Customers and fans of Emirates, Nigeria’s leading airline to the middle east, have finally connected with social media as it has officially launched its Facebook page; attracting over 300,000 fans within the first three weeks. Millions of Emirates fans in Nigeria and around the world can now connect and engage with the airline directly through Facebook, the popular social network.
The Emirates Facebook page soft launch occurred on March 25, 2012, in preparation for the April 2, 2012 launch of the airline’s new global brand platform “Hello Tomorrow”. The page allows fans to interact with the brand through Facebook exclusive content on the timeline feature, apply for jobs through the careers app or find out more about sponsorships through its sports and culture tab.
Fans can also look at how Emirates has grown since its early days in 1985 through Facebook’s milestone feature – from its launch with just two aircraft, to its current status as one of the world’s fastest growing airlines.
“Emirates new brand platform ‘Hello Tomorrow’ is connecting people and cultures by creating relevant and meaningful experiences and Facebook is a proven mechanism to do just that,” said Sir Maurice Flanagan, Executive Vice Chairman, Emirates Airline and Group. “Our Facebook page is part of the vision we have for the future growth of the airline, so it’s very encouraging to see that the page has broken records in our first few weeks and is being received so positively by our fans who are engaging with us.”
According to the airline, the Facebook page was set up to support the company’s evolution from a travel brand to a global lifestyle brand. The Facebook page will look at building stronger relationships with existing fans and encourage more people to become Emirates fans through interactions.
Coinciding with the launch of the ‘Hello Tomorrow’ campaign, fans of the page will be treated to a new page design every Monday.
The page will also look to engage with fans through exclusive, targeted messages.
The new global brand platform includes a revamped website to reflect the new messaging and a new YouTube channel where the new TV ads can be viewed - www.youtube.com/emirates