E-Business
The “App Economy” will Drive Innovation in Africa

The mobile economy has finally arrived in Africa. Anyone who doubts should simply take a look around them. The millennial generation have become the leading purveyors of the emerging “App Economy”.
They are driving the boom in mobile services and reinventing the way businesses engage with their internal and external audiences and stakeholders.
To compete in this new “app economy,” telcos will need to invest in gaining market share” through mobile applications, services, advertising and the customer data that powers them.Mobile point of sale is also set to take off in the enterprise.
By the end of 2015, nearly 50% of enterprises with 2,500 or more employees will have some variation of a mobile point of sale (mPoS) deployment.
More than 80 percent of market-leading organisations[M1] globally already recognise that mobile is fundamentally changing the way they do business.By providing apps and services that directly support the devices and connectivity of their core businesses, Africa’s telcos can improve customer satisfaction, decrease the cost of customer service, andgenerate sizable efficiency dividends to their customer retention and employee productivity.
The mobile ecosystem is therefore poised to create new economies driven by a new set of rules. Not one African nation has escaped the movement to mobile.
The dynamics of mobile growth on the continent will continue to provide good study material for savants of global telecommunications, especially when you look at how mobile has helped to transform the national gross domestic picture of nations and the personal economies of citizens at the bottom of the pyramid.
Take a look at Nigeria, a nation of about 170 million people. Nigeria’s mobile uptake has been one of the fastest in the emerging market over the last 12 years, growing from just under 500,000 lines in 2001 to its current 120 million lines.
In the Indian Island nation of Mauritius (population 1.3 million), the impact of mobile has been no less significant. Rated as one of the easiest countries to do business in in Africa, Mauritius has clearly benefitted from the adoption of new technologies like mobile and bio-technology in its agriculture sector.
It should therefore come as no surprise that Africa’s cellular network operators have been able to benefit from rapid growth in mobile subscriptions.
But traditional telco business models rely on high demand for voice and messaging services, which still comprise over 90 percent [A2] of mobile revenues in many markets in the region.
Analysts estimate that data will make up almost 27 percent of telco service revenues in Africa by 2018[M3] .
However, as the adoption of smart devices mobile data grows, telcos face increasing competition from over-the-top (OTT) providers offering free apps for messaging and VoIP calls.
The telco industry can benefit significantly from embracing this mobile disruption.In the African markets where 80 percent of consumers have no bank accounts,[M4] for example, telcos have already disrupted financial services providers with mobile money services.
With their knowledge and control over mobile networks and infrastructure, telcos also occupy a prime position to facilitate the mobile transformations of other industries; from retailers adopting enterprise mobile solutions to manage back-end logistics, to governments seeking to offer the same ease of use and convenience that citizens already expect from the private sector.
For example, in Ghana, Surfline Communicationsis using an IBM cloud solution to support critical back-end processes.
This IBM technology is helping Surfline not only to focus on mobile innovations for its own customers, but also support the infrastructural and implementation needs of Ghana’s businesses and government agencies as they start to invest more heavily in mobile services.
Adopting a mobile mindset
For most Africans, mobile devices are the primary technology platform. African telcoswould do well to consider the frictions experienced by prepaid customers, who account for 9 in every 10 Africans with a mobile device[M5] .
Prepaid customers with medium to high spending –particularly those using smart devices – typically want flexibility in their service consumption.
However, these same customers face the inconvenience of frequentlytopping up their accounts using vouchers, a legacy procedure that has not changed in the past 15 years.
This can be transformed with asimple smartphone app which automatically tops-up a customer’s prepaid account from their mobile wallet, when it hits a certain threshold. It would save telcos the significant margins that typically go to retailer-middlemen selling prepaid credits; and create a new source of revenue for banks enabling direct access to bank accounts to top-up.
Bharti Airtel, a leading Indian telco, offers customers an award-winning app built with IBM technology which lets them manage multiple services (and even add new ones).
For Africa’s phone companies, the capacity to act local and think in global terms would be crucial test of their market relevance.
As other parts of the world continue to pivot to mobile, the telcos in Africa have a valuable blank slate on which to develop new products and services (and even new business models, based on open software design and collaboration), with relevance to a range of other industries in the region and around the world.
These telcos have a natural advantage to take the lead in mobile services innovation, thanks to their history of control over the device and the network.
Rui Serra is IBM Territory Manager – Central Africa (Angola, Indian Ocean Islands & SADC Region).
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E-Business
World Economic Forum Head Predicts AI, Crypto Bubbles

Large investments in artificial intelligence and cryptocurrencies could lead to the development of bubbles, according to Børge Brende, president, World Economic Forum (WEF).

Børge Brende, president, World Economic Forum
“There is definitely a geopolitical disorder … But even in the situation of geopolitical disorder, the global economy has been incredibly resilient – not necessarily in Europe but in India, China and the USA,” Brende said in Berlin.
He noted that this was being fuelled by investments in new technologies like AI.
“This year has seen $US500 billion ($A762 billion) of investments in AI alone. So, what we can be worried about is that there may be bubbles developing, be it a bubble on crypto or an AI bubble,” Brende said.
The WEF head said investors need to be patient with these investments.
But he also said that frontier technologies would be the new drivers of growth.
“We will also need to make sure that the new technologies and the benefits trickle down. We could even see productivity gains of 10 per cent in the coming decade. And productivity is prosperity,” Brende said.
He described the new technologies as “a big paradigm shift” and predicted breakthroughs in medicine, synthetical biology, space and energy.
“AI can accelerate processes so quickly,” he said.
The Norwegian has taken over from WEF founder Klaus Schwab.
The forum holds an annual conference in Davos in the Swiss Alps attended by world political and economic leaders.
The 56th conference is scheduled for January 19-23, 2026.
Brende also expressed concern about global crises and conflicts.
“There is definitely a geopolitical disorder: the world order we had is not there anymore. What is the next world order? Hopefully not the law of the jungle,” he said.
And, in a reference to current US tariff policy, he said that uncertainty was the highest tariff.
“One of my worries is that global investments are going down. We need to re-establish an environment for investments,” he said.
Brende said the current competition between the United States and China was “basically a competition for hegemony or dominance in technology. The country that leads in new technologies – be it quantum, superintelligence, AI, autonomous vehicles or synthetical biology – will also be the most powerful nation coming out of this century,” he predicted.
And he called for multilateral action to deal with “problems that don’t travel with a passport,” including pandemics and cybercrime.
The world is becoming more complicated with different groups forming, Brende said.
He pointed to a G4 of the US, China, Europe and India, followed by fast-growing economies like Indonesia, Malaysia, Nigeria and Brazil.
“It’s going to be a renaissance for mega-regional, so-called plurilateral, deals. But the world is going to be more complicated. There are going to be more suboptimal, not necessarily cost-effective solutions. There is going to be more friendshoring,” he said.
E-Business
Facebook Showcases Creator Tools @Lagos Fashion Week 2025

Facebook, a social media platform owned by Meta, hosted its first-ever Facebook Lounge experience at Lagos Fashion Week 2025, creating an immersive space that celebrated creativity, connection and community among young adults, designers, fashion enthusiasts and creators.

Betty Ansah, Nonye Udeogu and Oluwasola Obagbemi at the Facebook lounge
The three-day event featured interactive sessions, live interviews and engaging activities aimed at showcasing how Facebook tools such as Marketplace, Reels, Groups and Meta AI are helping Nigerian creators build communities and turn their passions into opportunities.
Oluwasola Obagbemi, Meta’s Head of Communications for Sub-Saharan Africa, said Facebook continues to be a leading platform for conversations around cultural moments in Nigeria and globally.
“Events like Lagos Fashion Week highlight how our platform brings people together to celebrate creativity, culture and community in real time,” she said.
Obagbemi noted that fashion is now the largest category on Facebook Marketplace in Nigeria, with young adults increasingly using the platform to discover new interests and express themselves.
The Lounge featured live interviews hosted by media presenter Joseph Onaolapo, popularly known as Jay On-Air, and fashion creator Nonye Udeogu, also known as Thisthingcalledfashion.
The duo engaged guests and online audiences with insights into how creators use Facebook tools to build meaningful connections.
Guests at the Lounge enjoyed photo sessions, Facebook-themed games and the Reels Booth, where attendees captured short-form videos reflecting the energy of Lagos Fashion Week.
Facebook said it remains committed to empowering people to explore their interests, build community and connect with the world in more meaningful ways.
E-Business
Cybersecurity Firm Shares a Guide to Deleting your Digital Footprint from the Internet

Users’ digital footprints have been building up for years. Social media accounts, old comments, carelessly posted photos, message boards, and old marketplace listings — everything that each individual user has ever shared online remains there, potentially causing serious retroactive issues for the poster.

This information may be of interest to potential employers, government agencies, advertisers, scammers and even exes. HR departments often conduct thorough online background checks on candidates before hiring. Additionally, data obtained through the use of shady services that search for leaked information from data breaches can be used for doxing and harassment purposes.
Kaspersky shares guidelines on how to manage your personal digital footprint and minimise the amount of private information available to everyone online.
Google yourself regularly
By searching for yourself, you’ll first see exactly where you once registered (and perhaps forgot about), and second, you’ll be able to check for any fake or impersonating accounts using your name.
Get rid of old accounts and posts
Once you’ve dealt with the fake accounts and compiled a list of your genuine ones, it’s time to delete the superfluous and outdated ones. Don’t rely entirely on the initial search or your own memory.
Dig deep into your email archives to see which sites and services message you as their user. You can also review the list of saved passwords in your browsers or password managers.
Dealing with shadow profiles
Unfortunately, the accounts you’ve registered are only half the battle. Sometimes social media sites generate shadow profiles containing data on you that may persist even after you delete your account. These profiles can include information you never directly shared with the service. For example, you might have granted the Facebook app access to your phone contacts without ever importing them into your account. All the data from your address book could end up in that shadow profile.
Even more unsettling, sometimes these accounts get created for users who’ve never even registered with the service, by gathering data from other platforms and open sources. While it’s nearly impossible to completely prevent shadow profiles from being created, you can minimise the damage. Go through your old apps and revoke their access to your sensitive data — things like your camera, photos, contacts, location, and so on. Going forward, meticulously monitor which permissions you grant to each new app.
Set up data breach notifications
Data leaks happen online virtually every day, exposing massive amounts of personal data: IP addresses, names, phone numbers, email addresses, payment info, and much more. Websites like Have I Been Pwned allow you to enter your email and get alerts if it shows up in a new leaked database.
However, for a comprehensive approach and greater convenience, it’s best to monitor leaks through Kaspersky Premium — we search for breaches using both email addresses and phone numbers.
You can add all your email addresses and phone numbers (for yourself and your family) and be confident that we’ll warn you about a breach almost immediately, thanks to the Kaspersky Security Network (KSN) – our global threat intelligence infrastructure.
Unfortunately, preventing leaks single-handedly is an impossible task for the average user. So, the best defence is to limit how much personal data you share when registering new accounts.
Clean up your inbox
An email inbox overflowing with old messages that contain private information is also part of your digital footprint. Go through your mail using keywords like “password”, “SSN”, or “account”, and delete any emails containing this sensitive data. Unsubscribe from old mailing lists. This lowers the chance that your email address will leak from a marketer’s database.
Erase local traces
Don’t forget to regularly — at least once a month — clear your browser history, cookies, and cache on all your devices. Alternatively, set up your browser to clear this data automatically when you close it. This lessens the chance of an outsider collecting information from your device if they gain access to it.
On smartphones, it’s advised to disable or periodically reset your advertising identifier.
Review your privacy settings
You can check and adjust privacy and security settings through our free service, Privacy Checker. It will guide you on how to configure popular social platforms, services, and even operating systems to your desired level of privacy.
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