General News
5 Benefits of MTN Mobile Ads for your Business

Businesses worldwide are increasingly embracing mobile advertising services, allowing them to connect with potential customers directly on their smartphones and engage with them more effectively.

This trend is rapidly gaining momentum, and companies in Nigeria are also taking part in this shift.
Every day, more Nigerian businesses are seeking the most efficient strategies to reach their target audiences and convert them into loyal customers.
MTN Nigeria is redefining digital advertisement with MTN Mobile Ads. With a rich customer base of 79.5 million subscribers in Nigeria, MTN Mobile Ads continues to help businesses reach millions of customers nationwide.
Here are five reasons you should use MTN Mobile Ads for your business advertisements:
Targeted marketing
MTN Mobile Ads uses first party data to enable specific targeting of audience based on behaviour, interests and demographic. This ensures that your marketing efforts are directed toward the most relevant audiences, thereby increasing engagement and conversion.
Data-Driven Insights:
Businesses can gain valuable insights from their advertising campaigns, allowing them to fine-tune their strategies for maximum impact. This data-driven approach helps in optimizing campaigns based on real user behaviour and preferences
Diverse advertising formats
This service supports several advertising formats including targeted SMS, marketplace listing on the MyMTN app, display banners, and Rich messaging services (RCS) across both mobile and web platforms. This versatility allows your business to customize your marketing strategy to suit different audience preferences and increase engagement opportunities.
Data-free solutions
MTN Mobile Advertising provides data-free solutions. That means users can view your Ads with or without data. This feature significantly increases engagement rate as it allows your business connect with customers who may have been avoiding ads to save their data.
Cost-effective
With MTN Mobile Ads, you can choose an advertising plan that suits your budget. This flexibility allows businesses to enjoy the benefits of advertising without overspending.
As competition in businesses increase, the need to make advertising a crucial part of your marketing strategy cannot be over-emphasized.
MTN’s Mobile advertising services are the most result-oriented strategy your business should engage in so you can have the same opportunities your competitors may have.
General News
FG Launches NERD to Combat Certificate Fraud

Federal government has taken a significant step to enhance the integrity of Nigeria’s education system by deploying the Nigeria Education Repository and Data Bank (NERD), a national digital platform that secures, digitizes, and authenticates academic records across all tertiary institutions.

Forgery
Maruf Tunji Alausa, minister of Education, unveiled the initiative during the National Capacity Building Programme for institutional representatives, underscoring NERD’s importance as a critical national infrastructure for safeguarding academic credentials and strengthening education data governance.
“NERD is essential to our reform agenda under the leadership of President Bola Ahmed Tinubu,” Alausa stated.
“It ensures reliable digital preservation and verification of academic records, which is vital for maintaining the credibility of our education system.”
According to Alausa, in the brief span of four months since its implementation, NERD has made remarkable progress, successfully preserving nearly 100,000 digital student submissions and integrating over 250 tertiary institutions.
The platform has also enrolled more than 133,000 students and 6,800 lecturers, significantly enhancing the academic record-keeping process.
Alausa highlighted that the initiative is a proactive measure against certificate fraud, noting recent investigations that revealed cases involving fraudulent foreign credentials procured from unaccredited institutions.
This underscores the urgency of protecting the integrity of academic qualifications in Nigeria.
Furthermore, the Ministry announced that participation in the NERD system will soon become a prerequisite for either participation in or exemption from the National Youth Service Corps scheme, reinforcing the initiative’s impact on the educational landscape.
The Federal Government remains committed to building a transparent, digitally verifiable, and globally respected education system, ensuring that the integrity of academic records is upheld across the nation.
General News
Goodnews Naija Launches ‘Building in Nigeria’ Series on Entrepreneurs, Real Sector Builders

Goodnews Naija Podcast, a digital platform dedicated to highlighting positive, uplifting stories and innovations from Nigeria, has launched Building in Nigeria, a documentary-style series aimed at spotlighting entrepreneurs and businesses contributing to economic activity and job creation across the country.

The series explores the realities of running and scaling businesses in Nigeria, featuring founders, operators, and innovators across sectors including manufacturing, services, agriculture, and sustainability.
Through interviews and on-ground visuals from workshops, markets, factories, and small offices, the programme examines the operational discipline, challenges, and execution processes required to build viable enterprises in a complex business environment.
Damilola Kehinde, host of the series, said the programme focuses on entrepreneurs whose contributions to economic progress often receive limited visibility.
According to the producer, Memunat Oladepo, the series seeks to move beyond surface narratives by providing practical insights into how Nigerian businesses are started, sustained, and grown despite infrastructure gaps, funding constraints, and market volatility.
The organisers said Building in Nigeria is targeted at entrepreneurs, investors, and policy-interested audiences seeking grounded perspectives on enterprise development in the country.
The first season is scheduled to premiere on March 11, 2026, across Goodnews Naija’s YouTube channel, social media platforms, and podcast platforms, where it recorded over 24 hours of viewership within the first day of release.
General News
FCCPC Bans Lagos ‘No Refund’ Policy, Vows Fines and Shutdowns for Traders

Federal Competition and Consumer Protection Commission (FCCPC) has warned Lagos traders against enforcing the unlawful “no return, no refund” policy, declaring it illegal under the Federal Competition and Consumer Protection Act (FCCPA) 2018.

FCCPC
Dr Olubunmi Otti, FCCPC Southwest Zonal Coordinator, issued the directive during the inauguration of new executives of the Phone and Allied Products Dealers Association (PAPDA) on Wednesday, stressing consumer education as the strongest defence against market exploitation.
“There is no such thing as ‘no return, no refund’. If a product does not fulfil its intended purpose, the consumer has the right to return it,” Otti declared, adding the commission mediates complaints for refunds, replacements, or exchanges.
Non-compliant businesses face fines, product withdrawals, seizures, prosecutions, or shutdowns. Otti noted thousands of monthly complaints via the FCCPC portal in the Southwest alone, with sensitisation expanding to Alaba Market and Trade Fair Complex.
She urged consumers: “When your rights are violated, do not just say, ‘You give it to God.’ Bring your complaints to the FCCPC. The law empowers us to protect you,” while calling for traders’ collective responsibility to ensure quality products and services.
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