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‘Yookos Set to Bridge Africa’s Digital Divide’

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Tomisin Fashino is the group CEO of Yookos.com, an Africa based social networking site. A computer engineering graduate of Obafemi Awolowo University (OAU and an MBA from the University of Lagos; Fashino started his carrier with JHK, a Lagos based computer company as a corper. His post NYSC saw him sojourn in the banking terrain as an IT professional across the EMEA. In 2011 he resigned to establish Yookos.com. Fashino spoke with peter ugwu on the company’s agenda. Excerpts.   

 Overview of Yookos.com

Yookos is an African social networking site. Yookos commenced on January 1, 2011; but only went commercial six month later in June. So, we are barely a year. We identified an opportunity to create a unique cosmological social networking platform that will bring our people together – those living in the African continent and others in Diaspora. A lot of times, we talk about social networking, and one will discover that some parts or continents of the world have developed networking infrastructure that promote their interests, values and ideas. For instance, Brazil, today has its special site, even China has two or three. So, we believe that there is an opportunity to have something that is uniquely African and that is the opportunity Yookos is ceasing.

Why Africa?

We also launched Yookos to enable us bridge a perennial digital divide that has plagued Africa and to bring Africa into the mainstream of global communications. How do I mean? In Africa today, there is about a billion people, out of this number, only about 140 million have access to the internet. That figure represents 14 percent. The global average is 32 per cent. It means that there is a significant digital divide that seats in Africa and remember that it is only 14 per cent now with the advent of mobile.

Before the advent of mobile telephone in Nigeria, only about a hundred thousand people had access to internet – that figure has risen to over 45 million. Then you can imagine that phenomenal growth in a period of 12 years, because the revolution started in year 2000. And the major driver is mobile telephony. So, we thought that to bridge the divide and even bring Africa to the global average, it means that we need about 250 million Africans to have access to the internet.

Can Africa afford 250m PCs?

I think that will be impossible now; not from our infrastructure and wealth. So, the generation of mobile phone is here. In essence, it is very possible to bridge the gap, but not on the traditional laptops. Africa is diversifying to mobile. For instance, we presently see more of iPads, Android, BlackBerry and other smartphones. Recently, I read an article on a business magazine that Nigeria is now the biggest market for BlackBerry world wide.

Yookos has identified that as a significant niche and we have launched our apps on IoS devices, that is iPads, iPhones, Android, tablets and of course, the BlackBerry. Launching our apps on these platforms make them available and make any Yookos user gain easy access to Yookos. These applications are available on Apple Stores – it is called Yookos mobile. It is part of our commitment to bridging the digital divide and to make the platform relevant to or growing user base, taking into cognizance that not everyone will get a whole of these on laptops.

For instance, while going for business trips, all I need is my iPad – the laptop is becoming increasingly no longer fashionable. With the advent of the smaller devices, you will discover that they can actually do virtually all that a laptop can do.  The smaller it becomes the more convenient and available it becomes.

Digital Divide

We got huge ambitions and currently have over seven million users across the world. We are been accessed from over 180 countries and territories and we will continue to grow. Like I earlier stated, we have a cosmological social networking, however we are not restricted to Africa. The site is open to everybody, although we are focusing our marketing strategy on Africa. We looked at it and said with all the hype about Facebook, how many users are from Nigeria, only 4.5 million; in a country of 160 million people. Africa as a whole, there are 40 million Facebook users, out of a global 900 million connections.

So, there is still a huge digital divide – Africa lags behind. And we are saying that we can do something uniquely African. If China, Brazil, Russia, and India can do it, we can do it as well.

Economic Value

Talking about the economic value is not about how we will make money with Yookos. Yes, it is a business and we know that we are going to make money, but before that you must invest, build a product and render services that people will be willing to buy or patronise. In the social networking business, what is most important is to ensure that there is relevance, the product capacity is there and acceptance in the market. More so, value addition, once we have these and people see reasons to interact and connect; view our content as acceptable that will go along way in making Yookos the peoples’ delight.

We are a private company. We have invested heavily to get to the stage we are now. We have developers still working in both U.S and South Africa to make sure the system meets global standards. It is challenging because if you are going to play in that field, you better be playing very right. We have advert banners on our web version, but not yet on the mobile apps version. The purpose is to add value to what African have to showcase to the world. And currently with seven million users, we are projecting to get up to 20 million users by the end of the year and if you ask me, we will have a hundred million by 2013.

Inculcating Moral Values

We are a value based organization, which means there are certain contents we do not permit, like pornographic pictures, foul languages, villains, threatening comments, among others. However, it does not fall under the purview of social networks to give you moral values. Moral values exist in the society. A social network can only enhance what exists in the society. And what does a social networking site enhances if not openness, transparency, communications that is free flow of information and ideas.

One of the things we must realize is that things that went wrong happened that way because there was no appropriate information or access to valuable information. But if I can go on social network and tell someone doing something the wrong way, the consciousness to embrace the right thing will be reactivated. While we were growing our parents thought us that things should be kept secret; the days that people can’t tell you where they live, but today, everything is virtually online; the openness of the social media makes everyone would want to belong there. And the more it becomes open, the more the moral rectitude of the country gets better.

Who regulates the internet? As a social platform, however, we self regulate to ensure comments, pictures that are not edifying or threatening are not given opportunities to make waves on the platform. In fact it is a combination of our self regulations and our user community that regulate what happens there. We have rules, so on signing up, one has automatically accepted to play the game according to the rules. The terms and conditions are not ambiguous; anyone who violates them, we reserve the right to investigate, although no body will be just shown the way out, but the right thing must be done.

Strategy and Expectations

We seek, in few years, to dominate Africa. We are getting to a point where if someone needs profile about any African, he or she should be able to find that on Yookos. We are getting to a point that Yookos becomes the tool for communication in Africa. We are building on other things like Yookos Literature, Yookos Education, Yookos Music, etc. We have already launched Yookos games. And we are making sure that the applications are relevant to the people. On the literature, there is something for everybody. Suffice it to say that we are going to compete well in Africa.

Selling Africa to Africans

We want everyone to embrace it as truly African. We are not just selling Africa to Africa, but we want Africans to appreciate the digital age; getting them to talk and see each other. For instance, Facebook is making impact in parts of the world is because they throw it open for apps to be written, we are doing the same. Interestingly, undergraduates in Africa will have better stories to tell, because we are taking the platform to universities in Africa. We have a lot of universities offering computer studies, but what are the chances that somebody in University of Abeokuta or a student in Malawi will write an app and get to Facebook. Such app will get to Yookos that is what makes it African. We don’t need hand outs and aides, rather opportunities.


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PalmPay User Shares Experience on Fintech Apps to Trust in Nigeria

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For many Nigerians, fintech apps are judged by one simple question: Can I trust the platform? For Happiness, a young Nigerian entrepreneur, the answer manifested in the most defining moments of her life.

Trust Built Through Everyday Use

In 2025, Happiness relied on PalmPay to run her business, from receiving customer payments, paying vendors, and managing daily transactions. During PalmPay’s Hustle Grant Campaign, she joined thousands of small business owners hoping to win the N500,000 funding.

While she didn’t make the shortlist, the campaign gave her business something just as valuable: visibility. New customers discovered her brand, enquiries increased, and sales followed.

PalmPay didn’t just host a campaign; it created an ecosystem where small businesses could be seen and supported.

Just days later, Happiness’ life changed. On August 30, 2025, she lost her father. With this loss came challenges, especially payments. They tried transferring money through regular banks but were met with declined transactions. Happiness suggested using her PalmPay account and it was successful.

In a moment defined by loss and urgency, PalmPay cut through the chaos, proving that reliability isn’t a feature, it’s a lifeline. Happiness’ relationship with PalmPay didn’t stop at transactions. Through other management tools on the app, she learned to build discipline around her finances.

More Than an App, a Financial Partner

Beyond transactions, PalmPay’s tools helped Happiness build better money habits and financial discipline. Today, the brand continues to reward reliability through initiatives like its ongoing Premier Cool campaign, reinforcing a simple message: consistency should come with value.

The idea is simple: Purchase a bar of soap and stand a chance to get ₦10,000cash and other cash benefits.

It’s PalmPay’s way of saying that smart money habits deserve real value in return.

Why PalmPay Earns Trust

Life doesn’t give warnings before it tests you. When it does, you need a platform that doesn’t just usually work but always works.

For many users, PalmPay proves to be more than a payment app. It is a trusted partner powering ambitions, supporting users through defining life moments, while helping them bank smartly.

When it mattered most, PalmPay worked. To watch the full testimonial visit: @palmpayapp_ng


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Nigerians Target Self-Improvement, Business Startups in 2026 Google Data

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Google Search data from the first two weeks of 2026 reveals Nigerians are prioritising ambition, self-growth, and entrepreneurial ventures as they embrace the new year with renewed drive for personal and professional excellence.

Nigerians Target Self-Improvement, Business Startups in 2026 Google Data

Google

The data shows a 40 per cent spike in searches related to self-improvement and “becoming better”, reflecting a nationwide shift from mere resolutions to actionable plans across boardrooms, classrooms, and homes. Entrepreneurship leads the charge, with “how to start a business” topping “how to start” queries after an 80 per cent surge, alongside rising interest in blogging, podcasting, and YouTube channels to foster economic opportunities.

Personal development dominates, as searches for “how to be a better person” rose 20 per cent, extending to relationships with queries on becoming better lovers, partners, husbands, wives, and listeners. Health resolutions gain traction, with 40 per cent increases in “how to eat healthy”, “healthy diet”, and “how to meditate” underscoring commitments to physical vitality and mental wellness.

Skill mastery captivates diverse audiences, from “how to improve English” and communication skills to enhancing memory, credit scores, and even handwriting, while leisure pursuits spike in “how to get better at” chess, singing, running, Fortnite, and soccer. Top searches include “how to improve communication skills”, “how to be a better listener”, and entrepreneurial starters like “how to start a podcast”, painting a portrait of a nation honing edges for success.

Taiwo Kola-Ogunlade, Communications and Public Affairs Manager for West Africa at Google, described the trends as a “powerful reflection of Nigeria’s collective ambition”, affirming the company’s dedication to tools like Search and Gemini for guiding Nigerians toward prosperity


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How Inside Jobs and Policy Shocks Trigger Nigeria’s Rising Loan Crisis

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By Blaise Udunze

The latest in the Nigerian banking sector, as banks grapple with the recapitalization compliance deadline, is confronted with a familiar yet unsettling problem that stems from rising loan defaults amid expanding credit. Data from the Central Bank of Nigeria’s (CBN’s) latest macroeconomic outlook of 2025 showed that the banking industry’s Non-Performing Loans ratio climbed to an estimated 7 percent, pushing the sector above the prudential ceiling of 5 percent.

How Inside Jobs and Policy Shocks Trigger Nigeria’s Rising Loan Crisis

This deterioration has occurred even as banks report improved credit availability and strong loan demand across households and corporates. At first glance of the development, the narrative seems to defy logic in a real sense. However, below this lies a deeper story of macroeconomic strain, policy-induced shocks, and, most worryingly, persistent corporate governance abuses that continue to erode asset quality from within.

To be clear, Nigeria’s current wave of loan defaults cannot be blamed on reckless borrowers alone. The operating environment has become unusually hostile. Inflation, as reported by the National Bureau of Statistics (NBS), recently suggests that headline inflation is cooling and growth indicators show tentative improvement; regrettably, more Nigerians are slipping below the poverty line, eroding household purchasing power and raising operating costs for businesses.

Especially in the small and medium-sized enterprises, though, the economic growth appears positive, but has been uneven and insufficient to offset cost pressures in this space. This has heralded weak consumer demand that has squeezed revenues across retail, manufacturing and services, causing shrinking cash flows and also loan obligations remain fixed or, in many cases, rise. In such conditions, repayment stress is inevitable.

Tight monetary policy has compounded the problem. The CBN’s aggressive rate hikes, aimed at restoring price and exchange-rate stability, have significantly raised lending rates. Variable-rate loans have become more expensive mid-tenure, and businesses that borrowed under lower-rate assumptions now face repayment shocks. Even otherwise viable firms have found themselves pushed into distress as interest expenses consume a growing share of income. Going by the official survey for the last quarter of 2025, it shows that financial pressure on borrowers has intensified as more borrowers are failing to repay loans across all major categories for both secured loans, unsecured loans and corporate loans.

Exchange-rate volatility has delivered another blow. The naira’s depreciation and FX reforms have sharply increased the burden on borrowers with dollar-denominated loans but naira income. Import-dependent businesses have seen costs surge, while FX scarcity continues to disrupt production and trade cycles. For many firms, the problem is not poor management but currency mismatch. Loans that were sustainable under a more stable exchange regime have become unserviceable almost overnight.

Layered onto these macro pressures is Nigeria’s weak business environment, which has further worsened the situation, alongside chronic power shortages forcing firms to rely on costly alternatives, logistics challenges and insecurity disrupting supply chains, and regulatory uncertainty complicates planning. More on the burner that has continued to heighten the challenges is the multiple taxation and compliance burdens, further compressing margins. In survival mode, businesses naturally prioritise payrolls, energy, and raw materials over debt service. Defaults, in this context, are often a symptom rather than the disease.

Yet while these systemic pressures explain much of the stress, they do not tell the whole story. A critical and often underemphasised driver of rising loan defaults lies within the banks themselves, most especially corporate governance abuse, which emanates particularly from insider-related lending. This is the uncomfortable truth that Nigeria’s banking sector has struggled to confront decisively.

Corporate governance, at its core, is about discipline, accountability, and oversight. In the banking context, it determines how credit decisions are made, how risks are assessed, and how early warning signs are addressed. Where governance is weak, loan quality inevitably suffers. Nigeria’s history offers painful lessons, especially the banking failures of the 1990s to the post-2009 crisis clean-up, insider lending and boardroom abuses have repeatedly emerged as central culprits.

Recent evidence suggests that the problem has not disappeared. Industry estimates indicate that a significant portion of bad loans remains linked to insider and related-party exposures. Former NDIC officials have disclosed that, historically, directors and insiders accounted for as much as 40 per cent of bad loans in deposit money banks, with a handful of institutions holding the majority of insider-related NPLs. It would be said that governance frameworks have improved since then, but enforcement gaps still persist.

Insider abuse manifests in several ways. Loans are extended to directors, executives, or connected parties with inadequate due diligence. Credit decisions are influenced by relationships rather than repayment capacity, and this has been one of the critical problems as collateral is overvalued, covenants are weak, and stress testing is often superficial. When early signs of distress emerge, enforcement is delayed, restructuring is repeated without fundamental improvement, and recoveries are treated with undue caution to avoid internal embarrassment or exposure.

The result is predictable. These loans default faster and are harder to recover. Worse still, they distort bank balance sheets by crowding out credit to productive sectors. When insiders default, the signal to the wider market is corrosive. Here, credit discipline is optional, and accountability is selective, and it further fuels moral hazard, encouraging strategic defaults even among borrowers who could otherwise repay.

Governance failures also weaken loan recovery processes. Poorly empowered risk and audit committees miss warning signs or fail to act decisively because the system has been built to fail. Legal remedies are pursued slowly, if at all. In an environment where judicial delays already undermine contract enforcement, such reluctance turns manageable problem loans into fully impaired assets. Over time, NPLs accumulate not because recovery is impossible, but because it is poorly pursued.

Compounding these internal weaknesses are government policy shifts and fiscal stress, which have become major external shock absorbers for bank balance sheets. Policy inconsistency has made cash flow planning increasingly difficult for borrowers. For instance, the sudden tax changes or aggressive enforcement drives will definitely alter cost structures overnight. Delays in government payments to contractors starve businesses of liquidity, and this will surely push otherwise solvent firms into default. In theory, although removing fuel subsidies, while economically justified, have often occurred without adequate transition buffers, transmitting immediate cost shocks across energy, transport, and consumer goods sectors.

The banking sector, heavily exposed to government-linked projects and regulated industries, absorbs these shocks directly. Loans tied to this sector showed that the banks are hugely exposed to oil and gas, power, and infrastructure; they are particularly vulnerable when fiscal pressures delay receivables or alter contract economics. For instance, a total of 9 banks’ exposure to the Oil & gas sector increased to N15. 6 trillion in 2024, representing about 94.4per cent increase from N10. 17 trillion reported in 2023 financial year. It is therefore no coincidence that NPL concentrations remain high in these sectors. In effect, fiscal stress is being intermediated through bank balance sheets.

When the CBN ended the special leniency measures known as forbearance in 2025, the real extent of loan stress in the banking industry became much clearer. For a longer time, pandemic-era reliefs allowed banks to renegotiate stressed loans without immediately classifying them as non-performing. While this helped preserve surface stability, it also masked underlying vulnerabilities. With the end of forbearance, many restructured facilities have crystallised as bad loans, pushing the industry NPL ratio above the prudential ceiling. This does not mean risk suddenly increased; it means it is now being recognised.

To the CBN’s credit, transparency has improved as the industry witnessed stricter classification rules and reduced forbearance have forced banks to confront economic truth rather than regulatory convenience. And, despite the challenges, the financial system appears to be generally sound because banks have enough cash to meet obligations and sufficient capital buffers that still exceed regulatory floors, while these buffers are under pressure. Though the ongoing recapitalisation efforts are expected to provide additional buffers.

However, stability should not be confused with health. Rising NPLs, even in a liquid system, carry real consequences. Banks must set aside provisions, eroding profitability and capital. Credit supply tightens as lenders grow cautious, starving the real economy of funding. One known fact is that the moment governance and transparency concerns grow, investors, particularly foreign ones, become less willing to commit capital and this loss of confidence eventually slows down overall economic growth.

The policy response, therefore, must go beyond macroeconomic management. While stabilising inflation and the exchange rate is essential, it is not sufficient. Governance reform within banks must be treated as a systemic priority, not a compliance exercise. Insider lending rules must be enforced rigorously, with real consequences for violations. Boards must be strengthened, not merely in composition but in independence and courage. Risk and audit committees must be empowered to challenge management and act early.

Equally important is addressing the fiscal-banking nexus. The government must recognise that policy volatility and payment delays are not costless. They translate directly into higher credit risk and weaker financial intermediation. A more predictable policy environment, timely settlement of obligations, and credible transition frameworks for major reforms would significantly reduce default risk without a single naira of direct intervention.

The Global Standing Instruction framework, which the CBN continues to promote, can help improve retail and MSME recoveries. But frameworks cannot substitute for culture. Credit discipline begins at the top. When banks lend to themselves without consequence, the entire system pays the price.

Nigeria’s rising loan defaults are not merely an economic statistic; they are a governance signal. They reflect a system under stress, yes, but also one still wrestling with old habits. If recapitalisation is to be meaningful, it must be accompanied by recapitalisation of trust, through transparency, accountability, and consistent policy. Otherwise, the cycle will repeat the same strong balance sheets on paper, weak loans underneath, and another reckoning deferred, but not avoided.

Blaise, a journalist and PR professional, writes from Lagos and can be reached via: [email protected]


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