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2016 Remarkable Year Smartphone Market, 1.47Bn Units Shipped

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The holiday quarter of 2016 capped off another positive year of smartphone growth despite concerns about the overall market slowing. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 428.5 million units during the fourth quarter of 2016 (4Q16), resulting in 6.9% growth when compared to the 400.7 million units shipped in the final quarter of 2015.

For the full year, the worldwide smartphone market saw a total of 1.47 billion units shipped, marking the highest year of shipments on record, yet up only 2.3% from the 1.44 billion units shipped in 2015.

Large markets like China, the United States, and Brazil all ended the year on a strong note helping to keep worldwide volumes in positive territory.

“There’s no question that 2016 marked a memorable year for the smartphone industry in many ways,” said Ryan Reith, program vice president with IDC’s Worldwide Quarterly Mobile Device Trackers. “This was a year that brought us the first down year for iPhone, yet Apple closed out the holiday quarter by surpassing Samsung for the top spot in the smartphone industry. We also witnessed year-over-year declines in some emerging regions like the Middle East and Latin America where high growth was expected. To round it all off, we now have a three horse race at the top of the market as Huawei cracked the double-digit share mark for the first time ever.”

Despite the changes that 2016 brought upon the market, including annual growth dropping from 10.4% in 2015 to just 2.3% in 2016, IDC expects a few turnarounds in 2017.

First, IDC is forecasting a rebound in iPhone shipments with the yet to be announced tenth anniversary iPhone. Second, the Middle East and Africa (MEA) and Latin America regions are expected to return to growth in 2017. And, as a result of the aforementioned as well as several other driving factors, growth in 2017 should improve slightly from 2016’s results.

“As the two leading players continue to battle for the top spot, several Chinese vendors have solidified their position as valid contenders,” said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “The top three Chinese vendors (Huawei, OPPO, and vivo) are persistently applying pressure on Samsung within China thanks to a vast portfolio of affordable, well-built devices. Not only is this pressure coming at the low-end, but high-end devices like the P9, Mate 8, R9s, and XPlay6 haven proven viable options for consumers looking to upgrade or save money without sacrificing quality. However, it is worth noting that despite the success of these brands within China, they will need to find growth beyond their home turf to eventually knock off either Samsung or Apple at the top.”

Smartphone Vendor Highlights:
Apple reclaimed the top spot thanks largely to the success of the new iPhone 7 and 7 Plus. Despite a strong fourth quarter, 2016 marked the first full year of declining shipments for the iPhone with a 7% year-over-year drop.

Apple shipped a record 78.3 million units in the fourth quarter, up 4.7% from the same quarter one year ago.

Although the iPhone 7 did not feature a drastically different industrial design from its predecessor, it did bring yet another significantly improved processor, more robust camera, water resistance, and new color/finish options. Much like Samsung, all eyes will be on Apple’s next flagship, and all signs point to something very special for the tenth anniversary of this iconic product.

Samsung dropped to second in the worldwide smartphone market with shipments declining 5.2% compared to last year.

The Korean giant shipped 77.5 million units in 4Q16, down from the 81.7 million units shipped last holiday quarter. On the year, Samsung shipped 311.4 million smartphones worldwide, which was down 3% from the 320.9 million shipments in 2015.

Despite the Note 7 debacle and growing pressure from Chinese vendors, Samsung still managed to find success with its S7 and popular J-series of devices in numerous markets.

The challenging holiday quarter, however, did bring its worldwide market share below 20% for the first time in over four years, leaving no better time for the pending arrival of its next flagship product, the Galaxy S8.

Huawei retained the number three position while gaining worldwide market share in 4Q16. The quarter marked the first time the Chinese giant captured double-digit share with 10.6% of the total shipment volume.

Huawei shipped 45.4 million units in the quarter, up 38.6% from the 32.7 million shipped in the fourth quarter of 2015.

For the year, Huawei shipped 139.3 million units, up 30.2% from the 107 million units shipped in 2015. The P series and Honor sub-brand drove essential volume in China as well as other countries in Asia and beyond.

With proven success in China and many European countries, Huawei now has its sights set on the U.S. Whether or not the U.S. market becomes a serious playing field for Huawei is yet to be determined, but the recent release of the Mate 9 in the U.S. has surely caught the attention of both Apple and Samsung at the high end, while Honor brand devices will continue to drive the mid-tier.

OPPO continued its push to reach the top of the market with its fourth straight quarter of greater than 100% year-over-year growth. OPPO shipped 31.2 million smartphones in the holiday quarter, which was up 117% from the 14.4 million smartphones shipped in 4Q15.

The focus for OPPO over the past year has been international expansion outside of China and so far it has been successful at this. Beyond China, Southeast Asia and India have been the focal points for OPPO’s growth in 2016 supported by intense marketing campaigns and new product launches.

The company also began ramping up its presence in the Middle East and if momentum can pick up, a strong 2017 could be ahead.

Vivo remained the number five vendor with 24.7 million smartphones shipped in the holiday quarter, which was up from the 12.1 million shipped last holiday season. Over the year, vivo shipped a total of 77.3 million smartphones, up 103% from the 38 million last year. The majority of the shipments continue to be in China, however, and much like OPPO, vivo has been extremely aggressive with its marketing in a number of countries in Asia as it looks to extend its global reach.

 


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Nigeria Moves to End Solar Imports as NASENI, REA Seal Major Renewable Energy Deal

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National Agency for Science and Engineering Infrastructure (NASENI) has signed a Memorandum of Understanding (MoU) with the Rural Electrification Agency (REA) to promote locally manufactured renewable energy technologies under the Federal Government’s ‘Nigeria First Policy’.

Nigeria Moves to End Solar Imports as NASENI, REA Seal Major Renewable Energy Deal

L-R: EVC/CEO, National Agency for Science and Engineering Infrastructure, Mr. Khalil Suleiman Halilu; Director-General of the Bureau of Public Procurement (BPP), Dr. Adebowale Abraham Adedokun; and Dr. Abba Abubakar Aliyu, Managing Director and Chief Executive Officer of the Rural Electrification Agency (REA), at the signing of the MoU on implementation of Nigeria First Policy for offtake of NSSENI’s renewable energy products for rural electrification projects held on Friday, June 19, 2026 at BPP’s office in Abuja.

The agreement signing was facilitated by the Director-General of the Bureau of Public Procurement (BPP), Dr. Adebowale Abraham Adedokun at the BPP headquarters in Abuja on Friday, June 19, 2026.

Speaking at the event, the Executive Vice Chairman/CEO of NASENI, Mr. Khalil Suleiman Halilu, said the Agency is focused on linking research, production, and commercialization to ensure that innovations are translated into market-ready products.

He said “NASENI would scale up renewable energy production, including solar panels and streetlights, through initiatives such as DefFrontier, to strengthen local manufacturing and reduce import dependence, adding that the Agency will meet the renewable energy requirements of REA.”

Instead of continuous importation of technologies, machines and equipment for producing renewable energy solutions, NASENI by this MoU will be committed to local manufacturing and domestication of the technologies, equipment and other ways and means of proliferation of renewable resource in the country and to increase the nation’s off-grid energy solutions.

The Managing Director/CEO of REA, Dr. Abba Abubakar Aliyu, described the relationship with NASENI as a strategic partnership aimed at building Nigeria’s renewable energy ecosystem through local production and deployment.

He stated that “while NASENI provides the manufacturing and technological capacity for renewable equipment, REA will focus on deploying solutions to expand electricity across rural areas.”

Meanwhile, the Director-General of BPP, Dr. Adebowale Abraham Adedokun, said the Nigeria First Policy, exemplified by this agreement, is aimed at strengthening local content, ensuring value for money, and promoting accountability in public procurement.

He emphasized that implementation of the agreement will be performance-based, with strict monitoring to ensure compliance and measurable outcome. He added that the MoU is expected to deepen collaboration between NASENI and REA in expanding renewable energy and reducing dependence on imported technologies.

The MoU will be implemented through NASENI’s  subsidiary company, NASENI Devfrontier Green Energy FZE and REA limited liability company, RAMco.The two Federal Government agencies seek to establish a strategic collaboration under which REA shall offtake PV modules, inverters, energy storage batteries of NASENI-Devfrontier Green Energy FZE directly or through its approved distribution companies/assembly and manufacturing factory.

As part of the agreement, REA shall provide institutional visibility to enable NASENI participate in electrification projects; facilitate opportunities for engagements between NASENI and eligible developers/contractors under REA programs; ensure that such facilitation is consistent with applicable procurement, local content, and transparency requirements; and  also collaborate with NASENI in promoting standardized, high-quality PV technologies across its programme portfolio.


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TikTok, ICC Gather Nigeria’s Entrepreneurs to Drive Small Business Growth and Digital Transformation

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TikTok, in collaboration with the International Chamber of Commerce (ICC), on Thursday convened hundreds of entrepreneurs, small business owners, digital creators and industry stakeholders in Lagos for a flagship Digital Commerce Labs (DCL) event aimed at accelerating digital skills development and economic inclusion across Sub-Saharan Africa.

TikTok, ICC Gather Nigeria’s Entrepreneurs to Drive Small Business Growth and Digital Transformation

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The event, supported by the National Information Technology Development Agency (NITDA) and the Lagos State Employment Trust Fund (LSETF), brought together participants from across Nigeria’s business and technology ecosystem to explore how digital platforms can be leveraged to scale enterprises, improve market access and drive job creation.

Speaking at the event, organisers said the initiative marks the beginning of a broader programme designed to train thousands of small and medium-sized enterprises (SMEs) across the region in digital commerce skills through both online and physical learning platforms.

According to TikTok, the partnership reflects its commitment to supporting small businesses and strengthening Africa’s growing digital economy.

“Digital commerce is reshaping how businesses grow across Sub-Saharan Africa, and Nigerian entrepreneurs are at the heart of that shift,” said Tokunbo Ibrahim, Acting Head of Government Relations and Public Policy, Sub-Saharan Africa, TikTok.

He said the initiative would ensure that small businesses benefit from emerging opportunities in social commerce and digital trade.

The Director-General of NITDA, Kashifu Inuwa Abdullahi, said digital platforms have evolved beyond entertainment and are now key drivers of economic growth and innovation.

He noted that Nigeria’s youth population and growing digital adoption position the country to benefit significantly from the expansion of online commerce and creator-led businesses.

“At NITDA, our vision is to make Nigeria a digitally enabled nation, fostering inclusive economic development through technological innovation,” he said.

The ICC Deputy Secretary General, Julian Kassum, described the programme as a strategic effort to equip small businesses with tools needed to compete in the global digital economy.

He said the Digital Commerce Labs initiative would help expand opportunities for trade, entrepreneurship and employment.

The Lagos State Employment Trust Fund (LSETF) also announced support for the programme through capacity-building training in financial literacy, business structuring, record keeping, taxation and legal advisory services. It said participating businesses would gain access to funding opportunities after completing the programme.

Data presented at the event showed that Nigeria’s social commerce sector is projected to reach $2.04 billion in 2025 and nearly $4 billion by 2030, while Africa’s wider market is expected to grow to $9.43 billion within the same period.

Speakers at the event noted that social media platforms have become central to business growth in Nigeria, with many SMEs relying exclusively on digital channels to reach customers and drive sales.

The programme also featured keynote presentations, business training sessions, and a creator economy spotlight where Nigerian entrepreneurs shared experiences on building brands and scaling businesses through digital platforms such as TikTok.

Organisers said the initiative is expected to strengthen digital literacy, expand market access for SMEs, and deepen Nigeria’s participation in the global digital economy.


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How a New NITDA-TikTok Partnership Could Transform Thousands of Nigerian Businesses

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National Information Technology Development Agency (NITDA) and TikTok have launched a strategic partnership aimed at equipping Nigerian Small and Medium Enterprises (SMEs) with digital commerce skills, tools, and opportunities to compete effectively in the digital economy.

How a New NITDA-TikTok Partnership Could Transform Thousands of Nigerian Businesses

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The partnership was unveiled at the launch of the TikTok Digital Commerce Labs Programme for SMEs, held in Lagos, where stakeholders from government, the private sector, entrepreneurship support organisations, and the digital ecosystem gathered to explore innovative pathways for empowering Nigerian businesses through technology.

Speaking at the event, the Director-General and Chief Executive Officer of NITDA, Kashifu Inuwa Abdullahi, CCIE, represent at the event by Dr Aristotle Onumo, Director Stakeholder Management and Partnerships,  described digital commerce as one of the most powerful drivers of economic inclusion and business growth in the modern economy, noting that access to digital skills has become increasingly critical for the survival and competitiveness of businesses.

According to the NITDA boss, the future of commerce is increasingly digital, and entrepreneurs who embrace technology will be better positioned to access larger markets, increase productivity, and create sustainable wealth.

He observed that while Nigeria is blessed with millions of hardworking and innovative entrepreneurs, many small businesses still lack the digital capabilities required to fully participate in the opportunities offered by the digital economy.

“Today, a young entrepreneur with a smartphone can reach customers beyond geographical boundaries, build a brand, market products globally, and create economic opportunities that were previously unimaginable. Our responsibility is to ensure that every entrepreneur, regardless of location, has access to the digital skills and tools needed to succeed in this new economy,” he said.

A major highlight of the event was the announcement of a collaborative programme between NITDA and TikTok designed to extend digital commerce training to SMEs across the country.

As part of the initiative, TikTok has committed an initial investment of approximately US$20,000 to support a pilot Train-the-Trainer Programme, which will leverage NITDA’s Digital Literacy for All (DL4ALL) networks to deliver digital commerce training to entrepreneurs, particularly those in remote and underserved communities.

Inuwa commended TikTok for its commitment to supporting entrepreneurship and digital inclusion in Nigeria, describing the initiative as a practical example of how technology platforms can contribute meaningfully to economic empowerment and national development.

He noted that the collaboration aligns with NITDA’s Strategic Roadmap and Action Plan (SRAP 2.0), particularly the Agency’s commitment to achieving widespread digital literacy, promoting innovation, supporting entrepreneurship, and fostering inclusive economic growth.

The DG stressed that technology should not merely be viewed as a tool for communication and entertainment but as a platform for creating opportunities, generating income, and transforming lives.

“Technology is most powerful when it empowers the least connected, creates opportunities for the underserved, and transforms potential into prosperity,” he stated.

Industry stakeholders at the event described the initiative as timely, especially at a period when businesses are increasingly leveraging digital platforms to connect with customers, expand operations, and access new markets.

The TikTok Digital Commerce Labs Programme is expected to strengthen digital capabilities among SMEs, improve access to digital opportunities, and contribute to the growth of Nigeria’s digital economy by enabling entrepreneurs to harness the power of technology for business development.

The launch reinforces NITDA’s vision to building a digitally empowered Nation fostering inclusive economic development through technological innovation where individuals, startups, and businesses can leverage technology to create value, generate employment, and contribute to national prosperity.

As Nigeria continues its journey towards becoming a leading digital economy in Africa, collaborations such as the NITDA-TikTok partnership are expected to play a significant role in empowering citizens, fostering innovation, and expanding economic opportunities for millions of Nigerians.


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