E-Financial
Why African Insurers Must Innovate To Attract Digital Consumers
Insurers who are able to innovate when it comes to the design and delivery of products and services will not only be fostering greater loyalty amongst their consumers, but they will also be helping to change the perception that the insurance industry is still playing catch up.
“African insurers have a great opportunity to improve business models and solutions in order to improve their experience and increase customer satisfaction,” said Clinton Brown, SSP Business Development Manager. “A recent Celent survey on innovation showed that consumers expect a high degree of innovation from their financial service providers, especially when it comes to service delivery. However, while most financial services professionals agree that innovation is essential for relating and engaging with customers, only a minority identify innovation as a critical part of their companies’ strategies.”
This is particularly true for “digital” consumers who are active in managing their finances and expect their insurers to be innovative.
These consumers reported that they used technology-driven tools such as GPS location, online purchasing, mobile and video streaming, etc.
Conversely, consumers who were less digitally inclined reported that they used three or fewer of these technologies.
“Innovation will be most widely accepted and celebrated amongst your early digital adopters consumers, so focusing technological improvements on this target group will have the highest probability of success,” Brown explains. “However, even within the digital consumers, enthusiasm for these initiatives varied by age group, suggesting that a broader; more experimental approach might most successfully resonate across the entire customer base.”
When it comes to appealing to the less digitised consumers, innovations should be positioned as simple, non-technical solutions to everyday problems. “Invest some resources in surveying and polling this customer base to find out what these solutions could be,” advise Brown. “Simply by starting these conversations, you begin to raise this target group’s awareness of the value of innovation.”
Administration service areas such as claims, online and mobile services, represent the most immediate innovation opportunities.
Sales and product innovations will appeal to certain consumers, but for broad consumer resonance the clear focus should be service.
Brown cautions that innovation around products and new ways of doing business will require more buy-in from the consumer, especially if it requires a change of behaviour and necessitates the consumer giving up their personal data in exchange for the benefit.
The expectation to innovate is forcing insurers to question how they relate and engage with their customers and in a landscape where more and more consumers are becoming digitised, they are also becoming more aggressive in their demands for improved services.
Insurers that illustrate progress in this area will win and keep their customer’s loyalty, according to a statement circulated by African Press Organization on behalf of SSP Limited.
E-Financial
Sterling Bank, Pan-Atlantic University Partner to Certify Non-Oil Export Academy Graduates

Sterling Bank Limited has signed a Memorandum of Understanding (MoU) with Enterprise Development Centre (EDC) of Pan-Atlantic University (PAU) to certify graduates of its Non-Oil Export Academy.

L-R: Kola Oluyemi, Group Head, Sterling Academy; Dr. Nneka Okekearu, Director, Enterprise Development Centre (EDC), Pan Atlantic University (PAU); Abubakar Suleiman, MD/CEO, Sterling Bank; Dr. Nnenna Ugwu, Head, Alumni Engagement and Support Services, EDC at PAU; and Akporee Idenedo, Divisional Head, Commercial Banking, Sterling Bank at the recent MoU signing to certify graduates of Sterling Bank’s Non-Oil Export Academy.
This strategic partnership underscores the Bank’s commitment to diversifying Nigeria’s economy by supporting non-oil export growth.
This landmark agreement follows the recent launch of the Sterling Bank Non-Oil Export Academy, designed to position Nigerian exporters for global competitiveness.
The launch was preceded by a series of nationwide training programs in Lagos, Ondo, and Kano states, culminating in a grand finale themed “Excel in Non-Oil Export.”
The initiative aims to equip exporters with practical tools to thrive in international markets, thereby reducing Nigeria’s reliance on oil revenues.
Speaking at the signing ceremony in Lagos, Sterling Bank’s Managing Director and CEO, Mr. Abubakar Suleiman, affirmed that the Bank is intentional about creating an ecosystem where non-oil exporters are well-informed and equipped to advance national interests.
“We are not just training people to understand how to export; we want to train them to be competitive exporters of non-oil products,” Suleiman said.
“Our goal is to build a community of knowledgeable, certified, and confident exporters who can collaborate to solve challenges beyond their immediate capacity. Our North Star is to reach a point where hundreds of people have completed this programme and are ready to compete on a global scale.”
Dr. Nneka Okekearu, Director of the Enterprise Development Centre (EDC), expressed enthusiasm for the collaboration. “Having spent the last twenty-three years deepening the competencies of entrepreneurs, we thoroughly understand what is needed and are excited to be part of this initiative,” she noted.
Dr. Okekearu emphasized that the export market has been neglected for too long. “With the right structure, standards, and mindset in place, entrepreneurs passing through this programme will help create not only a better Nigeria but more sustainable communities,” she added, noting that she looks forward to the case studies that will emerge from the programme’s participants.
Beyond sectoral outcomes, the initiative reinforces Sterling Bank’s commitment to support the development of human capital that positively shapes and impacts the wider economy. The Academy will run four cohorts within the year, commencing in 2026.
With this partnership, Sterling Bank and the Enterprise Development Centre are laying the foundation for a new generation of globally competitive Nigerian exporters, professionals equipped not only with knowledge, but with the certification, confidence, and networks needed to scale.
As both institutions align their expertise to strengthen non-oil export capacity, this collaboration signals a bold step toward a more resilient, inclusive, and diversified economy.
The Non-Oil Export Academy therefore serves as a catalyst for national transformation, empowering businesses and communities to unlock Nigeria’s full potential on the world stage.
E-Financial
Ecobank Nigeria to Fully Repay $300m Eurobond Ahead of Schedule

Ecobank Nigeria has moved to retire the remaining part of its $300 million Eurobond before maturity. The bank has launched a tender offer for holders of its 7.125% senior notes due February 2026.

The bank announced the offer on Friday, 28 November 2025, inviting investors to tender their holdings ahead of schedule. Of the original $300 million issuance, $150 million remains outstanding.
Under the terms, investors whose notes are accepted for repurchase will receive $1,000 for every $1,000 in principal, plus accrued and unpaid interest up to, but not including, the settlement date. The transaction is expected to be completed on or before 31 December 2025.
Ecobank said the early repayment move is part of a broader strategy to optimise its balance sheet and strengthen capital planning flexibility. The lender added that the tender offer gives investors an opportunity to exit the instrument ahead of the original February 2026 maturity.
In a statement, the bank said the initiative underscores its “commitment to transparent engagement with funding partners and investors,” stressing that the offer supports its long-term goal of maintaining a well-structured debt profile.
Participation in the programme is voluntary, and investors will make decisions based on their individual considerations, the bank added.
Ecobank emphasised that the announcement is for information only and does not constitute an offer to buy or sell securities. Eligible noteholders are expected to rely on the formal tender documents when deciding whether to take part.
E-Financial
Reps Give Banks Four-Day Ultimatum on Tax Deductions, Charges

The House of Representatives Ad hoc Committee investigating deductions of taxes and sundry charges from the earnings of civil and public servants has given commercial banks a four-day deadline to submit all requested documents.

House of Rep
The committee, chaired by Hon. Kelechi Nwogwu, issued the ultimatum at the commencement of its investigation, following a motion earlier moved by the House Chief Whip, Hon. Usman Bello Kumo, on alleged deductions from civil servants’ salaries.
Nwogwu insisted that Chief Executive Officers of affected financial institutions must appear in person before the panel, rejecting representatives sent by GT Bank, Zenith Bank, Access Bank and other banks.
He explained that the panel was mandated to ensure that all deductions of charges by banks on customers’ accounts were fair and properly applied.
The committee disclosed that invitations had also been extended to the Ministry of Finance, the Office of the Accountant-General of the Federation, the Economic and Financial Crimes Commission, and all commercial banks operating in Nigeria.
“You cannot appear here without an identity. We are here on the mandate of the people who elected us into parliament. We have resolved to meet next week on Wednesday.
“You must submit all requested documents by Monday, May 1,” Nwogwu said.
He warned that any bank that failed to comply with the deadline would face sanctions, adding that the committee would put the CEOs on oath during the next sitting.
The investigation continues next week.
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