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Start-Ups Die Because People Launch Ideas Very Quickly- Nwaukor

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Hillary Nwaukor is the founder & CEO, I-Naira Integrated Resources Ltd
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Hillary Nwaukor is the founder & CEO, I-Naira Integrated Resources Ltd with over 10 years of business management consulting experience.
Nwaukor an avid sales person, started his career as a member of a guerrilla marketing team of one of the pioneer MTN Connect Stores- Tatacoms Integrated Resources Ltd, back in 2004.
He joined Nextzon in April 2009 as Head Business Development Unit of Institutionalization Advisory Services of the company; resigned in 2010 December because of his knack to do more outside paid environment and later established management consulting firm- Beefit Consults, with his colleagues, offering services to the private and public sector since 2010.
Nwaukor and his team set up the New Media Unit of the Group Public Affairs Division of the NNPC, pioneered NNPC’s engagement with the public on social media in line with the vision of Dr. IbeKachikwu, then GMD, and current Minister of states, Ministry of Petroleum Resources.
Nwaukor holds MBA in International Business from the University of East London UEL and a BA in International studies from Ambrose Alli University, Ekpoma Edo State and a member of Certified Institute of Auctioneers, Nigeria (CIAN) he spoke to peter oluka on the rationale behind I-Naira.com.

What Inspired I-Naira.com Launch
Thank you for your time to be with us today. Well, the need to do something that benefits everyday Nigerians and consumers in general informed the i-naira.com idea. We currently have two core products available to the public; first, Give & Take (Instant cash & items rewards) to customers who refer new users to our platform; secondly, iNairaBid (Auctioing).

Nursing The Idea of Launching a Platform for Auctions
Consistently, there is this innate itch to continually conceptualize new ideas that can add value to lives of people. I guess that is what sets me apart from others.
The idea to build a Consumer Sales Promotion (CSP) platform came to us since 2010, implementation began in 2011. Now for clarity, we are a CSPplatform – our customer centric strategy determines the marketing tool we deploy towards adding that extra value to customers.
Auctioning, just happen to be one of those tools. Many other tools will be deployed in the future as well; some with an element of chance beyond the control of the customer.

Is the Name One-Naira or i&Naira?
The name if spelt out in full is IDASHNAIRA.com, abbreviated is I-NAIRA.com. It is not ONE(1) but letter “I”.
The name choice is informed by patriotism to Nigeria and we know that the vision we carry will uplift how we as a people and country are treated by other nation states. Thus, we made the naira choice so that whatever the brand become tomorrow, everyone will easily know, it all started from Nigeria by Nigerians.

Values Users to Derive
As a Consumer Sales Promotion Company, we act as the middle man between merchants/ vendors and consumers in order to deliver that extra value to the end user.
This is otherwise known as “Value Bargaining” where all items showcased on our platform must reach the end user at a sales value lower than the obtainable market value without compromising the quality of the item.

Curbing Nefarious Activities of Online Auction Scammers
Every business has its own challenges. The issue about questionable characters parading themselves as auctioneers is one of the reason we have set up a technologically driven auction platform online that is endorsed by the Certified Institute of Auctioneers, Nigeria (CIAN); the only recognized professional auctioning institute in Nigeria. 
Go on the internet and search, there isn’t any online entity like ours. We are the first authentic auctioning platform out of Nigeria; possibly in Africa. Customs or any other agency of Government are not certified in any form to carry out the business of auctioning.
What the general public don’t know is that each time these agencies or any other business within Nigeria have needs to auction out items, they contact professional auctioneers from CIAN to come and carry out the task on their behalf. Just as a firm has needs for auditing, accounting, legal services and so on, when there is need for auctioning, only professionals can handle such. We are not in the business of tackling unscrupulous characters but can simply ask the general public to ask whoever is claiming to be an auctioneer, auctioning items on behalf of Customs or any other entity in Nigeria to show their membership certificate for verification. In the absence of such certification, the public will be dealing with such individuals at their own peril. 

Range of Services on i-Naira.com
Remember we are a consumer sales promotion company, thus we are focused on Real Estate, Autos, Electronics, Household and Fashion items.
That said, our system is quite robust to accommodate all forms of auctioning. For instance, we are in final stages of agreement to assist one of the foremost banks in Nigeria to auction out recovered assets from bad loans to the general public.
This sort of service will be driven by technology – carried out in private online auction rooms where only those that showed interest in participating in such unique auction will get “bidding paddle” after they register for the event.
There will be about a month publication to the general public on the upcoming auction and interested bidders will be directed to register for this specific event online. After the registration, they are then allotted a paddle number and full lot information about items available for auctioning is availed to them.
On the day of the event, which will last for about 2-3 hours, all participants will then log on with their paddle numbers to the unique portal for the event from the comfort of their homes and bid for recovered items by the bank. This is indeed a break away from the tradition of gathering everyone at a venue for such event.

The Processes to Using i-Naira.Com
What I explained earlier is the exclusive service designed for corporate entities in Nigeria. However, the process for auctioning service which we offer to the general public is simple.
We first of all reach a partnership agreement with the vendor, the vendor sends us a list of items they will like to auction plus prices at a reduced amount.
They give us express instructions and mandate to sell those items either through absolute or reserved bidding.
We place the items for the general public to bid. The highest bidder emerges as a winner in line with our agreement with the vendor after a specified period in time. This is usually 24hours but it can be more or less.

Plans for Sustainability
So far, the Federal Government has shown support to our company in very meaningful ways because of the potentials of the business to empower Nigerians through value bargaining. We are a pioneer company in terms of driving auctioning with the use of technology in Nigeria. We are set to continually innovate towards meeting the needs of our target audience.

i-Naira.com Operating System 
Our system is a self-aware intelligent system designed to bootstrap accordingly on any device you are logging in with.
Thus we don’t have a downloadable app at the moment but it does not limit customers’ ease to use because the system is designed to adjust accordingly on desktop, tablet and mobile devices.

Why Start-ups Close Shops Quickly
Start-ups die because people go to market very quickly with ideas. We have been building this system for six years, we have simulated our application and passed “proof of concept” test in 2013, we continued tweaking and testing; subjecting the application to vigorous test parameters that gave us confidence to go live in 2016.
Our go live date has little or no direct cost implication. Our system is designed to generate revenue from the word “go”. 
As a Consumer Sales Promotion company, there couldn’t be a better time to go live with such product than a time when people are trying to save more and spend less and that is the value we bring to the table. 

Support from NITDA Via OIIE
Oh yes. If there is an unsung glory of the Federal Government of Nigeria today, it will be their efforts at encouraging young entrepreneurs in Nigeria to innovate. It is a quiet revolution but it is loading heavily and championed by the State House (The President himself).
The level of encouragement from the Federal Government to innovators in Nigeria give you comfort that the future of this country will be in safe hands.
Several events such AVDD (Aso Villa Demo Day) are the footprints you see today as a genuine effort from the government to encourage innovators and enterprise; aimed at promoting entrepreneurship, innovation, job creation and economic growth through the use of new and emerging technologies. This is the first of its kind in our history to have the President directly champion ICT innovation and enterprise.

How Easy/Hard Was It for You to Raise Capital?
We developed our platform in a very organic way for six years and build the system within limited resources. We raised most of our finance through equity investment and savings.
We avoided debt financing because that type of finance is bad for SME businesses especially in Nigeria where you will be told to collateralize every follicle of hair in your body and everything else with your name tag on it.
If you ask me, banks in Nigeria are not designed to support SMEs, they simply don’t touch it because SMEs are considered high risk.

Advice to Young Innovators
Nurture your concept like a baby before seeking the hands of others for support. Be viable enough to determine who can put their money in your business. Keep your concept concise and simple in order to excite your target market.


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Firm Gives Advice on How to Stay Secure as AI, robots and VR are Redefining Family Life

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Over the past 10 years, families have experienced shifts in structure and a perceived increase in fragmented interactions at home, largely driven by the pervasive use of technology and changing social norms. What does the next decade hold in store?

According to a global survey* by Kaspersky’s market research center, an overwhelming 81% of people believe digitalisation will fundamentally alter families’ joint pastimes within the next decade. This shift points to a future where bonding is mediated by advanced technology, creating new rituals and challenges in equal measure.

Screen time is family time, but it has its risks

Nearly half (48%) of all respondents envision AI-powered bedtime stories becoming a norm, a figure that rises to 53% among 18–34-year-olds. Today, apps and smart devices offer AI-narrated tales with customisable characters and plot twists.

For the busy parent, it presents a novel aid, for the child, an endlessly patient, interactive storyteller.

Meanwhile, with 31% of families anticipating children opting for digital pets over real ones, it seems that ‘man’s best friend’ just got its first update.

It should be noted, however, that while AI has the potential to enrich a child’s life, it necessitates vigilance. When children interact with AI, for stories or learning, parents must be proactive.

Select services with strong privacy policies that do not unnecessarily store or misuse a child’s data or voice interactions and further enhance control with digital parenting assistants like Kaspersky Safe Kids to restrict content and balance screen time.

Parents would be well placed to treat AI interactions as a new digital playground where they can use parental controls to limit session duration, choose vetted, age-appropriate AI story platforms, and most importantly, maintain an open dialogue about what these stories are and how they are created. Explain to children that an AI is a tool, not a friend, and encourage them to report any strange or uncomfortable interactions, just as they would in the physical world.

The key is to ensure AI complements human interaction, not replaces the comfort of a parent’s voice.

Blowing out the digital candles

Another 43% predict family celebrations migrating to video call formats as a standard, not an exception, a trend accelerated by recent global events but now seen as a permanent fixture for dispersed families.

Meanwhile a daring 26% can imagine taking family vacations entirely in virtual reality. This sounds like the stuff of science fiction, but then 10 years ago, the type of generative AI being used today was not widely anticipated.

This fragmented outlook highlights that the future of family digital activity will not arrive as a uniform wave, but as a series of adoptions shaped by cultural openness and digital infrastructure. For security leaders like Kaspersky, this evolving landscape presents new vectors for risk within the most intimate of spaces, the smart home.

Preparing the digital home for tomorrow’s family

43% of all respondents foresee home robots as family members. Moving beyond voice-activated personal assistants or autonomous vacuum cleaners, these would be embodied AI companions capable of tutoring, playing games, or providing companionship.

In the eyes of hackers, however, every new device, from a VR headset to a robot nanny, is a potential entry point. To keep things secure, change default passwords immediately, ensure all device firmware is regularly updated, and segment your home network.

Use Kaspersky Premium with a Smart Home Monitor which scans users’ home Wi-Fi network 24/7, and shows a list of devices connected to it, including such details as device type, OS and IP address, and alerts when a new or unknown device connects.

As robots, AI, and VR devices become part of the family circle, security must be foundational, not an afterthought.

“The accelerating pace of technology is not fragmenting the family but redefining its shared spaces. The future, as seen by the global majority, is one where digital and physical experiences blend to create new forms of togetherness, from a grandparent joining a birthday party via hologram to a child caring for a digital pet with a sibling across the globe.

“The challenge and opportunity lie in building secure digital environments with intention, ensuring they are safe, respectful, and ultimately, tools that bring us closer,” comments Seifallah Jedidi, Head of Consumer Channel for META at Kaspersky.


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Corporate Comms in the Age of Crypto: Why Nigeria’s Digital Finance Future Depends on Trust

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By John Kokome

By the time you finish reading this article, the price of Bitcoin may have changed twice. That is the nature of cryptocurrency, fast, volatile, and borderless. Yet beyond price charts and trading apps lies a less discussed but critical pillar of Nigeria’s digital finance revolution: corporate communications. In the age of crypto, communication is no longer a support function. It is infrastructure.

Nigeria is one of the world’s fastest-growing crypto markets. Chainalysis ranked the country second globally in cryptocurrency adoption in 2023, driven largely by everyday retail users rather than institutions.

Between July 2023 and June 2024 alone, Nigerians received an estimated $59 billion in cryptocurrency value, the highest in Sub-Saharan Africa. Yet public perception remains sharply divided, crypto is seen as opportunity by some and risk or outright scam by others.

In such an environment, how crypto companies communicate can determine whether they earn trust, attract scrutiny, or lose credibility entirely.

The Complexity Challenge

Blockchain, decentralised finance, wallets, custody, smart contracts etc., are not everyday concepts for most Nigerians. Yet millions are expected to trust these systems with their savings, businesses, and livelihoods.

Corporate communications must therefore evolve from promotion to translation. Crypto companies must become educators, simplifying complex ideas without downplaying risks.

Hype must give way to clarity; speculation must yield to responsibility.

Some homegrown platforms, including FlashChange and other emerging African crypto brands, have begun prioritising financial literacy and user education. That shift is encouraging, but it must become the industry norm, not the exception.

Trust as a Strategic Asset

Trust in financial institutions is fragile globally, but particularly so in emerging markets where currency devaluation and policy uncertainty are familiar experiences. Crypto gained traction in Nigeria partly because people sought alternatives.

Still, crypto companies cannot assume automatic trust. In traditional banking, trust has been built over decades. In crypto, trust is built in real time, on social media, customer support channels, and community forums.

A single outage, security breach, or regulatory misunderstanding can escalate into a reputational crisis. Silence is read as guilt. Ambiguity feels deceptive. Delay looks incompetent. In Nigeria’s fast-moving digital ecosystem, communication speed must match market speed.

Nigeria’s policy evolution on crypto reinforces this point. In December 2023, the Central Bank of Nigeria (CBN) issued guidelines allowing banks to open accounts for Virtual Asset Service Providers, effectively shifting from restriction to regulation.

The CBN acknowledged that global trends demand oversight, not exclusion, while warning of risks related to money laundering, terrorism financing, and consumer protection gaps.

The Securities and Exchange Commission (SEC) has echoed this stance, emphasising that Nigeria’s digital asset future must be anchored on innovation, collaboration, and trust, with clear licensing and investor protection frameworks.The message is clear: crypto is now part of Nigeria’s financial architecture, and communication is central to compliance.

A Young, Digital Audience

Nigeria’s demographics explain crypto’s momentum. According to the National Bureau of Statistics, over 63 percent of Nigerians are under 25, and internet penetration now exceeds 50 percent, driven largely by mobile broadband. This digital-native population consumes information quickly, questions authority openly, and shapes narratives in real time.

Corporate communications teams must engage this audience with transparency and relevance, not marketing noise.

Crisis Communications in a 24/7 Market

Crypto markets never sleep. Crises do not respect office hours. Hacks, liquidity shocks, and regulatory announcements can happen at any moment.

Communications teams must therefore operate like newsrooms prepared, responsive, and coordinated. Pre-approved crisis playbooks, trained spokespersons, and real-time monitoring are no longer optional.

Most importantly, crisis communication must be human-centred. Nigerians want clear answers: Is my money safe? What happened? What comes next?

Brands that respond with honesty and empathy endure. Those that hide behind jargon do not.

Narrative Capital vs Market Share

In Nigeria’s crowded fintech and crypto space, companies often compete on fees and features. But the most durable advantage is narrative capital the credibility and emotional connection built over time.

Narrative capital determines whether users stay during downturns, regulators listen during consultations, and the media seek your voice. Platforms like FlashChange have a responsibility to tell Africa’s crypto story with authenticity, data, and purpose.

From Evangelists to Translators

Nigeria no longer needs crypto evangelists promising disruption. It needs translators, professionals who connect blockchain to remittances, wallets to small businesses, and decentralisation to economic opportunity.

As crypto matures, corporate communications will increasingly determine its legitimacy. Code may power platforms, but communication powers confidence. And confidence, more than any algorithm, will decide whether digital finance fulfils its promise for Nigeria.

John Kokome is the Corporate Communications Manager at FlashChange, a fintech platform redefining secure digital asset exchange. With experience across fintech, cryptocurrency, telecoms, and development communications in Africa. He currently leads strategic storytelling, reputation management, and stakeholder engagement initiatives at the company, focusing on building trust, transparency, and financial literacy in the digital assets space. John’s work sits at the intersection of policy, technology, and public perception, with a strong emphasis on Africa-first narratives and responsible innovation. He has contributed opinion pieces and thought leadership articles on governance, youth empowerment, branding, and Nigeria’s evolving digital economy.


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Senate confirms Oyewole as Supreme Court justice

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Senate has confirmed Hon. Justice Joseph Olubunmi Kayode Oyewole, JCA, as a Justice of the Supreme Court of Nigeria.

Senate confirms Oyewole as Supreme Court justice

Hon. Justice Joseph Olubunmi Kayode Oyewole, JCA

The confirmation was concluded on Tuesday, February 3, following the presentation and consideration of a report by the Senate Committee on Judiciary, Human Rights and Legal Matters.

The report was presented by the committee’s chairman, Senator Adeniyi Adegbonmire of the All Progressives Congress, representing Ondo Central.

Presenting the report, Senator Adegbonmire said: “That the Senate do Receive and Consider the Report of the Committee on Judiciary, Human Rights & Legal Matters on the confirmation of the nomination of Hon. Justice Joseph Olubunmi Kayode Oyewole, JCA, as a Justice of the Supreme Court of Nigeria.”

The confirmation followed a formal request by Bola Tinubu, who wrote to the Senate last Tuesday seeking legislative approval for the appointment. The letter was read on the floor of the Senate by the President of the Senate, Godswill Akpabio.

In the letter, President Tinubu stated: “Pursuant to Section 231 (2) of the 1999 Constitution of the Federal Republic of Nigeria as amended.

“I am pleased to present for confirmation by the Senate the appointment of Hon. Justice Oyewole Kayode as Justice of the Supreme Court of Nigeria. While it is my hope that the Senate will consider and confirm the nomination expeditiously, please accept the assurances of my highest regards.”

Following the reading of the letter, Akpabio referred the executive communication to the Senate Committee on Judiciary, Human Rights and Legal Matters for further legislative action.

The committee was directed to carry out its work and report back to the Senate as soon as possible, a process that culminated in the confirmation approved by the chamber.


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