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TAFTA, Mastercard Foundation Empower 50,000 Youths in Creative Arts

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Terra Academy for the Arts (TAFTA) and the Mastercard Foundation have trained about 50,000 youths in theatre and creative arts. Joseph Umoibom, Academy Lead at TAFTA, while speaking at the TAFTA Action Learning Project (TALP-X), stated that with the support of the Mastercard Foundation, TAFTA has trained approximately 50,000 youths across Lagos, Ogun, and Kano States.

“Many of our participants have never stood on such a platform before. To now see them write, script, and perform their own productions on Nigeria’s biggest theatre stage is proof of their boldness and growth,” Umoibom said.

He described the initiative as a celebration of talent, creativity, and teamwork, while highlighting the scale of the impact.

The creativity and achievements of young Nigerians trained in theatre and the creative arts were deployed through two original plays written and performed by Nigeria’s rising creative stars. The second play was performed by 400-level LASU students in the Department of Theatre and Creative Arts.

Speaking at the event, Afeez Oyetoro, Head of the Department of Theatre Arts at LASU, underscored the importance of bridging academic learning with real-world stage experience.

“TAFTA gives them the opportunity not only to learn theory, but also to experience professional stage performances. There’s a difference between having talent and having proper training, and that is what they are gaining here,” Oyetoro said.

The event also featured inspiring stories from TAFTA alumni who are already leaving their mark on the Nigerian creative space.

Happiness Adegbite, now an actor, filmmaker, and content creator, shared how the academy transformed his directionless beginnings into a purposeful career.

“TAFTA gave me structure. I went on to produce Broken Korean Steel Corridor, Letter to My Father, and The Last Boss to Freedom. Today, I mentor others, speak at career summits, and have even received recognition from the U.S. government. TAFTA made me believe the sky is only the starting point.”

Iluyasi Faith, a visual artist who transitioned into animation and digital arts, said, “I discovered TAFTA on Instagram, and what caught my attention was that it was free.

“I stayed consistent and today I’ve built a brand that inspires young women by combining arts and entrepreneurship. TAFTA and Mastercard Foundation gave me that platform,” she said.

Peter Friday, an aspiring filmmaker, emphasised TAFTA’s role in shaping his career, “I’ve always loved performing arts, but TAFTA gave me the structure and blueprint to create. My vision is to tell impact stories that not only entertain but also educate and resonate with society.”

Salma Hamlina, who overcame stereotypes to build an art business, said, “My experience at TAFTA was transformative. I now see myself not just as an artist, but as a businesswoman empowering other women.

“Women’s stories and skills are vital in building a richer, more inclusive creative economy. Your talent is your power, don’t let anyone tell you otherwise,” she noted.

 


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Canal+ to Cut Jobs as Part Sweeping Restructuring

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Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

Canal+ to Cut Jobs as Part Sweeping Restructuring

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.

The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.

The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.

MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.

The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.

Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.

By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.

The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.

However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.


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Nigeria tops global rankings for USDT, USDC ownership

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Nigeria has ranked first globally in the ownership of the two largest stablecoins, Tether (USDT) and USD Coin (USDC), reflecting the country’s growing reliance on dollar-linked digital assets.

Nigeria tops global rankings for USDT, USDC ownership

USDT, USDC

Stablecoins such as USDT and USDC are designed to maintain a fixed value against the U.S. dollar, allowing users to store money digitally while avoiding the price volatility associated with cryptocurrencies like Bitcoin.

According to the 2026 Stablecoin Utility Report released by BVNK, about 59 percent of Nigerian crypto users hold USDT, while 48 percent own USDC, giving the country the highest combined ownership rate among all nations surveyed.

The report placed Nigeria ahead of several major economies, including Australia and India, highlighting the country’s strong adoption of dollar-denominated digital assets. Australia ranked second with 34 percent USDT ownership and 29 percent USDC, while India placed third with 30 percent USDT and 27 percent USDC holdings.

The study also examined adoption levels across other regions. Countries such as Colombia and Singapore showed strong usage of both stablecoins, while adoption levels were also notable in South Africa and the United States.

Other markets included in the analysis were Philippines, Thailand and Argentina, where stablecoin ownership has also increased significantly. Among European economies, the report said France and Germany showed moderate levels of adoption, while Latin American markets such as Mexico and Brazil recorded smaller but growing usage rates.

The United Kingdom also appeared in the ranking with modest levels of stablecoin ownership. The report noted that USDT ownership exceeds USDC in many countries, including Nigeria, Australia, India, Singapore, the Philippines, Thailand, Argentina and France.

However, USDC is often viewed as a more compliance-focused stablecoin because of its stronger transparency and regulatory alignment. In some markets, including South Africa, Colombia, Germany and Brazil, the report found that USDC adoption slightly exceeds USDT.

More broadly, the data suggests that stablecoin adoption is being driven largely by emerging economies rather than advanced financial markets. According to the report, countries such as Nigeria, Argentina and the Philippines are among the biggest users of stablecoins, where people increasingly rely on dollar-pegged digital assets to protect savings from currency volatility and facilitate cross-border payments.

 


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Spotify’s Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

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Spotify has unveiled Nigeria-specific data from its annual Loud & Clear report, highlighting how Nigerian artists generated more than ₦60 billion in revenue from the platform alone last year, amid explosive growth in streams, local consumption, and global discovery.

Spotify's Loud & Clear Report Reveals Over ₦60Bn Revenue for Nigerian Artists in 2025

The report, which analyzes millions of data points to illuminate music streaming economics, shows Nigerian artists’ revenue surged over 140% in the past two years.

This boom stems from rising global appeal and stronger domestic engagement, with 30.3 billion streams and 1.6 billion listening hours on Spotify in 2025. First-time discoveries of Nigerian music hit 1.3 billion, up 26% from 2024.

Locally, Nigerian tracks dominated Spotify Nigeria’s Daily Top 50, accounting for over 80% of features, while consumption of homegrown artists jumped 170% year-on-year.

“Nigeria’s music scene thrives on creativity, innovation, and global influence,” said Jocelyne Muhutu-Remy, Spotify’s Managing Director for Africa. “Loud & Clear spotlights how artists are forging sustainable careers and deepening local ties.”

Key highlights include:

  • 55% year-on-year growth in local streams for Nigerian female artists.

  • 75% surge in streams for independent Nigerian artists.

  • Independents and indie labels earning 58% of all royalties from Nigerian artists on Spotify.

Spotify’s editorial playlists featured nearly 2,000 Nigerian artists in 2025, boosting visibility. Nigerian music appeared in 320 million global user playlists and over 12 million in Nigeria, totaling more than 60 million playlists worldwide.

The report also notes evolving tastes, with top-growing genres in Nigeria over five years including pop urbaine, alternative pop, anime, emo, and drill.

For full details, visit spotify.com/loudandclear.


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