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Top 3 Tips for Brand Building, Business Marketing with Snapchat

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With over 100 million active users and 400 million snaps per day, the social media platform is one of the fastest-growing social networks in the world, and even though it caters mainly to a younger demographic (18 -34yrs), it is becoming an essential part of global marketing strategies.

Indeed, Snapchat’s developers included certain features in the app that can be used to increase community engagement (build and establish relationships with customers) and brand awareness through innovative marketing campaigns; and as such, small business in Nigeria can benefit even more by adding Snapchat to their social media marketing which helps them to grow their brand with minimal effort.

Are you in Nigeria and thinking of adding Snapchat to your social media marketing mix? Jumia Travel, Africa’s No.1 online hotel booking site suggests three ways Nigerians can use Snapchat for building brand and business marketing.

Offer The Target Audience Access to Live Events
The Snapchat app is wildly popular among millennials, as unlike the older generation, they seem to enjoy real-time footages.

The real-time feature of the app makes it uniquely perfect for real-time social media marketing as it gives the target audience instant and direct access to live events.

Snapchat can be a handy tool for business and companies at their product launches, trade shows, big events including anniversaries or at special events such as 1st person to reach a target purchase etc.

Snapchat gets your audience excited because you’re providing a different, more authentic view of what is going on at the event.

Business can even also provide behind-the-scenes for these events and even private office events like birthday parties, Friday afternoons or company outings, which help create and engage a strong following as it makes the customers feel like they are part of the process, therefore encouraging stronger brand awareness.

Employ Teasers to Boosting Marketing Campaigns
Teasers are a powerful tool for creating anticipation in the minds of clients and prospective patrons.

It is usually very short and punchy, and Snapchat, based off of short clips, offers 10 seconds per snap which although not a very long time, is perfect to pull off a teaser. A creative way to achieve this would be to create a series of Snaps or even stories that build up anticipation for an event or product release and include a viral element.

Then, send out the short 10 second Snap to select people, preferably target influencers and brand evangelists who will also help spread the word.

You could also choose random followers for a special inside peek. A number of brands, especially in the entertainment industry, have adopted this technique, and have teased new shows, events or movies on Snapchat.

The idea is to create anticipation and incorporate customers into their Snapchat marketing campaigns so they can do some of your marketing.

Advertise Contests, Perks or Promotions
Nigerians definitely love social media giveaways and promotions. The Snapchat stories expire after 24 hours, so it offers the perfect opportunity to host flash sales or send out coupon codes.

Business can succeed in Snapchat community engagement with a variety of promotions, exclusive deals and contests by offering promo codes or discounts to the fans who watch their Snapchat story.

The company could also ask followers to take a snap while holding their product to get exclusive promotional offers.

This technique improves brand personality and creates two-way communication between consumers and the brand. The company can also capture user-generated content while increasing loyalty.


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Firm Identifies RenEngine Loader Distributed Through Pirated Games and Software

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Kaspersky Threat Research has revealed its analysis of RenEngine, a malware loader that has recently gained public attention. Kaspersky identified RenEngine samples as early as March 2025, with its solutions already protecting users from the threat at that time.

Beyond the cracked games highlighted in recent reports, Kaspersky researchers discovered that attackers created dozens of websites distributing RenEngine through pirated software, including graphics editors like CorelDRAW. This expands the known attack surface beyond the gaming community to anyone seeking unlicensed software.

Kaspersky has recorded incidents in Russia, Brazil, Turkey, Spain and Germany, among other countries. The distribution pattern indicates opportunistic attacks rather than targeted operations.

When Kaspersky first identified RenEngine, the loader was delivering the Lumma stealer. Current attacks distribute ACR Stealer as the final payload, and Vidar stealer has also been observed in some infection chains.

The campaign exploits modified versions of games built on the Ren’Py visual novel engine. When users launch infected installers, a fake loading screen appears while malicious scripts execute in the background. The scripts include sandbox detection capabilities and decrypt a payload that initiates a multi-stage infection chain using HijackLoader, a modular malware delivery tool.

“This threat extends beyond pirated games — attackers are using the same technique to distribute malware through cracked productivity software, which broadens the potential victim pool significantly,” said Pavel Sinenko, lead malware analyst at Kaspersky Threat Research. “Game archive formats vary by engine and title. If an engine doesn’t check the integrity of its resources, attackers can embed malware that executes the moment you click play.”

Kaspersky solutions detect RenEngine as Trojan.Python.Agent.nb and HEUR:Trojan.Python.Agent.gen. HijackLoader is detected as Trojan.Win32.Penguish and Trojan.Win32.DllHijacker.


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Interswitch Partners Abia to Digitise Public Hospitals

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Interswitch, a technology company, through its health-tech subsidiary, Interswitch eClat, has taken a major step in advancing Nigeria’s public-sector health digitisation agenda following the conclusion of a high-level stakeholders’ engagement with the Abia State Government.

The engagement took place ahead of the phased deployment of eClinic, Interswitch eClat’s Electronic Medical Records platform, across public health facilities in the state, the firm stated in a statement on Friday.

The engagement, convened by the Abia State Ministry of Health in collaboration with Interswitch and held at the State’s Ministry of Health in Umuahia, brought together senior government officials, health administrators, Interswitch representatives, and key ecosystem stakeholders to align on the scope, implementation framework, and expected outcomes of the proposed eClinic deployment.

The initiative reflects a shared commitment to leveraging digital infrastructure to improve healthcare delivery, operational efficiency, and patient outcomes across Abia State’s public health system.

Discussions focused on deploying Interswitch’s eClinic solution in alignment with Abia State’s broader healthcare reform agenda under the current administration, particularly the transition from fragmented, paper-based systems to secure, interoperable digital platforms across public health facilities.

The proposed kick-off phase will span six public health facilities, including three primary healthcare centres, two secondary facilities, and one tertiary hospital, creating an end-to-end digital care pathway that strengthens patient referrals, supports continuity of care, and enables data-driven decision-making across all levels of service delivery.

The EMR solution is built to reduce patient waiting times, strengthen referral processes, and ensure the secure handling of both clinical and administrative data, supported by a hybrid infrastructure that enables local hosting with cloud-based backup.

Speaking at the engagement, Prof Enoch Uche, the Commissioner for Health, Abia State, described the initiative as a major milestone in the state’s healthcare transformation journey and highlighted the importance of private-sector collaboration in achieving sustainable impact.

“The Ministry of Health in Abia State is excited about the digitisation of health facilities, starting with Interswitch’s eClinic pilot phase involving three primary, two secondary, and one tertiary health centre. This initiative will enhance efficiency, accountability, and patient care by linking records across different levels of care.

“Global evidence shows that digital health improves access, reduces the cost of care, and maximises human resources while personalising services for our people. This partnership with Interswitch represents a key deliverable for this administration and aligns with the Governor’s vision for a modern, technology-driven health system,” he said.

During technical sessions led by Babatunde Fadeyi, Vice President, Health Ecosystem (Public Sector), Interswitch, stakeholders were taken through the core capabilities of Interswitch’s eClinic platform.

These include secure patient record management, ICD-11–compliant diagnosis coding, controlled data update protocols, and integrated billing and reporting tools designed to improve efficiency and accountability across health facilities.

Stakeholders were also briefed on the platform’s governance framework, risk mitigation approach, and phased implementation roadmap. Commenting on the engagement, Fadeyi reaffirmed Interswitch’s commitment to delivering measurable impact through technology-enabled healthcare systems.

“Abia State has demonstrated a strong commitment to innovation and system reform. The alignment of the state’s healthcare priorities with national health digitisation objectives creates a solid foundation for meaningful progress. Interswitch’s eClinic platform is designed to improve hospital operations by automating workflows, securing patient data, and providing healthcare managers with reliable insights to guide decisions.

“Beyond improving patient experience, it supports stronger revenue tracking, operational efficiency, and accountability. Our focus is to ensure the success of this pilot phase and deliver tangible improvements across productivity, service delivery, and patient satisfaction,” he said.

Also speaking at the engagement, Dr Ifeyinwa Blossom Uma-Kalu, the Permanent Secretary of the Ministry of Health, Abia State, highlighted the operational and clinical value of Interswitch’s eClinic initiative, particularly in strengthening referrals, improving revenue management, and expanding access to specialist care.

“This digitisation initiative will help us track our finances and internally generated revenue more accurately while reducing leakages. More importantly, it strengthens our referral system by allowing patient records to move seamlessly from primary to secondary and tertiary care.

“With a digital framework, healthcare workers in remote communities can access specialist support through telemedicine, helping to save lives and improve outcomes. This is a critical tool in our efforts to reduce maternal and infant mortality, and we are eager to see the outcomes of Interswitch’s eClinic,” she noted.

The engagement also addressed key success factors for the project, including power stability, user training, change management, and inter-agency collaboration, with both parties emphasising sustainability and scalability as the project progresses.


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WIEG 2026 Summit Shifts to April 22-23 for Maximum Impact

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Organisers of the World International Economic Group (WIEG) 2026 Investment Summit have rescheduled the event to April 22-23, 2026, at Four Points by Sheraton, Oniru, Victoria Island, Lagos, to boost institutional participation, stakeholder alignment, and investment outcomes amid Ramadan considerations.

WIEG 2026 Summit Shifts to April 22-23 for Maximum Impact

WIEG 2026 Summit

A statement from the Summit secretariat attributed the shift to extensive consultations with high-level public and private sector players, including government institutions, development finance partners, industry regulators, sponsors, and sector leaders.

It emphasised the need for additional time post-Ramadan to enable deeper engagement, secure internal approvals, and align with senior executives’ and policy leaders’ calendars.

The rescheduling, described as a “strategic enhancement,” allows for substantive contributions from speakers, panelists, and deal partners while mobilising investment networks and sectoral ecosystems.

The secretariat expressed appreciation to stakeholders whose early commitments underscore the Summit’s credibility in building a transformative platform for Nigeria and Africa.

Unlike conventional conferences, the WIEG 2026 Summit targets high-impact deal-making for a Smart City project and key Nigerian economic sectors, ensuring top-level decision-makers deliver measurable results.

The new dates are expected to expand government-private sector representation, strengthen investor pipelines, boost global delegate turnout, foster policy-investment dialogues, and heighten partnership visibility.

WIEG, registered in 200 countries with headquarters in Malaysia, promotes global partnerships for business opportunities across investment, trade, community development, humanitarian action, and sustainable growth in emerging markets. Its Nigeria chapter is fully registered to coordinate local programmes, investments, and partnerships.


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