Children and young adults have emerged the biggest winners in the on-going Save and Smile Promo organized by Fidelity Bank Plc to reward small savers who settled for the bank as a safe haven for their earnings.
No fewer than 43 children and young adults who operate Sweeta Accounts with the bank have emerged winners in the promo. Sweeta is the bank’s flagship savings account product for children and young adults and one of the leading children’s products in the nation’s banking industry.
Of the 43 winners, three children; Onyinyechi Vivian Ukaegbu aged two, Benson Bill aged four and Nwayo Chukwuebuka Ugonna, 11 won N1m each while Anyadike Virtue Chimaobim, aged one, Etiwe Omatshola Nicol and Chiamaka Juliet Ezeala aged four, all won brand new motorcycles.
Similarly, five children won TV sets while six others won refrigerators. However, of the 43 winners, 29 won electric power generating sets.
So far, 80 account holders comprising mainly small savers have won N1m each in the five-month old promo. Most winners belong to the low income bracket and may never have earned N50,000 at once all their lives prior to their win.
Roadside fish-sellers, petty traders, motorcyclists, nightclub bouncers, roadside mechanics and borehole diggers among diverse other artisans have all won N1m each in the promo.
Since the Save and Smile Promo began late last year, Nigeria’s small savers have warmed up tremendously to participate in what they felt was designed to rev up hope among the nation’s economically disadvantaged.
Chief Willie Obiano, Fidelity Bank’s executive director, Business Banking, had explained that the promo was designed specifically to reward customer loyalty and encourage the emergence of a vibrant savings culture among the people.