Telecom
WhatsApp to Start Showing more Adverts in Messaging App

WhatsApp is launching three new ad features in a global roll-out across the messaging app.

The Meta-owned platform said the new ads will not be shown in the same place as people’s private chats, nor will the contents of their messages – which are encrypted – be used to decide which ads to display.
WhatsApp will instead use the country, city and language of the user, as well as how they interact with other ads and which channels they follow, to drive suggested content.
But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads.
The new ad features will appear in a section called Updates, which is a separate tab at the bottom of the app.
WhatsApp claims to have 1.5 billion users globally.
Businesses with channels will be able to choose to promote ads in the Updates section to attract new followers, and also charge a subscription to access extra content.
WhatsApp will eventually take a 10% commission of that fee, and there may also be extra costs on top of that taken at the app store level depending on the size of the business.
Firms will also be able to advertise in the form of a status update, which looks similar to an Instagram story and will link through to start a chat if clicked on.
Social media expert Matt Navarra told reporter that Meta is “laying the foundation for WhatsApp to finally become a monetisable platform at scale”.
But “monetising the periphery” of WhatsApp, while keeping personal chats private, would not be without risk for the company, he added.
This could particularly be the case in markets like the UK and Europe, he said, where the app is viewed primarily as a messaging tool with less appetite for content feeds or adverts.
“Any perception that the app is becoming noisy or Facebook-ified will spark backlash,” he said.
How does WhatsApp make money?
‘Natural extension’
It’s no coincidence that the new features bring WhatsApp more in line with Meta’s other platforms Facebook and Instagram.
“Obviously there’s overlap,” said WhatsApp boss Will Cathcart.
“We have stories on Instagram and stories on WhatsApp, and we now have a way for businesses to promote themselves in both, and we think that’s a good thing.”
He said he believed the move was a “natural extension of messaging services” and not dissimilar to features of rival apps such as Snapchat and Telegram.
For Mr Navarra, it also reflects a wider shift in the social media landscape.
“The feed is dying, public sharing is down, people are retreating into DMs and Stories in small groups,” he said.
“Meta’s trying to turn WhatsApp into a platform without users realising it and if they move too fast or it starts to feel like another ad network, people might disengage or maybe worse, distrust the app.”
Telecom
MoMo PSB, SMEDAN Forge Pact to Digitise Nigeria’s SMEs

MoMo PSB, MTN Nigeria’s fintech powerhouse, sealed a game-changing pact with the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) on February 3 at its Victoria Island headquarters, unleashing digital and financial tools to turbocharge SMEs nationwide for seamless operations, revenue surges, and sustainable scaling.

MoMo PSB, SMEDAN
The partnership arms SMEDAN-registered merchants with MoMo’s multi-channel arsenal—apps, POS, USSD, partner portals, and custom platforms—to hoover payments across streams, automate payrolls, juggle tills and shop chains, and boss core business metrics from one slick dashboard.
This powerhouse duo targets Nigeria’s SME engine room, where digital chokepoints throttle growth, injecting MTN’s MoMo muscle to slash friction and unlock efficiencies for mama-put hustles to mid-tier factories alike.
Industry watchers hail the MoU as a masterstroke in President Tinubu’s economic revival playbook, fusing government SME scaffolding with private-sector fintech firepower to birth a new breed of digitally dominant entrepreneurs primed for AfCFTA conquests.
Telecom
MTN Ignites Teacher Revolution: 5,000 Digitally Armed for Phase Two

MTN Foundation and SAIL Innovation Lab have roared into Phase Two of their blockbuster Teachers Fellowship Programme, onboarding 5,000 elite educators from Nigeria’s 36 states and the FCT since January 13 to turbocharge public schools with cutting-edge digital wizardry and global teaching firepower.

MTN
This mobile-first crusade, laser-focused on arming primary and secondary school titans for the digital economy showdown, kicks off with a grueling four-week virtual bootcamp via WhatsApp and Google Classroom—slashing travel barriers for even the remotest rural warriors.
Organisers promise peer-to-peer fireworks and real-time gut-checks, capping Stage One with a virtual gala saluting milestones before culling the pack to a fierce “Top 500” via engagement, assessments, and hustle for Phase Two’s inquiry-based mastery and deep-dive digital metamorphosis.
MTN Foundation’s Executive Director Odunayo Sanya lit the fuse: “Teachers are the backbone of our education system. By empowering them with digital competencies and innovative teaching methods, we are directly investing in the future of our youth.
This Fellowship Programme is designed to ensure that our educators are not just keeping pace with global best practices but are actively shaping the next generation of innovators and leaders.”
Nigeria’s heftiest private teacher uprising scales from last year’s triumphs, minting classroom commandos as state ambassadors to ignite inquiry-driven, tech-fueled learning revolutions coast-to-coast.
Telecom
Onafriq, PAPSS Launch Wallet-Based Payments Pilot from Nigeria to Ghana

Onafriq Nigeria Payments Ltd, a CBN licenced payment service provider, partners with The Pan-African Payment and Settlement System (PAPSS) to pilot the continent’s first wallet-based outbound payments from Nigeria to Ghana – fully in Naira and instant, without relying on hard currency conversion, in partnership with Banks and Mobile Money Operators.

The pilot service, approved by the Central Bank of Nigeria (CBN), enables cross-border intra-Africa payments for individuals, merchants, and traders.
In particular, the service will benefit SMEs, the real engine of intra-African trade; all now have access to a faster, cheaper way to reach customers and suppliers across the border.
By reducing barriers to cross-border trade, the new service will allow these businesses to grow their addressable markets and activity. From the 1st of December, this service will be fully operational for a 6-month period.
Through the partnership with PAPSS, Onafriq is supporting the operationalization of the AfCFTA (Africa Continental Free Trade Area) mandate.
The mandate itself is driving tariff-free trade for the 54 member states of AfCFTA. Within the partnership itself, Onafriq provides the mobile money rails, with an ecosystem consisting of over 1 billion mobile wallets.
Meanwhile, PAPSS brings a network of over 160 commercial banks, representing an ecosystem of more than 400 million bank accounts across its 19 African countries of operation.
The two partners are essentially seamlessly connecting two worlds: mobile money and banking. As a consequence, intra-African trade transactions will take place more easily and opportunities will be created.
Currently, Africa is made up of bank and mobile-led markets, with siloes often inhibiting transactions between these economies. However, this partnership will remove these boundaries. With over one billion mobile wallets and 500 million bank wallets across Africa, this partnership will allow for cross-border collaboration at scale.
This partnership builds on Onafriq and PAPSS’ existing partnership for payments into Ghana, announced earlier this year.
Mxolisi Msutwana, Managing Director Anglophone West Africa said, “Our work with PAPSS shows what collaboration at scale can unlock—seamless, secure connections between banking systems and mobile money ecosystems.
“This is how we open bi-directional trade corridors, reduce costs for businesses, and give African enterprises the rails they need to trade with confidence in their own currencies. The vision is continental, but it starts with practical steps like this one.”
Ositadimma Ugwu, Chief Information Officer, PAPSS, added “Too often, African businesses and individuals see borders as roadblocks instead of opportunities. With this step, we’re challenging that mindset, giving Nigerians the ability to send value next door with the same ease as sending a text message.
“Our vision is simple: make Africa’s borders invisible to payments. This pilot makes that a reality, moving us closer to a continent where payments don’t pause at the border.”
This new Nigeria-to-Ghana outbound capability builds on the successful Ghana-to-Nigeria instant payments corridor launched earlier this year – further proof that Africa’s payments future is local, instant, and inclusive.
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