E-Business
2016’s Biggest Social Media Trends for Business

This year, social media adoption hit a new high. Around the world, there are now more than 2 billion active social media users (growing at a steady pace of 25 percent a year).
This means more people now regularly use social media than the entire populations of the United States and China, combined.
The runaway expansion of social media hasn’t, of course, escaped the notice of businesses.
Social media, much more so than the web itself, has become the new ‘front door’ for business today. Nine out of 10 US companies are now active on social networks. 90 percent of businesses see increased exposure as a result and more than half report improved sales.
In 2016, the pace of social media change will accelerate even more.
The good news for businesses is that major social networks like Facebook, Instagram and Twitter are figuring out ways to make it even more simple and productive for companies to engage with customers—and employees.
Meanwhile, more and more tools are emerging that make it easier to track the impact of social media business use, whether for marketing, customer support or HR.
So what exactly is in store for 2016?
Here are 5 key social media trends for 2016 that businesses should be looking at:
Social media at work is on the rise.For years now, we’ve been promised that a new generation of internal social networks—for use inside company walls—will spell the end of email.
No more hunting through your inbox for information. No more group email threads from Hell. And yet email has lumbered on in the workplace.
Well, until now. Slack has proven a game-changer.
Its intuitive interface, built around themed chat rooms and searchable archives, has propelled it to more than a million daily active users in just two years time, from the team at NASA to the team at your local coffee shop.
Meanwhile, Facebook’s new workplace networking platform Facebook at Work is officially being used in trial mode by 300 companies (including mine).
With studies showing that using social media at work increases productivity and engagement, it’s only a matter of time before more businesses get on the bandwagon.
Companies turn to their own employees for bigger social media reach. Nearly 80 percent of businesses now have a dedicated social media team.
But many still struggle to reach an audience. 2016 will see companies turn increasingly to an underused resource in the effort to get the word out: their own employees.
Employee social advocacy programs, which encourage staff to share updates about the business on their own social media accounts, have grown by 191 percent since 2013 and are due to take off in the year ahead.
When done right, the payoff can be impressive: companies not only expand their social media reach dramatically, they also get measurably better results.
Content shared by employees, by one recent measure, gets eight times more engagement than content shared by brand channels.
A new generation of tools to facilitate employee sharing (including one that Hootsuite developed) should help this approach go mainstream in 2016.
Companies start paying attention to social messaging. Here’s an eye-opener: Globally, there are nearly 4 billion active users of messaging apps, from WhatsApp and Facebook Messenger to WeChat and Kik.
The top 5 apps in the world in terms of frequency of use, in fact, are all messaging apps: users are popping them open more often than even Facebook or Instagram.
What does this mean for companies? So far, not much. Messaging remains largely in the black box known as “dark social.” Right now, it’s kind of a mystery what content is being shared among users and how that affects web traffic and “conversions.”
Intrepid brands—fromHellman’s to Absolut and HBO—are testing the waters, but by and large messaging’s huge potential remains untapped.
But 2016 may well be the year that analytics and insights become more readily available, enabling companies to develop full-fledged strategies around social messaging.
All the major social platforms now have messaging components, and it’s only a matter of time before they figure out how to make that data available to businesses for marketing purposes.
In the meantime, messaging is already emerging as a key channel for one-on-one social customer service.
Twitter lifted its character limits and follow requirements on direct messages earlier this year with customer support in mind, and Facebook Messenger has been busy piloting customer service features of its own.
Social media advertising (really) takes off. Haven’t noticed the exponential increase in ads on your social media feeds?
That probably means they’re working. In contrast to old-fashioned banner ads, the new generation of “native” social media ads like Facebook and Instagram sponsored posts and Twitter promoted Tweets look and act a lot like normal social media updates from friends and followers.
They’re also targeted with an uncanny degree of precision: Advertisers are able to drill down not just by age and gender but by interests, location, company affiliation, role and more. So the ads you get are probably the ones you actually want to see.
For all those reasons, companies ramped up social media advertising in 2015, withspending increasing 33.5 percent to nearly $24 billion (especially impressive because a few years ago that number was $0).
Expect to see those trends continue: By 2017, social media ads may account for a full 16 percent of all digital ad spend globally.
Fueling the growth: a host of new tools that let small businesses design and pay for social media ads in a few clicks—simplifying a process that was once the exclusive domain of high-priced media buyers.
Social video takes over. In case you missed it, social video is exploding.
Last year, Facebook more than doubled its daily video views to 8 billion, reportedly overtaking YouTube.
Twitter launched native video of its own in 2015, while Snapchat now reports 6 billion daily video views in its own right. In total, adult users now consume a total of 66 minutes of online video, each and every day.
Expect that total to climb to lofty new heights in 2016.
Facebook is readying to roll out features like Suggested Videos and maybe even a dedicated video feed, andSnapchat Stories are growing ever more popular and feature rich.
Little wonder that70 percent of companies now say video is the most effective tool in their online marketing belts and two out of three businesses expect it to dominate their strategy going forward.
Despite the stats, many companies are still reluctant to get into the social video game for one reason: the cost of professionally shot video can be prohibitively expensive. But alternatives are multiplying.
Shorter formats, from 8-second Vines to 15-second Instagram videos, not to mention streaming video like Periscope and Meerkat, offer a hassle-free entree into the arena.
Meanwhile, crowdsourcing campaigns and tools are emerging as an ever more popular way for companies to gather and share video.
The biggest trend of all for 2016, however, hardly requires a crystal ball to see.
Around the world, social media is quickly becoming business as usual for companies. Facebook, Twitter, Instagram, LinkedIn and other networks have fundamentally changed how companies reach and interact with customers, offer products and services, communicate with employees and — in a nutshell — do business. And that wave hasn’t even begun to crest.
Culled from Ryan Holmes’ blog (LinkedIn Pulse)
E-Business
Firm Detected a Fivefold Surge in QR Code Phishing Attacks in the Second Half of 2025

Kaspersky has reported a spike in phishing emails containing malicious QR codes. Detections for these jumped from 46,969 in August 2025 to 249,723 in November 2025 – a more than fivefold growth – as cybercriminals increasingly exploit QR codes, a trend that will likely continue in 2026.

Attackers use QR codes in emails more frequently because they provide a simple and cost-effective way to conceal malicious URLs, evading detection by many protective solutions.
These QR codes are often embedded directly in email bodies or, even more commonly, within PDF attachments – an evolution that both masks phishing links and encourages users to scan them on mobile phones, which may have weaker security than work PCs.
Malicious QR codes commonly appear in mass phishing campaigns as well as targeted ones. Links embedded within them may lead to:
- Phishing forms impersonating login pages for services like Microsoft accounts or internal corporate portals, designed to steal usernames, passwords, and other credentials.
- Fake HR notifications urging employees to review or sign documents, such as vacation schedules, or even view lists of terminated staff, ultimately directing to credential-stealing sites.
- Fraudulent invoices or purchase confirmations in PDF attachments, often combined with vishing (voice phishing) tactics that prompt victims to call provided phone numbers to “cancel” or clarify the transaction, enabling further social engineering attacks.
These tactics exploit trust in routine business communications, leading to credential theft, account takeovers, data breaches, and financial fraud.
“Malicious QR codes have evolved into one of the most effective phishing tools, particularly when hidden in PDF attachments or disguised as legitimate business communications like HR updates.
“The explosive growth in November 2025 highlights how attackers are capitalising on this low-cost evasion technique to target employees on mobile devices, where protection is often minimal.
“Without advanced image analysis at the email gateway and safe scanning practices, organisations are left vulnerable to credential compromise and downstream breaches,” comments Roman Dedenok, Anti-Spam Expert at Kaspersky.
To defend against this escalating threat, Kaspersky recommends educating employees on cybersecurity and deploying a mail server security solution such as Kaspersky Security for Mail Server that provides trusted and secure corporate email exchange, countering spam, email-borne infections, all forms of phishing, business email compromise (BEC), QR code attacks, and other threats.
E-Business
JustMarkets Unveils Top 5 Trading Assets for 2026 Profits

As the world markets continue into a new cycle that sees them plunging into much trouble and uncertainty, the year 2026 beckons to be one that is ridden with high uncertainty and volatility in terms of geopolitical and macroeconomic trends. Although the year may pose various threats to traders, it also comes along with unparalleled opportunities that may be leveraged to achieve trading success through various trading assets set to display notable volatility trends in the year 2026.

JustMarkets
From long-term fundamentals to trading dynamics, these five key assets on JustMarkets are set to continue to be at the forefront in trading in 2026.
1. Gold (XAU/USD): The Ultimate Macro-Driven Asset
The gold price in 2025 reached $4,500 per troy ounce, and it continues to be one of the most traded assets world-wide. Gold is extremely sensitive to changes in the levels of inflation, interest rate forecasts, geopolitical events, and currency exchange rate movements. The recent years have shown the ability of the gold market to provide an extremely strong bullish momentum, as well as intraday momentum.
The relevance of the market of gold in the year 2026 specifically stems from the fact that the environment surrounding the economy of the world is facing challenges associated with growth, debt, and the policies of monetary easing. Despite the falling inflation rate in the economy, the real interest rates are also expected to be pressured downward, which has traditionally translated to favorable market conditions for the price of gold. The factor of geopolitics uncertainty and tensions between specific countries also adds to the significance of the market of gold.
For traders, the market offers favorable conditions because of its high volatility regime with adequate liquidity.
2. Silver (XAG/USD): Volatility with a Dual Personality
Silver often overshadows gold, but its performance in 2025 significantly outperformed its main competitor. The precious metal briefly reached $85, making it one of the best-performing assets in 2025. While silver, like gold, is sensitive to monetary policy and market sentiment, it also enjoys strong industrial demand related to energy transition technologies, electronics, and manufacturing.
This dual nature makes silver one of the most volatile and fastest-growing precious metals and trading instruments overall. In 2026, as global growth expectations fluctuate and industrial cycles remain uneven, silver will experience sharp directional movements and prolonged periods of volatility, but will fundamentally maintain a growth trend similar to gold.
For traders seeking high volatility, silver offers even greater percentage swings than gold, making it a powerful tool for well-managed strategies, both scalping and holding positions for multiple days.
3. Oil (WTI & Brent): Trading Supply, Politics, and Policy
Oil is still among the market-sensitive commodities. The change in OPEC+ production levels, global events affecting major oil-producing nations, as well as changes in global demand can cause prices to surge within a matter of hours.
Turning the focus on the outlook for the year 2026, it seems likely that the oil market will face well-supplied conditions. However, this will not mean extremely small degrees of volatility. Events surrounding Venezuela represent yet another key source of uncertainty. Changes within US policies regarding Venezuela, the export of oil, and the political leadership of the country could represent important influences on the levels of supply, especially when the focus shifts towards the heavier grades. Yet, the possibility of a substantial recovery looks very unlikely.
Even in highly saturated markets, surprise disruptions, production policy changes, or geopolitical tensions, particularly in the Middle East, Eastern Europe, and Latin America, can cause sharp price moves. Conversely, macroeconomic growth slowdowns or money market cycles may exert pressures on demands, thereby leading to highly two-sided markets.
4. US Stock Indices (Dow 30, S&P 500, Nasdaq): Liquidity and Trend Potential
US indices continue to be key trading assets in global trading activity. The Dow Jones, S&P 500, and Nasdaq reflect US economic performance, as well as global risk appetite, capital flows, and technological leadership, primarily driven by the AI boom.
In 2026, stock markets are likely to face divergent forces. On the one hand, monetary easing is supporting valuations, while slowing economic growth, declining interest in AI, and political uncertainty are increasing volatility and the risk of a deeper sell-off. This combination often leads to strong moves, deep corrections, and renewed all-time highs.
Indices offer unrivaled liquidity, clear technical behavior, and the ability to express macroeconomic views without the risk associated with individual stocks, making them important tools for both short-term and position traders.
5. EUR/USD: The World’s Most Traded Currency Pair
EUR/USD remains the benchmark for forex trading. Its deep liquidity, tight spreads, and technical clarity make it a favorite among professional traders. More importantly, the euro reflects the balance between the world’s two most influential central banks: the Federal Reserve and the European Central Bank.
As interest rate differentials narrow and fiscal dynamics shift on both sides of the Atlantic, there’s every reason to believe EUR/USD will experience prolonged and powerful trending phases, punctuated by strong reactions to economic data and central bank signals.
In 2026, shifts in growth expectations, inflation trajectories, and political developments in both regions will keep this pair highly active, making EUR/USD a preferred option for traders who value stability, transparency, and adaptability across all trading styles.
Perfect Assets to Trade in 2026
These five markets unite their relevance on a global stage, and the responsiveness of these markets to macroeconomic and geopolitical events. Markets traded in gold, silver, oil, US indices, and the currency pair EUR/USD include the combination of markets most traders seek: deep liquidity, clear structure, and meaningful volatility.
On the JustMarkets trading platform, these instruments excel because of the optimal trading conditions offered, ensuring effective active trading. Tight spreads, fast execution of orders, as well as high leverage of up to 3000, enable traders to react swiftly to key market drivers, such as central bank statements or inflation figures, as well as geopolitical events.
E-Business
Firm Detected a Scam Exploiting OpenAI’s Teamwork Features

Kaspersky has detected a scam tactic leveraging the OpenAI platform. Attackers are abusing OpenAI’s organisation creation and team invitation features to send spam emails from legitimate OpenAI addresses, potentially tricking users into clicking scam links or calling fraudulent phone numbers.

The spam campaign begins with attackers registering an account on the OpenAI platform. During registration, users are prompted to enter an organisation name, which can consist of any combination of symbols. Scammers exploit this by embedding deceptive text and fraudulent links or phone numbers directly into the field for organisation name itself.
Once the “organisation” is created, OpenAI provides an option to “invite your team,” allowing the input of target email addresses of victims. When invitations are sent, they originate from OpenAI’s address, making them appear fully legitimate from a technical standpoint.
Kaspersky detected several types of messages containing email threats sent in such a way. These are scam emails that promote fraudulent offers, such as adult services. Another attack angle is vishing – false notifications claiming a subscription has been renewed for a large sum: attackers instruct recipients to call a provided phone number to “cancel” the charge or take other actions that lead to further compromise. There may also be other email threats spreading via OpenAI platform.
The text that the attackers want the victims to read (highlighted in bold in the email template) is structurally inconsistent with the rest of the email template – which was originally designed to invite project collaborators. But the attackers bet on the fact that the victims would not pay attention.
“This case highlights a vulnerability in how platform features can be weaponised for social engineering email attacks. By embedding deceptive elements in seemingly innocuous fields like organisation names, scammers attempt to bypass traditional email filters and exploit user trust in reputable services.
“We urge all users to verify invitations carefully and avoid clicking embedded links without scrutiny. We also recommend brands to consider whether their online services or platforms could be abused by attackers,” comments Anna Lazaricheva, senior spam analyst at Kaspersky.
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