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Spectranet Repositions as the Wi-Fi Network, Dial in Gen Z

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Internet Service Provider Spectranet, offering high speed Internet services through multiple services – 4G LTE, HomeFiber and FiberOnAir has unveiled a new multimedia advertising campaign to reposition itself as The Wi-Fi Network.

“The Wifi Network as a positioning payoff line showcases the confidence of the brand in terms of its ability to service current and evolving needs of various customer segments including the fast-evolving Generation Z”. Ajay Awasthi, CEO Spectranet

Spectranet’s new payoff as The Wi-FI Network is aimed at reinforcing its position as the leading Internet Service Provider in the country in terms of quality of the network, products and service offerings.

“We are not just another ISP; we are significantly different from others in terms of variety of innovative offerings, customer service model and network reliability. It’s time for us to showcase the new Spectranet through a bold positioning statement”, CEO.

The Wifi Network as a positioning payoff line showcases the confidence of the brand in terms of its ability to service current and evolving needs of various customer segments including the fast-evolving Generation Z.

The brand provides Wi-Fi solutions for Fixed as well as On-the-move usage. It offers products for moderate users to heavy users preferring Unlimited products and those requiring high download and upload speeds.

While 4G LTE will predominantly service customers needing Wi-Fi while on the move, GPON (HomeFiber) and FiberOnAir services will help fulfill the needs of customer segments at their homes or business establishments with high volume data consumption and high download and upload speed with lower latencies. Product innovations to offer best-in-class internet browsing experience to its discerning customers

“More importantly, the Brand Spectranet wants to stay relevant to a new set of users, predominantly from Generation Z. From our customer studies we have noticed that the average age of our customers has shifted significantly downwards. Along with our excellent service delivery, the brand imagery and the positioning need to appeal to these younger customers”, CEO.

The brand has recorded major milestones in its operation as an ISP. It was first to host Netflix in the country and also the first to commence 4 G LTE operations. Major media houses have recognized Spectranet for its commitment to the development of the industry as a leading brand in the ISP domain.

Speaking on the brand’s new Corporate speak, Shola Adegboroye, the Executive Director at Creativexone, the Advertising Agency to Spectranet, noted that Spectranet is customer centric, innovative and nimble brand. The brand so far ran with a faster, affordable and reliable theme.

In keeping with the changing times, the brand needs to reinvent itself and step into the next phase of evolution reflecting the aspirations of Generation Z. It also needs to consolidate its offerings across various high-speed technologies under one tag line. According to him, all these unique offerings stand Spectranet out as the Wifi Network.

Speaking on the new positioning, Ajay Awasthi, Chief Executive Officer Spectranet said we have looked critically at the market and it is obvious that we are the leaders when it comes to our unique service offerings across 4GLTE, Fixed Line (FiberOnAir and HomeFiber) for Homes & Estates, and Enterprise Business for MSME’s and Corporations.

We are looking to consolidate all our product offerings under one umbrella tagline. This will help simplify the decision making for prospective customers, as the end customer looks to eventually consume a Wi-Fi service supplied to him through a modem or a router.

More importantly, the Brand Spectranet wants to stay relevant to a new set of users, predominantly from Generation Z. From our customer studies we have noticed that the average age of our customers has shifted significantly downwards. Along with our excellent service delivery, the brand imagery and the positioning need to appeal to these younger customers “he added.

We are not just another ISP; we are significantly different from others in terms of variety of innovative offerings, customer service model and network reliability. It’s time for us to showcase the new Spectranet through a bold positioning statement” Ajay concluded

Aside from the fact that Spectranet is breaking a new campaign, Spectranet has consistently reflected the innate aspiration of each individual to “Do More” to do better and enabled individuals, families and organization through flexible unified data plans offering unlimited browsing to all segments in various time segments of the day.

The company has also invested heavily in deploying services such as Fiber on Air, Home Fiber offering high-speed and reliable broadband internet to homes and enterprises.


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MoMo PSB, SMEDAN Forge Pact to Digitise Nigeria’s SMEs

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MoMo PSB, MTN Nigeria’s fintech powerhouse, sealed a game-changing pact with the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) on February 3 at its Victoria Island headquarters, unleashing digital and financial tools to turbocharge SMEs nationwide for seamless operations, revenue surges, and sustainable scaling.

MoMo PSB, SMEDAN Forge Pact to Digitise Nigeria's SMEs

MoMo PSB, SMEDAN

The partnership arms SMEDAN-registered merchants with MoMo’s multi-channel arsenal—apps, POS, USSD, partner portals, and custom platforms—to hoover payments across streams, automate payrolls, juggle tills and shop chains, and boss core business metrics from one slick dashboard.

This powerhouse duo targets Nigeria’s SME engine room, where digital chokepoints throttle growth, injecting MTN’s MoMo muscle to slash friction and unlock efficiencies for mama-put hustles to mid-tier factories alike.

Industry watchers hail the MoU as a masterstroke in President Tinubu’s economic revival playbook, fusing government SME scaffolding with private-sector fintech firepower to birth a new breed of digitally dominant entrepreneurs primed for AfCFTA conquests.


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MTN Ignites Teacher Revolution: 5,000 Digitally Armed for Phase Two

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MTN Foundation and SAIL Innovation Lab have roared into Phase Two of their blockbuster Teachers Fellowship Programme, onboarding 5,000 elite educators from Nigeria’s 36 states and the FCT since January 13 to turbocharge public schools with cutting-edge digital wizardry and global teaching firepower.

MTN Ignites Teacher Revolution: 5,000 Digitally Armed for Phase Two

MTN

This mobile-first crusade, laser-focused on arming primary and secondary school titans for the digital economy showdown, kicks off with a grueling four-week virtual bootcamp via WhatsApp and Google Classroom—slashing travel barriers for even the remotest rural warriors.

Organisers promise peer-to-peer fireworks and real-time gut-checks, capping Stage One with a virtual gala saluting milestones before culling the pack to a fierce “Top 500” via engagement, assessments, and hustle for Phase Two’s inquiry-based mastery and deep-dive digital metamorphosis.

MTN Foundation’s Executive Director Odunayo Sanya lit the fuse: “Teachers are the backbone of our education system. By empowering them with digital competencies and innovative teaching methods, we are directly investing in the future of our youth.

This Fellowship Programme is designed to ensure that our educators are not just keeping pace with global best practices but are actively shaping the next generation of innovators and leaders.”

Nigeria’s heftiest private teacher uprising scales from last year’s triumphs, minting classroom commandos as state ambassadors to ignite inquiry-driven, tech-fueled learning revolutions coast-to-coast.


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Onafriq, PAPSS Launch Wallet-Based Payments Pilot from Nigeria to Ghana

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Onafriq Nigeria Payments Ltd, a CBN licenced payment service provider, partners with The Pan-African Payment and Settlement System (PAPSS) to pilot the continent’s first wallet-based outbound payments from Nigeria to Ghana – fully in Naira and instant, without relying on hard currency conversion, in partnership with Banks and Mobile Money Operators.

Onafriq, PAPSS Launch Wallet-Based Payments Pilot from Nigeria to Ghana

The pilot service, approved by the Central Bank of Nigeria (CBN), enables cross-border intra-Africa payments for individuals, merchants, and traders.

In particular, the service will benefit SMEs, the real engine of intra-African trade; all now have access to a faster, cheaper way to reach customers and suppliers across the border.

By reducing barriers to cross-border trade, the new service will allow these businesses to grow their addressable markets and activity. From the 1st of December, this service will be fully operational for a 6-month period.

Through the partnership with PAPSS, Onafriq is supporting the operationalization of the AfCFTA (Africa Continental Free Trade Area) mandate.

The mandate itself is driving tariff-free trade for the 54 member states of AfCFTA. Within the partnership itself, Onafriq provides the mobile money rails, with an ecosystem consisting of over 1 billion mobile wallets.

Meanwhile, PAPSS brings a network of over 160 commercial banks, representing an ecosystem of more than 400 million bank accounts across its 19 African countries of operation.

The two partners are essentially seamlessly connecting two worlds: mobile money and banking. As a consequence, intra-African trade transactions will take place more easily and opportunities will be created.

Currently, Africa is made up of bank and mobile-led markets, with siloes often inhibiting transactions between these economies. However, this partnership will remove these boundaries. With over one billion mobile wallets and 500 million bank wallets across Africa, this partnership will allow for cross-border collaboration at scale.

This partnership builds on Onafriq and PAPSS’ existing partnership for payments into Ghana, announced earlier this year.

Mxolisi Msutwana, Managing Director Anglophone West Africa said, “Our work with PAPSS shows what collaboration at scale can unlock—seamless, secure connections between banking systems and mobile money ecosystems.

“This is how we open bi-directional trade corridors, reduce costs for businesses, and give African enterprises the rails they need to trade with confidence in their own currencies. The vision is continental, but it starts with practical steps like this one.”

Ositadimma Ugwu, Chief Information Officer, PAPSS, added “Too often, African businesses and individuals see borders as roadblocks instead of opportunities. With this step, we’re challenging that mindset, giving Nigerians the ability to send value next door with the same ease as sending a text message.

“Our vision is simple: make Africa’s borders invisible to payments. This pilot makes that a reality, moving us closer to a continent where payments don’t pause at the border.”

This new Nigeria-to-Ghana outbound capability builds on the successful Ghana-to-Nigeria instant payments corridor launched earlier this year – further proof that Africa’s payments future is local, instant, and inclusive.


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