E-Business
Unlocking Marketing Success in Nigeria with Google My Business

By Reuben Kalu
In the dynamic landscape of business marketing, harnessing the power of online platforms is essential for reaching and engaging with potential customers.

For businesses in Nigeria, where the digital marketplace is rapidly expanding, leveraging tools like Google My Business (GMB) can be a game-changer.
In this comprehensive guide, we’ll explore how Nigerian businesses can utilize Google My Business to enhance their marketing efforts and achieve greater success.
Understanding Google My Business
Google My Business is a free and user-friendly tool provided by Google that allows businesses to create and manage their online presence across Google Search and Google Maps.
With GMB, businesses can create a detailed listing that includes essential information such as their address, contact details, operating hours, website link, and customer reviews.
This listing appears prominently in Google search results and maps, making it easier for potential customers to find and engage with the business.
Optimizing Your Google My Business Listing
The first step in leveraging Google My Business effectively is to create a comprehensive and accurate listing for your business. Here’s how you can optimize your GMB listing:
Claim Your Listing: If your business hasn’t already been listed on Google My Business, you’ll need to claim and verify it.
This involves verifying that you’re the owner or authorized representative of the business.
Provide Accurate Information: Ensure that all the information provided in your GMB listing is accurate and up-to-date. This includes your business name, address, phone number, website URL, and operating hours.
Add Photos and Videos: Visual content can significantly enhance your GMB listing and make it more appealing to potential customers. Add high-quality photos and videos that showcase your products, services, and premises.
Collect and Respond to Reviews: Encourage satisfied customers to leave positive reviews on your GMB listing. Be proactive in responding to reviews, both positive and negative, to demonstrate your commitment to customer satisfaction.
Utilize Google Posts: Google Posts allow you to share updates, promotions, and events directly on your GMB listing. Take advantage of this feature to keep customers informed and engaged.
Monitor Insights: Use the Insights tab in your GMB dashboard to track how customers are finding and interacting with your listing. This data can provide valuable insights into your target audience and help you refine your marketing strategies.
Enhancing Local SEO with Google My Business
One of the most significant benefits of Google My Business for Nigerian businesses is its impact on local search engine optimization (SEO).
By optimizing your GMB listing, you can improve your business’s visibility in local search results and attract more customers in your area. Here are some tips for enhancing your local SEO with GMB:
Choose Relevant Categories: Selecting the most relevant categories for your business in your GMB listing helps Google understand what your business is about and improves its chances of appearing in relevant search queries.
Optimize Your Description: Craft a concise and informative business description that highlights your products, services, and unique selling points. Incorporate relevant keywords to improve your chances of ranking in local search results.
Geotag Your Photos: When uploading photos to your GMB listing, geotag them with your business location. This helps Google associate the images with your physical premises and enhances your local SEO.
Encourage Local Reviews: Positive reviews from local customers can significantly boost your business’s visibility in local search results. Encourage satisfied customers to leave reviews on your GMB listing and respond promptly to all feedback.
Use Local Keywords: Incorporate local keywords and phrases into your GMB listing, website content, and other online marketing materials. This helps Google connect your business with local search queries and improves your local SEO performance.
Engaging with Customers and Building Trust
Google My Business isn’t just a tool for improving your business’s visibility; it’s also a platform for engaging with customers and building trust.
By actively managing your GMB listing and interacting with customers, you can foster positive relationships and enhance your reputation. Here are some strategies for engaging with customers through GMB:
Respond to Customer Inquiries: Monitor your GMB listing regularly for customer inquiries and messages. Respond promptly and professionally to address their questions or concerns.
Share Updates and Offers: Use Google Posts to share updates, promotions, and special offers with your audience. This helps keep customers informed and encourages them to visit your business.
Showcase Customer Reviews: Highlight positive customer reviews on your GMB listing to build social proof and instill confidence in potential customers. Respond to reviews graciously, whether they’re positive or negative.
Provide Useful Information: Use your GMB listing to provide useful information that can help customers make informed decisions. This could include details about your products and services, FAQs, or links to helpful resources.
Monitor and Improve: Regularly monitor the performance of your GMB listing and use the insights gained to refine your marketing strategies. Experiment with different approaches and measure the impact on your business’s visibility and engagement.
Conclusion
Google My Business is a powerful tool that can significantly enhance your marketing efforts as a Nigerian business.
By optimizing your GMB listing, leveraging local SEO techniques, and engaging with customers effectively, you can improve your business’s visibility, attract more customers, and build stronger relationships with your audience.
So, take advantage of this invaluable resource and unlock new opportunities for growth and success in the Nigerian market.
E-Business
Study Reveals Majority of IT Professionals Show Openness to Cyber Immunity

The cybersecurity landscape is evolving rapidly, with organisations seeking more robust ways to protect their digital assets. A recent global study conducted by Kaspersky reveals a growing shift toward proactive security strategies, particularly the adoption of Secure by Design development and Cyber Immunity – an innovative approach that embeds resilience directly into system architecture.

The study highlights that 90% of cybersecurity professionals surveyed in the Middle East, Turkiye and Africa (META) region are familiar with Secure by Design development. This methodology integrates security into the very fabric of a system from its inception, rather than treating it as an afterthought.
Such an approach is already employed in high-stakes industries like aerospace, where security cannot be bolted on later – it must be intrinsic. Despite its advantages, however, adoption has been slow due to challenges related to standardisation and cost.
Cyber Immunity is the next frontier in cybersecurity
Building on Secure by Design principles, Cyber Immunity takes cybersecurity a step further by creating systems that inherently resist attacks without the need for constant patching or additional security layers. The study reveals that most experts are familiar with Cyber Immunity but interpret it differently.
When asked what they associate with the term, 64% of respondents in the META region linked it to Secure by Design systems that remain resilient under attack, while 56% viewed it as a combination of technology and policy measures that block cybercriminal access. Another 48% connected it to highly skilled cybersecurity teams, indicating that while awareness is high, a unified understanding is still developing.
The growing demand for proactive security
One of the most striking findings is the optimism surrounding inherently secure systems. Over half of respondents in the META region (63%) believe it is already possible or definitely achievable to design systems capable of withstanding cyberattacks without relying on additional security solutions.
Another 32% think it might be possible, reflecting openness to this idea despite some uncertainty. This shift in mindset aligns with a broader industry trend: traditional reactive security measures are no longer sufficient.
With AI-powered threats and increasingly sophisticated attacks, organisations need solutions that do more than just detect breaches—they must prevent them by design.
Integrating Cyber Immunity into security strategies
The study emphasises that resilience, expertise, and flexibility will define the next generation of cybersecurity. While Secure by Design provides the methodology, Cyber Immunity represents the ultimate goal—systems so robust that they minimise reliance on external defences.
“For companies looking ahead, Cyber Immunity offers more than just protection — it brings clear business benefits. When systems are built to be secure from the ground up, there’s less need for constant updates, patches, and extra security tools. That means fewer costs, less strain on IT teams, and stronger, more reliable protection over time,” said Dmitry Lukiyan, Head of KasperskyOS Business Unit.
Most importantly in today’s threat landscape, Cyber Immunity offers robust protection against next-generation challenges — including AI-driven attacks capable of outmaneuvering traditional security measures.
When security becomes an intrinsic property of system architecture rather than an external addition, businesses gain more than just protection—they secure a competitive market advantage.
This proactive approach future-proofs critical infrastructure, enabling organisations to operate confidently even as threats evolve. It transforms cybersecurity from a defensive necessity into a strategic differentiator that accelerates digital transformation while mitigating risk.
As the cybersecurity environment becomes more complex, Cyber Immunity is emerging as a vital strategy. Organisations that adopt it now will not only enhance their protection but also position themselves ahead of the curve in an increasingly volatile digital world.
E-Business
Konga launches Jara sales with 25% discount on Starlink kits, free delivery

Konga, Nigeria’s leading composite e-commerce platform, has launched its inaugural 2026 shopping campaign, Konga Jara, offering 25 per cent discount on Starlink internet kits alongside free nationwide delivery.

Konga
The campaign, drawing from the Nigerian concept of “jara” — the extra value traders add to purchases — aims to deliver exceptional deals across categories, helping shoppers turn new year aspirations into reality through affordable technology and value-driven shopping.
To qualify for the Starlink discount, customers must purchase kits on Konga.com, activate them at starlink.com/activate, and email activation details to [email protected] for verification against Starlink’s records. Discounts are subject to terms and conditions.
Konga said spotlighting Starlink underscores reliable internet’s role in Nigeria’s digital economy, supporting work, learning, entrepreneurship and communication for households and businesses.
Mr Onochie Melvin, Head of Commercial Planning at Konga, said: “We listened carefully to what Nigerians said they needed to truly kickstart 2026 on the right footing. Reliable internet connectivity emerged as the foundation upon which other aspirations depend.”
He added: “Students need it for online learning, entrepreneurs need it to scale digital businesses, and professionals rely on it for remote work. This Starlink offer is not just about selling products; it is about removing barriers that prevent Nigerians from fully participating in the digital economy.”
Beyond connectivity, Konga Jara provides genuine products from original equipment manufacturers (OEMs) with transparent pricing, warranties and authenticity guarantees.
As a composite e-commerce ecosystem, Konga integrates shopping, payments and logistics for seamless nationwide access, with exclusive deals shared via its social media channels throughout the campaign.
Shoppers can explore offers at www.konga.com and follow Konga’s official pages for updates across the Konga Group.
E-Business
Firm Identifies Global Scam Activity Linked to the Release of Avatar 3

The premiere of Avatar 3 has taken place in several countries and has been accompanied by a noticeable increase in online interest. Amid the heightened attention surrounding the release, Kaspersky experts identified an increase in cyber-scam campaigns that exploit the movie’s launch and users’ desire to watch it online. The fraudulent websites target users across multiple regions, indicating attempts by attackers to reach a global audience.

The scam operates as follows: cybercriminals create suspicious websites that offer online access to the Avatar 3 movie. Attackers place particular emphasis on localisation, publishing the sites in multiple languages to attract users from different countries. However, the translations are often poorly executed and contain grammatical errors and inconsistencies, which may serve as indicators of fraudulent activity.
When users attempt to start the video, they are presented with a fake media player and prompted to register in order to obtain “full” or “unlimited” access to the film. As part of the registration process, users are asked to provide personal information, including an email address and mobile phone number.
At later stages, scammers may request additional data, including payment details, under the guise of activating a “free trial.” This creates risks of credential compromise, particularly if users reuse passwords across multiple services, and may also lead to financial losses.
“Cybercriminals consistently exploit major movie premieres to capture users’ attention and increase the effectiveness of their schemes. We advise accessing films only through official platforms and exercising caution when encountering websites that request personal or payment information. It is also important to use reliable security solutions to protect all devices, including mobiles,” comments Olga Altukhova, Senior web content analyst at Kaspersky.
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