RAVE TV has received applause from the government and industry experts for refocusing the minds of Nigerians across board on societal issues through television programmes.
Speaking at the official commissioning of the TV studio on Friday, Dr. Emmanuel Uduaghan, Delta State Governor and Mr. Emeka Mba, director general, National Broadcasting Commission (NBC), expressed delight that that RAVE TV’s entrance in the industry will add value in developing local content, quite important as Nigeria nears Digital Broadcasting switch over.
Uduaghan, said that, Delta State Government is delighted that Nigerians are embracing local content in the broadcasting terrain hence the muliplying gains will ensure youth restive and related crimes are contained to the barest minimum.
He attested that the famous platform ‘Inside Out’ anchored by Agatha Amata, is local content driven, as she has used the process to enhance attitudinal change, galvanised public opinion and kept many government agencies on their toes.
“We are proud of Agatha, who has proven that Nigerians can influence the government by giving the public platforms to express their views on how they are government.
“Apart from, Inside Out which is the parent programme that gives birth to RAVE TV, I see the programmes that come out from the interactive sessions are informative, educative and positioned to effect change in the society.
“One thing that affects every government is when their are misinformation about governance; that is why I singled out Inside Out as local content driven and on the right direction. Keep up the good work, because the youths will have a platform to express themselves and be heard, just as you have been doing”.
The Delta State Governor also encouraged other independent broadcast producers to come up with innovative programmes capable of impacting on the society by bridging the gap between the government and the governed.
On his part, Mr. Emeka Mba, director general, National Broadcasting Commission (NBC), described RAVE TV’s commissioning as timely, particularly, now Nigeria is on the verge of migrating to digital broadcasting.
Mba, who was represented by Mrs. Dorothy Chuka Odum, said that the Studio’ programme schedule is enriching, adding that NBC craves for more of such programme to sustain and project the nation’s image in the digital broadcasting era.
“We are happy this is coming up when we are talking about digitalisation. We want more of content producers who are have local background and can produce for the international community to even enjoy our contents. We have very enriching contents that require innovative minds to harness them.
“We congratulate RAVE TV for this giant stride, because when the digital switchover is finally done they will benefit from the steps they have taken. We want to assure Nigerians that the digital era will be enjoyable, because we have seen enthusiastic content producers who will wet our appetite, unearthing those aspects of our programmes that seem to have been abandoned, ” the DG said.
On her part, Agatha Amata, chief executive officer, Inside Out limited, owners of RAVE TV, said that she was inspired to launch the Studio to contribute towards building a better Nigeria where the masses have a platform to voice their views about governance.
According to her, RAVE TV looks forward to a time it will broadcast, strictly, locally sourced programmes.
She said that restoration of morality in the society can be address through proper and quality contents that take cognizance of youths and teens upbringing serious.
“First, I want to appreciate God for the grace; Lagos and Delta State Government for giving me the platform to express myself. I believe that building Nigeria of our dream is possible. RAVE TV is inspired by this need to ensure Nigerians, especially the young people are given opportunity to speak to the government, their parents or the society in general about their needs and expectations.
“We are focused on addressing several issues that bug the society and local contents are very important in restoring morality among our teeming youths. We will focus on entertaining, informing and educating the young and the young at heart through rich content that will cut across the African borders,” she said.
RAVE TV, launched by Inside Out Media, will launch on Star times and ConSat Cable platforms, which target the mass market in Nigeria.