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For TECNO, It’s Customers First- Qin

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Nicholas Qin is the chief operating officer, Tecno Mobile Limited and he believes that it is not good to try to stop knowledge from going forward.

He spoke to Samson enato.


Overview of TECNO and Nigerian Footprint
In the year 2008, TECNO decided to focus on Africa as its key market and accordingly launched TECNO brand strategy.

Through three years of efforts, TECNO has achieved initial success with its outstanding and unique marketing strategy, and has now become one of the most popular mobile phone brands in many countries in Africa.

As a global mobile phone brand, TECNO has offices in countries and regions like China, Hongkong, South Asia, UAE and most African countries while we majorly focus on Africa, like Nigeria, Ghana and Kenya.

TECNO has been well accepted by Nigerian consumers and people are purchasing TECNO for its good quality, general features, professional services and innovative technologies.

Analysis shows that TECNO is now ranking number two in terms of market share in Nigeria and number one in dual SIM category in entire Africa.

The good thing is that in these countries where we have strong presence, we have established partnerships with the strong networks; which drives our spread.

One thing is that if you buy TECNO, there will be no complain.

Our phones are user friendly and affordable.

Our batteries last longer too. And when one visits our customer service centres, we do not hesitate to attend to them.

There are little things other companies over look, which we take very serious. Our customers are kings.   

Assessment of the Nigerian Mobile Phone Market
Nigeria is the most populated country in Africa.

Currently, it has the largest market demand for mobile devices with a total estimated market size of 40 million handsets.

Thus, undoubtedly, Nigeria is considered by all major players, one of the most important markets globally.

Well, Nigeria is an energetic, passionate and youthful promising country. Its people have a very keen sense of fashion, internationalization as well as the world’s latest technology.

People are having the same standard towards fashion, technology and trend as those in USA and European countries.

Nigerian people are very brand-oriented and fashionable. Their high level of standard and pursuit leads the industry to a very promising future.

TECNO Loaded App Versus Others
TECNO has a good number of general applications embedded in most of its phones.

While we have specially, official co-operations with companies like Opera mini, Facebook etc. to make sure that we are providing genuine and original applications to consumers.

Besides those internationally popular applications, TECNO also dedicates to many localized applications like Draught which is developed by TECNO itself. Also, to provide consumers with best music experience, TECNO is cooperating with SPINLET that brings the latest music to our people.

And very soon, we are going to include Nigerian applications or contents. Nigerians have technology ideas, and from our side we want to get closer to local apps developers to get those contents.

TECNO Smart phones
TECNO always believes that we should supply what market needs rather than what we have.

As I stated earlier, Nigerian people are fashionable, trendy, passionate about new technologies, like Smart phones, surfing the internet and App demands.

By the demand and trend of the  marketplace, we will launch our smart series shortly by aggressive functions and user experience.

Price of TECNO Smart Phones
With our R&D office in the centre of the world’s mobile phone industry, we can instantly introduce the latest technology and new ideas into African market.

TECNO aims to bring a more joyful and convenient life to all of us.

Having good cooperation with those big chipset suppliers and integrated industry advantages, TECNO has gained full supports from upstream and downstream partners that make TECNO phones more competitive in price and raw material quality.

With all the advantages and strengths, TECNO is to launch a series of smart phones with different screen sizes as 3.5″, 4.0″ and 5.0″; with Dual-Core and Qual-Core.

To reveal a secret, we are about to launch one new Smart Phone, TECNO N3; which will be a huge surprise to the Nigeria market.

Fast Selling Phones and CSR
‘Focus on Africa and Root in Africa’ being  our motto, we have always behaved as a responsible brand in this continent.

We pay great attention to the future of the country, the youths.

We have sponsored some middle-school sports events, football teams in Lagos Polytechnics, CEEY comedy show in University of Lagos and some school graduation ceremonies.

Also, to stand against fake products and the show our determination in fighting the counterfeits, we have sponsored the quality control movement by the Standard Organisation of Nigeria (SON) and jointly put the efforts to provide Nigerian people with genuine products.

Meanwhile, TECNO is participating in people’s lives in many ways; we sponsored the country’s pride, Nollywood Awarding Ceremony, which is liked by most Nigerian people.

To carry out the responsibility of a global company, TECNO also supported some community security plans that ensure people live and work in a harmonious environment. In the future, TECNO will continue its social responsibility and contribute more to the society and the country.

TECNO Preferred Mobile Phone in Nigeria
First of all, TECNO has always insisted on its motto: ‘Quality Always’ which has gained the public’s general recognition.

Secondly, TECNO has been recognized as the first brand that introduced Dual-SIM phones into Africa and this movement has greatly changed peoples’ lives by bringing more convenience in communications and saving more cost of calling and SMS among different operators.

Also, TECNO currently has its service centres in 9 major cities and collection points in all the major cities in Nigeria with more to come. We are providing consumers with convenience and professional care.

By the way, TECNO is the first brand that announced 12+1 months warranty in Nigeria and Africa which shows our full confidence in our product quality.

TECNO Partnership with MTN and Etisalat
The sole aim of the partnerships is to bring good products to the door-steps of the customers.

Nigerians also appreciate good phones. So, imagine that the most popular products go with the most trustable network service.

And as we work together we offer the end-user the best result; I must tell you that people will not hesitate to follow.

TECNO aims to provide sound quality hardware and user-oriented software with beneficial packages like mobile internet bundle, app pre-load and download from the biggest operators.

This kind of cooperation can bring people more benefits in user experience, budget planning and all other app experiences.

A few weeks ago, TECNO launched its Opera Mini phones T638 and T608 which are very much favoured by Nigerian customers.

To bring people more benefits, T638 is now promoted jointly by TECNO and MTN with surprisingly beneficial data bundles while T608 is on the go with ETISALAT.

Meanwhile, we at TECNO are open and ready to build long term relationship with operators, hence it will enhance the acceptability and penetration of the products, and the customers will appreciate it more. 

Manufacturing Plant in Nigeria
Well, initially when we entered the Nigerian market, we had such plan; however, currently we are focusing on offering Nigerians quality products and services.

Perhaps, we should not forget in a hurry that most of the IT providers in Nigeria are from China, so, we rate Nigeria high.

And currently, we employed Nigeria engineers in discharging our projects, because Nigerians know Nigeria.

And it is our part of local empowerment. Now, we are intensifying a fight against low quality products.

How do I mean? To fight low quality products, you have to push high quality and affordable ones in to the market. 


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Verra Certifies d.light’s Clean Cookstove Projects in Sub-Saharan Africa

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A series of pioneering projects by d.light, the global provider of transformational household products and affordable finance for low-income households, to distribute 600,000 energy-efficient clean cookstoves in Kenya, Nigeria, and Uganda have been officially certified by global verification body Verra.

This certification confirms the d.light projects as trusted, verified sources of high-quality carbon credits in the voluntary carbon markets (VCMs).

The d.light projects aim to simultaneously reduce carbon emissions, tackle indoor air pollution, and reduce deforestation through the sale of highly efficient biomass cookstoves subsidized by the revenues from the sale of carbon credits.

Since their launch in late 2022, the projects have positively impacted more than one million lives and are projected to transform more than three million lives by 2025.

Commenting on the news, Karl Skare, d.light’s Chief Product and Strategy Officer, emphasized the projects’ positive impact, “With these projects, we’re not just addressing environmental concerns but also enhancing quality of life for millions.

“Each project underscores d.light’s commitment to practical, innovative solutions that address both environmental and social challenges, as part of our mission to transform the lives of one billion people by 2030.”

Each year, domestic cooking emissions contribute more than two percent of total global GHG emissions and up to 25 percent of anthropogenic black carbon emissions.

Highly energy-efficient cookstoves solve this problem by reducing biomass use by up to 70 percent compared to traditional cooking methods, cutting emissions of both carbon dioxide and black carbon.

The d.light projects are expected to reduce emissions by up to 12 million tons, contributing to climate change mitigation. These emissions reductions will be registered as carbon credits in the voluntary carbon market.

As well as reducing emissions, clean cookstoves are also a benefit to public health. According to the World Health Organisation, exposure to smoke from cooking fires causes an estimated 3.2 million premature deaths worldwide each year and is still one of the predominant causes of pollution-related illness and death in Africa.

In Uganda, for example, less than one percent of the population has access to clean cooking, household air pollution is the one of the largest risk factors for death and disability.

In addition, switching from traditional three-stone open fires to cleaner, energy-efficient cookstoves significantly reduces deforestation and reduces threats to wildlife and biodiversity caused by habitat loss.

Skare explained, “By subsidizing energy-efficient cookstove costs through carbon financing, d.light makes clean cooking accessible to more households, which in turn leads to healthier living conditions and conserves natural resources as well.

“Our projects in Kenya, Nigeria and Uganda are models of how sustainable investments can yield multiple co-benefits, aligning with global efforts to combat climate change and also promoting socio-economic development.

Skare added, “d.light now has projects certified by both Gold Standard and Verra, the world’s two leading certifiers of carbon credits. Organizations looking for ways to offset their own emissions can be confident that when they purchase carbon credits in d.light’s clean cooking projects in sub-Saharan Africa, they are investing in transformative initiatives that reduce harmful emissions, improve people’s health and quality of life, and help conserve the environment as well.”

 


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Remedial Health Unveils New App with Digital POS to power operations for Africa’s Neighbourhood Pharmacies

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Remedial Health, a health tech startup that develops solutions to make Africa’s pharmaceutical value chain more efficient has unveiled an updated version of its customer-facing app, designed to function as an operating system for neighbourhood pharmacies and Proprietary Patent Medicine Vendors (PPMVs) across the continent.

The new app comes with a digital POS terminal to support payment collection, virtual business accounts to receive payments, an in-built barcode scanner feature for recording product sales and store-switch functionality to enable the seamless management of multiple stores, as well as inventory management solutions for restocking and easily identifying short-dated products.

The app also offers comprehensive financial reporting to manage profit and loss, and data analytics to inform decision making.

Despite accounting for 85 per cent of retail medicines sold in Africa’s pharmaceutical industry (projected to reach $70 billion market size by 2030), the absence of bespoke digital tools to manage their unique sales and inventory management needs means neighbourhood pharmacies and Proprietary patent Medicine Vendors (PPMVs) are unable to run their operations as effectively and profitably as possible.

At the same time, the reliance on paper-based inventory and sales management processes means manufacturers have limited empirical insights into customer behaviour to inform their decisions on production and distribution.

The new Remedial Health app has been designed specifically for healthcare businesses in Africa, with tailored features that have been designed to support effective decision making to drive business growth and profitability.

Starting in Nigeria, healthcare businesses can access vetted medicines, and manage their sales and inventory on one easy-to-use platform, freeing up time and capacity to effectively serve their customers and communities.

The app also enables Remedial Health to provide consolidated, real-time data on market behaviour to manufacturers for increased profitability and better decision-making across the value chain.

According to Samuel Okwuada, CEO, and co-founder of Remedial Health, “Neighbourhood pharmacies and PPMVs represent the frontline of healthcare delivery in Africa but they have historically been left to their own devices to figure out how to be efficient and profitable.

“Our mission is to empower these essential service providers with the tools they need to manage day-to-day operations and seamlessly run their practices effectively. We spent a lot of time interacting with our customers in the process of delivering this product and the feedback has been great.

“We are excited by the opportunity to get the app into the hands of pharmacies and PPMVs across the country to support their ongoing success, as well as the health and wellbeing of the nation”.

In 2023, Remedial Health sold more than 300 million individual packs of medicines to 7,500 hospitals, neighbourhood pharmacies and PPMVs across all 36 states of Nigeria.

Its customers also improved their profits by 30 per cent on average, with access to more than 8,000 vetted products at the same, or better than, open-air medicine market prices.

They can also access same-day delivery and leverage inventory financing to minimise cash-flow friction for routine orders and maximise sales opportunities.


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EnterpriseNGR Expands Financial Centres to Three African Countries

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EnterpriseNGR has signed a Memorandum of Understanding to set up the Africa Roundtable of Financial Centres – a chapter of the World Alliance of International Financial Centres, in Mauritius, Morocco and Rwanda.

The MoU, signed recently in Mauritius, brought together EnterpriseNGR, the Economic Development Board of Mauritius, Casablanca Finance City Authority, and Rwanda Finance Limited to foster collaboration, promote investment opportunities, and drive sustainable development within the financial centres of its member countries and Africa at large.ort the exchange of best practices between members, enhance visibility regionally

A statement from EnterpriseNGR said that it was joining forces with the three countries to specifically pursue five key objectives.

These objectives include “Jointly strengthen the competitiveness of financial centres in Africa. Collaborate through projects, research papers, communiques, and events to position the African Continent, demonstrate the myriad of investment opportunities, and showcase the role that financial centres play within the African Continent.

“Conduct joint initiatives to supp and internationally, and provide African financial centres with a unified voice regionally and internationally.

“Facilitate the development of dialogue with major financial centres outside the African Continent and build communication channels with African institutions, including regulators and policymakers, as well as African financial services industry associations, and advocate for regulatory coordination amongst members of the Africa Roundtable to promote cross-border investments and financial services.”

Commenting on this collaboration, the Chairperson of the Africa Roundtable, Mr Ken Poonoosamy, said, “The signing of the Memorandum of Understanding for the Africa Roundtable of the WAIFC represents a pivotal stride in fostering synergy among financial hubs within the African sphere, with the shared objective of catalysing economic advancement across the continent.”

Ms Obi Ibekwe, the Chief Executive Officer of EnterpriseNGR, represented by the Director of Policy & Public Affairs, Mr Lami Adekola, expressed her excitement over the development.

She said, “It is a historic achievement, and EnterpriseNGR fully endorses the Africa Roundtable of the WAIFC and is excited for the immense opportunities it represents for Nigeria and the African continent. Our collaboration with the four African countries promises to bolster financial competitiveness on the Continent and amplify Africa’s global presence.

We will leverage this Roundtable to unlock the full potential of African financial centres to drive prosperity and development for our nations and beyond.”

EnterpriseNGR became a member of WAIFC in 2023 during the WAIFC board meeting hosted by TheCityUK in London.

The MoU, which was signed recently in Mauritius, brought together EnterpriseNGR, the Economic Development Board of Mauritius, Casablanca Finance City Authority, and Rwanda Finance Limited, to foster collaboration, promote investment opportunities, and drive sustainable development within the financial centres of its member countries.

A statement from EnterpriseNGR said that it was joining forces with the three countries to pursue five key objectives.

According to the group, these objectives include “jointly strengthen the competitiveness of financial centres in Africa. Collaborate through projects, research papers, communiques, and events to position the African continent, demonstrate the myriad of investment opportunities, and showcase the role that financial centres play within the African continent”.

It added that it would enable it to “Conduct joint initiatives to support the exchange of best practices between members, enhance visibility regionally and internationally, and to provide African financial centres with a unified voice regionally and internationally.

Facilitate the development of dialogue with major financial centres outside the African Continent and build communication channels with African institutions, including regulators and policymakers, as well as African financial services industry associations, and advocate for regulatory coordination amongst members of the Africa Roundtable to promote cross-border investments and financial services”.

Commenting on the collaboration, the Chairperson of the Africa Roundtable, Mr Ken Poonoosamy, asserted, “The signing of the Memorandum of Understanding for the Africa Roundtable of the WAIFC represents a pivotal stride in fostering synergy among financial hubs within the African sphere, with the shared objective of catalysing economic advancement across the continent.”

Ms Obi Ibekwe, the Chief Executive Officer of EnterpriseNGR, represented by the Director of Policy & Public Affairs, Mr Lami Adekola, expressed her excitement over the development.

She stated, “It is a historic achievement, and EnterpriseNGR fully endorses the Africa Roundtable of the WAIFC and is excited for the immense opportunities it represents for Nigeria and the African continent.

“Our collaboration with the four African countries promises to bolster financial competitiveness on the Continent and amplify Africa’s global presence. We will leverage this Roundtable to unlock the full potential of African financial centres to drive prosperity and development for our nations and beyond.”


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