Broadcasting
Supercharge Your Digital Marketing to Increase Sales During Ramadan: Here’s How
By Derek Jason Bossman, Business Development Lead, Ghana, Ad Dynamo by Aleph
Across the globe, the world’s 1.9 billion Muslims are celebrating the holy month of Ramadan. A time of fasting, prayer, reflection and community, the month culminates in the Eid al-Fitr feast. In the run-up to the feast, which marks the end of Ramadan’s dawn-to-sunset fasting, many Muslims stock up on goods and gifts for the celebration.
Many businesses know that and have built up loyal and established customer bases catering to that need. You might even be one of them. But are you doing everything you can to drive up sales during Ramadan? If you’re not making optimum use of digital marketing tools, chances are the answer to that question is a resounding no.
Digital marketing’s growing importance in an increasingly connected continent
That’s been true for a while now, but it will become even more so as internet connectivity becomes increasingly affordable and ubiquitous in Africa. In Ghana, nearly 70% of the population is connected to the internet and in Nigeria, it’s around 55%. Those ratios have gone up dramatically in the past few years and will continue to rise in the near future. In fact, it’s estimated that an additional 35 million Nigerians will come online by 2026.
Many of those existing and new internet users are Muslim too. Islam is practised by around 20% of Ghanaians and just over 52% of Nigerians. In other words, if you’re not marketing on the most popular online platforms where people spend a growing amount of time, you’re not reaching them effectively. That also means you’re not making the most of the advantages offered by digital marketing.
Here are a few simple ways you can ensure that you are:
Create Ramadan-themed content
Simply having a digital presence isn’t enough, especially when it comes to big occasions like Ramadan.. Images, videos, blog posts, and social media updates incorporating Ramadan themes and messages can help engage your audience and make your brand more relatable during the holiday.
Use the available targeting features
Most social media platforms allow you to target the kind of customers you want to look at, and engage with, your adverts. Some of them allow you to do so at an incredibly granular level. By matching demographic targeting with Ramadan-specific messaging, you can give your marketing the best possible chance of being truly effective.
Be on the right platforms
That same demographic data can also show you where you should be targeting digital marketing. If your products are targeted at young people, for example, is Facebook still a viable option, or would you be better off focusing your energy on platforms such as Instagram, Snap, and Spotify?
Show a little generosity
Given that Ramadan is a time of giving, it’s worth seeing if you can give a little back to your customers at this time. Special discounts, promotions, and bundles can help demonstrate to your Muslim customers that you’re giving them the best possible value at this time. If you have an e-commerce offering, these typesof promo codes can also give you additional data on which platforms are most effective.
Partner with the experts
If you’re unsure how to supercharge your digital marketing efforts, don’t be afraid to engage with the experts. At Aleph, we empower advertisers to take full advantage of the advertising capabilities of platforms like Twitter, Meta, Snapchat, TikTok and nearly 35 others. We’re happy to do so for businesses of all sizes and can put together packages that suit almost every budget.
Build on big events, be consistent
As useful as those tips are during Ramadan, they’ll be equally helpful through the rest of the year. It’s critical, therefore, that you not just ramp up your digital marketing efforts during special occasions such as Ramadan but use them to consistently speak to all of your customers in engaging ways throughout the rest of the year. Get that right and you’ll see the sales roll in.
Mr. Tim Akano, New Horizons Chief Executive Officer, took centre stage at the Nigerian Information Technology Reporters’ Association (NITRA) annual end-of-year meeting on Thursday, December 18, 2025, recounting the company’s remarkable growth and reaffirming free IT training for journalists.
Tim Akano, New Horizons Chief Executive Officer, in a group photograph with NITRA Members
Speaking directly to IT media members at the company’s training facility in Lagos, Akano acknowledged the critical role journalists played in supporting New Horizons during its formative years two decades ago.
He detailed how the firm evolved from a handful of staff to one of Africa’s leading ICT skills training organisations, now employing about 500 staff across multiple training centres nationwide.
Akano Spotlights Youth Training, University Partnerships
Akano highlighted that New Horizons has trained over 500,000 youths, particularly tertiary institution students, equipping them with practical IT skills essential for Nigeria’s digital economy.
He announced recent partnerships with universities, including a new agreement with Afe Babalola University, to scale hands-on training programmes for students.
“This growth would not have been possible without the media’s support in documenting our journey,” Akano stated, pledging continued free IT skills training for media members to remain competitive in the evolving digital landscape.
Reciprocal Support Defines Long-Standing Partnership
The venue hosting the NITRA meeting underscored Akano’s generosity; NITRA Secretary Chidiebere Nwankwo secured the free facility after contacting him—a gesture consistent with New Horizons hosting multiple association events and training IT journalists since its inception 20 years ago.
Participants shared personal testimonies of Akano’s support, including veteran journalist Aaron Ukodie, whose daughter—an Accounting graduate from the University of Johannesburg—received NYSC placement and IT scholarship at New Horizons.
The Guardian’s Yemi Adeyemi recounted Akano accommodating his editor’s child for mandatory IT training after other firms declined.
Members praised Akano’s commitment to human capital development as evidence of deep appreciation for the media community that chronicled New Horizons’ success over two decades.
National Identity Management Commission (NIMC) has launched the NIMC Pre-Enrolment Portal to revolutionise the National Identification Number (NIN) enrolment process, enabling applicants within Nigeria and in the Diaspora to capture biodata online prior to biometric verification at enrolment centres.
NIMC
Accessible via penrol.nimc.gov.ng, the platform allows users to fill enrolment forms, schedule appointments, upload supporting documents securely, and manage personal details directly, thereby slashing congestion, minimising wait times, boosting data accuracy and enhancing overall service efficiency at centres nationwide.
NIMC Director-General and CEO, Engr. (Dr) Abisoye Coker-Odusote, spearheaded the initiative as part of the Commission’s technology-driven strategy to fortify institutional performance, aligning with President Bola Ahmed Tinubu’s Renewed Hope Agenda that emphasises digital transformation, efficient public service delivery and inclusive national development.
Dr Kayode Adegoke, Head of Corporate Communications, highlighted key benefits including simplified biodata handling, confidential data protection through robust security measures, reduced physical centre visits and heightened operational effectiveness, urging all prospective enrollees to adopt the portal for a faster, citizen-friendly experience.[conversation_history]
The move underscores NIMC’s mandate under the NIMC Act No. 23 of 2007 to manage the National Identity Database, issue NINs and foster a reliable digital identity ecosystem vital for national planning, with users advised to complete pre-enrolment online before heading to selected centres for biometrics.
MultiChoice Talent Factory (MTF), a Pan-African film and television training institution, has announced the opening of applications for its 2026 intake.
MultiChoice
The fully funded programme is open to African graduates aspiring to become directors, filmmakers, scriptwriters, producers and storytellers.
According to MultiChoice, the nine-month accredited curriculum combines online learning with intensive in-person training, and is designed to balance theoretical knowledge with practical immersion.
MTF academies are located in Kenya, Nigeria and Zambia, and serve aspiring filmmakers from 14 African countries. Since its inception in 2018, the initiative has trained 296 filmmakers, with graduates producing more than 42 movies aired on DStv, GOtv and Showmax platforms.
Organisers said alumni of the programme have gone on to establish over 50 production companies, while many continue to work within the MultiChoice ecosystem.
Graduates have also won accolades at the Africa Magic Viewers’ Choice Awards, Kalasha Awards, Uganda Film Festival and Women in Film Awards.
Applications for the 2026 intake close on Feb. 27, 2026. Interested candidates can visit https://apo-opa.co/3XW53oE for programme requirements.
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