The holiday quarter of 2016 capped off another positive year of smartphone growth despite concerns about the overall market slowing. According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 428.5 million units during the fourth quarter of 2016 (4Q16), resulting in 6.9% growth when compared to the 400.7 million units shipped in the final quarter of 2015.
For the full year, the worldwide smartphone market saw a total of 1.47 billion units shipped, marking the highest year of shipments on record, yet up only 2.3% from the 1.44 billion units shipped in 2015.
Large markets like China, the United States, and Brazil all ended the year on a strong note helping to keep worldwide volumes in positive territory.
“There’s no question that 2016 marked a memorable year for the smartphone industry in many ways,” said Ryan Reith, program vice president with IDC’s Worldwide Quarterly Mobile Device Trackers. “This was a year that brought us the first down year for iPhone, yet Apple closed out the holiday quarter by surpassing Samsung for the top spot in the smartphone industry. We also witnessed year-over-year declines in some emerging regions like the Middle East and Latin America where high growth was expected. To round it all off, we now have a three horse race at the top of the market as Huawei cracked the double-digit share mark for the first time ever.”
Despite the changes that 2016 brought upon the market, including annual growth dropping from 10.4% in 2015 to just 2.3% in 2016, IDC expects a few turnarounds in 2017.
First, IDC is forecasting a rebound in iPhone shipments with the yet to be announced tenth anniversary iPhone. Second, the Middle East and Africa (MEA) and Latin America regions are expected to return to growth in 2017. And, as a result of the aforementioned as well as several other driving factors, growth in 2017 should improve slightly from 2016’s results.
“As the two leading players continue to battle for the top spot, several Chinese vendors have solidified their position as valid contenders,” said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “The top three Chinese vendors (Huawei, OPPO, and vivo) are persistently applying pressure on Samsung within China thanks to a vast portfolio of affordable, well-built devices. Not only is this pressure coming at the low-end, but high-end devices like the P9, Mate 8, R9s, and XPlay6 haven proven viable options for consumers looking to upgrade or save money without sacrificing quality. However, it is worth noting that despite the success of these brands within China, they will need to find growth beyond their home turf to eventually knock off either Samsung or Apple at the top.”
Smartphone Vendor Highlights:
Apple reclaimed the top spot thanks largely to the success of the new iPhone 7 and 7 Plus. Despite a strong fourth quarter, 2016 marked the first full year of declining shipments for the iPhone with a 7% year-over-year drop.
Apple shipped a record 78.3 million units in the fourth quarter, up 4.7% from the same quarter one year ago.
Although the iPhone 7 did not feature a drastically different industrial design from its predecessor, it did bring yet another significantly improved processor, more robust camera, water resistance, and new color/finish options. Much like Samsung, all eyes will be on Apple’s next flagship, and all signs point to something very special for the tenth anniversary of this iconic product.
Samsung dropped to second in the worldwide smartphone market with shipments declining 5.2% compared to last year.
The Korean giant shipped 77.5 million units in 4Q16, down from the 81.7 million units shipped last holiday quarter. On the year, Samsung shipped 311.4 million smartphones worldwide, which was down 3% from the 320.9 million shipments in 2015.
Despite the Note 7 debacle and growing pressure from Chinese vendors, Samsung still managed to find success with its S7 and popular J-series of devices in numerous markets.
The challenging holiday quarter, however, did bring its worldwide market share below 20% for the first time in over four years, leaving no better time for the pending arrival of its next flagship product, the Galaxy S8.
Huawei retained the number three position while gaining worldwide market share in 4Q16. The quarter marked the first time the Chinese giant captured double-digit share with 10.6% of the total shipment volume.
Huawei shipped 45.4 million units in the quarter, up 38.6% from the 32.7 million shipped in the fourth quarter of 2015.
For the year, Huawei shipped 139.3 million units, up 30.2% from the 107 million units shipped in 2015. The P series and Honor sub-brand drove essential volume in China as well as other countries in Asia and beyond.
With proven success in China and many European countries, Huawei now has its sights set on the U.S. Whether or not the U.S. market becomes a serious playing field for Huawei is yet to be determined, but the recent release of the Mate 9 in the U.S. has surely caught the attention of both Apple and Samsung at the high end, while Honor brand devices will continue to drive the mid-tier.
OPPO continued its push to reach the top of the market with its fourth straight quarter of greater than 100% year-over-year growth. OPPO shipped 31.2 million smartphones in the holiday quarter, which was up 117% from the 14.4 million smartphones shipped in 4Q15.
The focus for OPPO over the past year has been international expansion outside of China and so far it has been successful at this. Beyond China, Southeast Asia and India have been the focal points for OPPO’s growth in 2016 supported by intense marketing campaigns and new product launches.
The company also began ramping up its presence in the Middle East and if momentum can pick up, a strong 2017 could be ahead.
Vivo remained the number five vendor with 24.7 million smartphones shipped in the holiday quarter, which was up from the 12.1 million shipped last holiday season. Over the year, vivo shipped a total of 77.3 million smartphones, up 103% from the 38 million last year. The majority of the shipments continue to be in China, however, and much like OPPO, vivo has been extremely aggressive with its marketing in a number of countries in Asia as it looks to extend its global reach.
NDPR to Safeguard Personal Data of Nigerians -DG NITDA
Mallam Kashifu Inuwa Abdullahi, director general, National Information Technology Development Agency (NITDA), has disclosed that the motive behind the issuance of Nigerian Data Protection Regulations, (NDPR) by the Agency was to safeguard the right of natural persons to data privacy, fostering safe conduct for transactions involving the exchange of personal data, enablement of Nigerian businesses to be globally compliant and competitive and to create jobs for Nigerians.
Mallam Abdullahi revealed this Friday while delivering the keynote address at the 6th annual conference of Institute Internal Auditors of Nigeria, (IIAN) with the theme:, “Agility and Resilience” which was held on zoom conference platform.
The Conference aimed at preparing participants across Internal Audits, Internal Controls, risk management, revenue and Government assurance and other business professionals to learn how to leverage on new technologies and procedures towards actualisation of the organisation’s goals and objectives.
The NITDA DG who was represented Director e-Government Development and Regulations, Dr Vincent Olatunji stated that since inception of the Agency in 2001, it has been playing a catalytic roles to spur the infusion of technology into nation’s work processes reiterating that the Agency plays “critical roles in capacity development, provision of working tools for Ministries, Departments and Agencies (MDAs).
“NITDA also has an existing arrangement with the office of the Auditor General of the Federation to aid the office in the discharge of its activities.”
Mallam Abdullahi said, “The Nigeria Data Protection Regulation (NDPR) was issued on 25th January, 2020 by my predecessor, DrIsa Ali Ibrahim Pantami, the Honourable Minister of Communications and Digital Economy.
“As part of his think-tank then, our thinking was that Nigeria needed to quickly provide a regulatory framework for the processing of personal data.
“This was even more pertinent in consideration of the global implications of non-performance.
“Businesses where losing bids because investors felt there was no data privacy regime in Nigeria.
“The Agency’s implementation of the NDPR has been innovative and impact oriented. For the first time in data protection implementation, auditors became recognised as Data Protection Compliance Organisations (DPCO)”.
He maintained that NITDA has 72 licensed DPCOs among which are members of this “august body,” adding that “this posture is not as a result of lack of professionals in the IT industry, rather, we have made conscious efforts to carry every relevant stakeholder along in our developmental regulatory strategy.
“ I hope this noble institute would repay NITDA’s generosity by imbibing ethical and professional principles on your members for better implementation of the Regulation.”
Earlier in his remarks, the Managing Director and Chief Executive Officer, New Capital Cooperatives Society Mr. Benedict Anyalenka while commending the organisers of the conference affirmed that data privacy and protection should be a requisite skill needed for development of the Information Technology Sector as it would create platform for protection of information against unauthorized usage.
Anyalenka, however, called for proper awareness on the importance of data privacy among organisations and stakeholders across the country to safeguard citizens’ data.
FG Reveals Plans to Deploy Technology in the Health Sector
As part of its response to the COVID-19 pandemic, the federal government of Nigeria has announced plans to deploy information and communications technology (ICT) in the country’s health sector.
This is part of the plans to achieve transparency and accountability in health care delivery across the country.
Dr. Ngozi R. C. Azodoh, director, Special Projects, Federal Ministry of Health, who represented Osagie Emmanuel Ehanire, Honourable Minister of Health, revealed this while speaking at MTN Nigeria’s Revv Programme masterclass on Thursday, September 17, 2020 .
The virtual session themed ‘Bridging the healthcare divide through technology and partnerships’ had in attendance health sector experts including Chief Executive Officer, Hygeia HMO Limited, Obinnia Abajue; Chief Operations Officer and Co-Founder, Afya Care, Kola Oni; Managing Director, Ingress Health Partners, Dr. Orode Doherty and Chief Executive Officer, Tremendoc Limited, Ugochukwu Chikezie. The session was moderated by the General Manager, Business Development, MTN Nigeria, Omotayo Ojulatayo.
According to Azodoh, the federal government has put structures in place to utilise ICT as part of efforts to standardise the healthcare system.
“The government is working hand in hand with state governments across the country to maintain transparency and accountability, adding that ICT and other forms of electronic platforms are currently being improved and expanded following the federal government’s COVID intervention”.
She also shared that the ministry is willing to support small businesses in the sector imploring the participating SMEs to seize the opportunities provided by The Revv Programme.
“I want to ask everyone who is listening to write to the MTN Revv team and say this is one thing I want the Federal Ministry of Health to do to help my business then we can engage on how to proceed,” she enthused.
In her parting remarks, she also commended MTN Nigeria for providing a platform for SMEs to expand their capacity. “I must commend MTN for this excellent initiative. It has been very productive for me and an opportunity to transfer knowledge.”
The Revv Programme is an initiative from MTN Nigeria to help small businesses rethink and retool their operations in order to withstand the effect of the COVID-19 pandemic using a four-pronged approach that includes masterclasses, access to market, productivity tools support and advisory initiatives.
Peace House Charity Foundation Seeks for DCTC Intervention
Mallam Kashifu InuwaAbdullahi, director general, National Information Technology Development Agency (NITDA), asserted that if we do not empower our people, they become a problem to the society in future.
He made this know on Friday while receiving a delegation from Peace House Charity Foundation,Yola who were at the Agency’s Corporate Headquarter, Abuja to seek for interventions in the areas of ICT.
The representative of the Director General, Dr. Vincent Olatunji, Director eGovernment Development and Regulation stated that one of the mandate of the Agency is the deployment of ICT infrastructure as such the Foundation’s visit at this time is very apt as the Agency is relentlessly working on the implementation of the Digital Economy strategy.
MallamAbdullahi affirmed that Agency at the moment is looking for organisations to partner with to sustain Digital Capacity Training Centres deployed across the country.
He commended the effort of the organisation in assisting orphans with not only providing basic education but also the provision of skills, mentorship and moral upbringing.
Speaking earlier, Mr Mohammad Bello, a Director with the Foundation said that the organisation was at the Agency to seek for ICT intervention and to commend NITDA’s effort in promoting ICT knowledge across the nation.
He stated that the organisation supports education for the orphans and the less privileged, promote health care delivery especially among women and children, provide sensitisation workshop for parents (mothers) on parenting and matrimonial home, promote unity and encourage self-reliance among the populace.
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