E-Financial
Visa, Total Promote e-Transactions with Free Fuel to Reward Customers
In a bid to foster partnerships and improve card usage for purchases while enhancing consumer efficiency, Global payment technology company Visa, has partnered with TOTAL Nigeria to reward customers who use their Visa card to buy fuel at Total service stations in Lagos state, Nigeria.
The promotion aims at educating consumers and businesses on the convenience of making payments for fuel and other commodities at Total service stations.
The campaign will run for seven (7) weeks from 19th October to 6th December, 2015; with seven (7) Total service stations giving out N1000 worth of free petrol daily to 10 Visa card users who buy petrol worth N3000 and above.
The seven (7) stations giving out free fuel are pre-selected and they change daily to ensure all stations get fair rounds.
Cardholders also stand a chance of winning free fuel for a year through a raffle draw by sending an SMS to a short-code which will be provided at the service stations.
Speaking about the partnership, Mr. Ade Ashaye, country manager, VISA West Africa, said. “At Visa we are committed to developing creative ways of driving the cashless policy in Nigeria through e-commerce and we understand that card payments are more secure than cash payments for both buyers and sellers. This is why we have partnered with Total to launch the ‘Total fuel campaign with Visa’, to ensure that personal finances are managed effectively with minimal costs by our cardholders.”
“Also, consumers will not only be able to enjoy the usual benefits of paying with their Visa card, but they will also be rewarded for it,” he added.
Speaking at the launch event, Maxence Bourgoing, network development manager at TOTAL Nigeria Plc, said “We are happy to work with VISA on this project. Total has invested a lot in ensuring that our service stations are up to international standards and this partnership is certainly a step in the right direction”.
Bourgoing added that, “Globally there is a drive towards e-commerce and card payments and we are happy to be at the forefront of this initiative in Nigeria. TOTAL service stations are a key interaction point with our customers and so we promise to continuously offer innovative payment solutions that make purchases as seamless as possible.”
It is expected that the partnership will help drive the cashless policy agenda by decreasing cash handling and its negative implications whilst eliminating cash reconciliation discrepancies.
With Nigerians warming up to the use of card for purchase, Visa has made a lot of investment in providing high security for its cards to ensure payments which is not only secure but convenient.
Visa is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments.
It operates one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 47,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants.
TOTAL Nigeria Plc is a Marketing & Services subsidiary of Total; a multinational energy company operating in more than 130 countries and committed to providing sustainable products and services for its customers.
For over 59 years, Total Nigeria Plc has remained the leader in the downstream sector of the Nigerian oil and gas industry with an extensive distribution network of over 500 service stations nationwide and a wide range of top quality energy products and services.
A group photograph comprising team Visa and team TOTAL, immediately after announcing the partnership.
E-Financial
See Key Changes in BVN Rule from May 1 by CBN

Central Bank of Nigeria (CBN) is implementing stricter Bank Verification Number (BVN) regulations, including limiting phone number changes to only once in a lifetime.

This will take effect from May 1.
Also, mobile apps will be restricted to one device, a 24-hour temporary watch-list for suspicious transactions will be enforced, and enrollment is restricted to individuals aged 18 and above.
Other key changes are:
One Device Policy: Mobile banking apps will be restricted to one device, with automatic logout when accessing another device.
Fraud Watchlist: BVNs linked to suspicious activity will be placed on a 24-hour, temporary, or permanent blacklist, temporarily freezing accounts.
Age Restriction: Enrollment for BVN is now restricted to individuals aged 18 and above.
Data Correction: Changes to BVN profile details (Name, DOB) are also heavily restricted, allowing only one-time corrections to data.
E-Financial
Paga Group Rejigs Leadership as Oviosu, Founder Becomes Group CEO

Paga Group has announced a major leadership restructuring, marking 17 years of operation and signalling a strategic shift toward deeper financial infrastructure development, emerging technologies, and expansion across Africa.

Tayo Oviosu, founder (front) and Ope Oyinloye, Group COO and CEO of Paga Nigeria
With the restructuring, Tayo Oviosu, founder, is now the Group CEO, while Ope Oyinloye has been appointed Group COO and CEO of Paga Nigeria, in an acting capacity, pending regulatory approval from the Central Bank of Nigeria (CBN).
Oviosu will also serve as executive chairman of the Group Board and non-executive chairman of Paga Nigeria.
He will be leading Paga Labs, driving geographic expansion, and overseeing fundraising efforts.
The fintech company said the changes represent a transition from its foundational phase into a new growth chapter, known as ‘Act 2’, focused on connecting Africans to global financial systems, scaling innovation, and entering new markets.
To support this transition, the company announced key leadership changes. advertisement
Jay Alabraba, co-founder, has been appointed group director of Special Projects, where he will initially lead the company’s expansion into lending and support new market entry initiatives.
Speaking on the transition, Oviosu said the company’s mission remains unchanged but its approach continues to evolve.
“Act 1 proved that we could build a profitable, high-growth infrastructure business that the world’s leading companies trust. Act 2 is about taking that infrastructure to its full potential—connecting Africans to global financial rails, moving into new markets, and leading the next wave of financial technology,” he said.
Oyinloye added that his focus will be on sustaining operational excellence while scaling the company’s next phase of growth.
With the new structure in place, Paga is positioning itself to play a more significant role in shaping the future of financial services across Africa, particularly as digital payments, blockchain technologies, and AI-driven solutions gain traction across the continent.
Paga has since evolved into a full-stack financial services infrastructure provider. Its offerings now span enterprise solutions through Paga Engine, consumer services via the Paga app, and merchant tools under Doroki.
The company’s first phase delivered significant growth. Between 2021 and 2025, total transaction value processed increased 17-fold to $11 billion across 169 million transactions in 2025 alone, with more than $1.5 billion processed monthly.
Net revenues grew five times within the same period, underscoring the scalability of its model.
Paga also expanded its enterprise footprint, with over 265 clients which include global firms such as PayPal, Meta, Amazon, LemFi, Tencent, Pesa, and Verto building on its infrastructure.
The company was further recognised by the Financial Times and Statista as one of Africa’s fastest-growing companies for three consecutive years from 2023 to 2025.
As part of its new strategic direction, Paga outlined three priorities which are strengthening its financial infrastructure to connect local and global payment systems; advancing emerging technologies such as stablecoins, cryptocurrency, and artificial intelligence through its innovation arm, Paga Labs; and expanding into new African markets.
E-Financial
Reputation: The Real Currency Powering Fintechs

By John Kokome
In the fast-evolving fintech ecosystem, capital is no longer the only currency that determines success. Increasingly, reputation has emerged as a powerful, if intangible, asset that can accelerate growth, attract investment, and secure customer loyalty, or conversely, trigger rapid decline when mismanaged. In a sector built on trust, speed, and innovation, reputation is not just complementary to business performance; it is foundational.

Fintech, by its very nature, operates at the intersection of finance and technology, two industries where trust is paramount. Traditional financial institutions spent decades, even centuries, building credibility through regulatory compliance, customer relationships, and institutional stability. Fintech startups, however, often attempt to compress this trust-building process into a few years, sometimes even months. This compressed timeline makes reputation both more fragile and more critical.
At the core of fintech’s reputation economy is trust. Users are asked to hand over sensitive personal data, link bank accounts, and transact digitally, often without ever stepping into a physical office. In markets like Nigeria, where scepticism around digital financial services can still linger due to fraud and system inefficiencies, trust becomes even more valuable. A single breach, whether data-related, operational, or ethical, can erode years of goodwill in hours.
Yet, reputation in fintech extends beyond security. It encompasses reliability, transparency, customer experience, and regulatory alignment. Downtime during peak transaction periods, unclear fee structures, or delayed dispute resolution can quickly escalate into reputational crises. Social media has amplified this risk. A dissatisfied customer’s complaint can go viral within minutes, shaping public perception far more rapidly than traditional media ever could.
Conversely, a strong reputation can be a growth multiplier. Fintech companies that consistently deliver seamless user experiences and communicate transparently often benefit from organic word-of-mouth marketing. In a crowded market with low switching costs, users tend to gravitate toward platforms they perceive as dependable. Reputation, in this sense, becomes a competitive moat.
Investors, too, are increasingly factoring reputation into their decision-making. Beyond financial metrics, venture capitalists and institutional investors are scrutinising governance structures, compliance culture, and public perception. A fintech with strong fundamentals but a tainted reputation may struggle to raise capital, while one with a solid reputation can command premium valuations. In this way, reputation directly influences access to funding and long-term sustainability.
Regulators also play a significant role in shaping reputational outcomes. In many emerging markets, regulatory frameworks are still evolving to keep pace with fintech innovation. Companies that proactively engage regulators, adhere to guidelines, and demonstrate a commitment to consumer protection often earn a reputational advantage. On the other hand, those that attempt to bypass regulations or operate in grey areas risk not only sanctions but also public distrust.
Importantly, reputation is not built solely through marketing. While branding and communications are essential, they must be rooted in authentic operational excellence. There is a growing disconnect between perception and reality in some fintech narratives where aggressive marketing promises outpace actual service delivery. In the long run, this gap is unsustainable. Reputation must be earned through consistent performance, not manufactured through messaging.
For fintech companies, managing reputation requires a deliberate, strategic approach. This includes investing in robust cybersecurity infrastructure, maintaining transparent communication channels, prioritising customer support, and embedding compliance into the organisational culture. It also involves proactive crisis management, anticipating potential risks and preparing clear response frameworks before issues arise.
Leadership plays a crucial role in this equation. Founders and executives are often the public face of fintech brands, and their actions, statements, and values significantly influence perception. Ethical leadership, accountability, and responsiveness can strengthen trust, while opacity or defensiveness can quickly damage credibility.
Ultimately, in the fintech ecosystem, reputation functions much like currency; it can be accumulated, spent, and, if mishandled, depleted. Unlike financial capital, it is far more difficult to rebuild once lost. As competition intensifies and the industry matures, fintech companies must recognise that their most valuable asset may not be their technology or funding, but the trust they earn and sustain.
In a world where digital transactions are instantaneous and information travels even faster, reputation is not just a byproduct of success; it is a prerequisite.
John Kokome is the Corporate Communications Manager at FlashChange, a fintech platform redefining secure digital asset exchange. With experience across fintech, cryptocurrency, telecoms, and development communications in Africa. He currently leads strategic storytelling, reputation management, and stakeholder engagement initiatives at the company, focusing on building trust, transparency, and financial literacy in the digital assets space. John’s work sits at the intersection of policy, technology, and public perception, with a strong emphasis on Africa-first narratives and responsible innovation. He has contributed opinion pieces and thought leadership articles on governance, youth empowerment, branding, and Nigeria’s evolving digital economy.
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