Vibe Webs Solutions Limited said that E-commerce success largely depends on usability and persuasive techniques to increase the amount of sales made on the ecommerce website.
Against the backdrop, the firm is offering a course that will give participants a wealth of knowledge and insights on how to increase and drive sales through usability and persuasive techniques.
Tobi Asehinde, founder and chief executive officer of the Company added that the course is aimed at organizations and individuals who are prepared to get the necessary conversion rates (convert site visitor to buyers) for maximum Return-on-investment.
He noted that the course scheduled for March 13th 2014 in Lagos with class limit of 10 participants, presents detailed case study of how blue-chip and multi-channel retailers are using a wide range of persuasive and usability techniques to improve conversions, encourage site users to spend more time delivering a more engaging and memorable experience on their ecommerce site.
“Aside the comprehensive knowledge participants stand to gain, the course will include tools to help understand your site visitors to discover possible improvement to increase your ecommerce sales,” he said.
Who should attend? Asehinde added that it is is ideal for anyone planning to start an ecommerce website, online retailers, ecommerce owners, web designers, entrepreneurs, businessmen, businesswomen, branding managers, marketing professionals, business advisors, business consultants and digital marketing professional that are interested in adopting usability and persuasive principles to improve user experience and increase sales.
Speaking on how benefit from the course, he said, “You will gain a wealth of knowledge to usability and persuasion principles for search, navigation, browsing and product page design
You will be able to determine improvement that can be made to your ecommerce site to improve sales performances by converting your site visitors to buyers.
You will gain an understanding to the important principles of an intuitive and streamlined buying process for both new and returning site visitors to increase sales”.
He added that learning the tricks of making an ecommerce website persuasive and easy to use to enable drive more sales and increase conversion rates formed part of the objectives of the training.