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For TECNO, It’s Customers First- Qin

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Nicholas Qin is the chief operating officer, Tecno Mobile Limited and he believes that it is not good to try to stop knowledge from going forward.

He spoke to Samson enato.


Overview of TECNO and Nigerian Footprint
In the year 2008, TECNO decided to focus on Africa as its key market and accordingly launched TECNO brand strategy.

Through three years of efforts, TECNO has achieved initial success with its outstanding and unique marketing strategy, and has now become one of the most popular mobile phone brands in many countries in Africa.

As a global mobile phone brand, TECNO has offices in countries and regions like China, Hongkong, South Asia, UAE and most African countries while we majorly focus on Africa, like Nigeria, Ghana and Kenya.

TECNO has been well accepted by Nigerian consumers and people are purchasing TECNO for its good quality, general features, professional services and innovative technologies.

Analysis shows that TECNO is now ranking number two in terms of market share in Nigeria and number one in dual SIM category in entire Africa.

The good thing is that in these countries where we have strong presence, we have established partnerships with the strong networks; which drives our spread.

One thing is that if you buy TECNO, there will be no complain.

Our phones are user friendly and affordable.

Our batteries last longer too. And when one visits our customer service centres, we do not hesitate to attend to them.

There are little things other companies over look, which we take very serious. Our customers are kings.   

Assessment of the Nigerian Mobile Phone Market
Nigeria is the most populated country in Africa.

Currently, it has the largest market demand for mobile devices with a total estimated market size of 40 million handsets.

Thus, undoubtedly, Nigeria is considered by all major players, one of the most important markets globally.

Well, Nigeria is an energetic, passionate and youthful promising country. Its people have a very keen sense of fashion, internationalization as well as the world’s latest technology.

People are having the same standard towards fashion, technology and trend as those in USA and European countries.

Nigerian people are very brand-oriented and fashionable. Their high level of standard and pursuit leads the industry to a very promising future.

TECNO Loaded App Versus Others
TECNO has a good number of general applications embedded in most of its phones.

While we have specially, official co-operations with companies like Opera mini, Facebook etc. to make sure that we are providing genuine and original applications to consumers.

Besides those internationally popular applications, TECNO also dedicates to many localized applications like Draught which is developed by TECNO itself. Also, to provide consumers with best music experience, TECNO is cooperating with SPINLET that brings the latest music to our people.

And very soon, we are going to include Nigerian applications or contents. Nigerians have technology ideas, and from our side we want to get closer to local apps developers to get those contents.

TECNO Smart phones
TECNO always believes that we should supply what market needs rather than what we have.

As I stated earlier, Nigerian people are fashionable, trendy, passionate about new technologies, like Smart phones, surfing the internet and App demands.

By the demand and trend of the  marketplace, we will launch our smart series shortly by aggressive functions and user experience.

Price of TECNO Smart Phones
With our R&D office in the centre of the world’s mobile phone industry, we can instantly introduce the latest technology and new ideas into African market.

TECNO aims to bring a more joyful and convenient life to all of us.

Having good cooperation with those big chipset suppliers and integrated industry advantages, TECNO has gained full supports from upstream and downstream partners that make TECNO phones more competitive in price and raw material quality.

With all the advantages and strengths, TECNO is to launch a series of smart phones with different screen sizes as 3.5″, 4.0″ and 5.0″; with Dual-Core and Qual-Core.

To reveal a secret, we are about to launch one new Smart Phone, TECNO N3; which will be a huge surprise to the Nigeria market.

Fast Selling Phones and CSR
‘Focus on Africa and Root in Africa’ being  our motto, we have always behaved as a responsible brand in this continent.

We pay great attention to the future of the country, the youths.

We have sponsored some middle-school sports events, football teams in Lagos Polytechnics, CEEY comedy show in University of Lagos and some school graduation ceremonies.

Also, to stand against fake products and the show our determination in fighting the counterfeits, we have sponsored the quality control movement by the Standard Organisation of Nigeria (SON) and jointly put the efforts to provide Nigerian people with genuine products.

Meanwhile, TECNO is participating in people’s lives in many ways; we sponsored the country’s pride, Nollywood Awarding Ceremony, which is liked by most Nigerian people.

To carry out the responsibility of a global company, TECNO also supported some community security plans that ensure people live and work in a harmonious environment. In the future, TECNO will continue its social responsibility and contribute more to the society and the country.

TECNO Preferred Mobile Phone in Nigeria
First of all, TECNO has always insisted on its motto: ‘Quality Always’ which has gained the public’s general recognition.

Secondly, TECNO has been recognized as the first brand that introduced Dual-SIM phones into Africa and this movement has greatly changed peoples’ lives by bringing more convenience in communications and saving more cost of calling and SMS among different operators.

Also, TECNO currently has its service centres in 9 major cities and collection points in all the major cities in Nigeria with more to come. We are providing consumers with convenience and professional care.

By the way, TECNO is the first brand that announced 12+1 months warranty in Nigeria and Africa which shows our full confidence in our product quality.

TECNO Partnership with MTN and Etisalat
The sole aim of the partnerships is to bring good products to the door-steps of the customers.

Nigerians also appreciate good phones. So, imagine that the most popular products go with the most trustable network service.

And as we work together we offer the end-user the best result; I must tell you that people will not hesitate to follow.

TECNO aims to provide sound quality hardware and user-oriented software with beneficial packages like mobile internet bundle, app pre-load and download from the biggest operators.

This kind of cooperation can bring people more benefits in user experience, budget planning and all other app experiences.

A few weeks ago, TECNO launched its Opera Mini phones T638 and T608 which are very much favoured by Nigerian customers.

To bring people more benefits, T638 is now promoted jointly by TECNO and MTN with surprisingly beneficial data bundles while T608 is on the go with ETISALAT.

Meanwhile, we at TECNO are open and ready to build long term relationship with operators, hence it will enhance the acceptability and penetration of the products, and the customers will appreciate it more. 

Manufacturing Plant in Nigeria
Well, initially when we entered the Nigerian market, we had such plan; however, currently we are focusing on offering Nigerians quality products and services.

Perhaps, we should not forget in a hurry that most of the IT providers in Nigeria are from China, so, we rate Nigeria high.

And currently, we employed Nigeria engineers in discharging our projects, because Nigerians know Nigeria.

And it is our part of local empowerment. Now, we are intensifying a fight against low quality products.

How do I mean? To fight low quality products, you have to push high quality and affordable ones in to the market. 


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Defending the foundations for connectivity

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By Engr. Gbenga Adebayo

In 2001, when the first GSM call was made in Nigeria how many of us would have envisaged the digital world that we live in today? The pace of growth and the rate of adoption of telecoms solutions in Nigeria has been revolutionary. It is a globally acknowledged case study that we should be proud of and a clear demonstration of what can be achieved.

Almost all of us today are reliant on the network connectivity that it has enabled in different shapes and forms. From the simple need to communicate with loved ones, to the digital platforms that enable our access to and consumption of entertainment, financial products and other critical services. Our reliance on these systems is becoming more and more acute, whether it is citizens, governments, or corporations. System downtime is increasingly disruptive and offline manual redundancies are often in the advanced stages of being phased out. The pace of this transition is not slowing down. With the core infrastructure in place, innovation is driving the exponential growth of services that ride on it. From the fully adopted social media that has changed the way we interact, to the emerging Artificial Intelligence (AI) revolution.

While this innovation is enabling exciting new possibilities, there is a tendency to focus on those opportunities, to the detriment of the core infrastructure on which it rides. It is imperative that we retain a focus on the optimisation of that infrastructure and enable continued investment in its development. We have seen how the transition from 2G, through to 3G, 4G and 5G have each enabled the development of more and more sophisticated solutions.

The continued development of core infrastructure has to be sustainable, and over the last few months we have begun to see the challenges that the operators that provide it are facing. Both MTN and Airtel have declared significant foreign exchange (FX) losses in Nigeria, and the stress is not linked to them alone. The entire ecosystem is battling with a range of challenges that must be addressed. If we fail to do so, the downstream impact on innovation will be severe. Telecoms infrastructure requires a base level of investment to maintain its current capabilities, and significant additional investment to expand and grow. It is capital intensive and that capital has to be generated through sustainable business models.

At the heart of the challenge the industry faces is the issue of rising costs. Recent financial losses are directly linked to the cost of operating towers that rely on inputs like diesel, which have increased significantly as the Naira has depreciated. The provisions large telecom companies have had to make, and the consequent losses and impact on their reserves is a red flag. It tells us that business as usual is not sustainable. If we continue as we are, then those companies will struggle to continue to invest in and maintain existing services.

But those costs are not the only challenge. General cost inflation, multiple taxation, regular and damaging vandalisation of infrastructure and the costs associated with regulatory compliance all help contribute to the high cost of operations. We cannot continue to follow a path that asks those companies to simply accept those rising costs. It is no longer sustainable, and we have reached an inflection point.

This is a critical moment for the industry. How we approach and resolve it will define the future of Nigeria’s digital economy. If you want to be able to enjoy the benefits that digitisation brings. If we want the infrastructure that enables AI and helps us drive growth, then we must take action now.

Cost-reflective tariffs, like it or not, are simply non-negotiable. We have seen the impact of price controls in other segments of the economy, like power. If providers cannot operate sustainable business models, then they stop investing. When that happens, the existing infrastructure starts to crumble. For power, a consumer can choose to take ownership of the solution by buying a generator, or a solar panel. For fuel, the government can step in as the provider of last resort and manage a subsidy regime that mitigates the impact on the population. Those options are not available in the telecoms sector. There is no self-help solution.

We fully understand and appreciate the financial stress that Nigerians are experiencing today. The cost of living is the single most significant factor in most people’s daily lives. But those people are still able to enjoy the benefits that connectivity brings, at the price they paid before these challenges became so acute. Imagine a future in which the gains of the last twenty years are reversed. Nigeria, and Nigerians simply cannot afford it. The pain that we would feel under those circumstances would be exponentially worse.

We need to find a long-term, sustainable and manageable solution to this problem. Prices will need to rise, but action needs to be taken in a measured way, through sustainable conversations and partnership with the government. It is time to address this head on.

Engr. Gbenga Adebayo is the Chairman, Association of Licensed Telecoms Operators of Nigeria (ALTON)


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.NG Domain is Nigeria’s Pride Online – Akinsanya

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The .ng domain name, Nigeria’s country code top-level domain (ccTLD), is the nation’s critical resource in the digital space, says Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA).

Akintola Owolabi, Professor of Cost and Management Accounting at Lagos Business School (front – third from left; Adesola Akinsanya, the president of the Nigeria Internet Registration Association (NiRA) (Front – fourth from right), flanked by members of EBOD and Management Team of NiRA during a training programme at LBS.

The .ng domain extension is unique to Nigeria, and it can give businesses a strong local identity.

This can help establish trust with customers, which is especially important for businesses that rely on local customers.

Mr. Akinsanya made the comments at NiRA Executive Board of Directors (EBOD) and Management Training held at the Lagos Business School (LBS).

The NiRA Executive Board and Management Training at LBS spanned a series of intensive interactive sessions designed to address critical challenges and opportunities in the digital domain.

The training program emphasized the importance of strategic vision, ethical decision-making, and resilience in the face of digital disruptions.

Participants gained insights into global best practices in digital governance, risk management, and leveraging digital technologies for business growth and societal impact.

Mr. Akinsanya, highlighted the significance of the collaboration with LBS, stating, “The NiRA EBOD/Management Training at LBS underscores our commitment to fostering a robust digital ecosystem in Nigeria. It equips leaders with the expertise to address complex digital challenges especially in accounting and financial management while harnessing the immense opportunities of the digital age.”

The program featured distinguished speakers, industry practitioners, and faculty members from LBS, providing a holistic learning experience enriched with real-world case studies and practical insights.

Participants commended the program for its relevance, depth of content, and interactive learning approach, noting its immediate applicability to their roles and responsibilities.

The NiRA EBOD Training at LBS represents a milestone in advancing digital leadership and governance in Nigeria.

“By equipping leaders with cutting-edge knowledge and strategic insights, the program contributes to building a resilient and innovative digital ecosystem that drives sustainable growth and societal development, especially from NiRA perspective. We must fashion out ways of increasing .NG domain name adoption which is our national pride in the digital space”.

Speaking further on why Nigerians and businesses should adopt the .NG domain name, the NiRA president said, “.NG domain name gives your brand special recognition both on and offline.

“Using a .ng domain name can help your business stand out in the Nigerian and global market. It is a great way to differentiate your brand from competitors and establish a unique identity. A .ng domain name is easier to remember, which can make it more likely that customers will return to your website in the future”, he said.

“It instantly communicates to internet users that your business is located in Nigeria. This can be especially helpful if you operate in a niche or industry where location is important to customers”, the NiRA boss added.

He added that Google and other search engines prioritize local content in search results, hence using a .ng domain name can help improve your website’s search engine ranking for local searches.


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Climate Action Africa Opens Applications for CAAF24 Deal Room

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Climate Action Africa (CAA), a leading advocate for climate resilience and sustainable development, has announced the opening of applications for the Deal Room at the 2024 Climate Action Africa Forum (CAAF24). The Deal Room is a groundbreaking platform that aims to connect high-impact climate innovators in Africa with potential investors seeking to accelerate sustainable solutions.

The CAAF Deal Room is a strategic initiative that aims to create opportunities for innovators in the climate-tech domain focusing on emission reduction, energy, agriculture, transportation, circular economy, and building and construction.

The goal of the Deal Room is to select finalists who will have the opportunity to pitch their innovative ideas and solutions at the upcoming 2024 Climate Action Africa Forum, which will be held on June 19th in Lagos, Nigeria.

The Deal Room aims to boost investments in Africa’s green economy by galvanising a community of innovators, entrepreneurs, and investors to create applicable solutions that can mitigate the challenges of climate change on the African continent.

The Deal Room session will facilitate financing for solutions contributing to the growth and sustainability of Africa’s green economy. These deals may encompass prize money, equity plans, debt financing, mergers and acquisitions, and other investment options.

“Through the CAAF24 Deal Room, we aim to bridge the critical gap between promising climate ventures and the essential resources they need to thrive,” says Grace Oluchi Mbah, Co-founder and Executive Director of Climate Action Africa (CAA). “By facilitating connections between passionate entrepreneurs and dedicated investors, we can collectively unlock the immense potential of climate solutions in Africa.”

The eligibility criteria for applying include:

●     The company must be African-owned and operate in any of the 54 African countries.

●     It must be a for-profit company, between 1-5 years post-incorporation, post-MVP (minimum viable product), and post-GTM (go-to-market).

●     The company should leverage digital technology to deliver its business model.

●     Female ownership is an added advantage.

 Those eligible to apply include venture capitalists, impact investors, climate tech startups, Green SMEs (small and medium-sized enterprises), philanthropic organisations, and government representatives.

Following the CAAF24 deal-room will be a post-event accelerator in partnership with the Silicon Valley-based Founder Institute and IDEA Africa. This Africa-wide initiative is specifically designed to further accelerate and enhance support for promising Climate Tech startups and founders who participated in the Deal Room.

The official unveiling of this accelerator will take place at the Climate Action Africa Forum 2024 (CAAF24), marking a significant step forward in driving Climate Tech innovations throughout Africa.

Applications for the CAAF24 Deal Room are open from April 22nd until May 17th. Interested applicants can register at https://deal.caaf.africa/register.


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