E-Business
Spectrum – Oxygen of A Digital World

The internet in such a short time has become the most pervasive communication system in the world. Digital statistics show that whilst it took Radio 38 years and TV 13 years to individually reach 50 million users; it took the Internet only 4 years.
Even though the world is increasingly interconnected through mobile, high-speed communications, two thirds of the world’s population have yet to gain access to the Internet (UN Millennium Goals, 2012 Update Report).
Also not debatable is the economic and social impact of the internet.
A study by the World Bank revealed that a 10% increase in broadband penetration can boost the GDP growth of low- and middle-income developing countries by 1.38% — more than any other telecommunication service.
Over the last 20 years, the Internet and the Web have transformed our lives.
Looking forward, we are seeing even more exciting digital developments that will provide more benefits to more people in more places.
Some of the unprecedented opportunities that broadband connectivity presents include:
Citizen – get information/work done anywhere and anytime, also having newer ways for communicating, contributing, acting, and learning.
Businesses – News ways to serve clients and new competitive advantages, new ways to be more productive.
Innovators – New market segments, geographies, business opportunities, and competitiveness regardless of size.
Government – News ways to serve citizens and businesses, address core societal issues (Education, Healthcare, Environment etcetera), and provide Infrastructure for innovation/research leading to creation of more jobs (SMEs)
The internet has become so central to our existence in this age that the UN, defined access to the Internet as now among one of global citizens’ most basic rights.
The European Commission’s Digital Agenda goes one step further by similarly highlighting broadband access as a basic right.
Invariably connectivity (interchangeably here Spectrum) is essential in the same sense as oxygen: invisible and unnoticed, until you don’t have it (and by then you are dead).
It is therefore sad that today most of the world’s population is unconnected.
The International Telecommunications Union (ITU) estimates that for over 3.9 billion people, around 61% of the world’s population, the price of fixed broadband is unaffordable.
By continent this ranges from 8% of the population of Europe, to 90% of the population of Africa.
Likewise, basic mobile broadband is unaffordable for over 2.6 billion of the world’s population.
On the flip side the need for persistent connectivity is fueling innovation and consequentially proliferation of devices – it is expected that by 2020 there will be more than 100 billion connected intelligent devices globally.
And of course the vast majority of this connection is relying on wireless technologies and the currency of the wireless industry is Spectrum; literally the oxygen of the digital world.
Spectrum describes the range of frequencies, which wireless devices can use to transmit and receive information.
In order to manage access to spectrum, regulators allocate different bands of frequencies for different uses and establish technical rules to minimize the likelihood of harmful interference. Some bands of spectrum are licensed for the exclusive use of certain entities and specified purposes.
These include uses as varied as military and public safety purposes as well as commercial applications such as radio, television and broadband Internet.
Other bands are set aside for shared use on an unlicensed or license-exempt basis. Common uses of unlicensed or license-exempt spectrum today are Wi-Fi networks and Bluetooth devices.
It is relevant to note that historically, spectrum was managed by assigning exclusive rights to use a specific frequency in a specific location.
Initially, these authorizations were granted to governmental and commercial users at no cost. Since last two decades however, long term commercial licenses have generally been assigned through competitive auctions.
Winning bidders typically receive spectrum access in the form of exclusive assignments of frequencies to chosen services (i.e., licenses), ensuring that no other services infringe on that assignment (i.e., no interference).
Obviously limited by technology signal interference were considered a major problem of spectrum which ultimately drove the way spectrum management were therefore conceptualize, create blocks of delineated bands that guarantees exclusive use and protection of licensees’ signals.
The problem however is that this traditional licensing model of spectrum bands has limited the amount of usable spectrum for wireless data communications, particularly as the demand for data, voice, and video traffic continues to explode on Internet enabled mobile devices.
To obtain more spectrum for these applications, regulators around the world are considering proposals to assign more spectrum for exclusive use licensing.
However, nearly all the RF spectrum is allocated for specific applications, making reallocation of exclusive use licenses extremely challenging and time consuming.
In reality, large portions of the allocated spectrum are not actively used in space and time.
To alleviate this disparity in spectrum use, researchers and policy makers have proposed the concept of Dynamic Spectrum Access (DSA), allowing devices to use unoccupied portions of spectrum without interfering with the licensee’s transmissions
Dynamic Spectrum Access (DSA) is an umbrella term used to describe a set of technologies and techniques enabling radio communications devices to opportunistically transmit on available radio spectrum.
These technologies and techniques ensure that consumers and their devices have wireless bandwidth when and where they need it.
We at Microsoft belief that the first globally-harmonized opportunity to use DSA technologies and techniques will be in the TV bands.
Technologies exist today that can use TV band white spaces spectrum for a range of wireless applications, from broadband, to wireless offload, to machine-to-machine.
The term TV White Space spectrum refers to frequencies in the VHF and UHF television broadcast bands that are either unassigned or unused by existing broadcast or other licensees.
Television broadcasts occupy designated channels in the VHF and UHF bands, with the assignment of channels to broadcasts varying by location.
Not all the designated channels are in use for broadcast in any given market, giving rise to “White Spaces” in which a channel that is not used for broadcast may be available for other purposes.
Unlocking the TV band and other unused white spaces spectrum will mean significantly increasing the total amount of bandwidth available for consumers and their devices – and thereby alleviating pressure on other spectrum bands.
Based on the results of trials Microsoft has conducted in the U.S, Europe and Asia, we believe that TVWS technology will be able to deliver similar functionality and high speeds compared to other wireless broadband technologies.
TVWS has couple of distinct advantages highlighted below:
TVWS networks work in much the same way as conventional Wi-Fi, but the signals travel over longer distances than the typical Wi-Fi signal.
Conventional Wi-Fi is relatively weak when it comes to working in typical physical settings – bumping up against concrete obstructions and many types of walls. TVWS can overcome these limits.
Just as your TV signal passes through walls (and many of them), the wireless signal for your Internet connection will as well.
Ability to achieve greater efficiencies
Covering a longer and wider range with approximately the – same power and computing requirements results in systems – that will deliver more bandwidth and more consumer benefits at lower network costs and lower power consumption.
Given these inherent distinct advantages, some specific scenario that TVWS easily lends itself to as a best in class solution include:
Leveraging long range characteristics enables scenarios like Cellular offloading; Rural broadband/backhaul; Wide-coverage hotspots; Sensor network; Wireless surveillance system; etc.
Whilst its obstacle penetration/avoidance characteristics enables Indoor video distribution; M2M –factory floor automation; Device to device network; etc.
For over 5 years, Microsoft has been working with industry and government partners around the world to demonstrate the viability and potential of Dynamic Spectrum and TV White Spaces.
The viability of the technology has been proven in over a dozen trials and commercial deployments around the world – ranging from remote villages of Africa to the dense urban centers of Asia.
As part of efforts to drive thought leadership in this space, Microsoft recently partnered with couple of other stakeholders to form the Dynamic Spectrum Alliance; a global, cross-industry alliance focused on increasing dynamic access to unused radio frequencies.
DSA is advocating for laws and regulations that will lead to more efficient and effective spectrum utilization.
Its membership spans multinationals, small- and medium-sized enterprises, and academic, research, and other organizations from around the world, all working to create innovative solutions that will increase the amount of available spectrum to the benefit of consumers and businesses alike.
Specific goals of DSA includes:
Closing the Digital Divide –supporting technical, regulatory, and business model innovations that can reduce the cost of deploying last-mile wireless networks and help to make wireless broadband access more affordable for people around the world.
Enabling the Internet of Things – supporting spectrum policies that can enable the burgeoning Internet of Things – with potentially billions of interconnected wireless devices operating on our behalf – increasing efficiency and improving quality of life.
Alleviating the “Spectrum Crunch” – The Dynamic Spectrum Alliance supports changing regulatory policies that create artificial spectrum scarcity and replace them with policies that will increase available bandwidth, reduce costs, and increase consumer choice.
In Nigeria we are at the fore-front of advocacy for the use of TVWS to help actualize the goals of the countries recently released well-articulated Broadband Policy Implementation Plan.
Amongst other broad goals, the broadband plans has a target to deliver 80% mobile broadband penetration by 2018 and an open access shared infrastructure environment to support future growth.
Microsoft is keen to with local partners participate in a TV band white spaces regulatory trials to explore large scale pilot that addresses scenarios of Education, eHealth, Rural Digital Inclusion, etc.
In conclusion, TVWS will enable new business models making access more affordable and can improve education, healthcare, e-government, small business empowerment & social inclusion; for this to materialize policymakers should think differently about spectrum allocation and regulation.
We support ongoing efforts to gain a better understanding of the viability and potential impact of TVWS in Nigeria by the Ministry of Communication Technology and the Federal Spectrum Management Council through ongoing discussions around regulatory trials and demonstration in the country.
We further recommend that TVWS ultimately be made available for license-exempt (unlicensed) access on a harmonized basis, facilitated by the use of geo-location databases and other interference protection mechanisms to support the Nations objectives of enabling ubiquitous affordable broadband connectivity and services across Nigeria country to better position the country to compete in the information age.
Olayinka Oni is seasoned IT professional with experience spanning consulting and the banking industry, he is currently the Chief Technology Officer of Microsoft Nigeria and he writes from Lagos.
E-Business
NITDA Reaffirms Commitment to 95% Digital Literacy by 2030, as UBEC Pledges Collaboration

Kashifu Inuwa CCIE, the Director General of the National Information Technology Development Agency (NITDA), has reaffirmed the Federal Government’s unwavering commitment to achieving 95% digital literacy across Nigeria by the year 2030, with an ambitious milestone of 70% by 2027.
This disclosure was made in total alignment with the present administration’s priority areas of reforming the economy for sustained inclusive growth and accelerating diversification through industrialisation, digitisation, creative arts, manufacturing, and innovation.
Making this known during a collaborative meeting hosted by the Universal Basic Education Commission (UBEC), Inuwa highlighted the government’s strategic prioritisation of human capital development as central to its national transformation agenda.
“We started this journey in 2023 when President Bola Ahmed Tinubu came on board and he made it clear that economic diversification and inclusivity are part of the administration’s agenda,” he noted.
“And the president outlined this in 8 priority areas to achieve the vision, with priority number 7 specifically focused on accelerating industrialisation, digitisation, creative arts, manufacturing, and innovation,” he added.
Recognising the importance of digital fluency in achieving this agenda, he stated that NITDA is committed to investing in the digital empowerment of citizens through the development of the National Digital Literacy Framework (NDLF), a strategic blueprint aligned with international best practices.
He added that to tailor the framework to Nigeria’s specific needs, 6 core competency areas were incorporated to include device and software operations, information and data literacy, communication and collaboration, content creation, safety, and problem solving.
He explained that the framework would address all levels of digital fluency, from basic, intermediate to advanced levels, to make digital skills accessible to every Nigerian, from primary school pupils to working professionals.
According to Inuwa, despite data limitations, NITDA estimates that Nigeria’s digital literacy rate currently stands at 50%, up from 44% in 2021, based on extrapolations from the World Bank’s Better Life Report.
The NITDA DG disclosed that the agency has been working closely with the Nigerian Educational Research and Development Council (NERDC) in developing a curriculum for digital literacy, which can be infused into formal education. Stating that the visit is a continuation of NITDA’s ongoing engagements with key education stakeholders, including the Federal Ministry of Education, the National Universities Commission (NUC), and the Nigerian Educational Research and Development Council (NERDC), all aimed at advancing digital literacy across all levels of learning.
Inuwa also revealed ongoing collaborations with global platforms such as Coursera to train teachers using AI-powered lesson generation tools and provide scalable online training.
It is worth recalling that late last year, NITDA partnered with the Nasarawa State University in collaboration with CISCO in launching the Digital Learning for NSUK (DL4NSUK) initiative to enhance digital literacy in tertiary institutions, and equipping graduates with the skills needed to be digitally proficient and globally competitive.
While stressing that the entire process, from curriculum development to classroom delivery, would require a whole-of-government and whole-of-society approach, Inuwa said, “This is not a journey we can walk alone; we must bring everyone on board, education stakeholders, technology providers, state governments, and international partners.”
In response to the DG’s remarks, UBEC Executive Secretary, Hajiya Aisha Garba, confirmed that the Commission has officially received the digital literacy curriculum developed by NITDA and NERDC and has commenced internal review processes.
She acknowledged the curriculum as robust and forward-looking but stressed the need for simplification to suit early learners and teachers, citing challenges such as curriculum overload, limited teacher capacity, and inadequate infrastructure as key barriers to effective implementation.
She pledged that UBEC, in partnership with the State Universal Basic Education Board (SUBEB), will lead efforts to equip schools with computers and solar-powered infrastructure to support real learning.
“We’re committed to working with NITDA and NERDC to refine the curriculum, train teachers, and ensure effective delivery. Let us align the technical vision with grassroots realities to make a lasting impact,” she concluded.
To formalise the implementation of the meeting’s resolutions, a joint inter-agency committee was established to develop strategic plans that will ensure the effective rollout of the digital literacy initiative, to equip young Nigerians with the essential digital skills required to thrive in an increasingly dynamic and technology-driven global landscape.
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising

Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria

In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
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