Twinpine Network has marked two years as Africa’s leading premium mobile ad network, serving hundreds of millions of highly targeted mobile ad impressions monthly.
Twinpine’s approach to mobile advertising on the continent has been pivotal in redefining the mobile ad experience for publishers, advertisers and consumers.
Headquartered in Lagos Nigeria, Twinpine has expanded in the past 12 months with offices in cities across three continents: Accra, Nairobi, Port Louis, London and Bangalore.
This expansion has helped the company maximize returns on investment for advertisers, and strengthen relationships with its, mostly exclusive local and international publishers
According to Mubin Al-Haddad, Digital Account director at Ogilvy Africa: “Twinpine’s entry into the mobile advertising space has been nothing short of revolutionary in the Kenyan mobile advertising industry. Intelligent ad serving by the Twinpine Network team has led to a huge increase in brand awareness for our client: Airtel. The mobile games community, and soccer community: Airtel Live, have benefited immensely in popularity and participation as a result of the ads served across the Twinpine Network. On Twinpine’s 2nd anniversary, we are happy to be affiliated with such a strong and revolutionary company, and celebrate its achievements thus far.”
A critical factor for Twinpine’s success has been its focus on innovation alongside its localization efforts. This was recognized internationally with a 2012 Meffy’s Award nomination in the Growth and Innovation Category.
According to Oduntan Odubanjo, Twinpine’s co-founder: “We strive to deliver great returns for our clients and we work hand in hand with them to solve their problems. Our customer-facing approach and focus on value before profits has helped us come this far. This we do with creativity, technology, support and feedback.”
The company’s impressive portfolio of clients and agency partners continues to grow with new entrants on the network including Guaranty Trust Bank, HP & Airtel, to mention a few. Leading publishers on the Twinpine network include Punch, Vanguard, Guardian, the Daily Nation KE & Airpush.
“Twinpine consistently meets campaign targets and the team’s hands-on mode of operations is invaluable. Bytesize is excited to partner with Twinpine network in driving value for brands locally and internationally.” – Aramide Olowookere, at Bytesize, a digital communications agency based out of Lagos, Nigeria.
Crysty Swift, Business Manager at Praekelt in Accra adds: “Having worked closely with the team at Twinpine to raise awareness and drive customer registration for our clients, we are impressed with the results so far, and more importantly by the professionalism exhibited by the team in all our interactions. We look forward to running further mobile ad campaigns with Twinpine in the future.”
Elo Umeh, co-founder & CEO at Twinpine, reflects on Twinpine’s achievements thus far and the company’s plans for the future: ” In the past two years, we have focused significantly on investing in the mobile advertising ecosystem in Africa and this strategy has been a success. We currently work with the top publishers in the leading markets, the largest agencies and advertisers in our core markets and we are seeing a month-on-month growth in all our core indicators. The focus for the future is building on this very solid foundation.”
With a dominant presence in the mobile downloads, brand awareness, commerce and content markets, Twinpine seeks to extend its reach to the education, governance, gaming and payments sectors in the near future.