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Supercharge Your Digital Marketing to Increase Sales During Ramadan: Here’s How

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By Derek Jason Bossman, Business Development Lead, Ghana, Ad Dynamo by Aleph
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By Derek Jason Bossman, Business Development Lead, Ghana, Ad Dynamo by Aleph

Across the globe, the world’s 1.9 billion Muslims are celebrating the holy month of Ramadan. A time of fasting, prayer, reflection and community, the month culminates in the Eid al-Fitr feast. In the run-up to the feast, which marks the end of Ramadan’s dawn-to-sunset fasting, many Muslims stock up on goods and gifts for the celebration.

Many businesses know that and have built up loyal and established customer bases catering to that need. You might even be one of them. But are you doing everything you can to drive up sales during Ramadan? If you’re not making optimum use of digital marketing tools, chances are the answer to that question is a resounding no.

Digital marketing’s growing importance in an increasingly connected continent

That’s been true for a while now, but it will become even more so as internet connectivity becomes increasingly affordable and ubiquitous in Africa. In Ghana, nearly 70% of the population is connected to the internet and in Nigeria, it’s around 55%. Those ratios have gone up dramatically in the past few years and will continue to rise in the near future. In fact, it’s estimated that an additional 35 million Nigerians will come online by 2026.

Many of those existing and new internet users are Muslim too. Islam is practised by around 20% of Ghanaians and just over 52% of Nigerians. In other words, if you’re not marketing on the most popular online platforms where people spend a growing amount of time, you’re not reaching them effectively. That also means you’re not making the most of the advantages offered by digital marketing.

Here are a few simple ways you can ensure that you are: 

  1. Create Ramadan-themed content 

Simply having a digital presence isn’t enough, especially when it comes to big occasions like Ramadan..  Images, videos, blog posts, and social media updates incorporating Ramadan themes and messages can help engage your audience and make your brand more relatable during the holiday.

  1. Use the available targeting features 

Most social media platforms allow you to target the kind of customers you want to look at, and engage with, your adverts. Some of them allow you to do so at an incredibly granular level. By matching demographic targeting with Ramadan-specific messaging, you can  give your marketing the best possible chance of being truly effective.

  1. Be on the right platforms 

That same demographic data can also show you where you should be targeting digital marketing. If your products are targeted at young people, for example, is Facebook still a viable option, or would you be better off focusing your energy on platforms such as Instagram, Snap, and Spotify?

  1. Show a little generosity 

Given that Ramadan is a time of giving, it’s worth seeing if you can give a little back to your customers at this time. Special discounts, promotions, and bundles can help demonstrate to your Muslim customers that you’re giving them the best possible value at this time. If you have an e-commerce offering, these typesof promo codes can also give you additional data on which platforms are most effective.

  1. Partner with the experts    

If you’re unsure how to supercharge your digital marketing efforts, don’t be afraid to engage with the experts. At Aleph, we empower advertisers to take full advantage of the advertising capabilities of platforms like Twitter, Meta, Snapchat, TikTok and nearly 35 others. We’re happy to do so for businesses of all sizes and can put together packages that suit almost every budget.

Build on big events, be consistent 

As useful as those tips are during Ramadan, they’ll be equally helpful through the rest of the year. It’s critical, therefore, that you not just ramp up your digital marketing efforts during special occasions such as Ramadan but use them to consistently speak to all of your customers in engaging ways throughout the rest of the year. Get that right and you’ll see the sales roll in.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NFVCB Boss Urges Stronger Distribution Channels @ Coal City Film Festival 2026

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Dr.Shaibu Husseini, the Executive Director/Chief Executive Officer of the National Film and Video Censors Board (NFVCB), has called for stronger distribution frameworks within Nigeria’s film industry to ensure that locally produced content achieves global visibility.

He urged film festivals across the country to evolve beyond networking platforms into active marketplaces where filmmakers could secure distribution deals. He stressed that festivals must attract distributors, exhibitors, streaming platforms, and marketers to create tangible opportunities for filmmakers.

Husseini made this call while delivering the keynote address at the opening ceremony of the 2026 edition of the Coal City Film Festival held in Enugu.

“Film festivals must become gateways to distribution where filmmakers leave not just with applause, but with real opportunities,” he said.

Husseini expressed personal delight at hosting the event in Enugu, his birth state, noting the city’s rich cultural heritage and longstanding contribution to Nigeria’s creative landscape.

He commended the festival organisers, particularly the Festival Director, Uche Agbo, for their resilience and commitment in sustaining the

initiative. According to him, the Coal City Film Festival has grown into a significant cultural platform and a must-attend cinematic event in South East Nigeria.

Speaking on the festival’s theme, “Local Stories, Global Screens,” Husseini emphasised the importance of authenticity in storytelling. He noted that films rooted in local realities, languages, and cultural truth often resonate more strongly with global audiences.

He cited notable Nigerian productions such as King of Boys by Kemi Adetiba, The Wedding Party by Mo Abudu, Anikulapo by Kunle Afolayan,

“Black Book” by Editi Effiong, and “Lionheart” by Genevieve Nnaji as examples of culturally grounded stories that have gained international recognition on platforms such as Netflix and at global film festivals.

While acknowledging the growth in film production across Nigeria, the NFVCB boss identified distribution as a major bottleneck in the industry. He observed that many high-quality films struggle to reach audiences both locally and internationally due to limited distribution channels.

Reaffirming the Board’s commitment to industry development, Husseini stated that the NFVCB has continued to reposition itself as a partner in progress by engaging stakeholders, improving classification processes, and promoting a balance between creative freedom and social responsibility.

However, he raised concerns over increasing non-compliance with regulatory requirements, noting that some filmmakers bypass the Board by releasing unclassified films or operating without proper licensing.

He said all films and video works must be submitted to the NFVCB for classification and registration before being released on any platform, including digital platforms such as YouTube.

“This is a legal obligation, and the Board will not hesitate to take decisive action against defaulters,” he warned, adding that regulation is essential for protecting the industry, audiences, and national values.

Looking ahead, Husseini assured stakeholders of the Board’s continued collaboration with filmmakers and festival organisers to build a structured, sustainable, and globally competitive Nigerian film industry.

He concluded by commending the organisers of the Coal City Film Festival for their vision and contribution to Nigeria’s cultural economy, urging filmmakers to continue telling authentic stories that can resonate across global screens.

 


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NBC Boss Urges Content Ceators to Participate in DSO

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Mr. Charles Ebuebu, director General of the National Broadcasting Commission (NBC), has called on Nigerian content creators to actively participate in the country’s Digital Switchover (DSO), describing the transition as a major opportunity for visibility, revenue growth, and industry collaboration.

NBC Boss Urges Content Ceators to Participate in DSO

Mr. Charles Ebuebu, DG, NBC

Speaking as Special Guest of Honour at the induction ceremony of the Electronic Media Content Owners Association of Nigeria (EMCOAN) in Lagos, Ebuebu stressed that the success of the DSO depends on engaging content to populate the nation’s new digital channels.

“Without content, the DSO’s success would be incomplete. We are urging content owners to collaborate with the Commission to ensure Nigeria’s digital future is rich, diverse, and sustainable,” he said.

The NBC boss highlighted that the upcoming FreeTV Direct-to-Home (DTH) platform, along with its mobile applications, would provide content creators with nationwide reach, advanced analytics, and brand partnership opportunities.

Nigeria’s DSO, which marks the shift from analogue to digital broadcasting, is being implemented by the NBC using the Nigcomsat satellite infrastructure. The programme aims to deliver over 100 nationwide channels and expand access to Nigerians in remote areas via hybrid decoders, addressing long-standing infrastructure and funding challenges. The project, which has experienced delays since 2012, now has strong government backing and is scheduled for launch in April 2026.

Ebuebu commended EMCOAN members for their contributions to strengthening Nigeria’s creative economy and encouraged them to leverage the opportunities offered by the DSO to promote local stories, culture, and creativity on both national and global stages.

During the ceremony, EMCOAN honoured its distinguished members, naming Wale Adenuga, MFR, as Grand Patron and Mr. Yinka Adebayo as Patron.

Prominent figures in the broadcasting content industry, including Wale Adenuga, Opa Williams, Agatha Amata, Jibe Ologeh, High Chief Emeka Ossai, Debbie Odetayo, Amina Mohammed, and Frank Elaboya, attended the event.

Representing the NBC at the event was Mr. Ralph Akpan, director of the Lagos Zone, while EMCOAN president, Mr. Adeniji Omirin, MD of ADNOM Media, urged members to fully engage in the digital switchover.


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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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