’t believe his luck when he saw his number displayed on the Mega Billion live show.

“I heard about the MTN Mega Billion Promo on air, so I decided to give it a try. I started loading MTN with 100 naira, 200 naira, hoping that one day I might be a winner. Honestly, I did not believe it. By the end of the show, my number appeared. I called my wife and shouted, ‘Babe, come, come, come!’”

His wife recalled the moment vividly. “I saw the number. He had left his chair and was sitting on the floor. I told him to calm down. Then they started calling him live on air. I couldn’t believe my eyes. I started screaming and ran inside. Came out again. I was screaming.”

“I was short of words, but I kept saying, thank you. Thank you, MTN. Thank you, MTN. So with my momo account, the money was paid on the fifth day ofthe announcement that I won. Myself and my family were grateful. We will continue using MTN everywhere we go,” He said. “Y’ello to the Nigerians. Y’ello everybody. This is the latest millionaire in town. ”

2. George Ekpo, Benin-Based Father – 1 Million Naira Winner

George Ekpo said he was in complete disbelief when he received the call confirming his 1 million naira win. “I was actually surprised. I never expected it. When I got the call from MTN, I was in disbelief. Something just said I should just answer the call. They called like three times. I decided to just pick the last one. Then, customer service spoke to me and asked me some questions. I answered. I didn’t actually believe it.”

Even after visiting the customer service center to confirm his win, Ekpo was still walking up and down in astonishment. “I’ve never won something like that before in my life, so it was just a surprise to me. My daughter, my newborn, actually gave me hope. This is going to cover a lot of expenses. Keep opting in, playing and keep winning.”

3. Ann Alele – 5 Million Naira Winner

Ann Alele, a petite trader and student of theology, also joined the list of winners. “I just want to appreciate MTN for their good, for their promo. It is five million. I am testifying that it is real. It is not fake. MTN isreal. So I say again, thank you MTN,” she said.

Having never taken part in a promo before, Alele described her win as shocking. “I have never taken part in a promo, but I’ve been hearing. I didn’t know whether it’s true because I have not participated before. So this one shocked me to my bone. This one is real because I saw it. I hold it. I want to appreciate you, MTN.”

In a country where promotions are often met with skepticism and many doubt that winners are genuine, MTN has gone to great lengths to build trust. Independent auditing partners oversee the draws and prize disbursements, ensuring transparency and accountability. Every winner is verified and prizes delivered promptly, reinforcing confidence in the Mega Billion Promo.

4. Taiwo Odejobi – 5 Million Naira

Taiwo Odejobi, a civil servant working as a messenger at the Ogun State Ministry of Education, never expected to win, especially since she had never been to school. “I am so happy cause I’ve never won this kind of prize in my life. With the little salary I earn, I manage myself with it. I just recharge airtime. Sometimes, I recharge 100 naira or 200 naira airtime,” she said.

Her win came unexpectedly, thanks to her child. “On a certain day, one of my children said he saw a certain code on my phone. He said he pressed the code. Not long after, they called me and told me I had won. I had never participated. It was my child who said he pressed the code, and by God’s mercy, it worked.”

“I never expected to win something like this, especially because I didn’t even go to school. I really appreciate MTN. To everyone using MTN, keep using MTN. My win is not fake. It is real,” she added.

5. Deborah Obuhoro – 5 Million Naira Winner

For Deborah Obuhoro, the win was immediate and deeply emotional. She was visibly overwhelmed during an at-home video interview. “I’m so excited. MTN actually gave me the best gift of my life,” she said. “I just got a pop-up message asking me to dial *900# to opt in. Luckily for me, I received a call from 300 on my birthday, telling me I had won five million naira. I was so happy.”

Deborah shared how difficult life had been before the win. “Growing up has been very difficult for me. It’s not been easy, getting jobs, taking care of myself, my siblings, my family. I’ve never even had a million naira in my account. Now I’m five million naira rich. It’s like a dream come true.”

These stories are a small glimpse into the lives transformed by the MM. From first-time participants to repeat entrants, the campaign continues to offer Nigerians the opportunity to turn simple daily actions into life-changing rewards.

For millions of Nigerians, MTN is not just a telecom provider, but a partner offering tangible rewards for loyalty, even in challenging economic times. The MTN Mega Billion Promo continues to give customers a genuine chance to win while demonstrating the brand’s commitment to transparency, fairness, and trust.

To opt-in, MTN customers dial *900#, and recharge at least 100 naira to enter the daily and weekly draws.


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