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VCNI Says 5G Capabilities Will Transform Media and Entertainment

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ViacomCBS Networks International (VCNI) has stated that beyond high-speed video streaming available today, the much-anticipated evolution of 5G will usher in ultra-reliable low latency and mass device connectivity.

VCNI Says 5G Capabilities Will Transform Media and Entertainment

These features, it added, will revolutionise the media value chain from production through to distribution and consumption, unlocking spectacular new immersive and interactive experiences for tv, film, games and live event viewers, audiences and fans.

Launching a new position paper on the topic, ‘Unleash 5G’s Full Potential Through Entertainment’, VCNI has set out eight key areas where the technology is already having or is expected to have a significant and positive impact across the entertainment supply chain and market.

“These include areas where VCNI has already been strategically collaborating with industry to date, for example in a 5G-enabled remote production, as well as many areas where it foresees huge 5G potential for live sports, music, major events and gaming.

“Initial 5G launches have brought high-speed streaming to consumers over the last year, but we need to prepare for the real 5G revolution in terms of capabilities that will dramatically impact, disrupt and transform the entire media & entertainment content creation and distribution chain in the next three to five years,” said Brendan Yam, senior vice president and general manager, ViacomCBS, Digital Studios International.

Yam participated in the panel discussion, The Revolutionary Role of 5G in the Media Supply Chain, during the 2021 MediaTech 360 Summit on Thursday, March 25.

The real 5G game changers for entertainment, particularly for live sports, gaming and music, will be ultra-low latencies, boosted by edge computing and real-time mass device connectivity underpinned by dedicated network bandwidth. These elements will untether productions, enable digitised cloud workflows and unlock 360 immersive, interactive formats, such as VR, AR and mixed reality.

“In reality, widespread deployment of these capabilities, as part of the unfolding 5G standards is still a few years away. However, 2021 is the time to collaborate, to share insights and work together to understand the state of the art as we forge these exciting new media use cases,” added Yam.

VCNI has already many partnership deals in place with mobile operators around the world for distribution and other initiatives, but the entertainment leader is keen to work very closely, alongside the networks, vendors, agencies and brands in the ecosystem to develop innovative multi-platform solutions that leverage its unrivalled, multidimensional content stable to unlock the full potential of 5G.

“Our doors are open for 5G focused collaborative partnerships and tech innovation,” said Olivier Jollet, senior vice president of Strategy & Business Development, Streaming and head of Mobile, ViacomCBS Networks International.

“Through world’s most iconic consumer brands, including MTV, Comedy Central, Nickelodeon and so many others with cross platform, global appeal, we can offer scale to cut through in a crowded entertainment market combined with unrivalled production, distribution, advertising and multi-format experience. Now is the time to partner with us in developing and leveraging the full potential of 5G to come.”

The eight areas VCNI sees most potential for 5G to enhance content and fan experiences, include High-Speed, High-Definition Live Streaming Anywhere; Immersive Media, Marketing & Brand Collaboration; Responsive Content; Talent & Fan Engagement; Live Marquee Events; Dedicated Production Bandwidth and Remote Production.

“As network coverage expands, more 5G devices come onstream and the standard continues to evolve with all the sophisticated new capabilities promised, we believe we can really power the most exciting, immersive entertainment platforms, formats and propositions with premium, iconic entertainment brands for the next generation of entertainment hungry audiences and fans,” said Jollet.


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MTN Nigeria Unveils CPaaS Platform to Transform Business Communication

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At the recently concluded NextNow Business Forum in Victoria Island, MTN Nigeria electrified the business community with a live demonstration of its forthcoming Communication Platform as a Service (CPaaS), a solution engineered to redefine how Nigerian enterprises connect with their customers.

Unlike traditional communication systems, MTN’s CPaaS is built for the realities of a mobile-first market. The platform unifies SMS, voice, WhatsApp, email, and more into a single, intuitive interface. This approach is especially significant in Nigeria, with over 107 million internet users, 45.4% of the total population, according to Data Report. This figure underscores the necessity for businesses to meet customers where they are.

During the demo, attendees witnessed how CPaaS enables two-way, real-time conversations between brands and customers. The platform’s support for rich media, instant analytics, and seamless integration with business workflows drew particular attention. These features are designed to empower businesses with data-driven insights and the agility to personalise every interaction, whether it’s a service notification, marketing campaign, or customer support exchange.

Akinbulejo Onabolu, Head of Enterprise Segment at MTN Nigeria, articulated the vision: “CPaaS gives enterprises the flexibility to interact with their customers on their preferred platforms; whether it’s chat, voice, or messaging, in a way that feels personal and immediate. We’re looking forward to the value this will unlock for businesses across industries once it launches.”

The fireside chat added depth to the conversation, with Omowunmi Olatunbosun, Head of SME Segment at MTN Nigeria, and Stephen Agbi of Bayobab, highlighting how digital engagement bridges the gap between businesses and audiences.

They emphasised that today’s consumers demand immediacy, relevance, and ease, qualities that CPaaS is built to deliver.

The stakes for digital transformation in Nigeria are high. In a report by Punch, the country’s enterprise tech market is projected to reach $22 billion by 2027, reflecting a surge in demand for scalable, cloud-based solutions that drive efficiency and customer loyalty.

The CPAAS Acceleration Alliance have estimated that globally, the CPaaS market is expected to grow from $14.7 billion in 2025 to $72.4 billion by 2035, at a compound annual growth rate of 18.4%, a testament to the platform’s transformative potential.

The event’s closing keynote from META’s Korhan Yunak reinforced the strategic value of digital channels like WhatsApp, which are now indispensable for business communication and engagement at scale.

As MTN Nigeria prepares for the Q3 2025 launch, the anticipation is unmistakable. With its promise of flexibility, intelligence, and seamless integration, MTN’s CPaaS platform is set to become the backbone of next-generation business-customer engagement in Nigeria, enabling enterprises to not just communicate but to connect, adapt, and grow in a digital-first era.


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MTN Mulls Establishment of Fintech Firm in Nigeria, Others

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MTN Uganda is seeking input from stakeholders on a plan to structurally separate its mobile money service, MoMo, from its core telecoms business.

According to the company, the proposed change will be discussed at the upcoming extraordinary general meeting on July 2.

If approved, the telco’s fintech business will be run by a new company controlled by MTN Group Fintech Holdings B.V. and a trust benefiting minority shareholders following a merger.

Additionally, the restructuring also aligns with MTN Group’s ambition 2025 strategy which aims to unlock value, attract new investors, and strengthen regulatory compliance by creating standalone fintech entities in Uganda, Ghana, and Nigeria.

The company’s fintech division has over 13 million customers, with an 18.4% revenue increase in the first quarter of 2025, driven by 19.0% growth in mobile money services, 19.8% growth in transaction volumes, and a 31.4% increase in transaction value.

Reports say the decision is part of the telco’s compliance with the National Payment Systems Act 2020, which mandates mobile money businesses to operate as standalone entities, and to align with MTN Group’s regional fintech strategy.

MTN Uganda, which is led by CEO Sylvia Mulinge, highlighted that the implementation of the proposed transaction will be subjected to a number of conditions and regulatory procedures.

“The implementation of the proposed transaction shall be subject to a number of conditions, including the company and MTN MoMo receiving all required regulatory approvals and no-objections and complying with any regulatory conditions,” said MTN Uganda in notice.

 


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Netflix Expands European Presence with €1 Billion Investment in Spain

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Netflix has announced plans to invest more than €1 billion in Spanish film and television productions over the next four years, reinforcing its commitment to Spain as a key creative hub in Europe.

The announcement was made by co-chief executive Ted Sarandos at an event held at Netflix’s production studios near Madrid, celebrating the company’s 10-year presence in the country.

Sarandos emphasized that the investment would contribute significantly to Spain’s economy, create jobs, and enable the streaming platform to produce more local content. He was joined by Spanish Prime Minister Pedro Sánchez in unveiling the initiative.

Netflix first established its international production studios in Madrid in 2019, following the success of the Spanish-language hit series Money Heist.

Since then, its 22,000-square-meter facility has become one of Netflix’s major production centers within the European Union.

The company currently supports over 20,000 jobs in Spain, highlighting the nation’s growing influence in global entertainment.

The investment reflects Netflix’s ongoing strategy to expand its presence in European markets through original content and local talent.


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