Telecom
Steve Babaeko, CEO of X3M Ideas Named One of the World’s Top 100 Creatives by Adweek

Steve Babaeko, CEO and COO,X3M Ideas, Nigeria’s leading advertising and media production company has been listed by Adweek as one of the top 100 creatives in the world for 2019.
The Adweek Top 100 Creatives is compiled annually to celebrate the trendsetters and innovators in the creative industry.
Steve, who is also the Vice President of the Association of Advertising Agencies of Nigeria (AAAN), a regulatory body for advertising agencies in Nigeria, is a source of inspiration to a new generation of advertising and media practitioners.
With X3M Ideas already present in a number of cities across Africa including Accra, Ghana; Lusaka, Zambia; and Johannesburg, the 7-year old agency has continued to spread its tentacles beyond the borders of Nigeria.
This is in line with Babaeko’s strong belief that no business or agency in the 21st century should be local as the world has become a global village.
According to the advertising guru, the brands that seek to lead their industries must think out of the box and leverage the power of digital media to stand out.
“I have lived in Nigeria all my life. Advertising is and will always be an undying passion, and what I truly love in my little corner of the globe.
“Getting recognized by Adweek NewYork as one of the top 100 Creatives in the world in 2019 is indeed a huge honour. Thank you Adweek; this is most appreciated,” Steve posted on his Instagram page.
Steve Babaeko is also on a panel at the Cannes Lion International Festival, set to be held on Tuesday, June 18, 2019.
It would be recalled that he was also on the jury of the New York Advertising Festival in 2016, 2017 and 2018, as well as a judge at The Loerie Awards in 2017.
Founded in 2012 by Steve Babaeko, X3M Ideas is a one-stop-shop marketing communications company. X3M Ideas delivers outstanding services built on offering 100% distinctive ideas.
X3M Ideas is headquartered in Lagos, Nigeria, and the company is a proud winner of over 50 awards both within and outside Africa.
Telecom
ATU, AFRINIC Urge Governments, Regulators to Develop Internet Resilience Framework

As Africa continues to face internet disruptions, telecom leaders have urged governments and regulators to embrace and implement a Model Framework for Building Regional Internet Resilience.
The African Telecommunications Union (ATU), Internet Society, and African Network Information Centre (AFRINIC) have all endorsed the framework.
The framework organises Africa’s internet resilience challenge around three interdependent focus areas: networks and internet service providers (ISPs), critical infrastructure such as power grids and cables, and market conditions that influence affordability and demand, according to the organisations in a joint statement.
Once implemented, entities or operators responsible for an important part of a country’s internet ecosystem, such as electricity utilities, mobile network operators, ISPs, internet exchange points, or a country-code top-level domain registry, must develop a resilience plan within one year of the framework’s official adoption.
The statement also mentions several past disruptions that hampered communication, such as the West Africa Cable System failure in March 2024, which cut off 13 countries for days.
They went on to explain that the plan must be evaluated and updated on an annual basis and be compatible with the entity or operator’s continuity and reconstitution plans.
It (framework) should also specify how the organisation intends to incorporate the resilience features of redundancy, resourcefulness, rapid recovery—all of which are critical components of achieving overall robustness—into its operations.
ATU has warned that every blackout is a flashing red warning, and that the framework would act as an insurance policy against outages.
“Connectivity remains Africa’s nervous system and when it stutters, schools, hospitals and markets stutter too. This framework is our insurance policy against digital darkness”, said John Omo, secretary general of ATU.
Arthur Carindal, AFRINIC’s head of stakeholder engagement, commended the institutions for their coordinated efforts.
He said: “It is a great honour for AFRINIC to collaborate with ATU and ISOC in transformative initiative enabling all stakeholders to participate in developing Africa’s internet resilience model framework, which highlights key policy recommendations and best practices for strengthening internet infrastructure in Africa.”
Telecom
NCC Rallies Stakeholder Support to Protect Telecom Infrastructure

Nigerian Communications Commission (NCC) has reiterated its commitment to the full operationalisation of President Bola Ahmed Tinubu’s Executive Order on Critical National Information Infrastructure (CNII), which designates telecommunications facilities as critical national assets deserving optimal protection.
This comes on the heels of a successful mediation led by the Office of the National Security Adviser (ONSA), in collaboration with the Commission, which resulted in the suspension of a planned strike by the Natural Oil and Gas Suppliers Association of Nigeria (NOGASA).
The strike, if carried out, would have disrupted the supply of diesel to telecommunications sites nationwide, severely affecting network operators’ ability to power their diesel-driven generators and maintain uninterrupted connectivity.
In the days leading up to the resolution, the ONSA, under the leadership of the National Security Adviser (NSA), Mallam Nuhu Ribadu, held strategic engagements with NOGASA’s leadership, with the Commission providing technical and regulatory guidance to highlight the potential implications of service disruptions on national security, the economy, and everyday life.
The discussions culminated in an agreement to call off the industrial action, averting what could have been a nationwide disruption of telecom services.
“Telecommunications infrastructure is the backbone of our connectivity and digital economy. Any disruption, whether through vandalism, accidental damage during construction work, theft of equipment, denial of access to maintenance teams, or interruptions in the supply of essential operational materials, has far-reaching implications for service delivery, economic stability, and national security,” the NSA said.
The Commission expressed appreciation to the ONSA for its leadership and dedication to protecting national assets and commended the maturity and understanding demonstrated by relevant stakeholders in recognising the national importance of telecommunications services.
Commenting on the development, the Executive Vice Chairman/Chief Executive Officer of the Commission, Dr. Aminu Maida, stated: “We will continue to enforce strict compliance by our licensees with technical standards for the deployment and maintenance of telecommunications infrastructure, while working closely with relevant stakeholders to strengthen awareness and cooperation on their protection.
“We also recognise mediation as an effective tool for building consensus among stakeholders. This resolution underscores the importance of dialogue in preventing avoidable service disruptions. Ultimately, we call on all Nigerians to regard telecom infrastructure as a shared national asset, one that underpins our ability to connect with loved ones, transact businesses, access healthcare, pursue education, and participate in the global digital economy.”
The Commission reaffirmed that it would continue to coordinate with security agencies, industry stakeholders, and the public to ensure that Nigeria’s telecommunications infrastructure remains protected, resilient, and reliable for all.
Telecom
Nigeria’s Internet Subscriptions Dip Slightly in June, But Data Demand Hits New High

Active internet subscriptions across mobile, fixed, and VOIP networks in Nigeria dropped to 141.1 million in June, representing a 0.3% decline from the 141.5 million recorded in May, according to the latest statistics from the Nigerian Communications Commission (NCC).
Mobile network operators MTN, Airtel, Globacom, and 9mobile maintained their dominance with a combined 140.6 million subscriptions, leaving Internet Service Providers and others with 528,633 subscriptions at the end of June.
Despite the slight drop in subscriptions, data consumption continued to grow. Nigerians used 1.044 million terabytes of data in June, marginally higher than the 1.043 million terabytes recorded in May, which had been the highest monthly usage since January 2023.
Telecom operators say this surge in data usage is driven by the rapid growth of Nigerian cities, especially Lagos, where more people, businesses, and devices are fueling record bandwidth consumption. In response, operators are expanding capacity to meet the rising demand.
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