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Steve Babaeko Joins Global Business Leaders at the UN Stereotype Alliance Global Member Summit

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Steve Babaeko, Founder and CEO of X3M Ideas, earlier this week, joined global business leaders at this year’s UN Stereotype Alliance Global Member Summit at the UN Headquarters in New York.

The Summit brought together executives of over 230 companies from the US, UK, Japan and Europe, Argentina, Australia, Brazil, India, Japan, Kenya, Mexico, Nigeria, South Africa, Türkiye, and the UAE to discuss the influence of the advertising, media, and marketing community as a force for transformative change.

Themed “Raising the Bar”, the two-day signature event Steve Babaeko joined sixteen other speakers like award-winning playwright and actress, Danai Gurira; Deputy Executive Director UN Women, Anita Bhatia; Co-Founder & Chairman Getty Images, Mark Getty; and Model and activist, Munroe Bergdorf.

“It is inspiring to join some of the world’s most committed changemakers at the United Nations Headquarters for the Unstereotype Alliance Global Member Summit. It is very important work as we continue to steer the global marketing communications industry in the right direction.

Communications plays a pivotal role in creating social change. This is one of the reasons why I proudly support the UN Stereotype Alliance in the fight to eliminate negative stereotypes of women in advertising and communications generally,” Steve said.

The sixteen speakers who are leading voices across a broad spectrum of industries including film, advertising, business, and government emphasized the need to tackle systemic stereotyping.

Babaeko’s company, X3M Ideas, had last year announced its membership of the Nigerian Chapter of UN Stereotype Alliance – a global coalition committed to ending harmful stereotypes in media and advertising.

Statistics provided by UN Women reveals that almost a third of Nigerian women have reported having experienced physical violence. In addition, representation of Nigerian women in governance is amongst the lowest in sub-Saharan Africa, and 40% of Nigerians believe that men should be paid more than women for the same job.

X3M Ideas, in partnership with the Nigerian Chapter, wants to use advertising to encourage positive and equal portrayal of women and girls in all forms of media.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

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Rising cost of living, currency depreciation, and competition from streaming services have all conspired to see MultiChoice lose 589,000 South African subscribers in its latest financial year.

Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

The decline is across premium, mid-market and mass segments of its operation.

After completing its acquisition of MultiChoice, Canal+ has moved to stabilise the business.

MultiChoice’s new leadership under David Mignot, CEO,  hopes to “stop the bleeding and get back to growth”.

The new leadership has scrapped DStv’s annual price increase and decided to shut down Showmax, the in-house streaming platform that struggled to compete with Netflix and Amazon Prime Video.

Canal+execs have described Showmax as unsuccessful, noting that the difficult transition to online streaming, combined with currency devaluation in Nigeria and power cuts, had hurt MultiChoice’s profitability.

MultiChoice ended 2025 with 14.4 million subscribers across Africa, down from 14.9 million a year earlier, while revenue declined 6 percent to 2.4 billion euros.

 


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Broadcast Station Owners Reject IBAN’s Threat to Boycott Wike’s Media Engagements

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Owners of several television and radio stations have distanced themselves from a recent threat issued by the Independent Broadcast Association of Nigeria (IBAN), which called for a boycott of media engagements involving Nyesom Wike, minister of the Federal Capital Territory (FCT).

Broadcast Station Owners Reject IBAN’s Threat to Boycott Wike’s Media Engagements

Nyesom Wike, minister of the Federal Capital Territory

IBAN had threatened to withdraw coverage of the minister’s activities unless he retracted his comment on Channels Television’s Seun Okinbaloye and issue a public apology.

However, Ambassador Yusufu Mamman, chairman and owner of JKD Television (DSTV Channel 391) and Hamada Radio Networks, has dismissed the association’s statement as baseless.

Describing Ahmed Tijjani Ramalan, chairman, IBAN, as an impostor, Mamman argued that Ramalan has no authority to speak on behalf of broadcast station owners.

Mamman, who operates a television station and four radio stations, stated that he is not affiliated with any group called IBAN and would not support any action against the Minister, especially after Wike had already clarified his remarks.

“My attention has been drawn to an organisation called IBAN led by one Dr Ahmed Tijjani Ramalan, speaking for and Independent Broadcasters threatening to boycott media briefing by the FCT Minister, Nyesom Wike, unless he makes public apology in respect of his recent banters with Channels Television Anchor, Seun Okinbaloye.

“The position of so called IBAN is at best, an opinion of Mr Ramalan, who is never a broadcaster and had no idea of laws, norms, etiquette or professional broadcasting codes.

“Most importantly, Mr Ramalan has constituted himself into a fighting vehicle in courts against many broadcasting organisations and the National Broadcasting Commission.

Therefore, I urge the Minister to ignore his ranting.

“This is more so that on the live television program,  the Minister took time to clarify what he meant and his Spokesperson also issued a statement saying categorically that the Minister’s comment was figurative and didn’t mean any harm,” he said.


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Nigeria’s Aviation Sector Takes Off with 10.5m Passengers – FAAN Reveals

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Federal Airports Authority of Nigeria (FAAN) says the country now ranks second in Africa for domestic passengers, hitting 10.5 million in 2025—a 10 percent jump.

Nigeria’s Aviation Sector Takes Off with 10.5m Passengers - FAAN Reveals

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FAAN boss Olubunmi Kuku disclosed this at the Airports Council International Africa conference in Luanda, Angola.

Lagos’ Murtala Muhammed International Airport posted 11.8 percent growth in air traffic movements, one of Africa’s strongest.

Cargo surged 34.4 percent at Lagos, cementing its top-tier status.

Abuja’s Nnamdi Azikiwe and Lagos airports cracked Africa’s top 10 for domestic traffic.

Kuku stressed Nigeria’s push to host and shape African air links amid rising demand for modern, resilient airports.


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