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Making the Most of London 2012

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My last assignment as a sports journalist was at the 2006 National Sports Festival (NSF) in Abeokuta and Ijebu Ode, Ogun State – the same year Germany hosted FIFA’s World Cup Finals. Six years is a pretty long time, and I was wondering how the London Games would go by without me putting a word.

 

 

 

But times have also changed. I moved from being a sports reporter to a technology writer, after a spell as Communications’ Consultant with one of the nation’s brightest firms in Lagos. But what do the Games of the XXX Olympiad hold in stock for humanity? Are Nigerians really in the mix for a better outing? What new technological innovations are we likely to experience with the London 2012 Games?

 

 

 

For starts, the London 2012 Games would be the most viewed programme on television in the history of humanity. Olympic officials estimate an incredible four billion people across the world would atleast watch one sports of the games through the 17 days of this summer.

 

 

 

That would double the figures of Beijing, China in 2008 where it was recorded that 1.3 billion Chinese (alone) watched the closing events. Jacques Rogge, president of the International Olympic Committee (IOC), noted then that it was the most watched event in human history.

 

 

 

“We had more broadcast coverage to more people, in more places than ever,” said Rogge during his closing news conference in the Chinese capital. Now, South Sudan would be added as a nation of people who watched the games this summer.

 

 

 

Each games come with its own peculiarity: broadcast innovations, marketing breakthroughs and entertainment values. The London 2012 Games are already awash with what it would bequeath mankind. Costs are mind-bugging as governments of host cities go all out to secure financing for the Games.

 

 

 

A BBC cost overview of the London 2012 Games shows why poor countries would never afford to host the Olympics. “On 15 March 2007 the government announced the budget for the Games had risen from £2.4 billion to £9.35 billion, although it said the cost of the Games would be £5.3 billion.”

 

 

 

So how did that work out? “New venues cost £3.1 billion – these include the Olympic Park at Stratford and the athletes’ village. £1.7 billion spent on regeneration and infrastructure. £600m spent on extra security – the government of David Cameron is already crossed with the private security firm contracted to provide security for the Games. The UK government had to call in over 3, 500 soldiers to help provide additional security.

 

 

 

“The government set aside £2.7 billion in a contingency fund in case costs rise further. The Olympics will have to pay an £840m tax bill. £390m will be spent on other costs, such as the Paralympics and community sport.

 

“Income: The government will provide £6 billion, with other funds coming from London council tax payers and the National Lottery. Further income will come from International Olympic

 

 

 

Committee TV and marketing deals (£560m); sponsorship and official suppliers (£450m); ticket revenues (£300m); licensing (£60m) and London Development Agency (£250m).

 

Other revenue sources for the Games will include: “9.6 million tickets for sale – 8 million for the Olympics and 1.6 million for the Paralympics.”

 

 

 

It shows the details LOCs take in planning and running the Games.

 

 

 

When Nigeria failed in its bid for the 2014 Commonwealth Games to Canada, I remember asking a colleague how we would have succeeded in hosting the Commonwealth Games, seeing that we made a mess of the 2003 All Africa Games in Abuja.

 

 

 

For the Beijing Games, one of America’s TV network, the National Broadcast Corporation (NBC), paid $894 million for the exclusive broadcast rights to the United States and it succeeded in generating more than $1 billion in advertising revenue.

 

 

 

The same cannot be said of Nigeria or any other African country – perhaps South Africa being an exception.

 

 

 

London 2012 would also present the most diverse mix of media coverage than at any other Olympics.

 

 

 

The internet will be awash with Olympic contents, especially on social media platforms like twitter, google+, facebook or youtube.

 

 

 

Viewers are expected to plant themselves through either of these platforms to follow the Olympic trends.

 

 

 

For the Nigerian viewer, it is still light years behind the technological age.

 

 

 

 The irregular public electricity supply is nolonger news worthy for media outlets.

 

 

 

The promised Eldorado after the landing of two submarine fibres has not delivered the much hyped broadband freedom.

 

 

 

Download speed is still not faster than a snail crawl.

 

 

 

Watching internet TV is laborious and tasks the eyes and brain.

 

 

 

Transmission on the local terrestrial TV networks would not give accurate account, as most events won’t be broadcast live. Viewers would be limited to DTH options for the full Olympic experience. 

 

 

 

But even then, I gloss over what would excite the Nigerian viewer to budget for extra fuel cost just to power his generator set to view any of the events?

 

 

 

The Nigerian contingent to the Games didn’t provide any gold medal excitements.

 

 

 

The qualification of the men’s basketball team was as exciting as it come – no medal prospect.

 

 

 

Perhaps one sport Nigerians might think of watching could be in the men canoeing where the Anglo-Nigeria Johny Adeyemi, 23, competes having eliminated the Beijing 2008 bronze medalist to get listed for London 2012.

 

 

 

Akinyemi’s feat over the much rated Benjamin Boukpeti, in canoe slalom, men’s kayak (K1) early this year makes him the most exciting individual Nigerian to watch-out.

 

 

 

Traditionally, track and field used to be a favourite medals prospect for Nigeria, but not anymore with several elite athletics defecting to European countries where there are better remunerations and affection for the athlete.

 

 

 

Last Friday, Benedict Efe, a Lagos based sports journalist was bemoaning the absence of the Nigerian football teams having watched Brazil made a mince-meat of the Cameroonian Lionesses.

 

 

 

 But you can be sure that after London 2012, the government would go back to the drawing board for a better performance at the next Olympics!

 

 

 


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General News

Haleon Introduces New Corporate Identity in Nigeria

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Haleon, a global consumer health company with a purpose to deliver better everyday health, is introducing its corporate identity across Nigeria in a phased transition. Trusted brands such as Panadol, Sensodyne, Macleans, Otrivin, Voltaren, Cac 1000 and Andrews Liver Salts remain unchanged in formulation, quality, and effectiveness.

Following the formal demerger from GSK, Haleon was launched on July 18, 2022, as an independent company 100% focused on consumer health. Haleon is the new home for brands like Sensodyne, Panadol, Centrum and others, trusted by millions worldwide for their proven effectiveness in improving everyday health.

From relieving tooth sensitivity or pain to providing essential vitamins and nutrients, our products are designed to fulfil Haleon’s purpose: to deliver better everyday health with humanity.

This revised corporate identity is a branding change only and does not affect the safety, quality, or efficacy of the products. Haleon is sharing this update as part of its commitment to transparency and consumer confidence, helping consumers continue to choose the brands they know and trust.

Haleon’s collaboration with Fidson Healthcare forms part of this approach, reinforcing the value of local production in supporting trusted everyday health brands in Nigeria.

Panadol Extra 100s and Panadol Pain & Fever 100s are currently being produced and supplied to the market under the Haleon identity. Sensodyne Rapid Action will bear the Haleon corporate identity from mid-June, followed by Andrews Liver Salts later this year.

In due course, additional brands—including Otrivin, Voltaren, Cac 1000, Macleans, and the wider Sensodyne portfolio—will also transition to the Haleon identity.

Haleon remains committed to ensuring consumers can continue to access the same high-quality brands at pharmacies, supermarkets and other retail outlets across Nigeria.

“As Haleon introduces its identity in Nigeria, we want consumers to feel informed and reassured. The trusted products they rely on remain the same in quality, formulation and effectiveness.

“At the same time, our local production approach in partnership with Fidson Healthcare supports reliable access to high-quality everyday health products in Nigeria,” said Himanshu Raj, Haleon General Manager for Sub-Saharan Africa.

 


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Elon Musk Makes History as the World’s First Trillionaire

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Tech entrepreneur and SpaceX founder, Elon Musk, has become the world’s first trillionaire after the successful public listing of SpaceX pushed his net worth beyond the $1 trillion mark.

Elon Musk Makes History as the World’s First Trillionaire

Elon Musk

According to multiple financial reports, Musk’s fortune surged to approximately $1.1 trillion following SpaceX’s historic stock market debut on June 12, making him the first individual in history to achieve the milestone.

The sharp increase in wealth was driven primarily by SpaceX’s initial public offering (IPO), which valued the company at more than $1.7 trillion at listing before rising above $2 trillion during its first day of trading. Musk’s holdings in SpaceX, combined with his stakes in Tesla and other ventures, significantly boosted his net worth.

Musk, 54, is also the founder or co-founder of companies including Tesla, SpaceX, Neuralink and The Boring Company. He acquired social media platform X, formerly Twitter, in a $44 billion deal and has remained one of the most influential figures in technology and business.

Financial analysts noted that Musk’s wealth now far exceeds that of any other billionaire.

Matt Durot, deputy editor at Forbes Wealth, said the gap between Musk and the world’s second-richest individual had widened significantly, with no other person currently close to the trillion-dollar threshold.

Despite the historic achievement, Musk’s vast wealth has reignited debates over global inequality and the responsibilities of ultra-wealthy individuals in addressing humanitarian challenges.

Advocacy groups have frequently pointed to issues such as hunger, disease eradication and access to education as areas where large-scale private philanthropy could make a significant impact.

In 2021, Musk publicly challenged the United Nations to provide a detailed plan showing how billions of dollars could help combat world hunger. Although a proposal was later presented, no donation followed.

Analysts note that much of Musk’s wealth remains tied to company shares rather than liquid cash, meaning his net worth can fluctuate significantly with market movements.

Nevertheless, the SpaceX IPO marks a historic moment in global finance, placing Musk in a wealth category previously considered unimaginable.

Commenting on Musk’s business achievements, Jamie Dimon, chief executive officer of JPMorgan Chase, described him as “the Edison of our time.”

Musk’s rise from co-founding internet startup Zip2 in the 1990s to becoming the world’s first trillionaire is regarded by many analysts as one of the most remarkable wealth creation stories in modern history.


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Kaspersky Warns of “Grey” Scam Websites Exploiting User Trust

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Recent research by Kaspersky has shown that the so-called “grey” websites repeatedly target all world regions, and this may be driving both financial loss and large-scale data harvesting.

Grey websites are deceptive online platforms that fall outside traditional phishing definitions but still manipulate users into voluntarily handing over money and personal data. Kaspersky’s new report provides detailed insights into the threats posed by the grey websites on global and regional levels.

Unlike classic phishing attacks, which aim to steal credentials outright, grey websites rely on persuasion, misleading interfaces, and hidden terms to exploit users. They often impersonate legitimate services such as e-commerce platforms, financial tools, AI services, or subscription-based content, making them significantly harder to detect.

Kaspersky analysis shows that the majority of suspicious resources globally fall into several recurring categories:

  • Fake browser extensions and “security tools” that actually harvest browsing data and track user activity.
  • Fraudulent financial platforms including crypto exchanges, trading tools, and investment schemes promising unrealistic returns.
  • Intermediary services (e.g., legal or real estate), charging for low-value or nonexistent services while harvesting sensitive personal data.
  • Subscription traps offering low-cost trials that convert into costly recurring payments hidden in fine print.
  • Fake online shops that either deliver counterfeit goods or nothing at all.

Example of a grey website.

A notable trend is the emergence of tools disguised as AI services or image-processing platforms, reflecting attackers’ ability to adapt to current digital trends and target younger audiences.

There are proven security solutions that help users to detect grey websites across different types of devices – those running on Windows, Linux, Android and iOS. The detection model is based on many factors, including domain name and age, IP reputation, stability of the infrastructure used, DNS configurations, HTTP security headers, digital identity and popularity of the web resource and other criteria.

Regional specifics

Regional variations in grey websites demonstrate how threat actors localise scams based on user behaviour and trending technologies.

In Europe, the threat landscape is dominated by links to suspicious browser extensions and fake “privacy-enhancing” tools.

These resources often present themselves as security solutions, promising safer browsing or anonymous search capabilities. In reality, they function as browser hijackers – intercepting traffic, collecting cookies, tracking user behaviour, and injecting advertisements.

The popularity of these threats reflects a high level of user concern around privacy and security, which attackers actively exploit. Additionally, these regions show a steady presence of phishing intermediaries and crypto-related scams, indicating a blend of technical and financially motivated attacks.

Across African markets, financial scams are the most prominent category of suspicious resources. Fraudulent trading platforms, fake brokers, and investment schemes frequently mimic legitimate financial services, often accompanied by fabricated licenses or endorsements.

These platforms typically prevent users from withdrawing funds, instead introducing additional “fees” or taxes to prolong the scam. The concentration of these threats highlights how attackers leverage growing interest in online investing while exploiting gaps in regulatory enforcement and financial literacy.

In the Middle East and North Africa region, suspicious resources frequently mimic communication (Internet telephony) tools, financial platforms, or betting services. Additionally, Ponzi-style investment schemes and crypto scams are widespread, often presented through polished interfaces that mimic legitimate platforms.

Web browser-based threats also play a significant role, with malicious extensions targeting user data and browsing activity. The regional threat profile reflects a convergence of financial fraud and technical compromise, where users risk both data exposure and monetary loss.

“Suspicious websites don’t look harmful at first glance. But they exploit trust, urgency, and familiarity, and a single click on what looks like a harmless AI image tool, a “secure” browser extension, or a heavily discounted online shop could be all it takes to lose money or expose sensitive data.

Instead of direct credential theft, attackers turn to behavioural manipulation – whether that’s subscribing, investing, or installing software,” comments Anna Larkina, Web Content and Privacy Analysis Expert at Kaspersky.

 


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