Zain, the leading telecom operator across the Middle East and Africa, has introduced new telecom store concept, called “flagship store”, to give its customers new lovely service experience.
The flagship store is designed to be Interactive, informative and entertainment hub for customers using utilizing the latest digital technology.
The state-of-the-art outlet which fits into 350 square-meters is intended to change the way people shop for telecom products and services, Dr Saad Al Barrak, Zain chief executive officer, said at the commissioning of the Bahrain Zain flagship store.
The new Outlet will be rolled-out across Nigeria, Kenya and other Zain operations.
The Bahrain store will be linked to a network of similar outlets across Zain’s Middle East and Africa operations.
Located in one of Bahrain’s largest malls (Seef), the Zain store – the first of its kind anywhere in the world – was officially commissioned in a spectacular ceremony attended by Dr Saad Al Barrak, Zain Bahrain General Manager, Mohammed Zainalabedin, His Excellency Shaikh Ahmed Bin Ateyatallah Al Khalifa, Bahrain Minister of Cabinet Affairs & Minister assigned for Telecommunications Sector and many other dignitaries.
“This store of the future sets the tone for what a retail telecommunications environment should be in the 21st century,” declared Dr Al Barrak. “Our brand is young and that’s exactly the approach we have taken in designing this, our flagship shop. It combines and reflects Zain’s core values of radiance, heart and belonging in a revolutionary, appealing and fun environment that allows customers to experience Zain’s ‘wonderful world’.”
The store demonstrates how digital technology can take the retail experience to new heights, featuring progressive technologies, such as motion sensor screens that change imagery when customers walk by, and “lift triggers” that display product information when customers pick up mobile devices. There are also a 65” LCD Welcome Wall, multiple LCD and LED installations and world-class customer service centres.
“Like Zain’s ‘One Network’, the world’s first borderless mobile service, our ambition was to create something that would inspire and be copied by other global telecom operators,” said Dr Al Barrak.
The flagship store was the result of a collaboration that saw Zain partner with FutureBrand, a brand consultancy firm and R/GA, a digital advertising agency. R/GA created the entire digital in-store experience, along with proprietary technologies and digital designs, while FutureBrand was responsible for the store’s overall concept and design. Both agencies are part of the Interpublic Group (IPG), one of the world's largest advertising and marketing services organizations.
“We wanted to create a retail environment unlike any other in the world, an environment that’s entirely focused on the ultimate customer experience,” said Tito Alai, Zain group chief commercial officer and architect of the Zain brand. “Zain’s flagship store invites people to explore our products and services in a retail space that’s interactive, informative and entertaining.”
The store is totally customer friendly. Whether one is a corporate customer seeking a cost-effective telecom solution with one of the shop’s on-site consultants or simply a modern mobile phone seeking the latest accessories, customers can browse with the help of high-tech interactive displays and even grab a coffee while they are doing it.