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5 Benefits of MTN Mobile Ads for your Business

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Businesses worldwide are increasingly embracing mobile advertising services, allowing them to connect with potential customers directly on their smartphones and engage with them more effectively.

This trend is rapidly gaining momentum, and companies in Nigeria are also taking part in this shift.

Every day, more Nigerian businesses are seeking the most efficient strategies to reach their target audiences and convert them into loyal customers.

MTN Nigeria is redefining digital advertisement with MTN Mobile Ads. With a rich customer base of 79.5 million subscribers in Nigeria, MTN Mobile Ads continues to help businesses reach millions of customers nationwide.

Here are five reasons you should use MTN Mobile Ads for your business advertisements:
Targeted marketing

MTN Mobile Ads uses first party data to enable specific targeting of audience based on behaviour, interests and demographic. This ensures that your marketing efforts are directed toward the most relevant audiences, thereby increasing engagement and conversion.

Data-Driven Insights:

Businesses can gain valuable insights from their advertising campaigns, allowing them to fine-tune their strategies for maximum impact. This data-driven approach helps in optimizing campaigns based on real user behaviour and preferences

Diverse advertising formats

This service supports several advertising formats including targeted SMS, marketplace listing on the MyMTN app, display banners, and Rich messaging services (RCS) across both mobile and web platforms. This versatility allows your business to customize your marketing strategy to suit different audience preferences and increase engagement opportunities.

Data-free solutions

MTN Mobile Advertising provides data-free solutions. That means users can view your Ads with or without data. This feature significantly increases engagement rate as it allows your business connect with customers who may have been avoiding ads to save their data.

Cost-effective

With MTN Mobile Ads, you can choose an advertising plan that suits your budget. This flexibility allows businesses to enjoy the benefits of advertising without overspending.

As competition in businesses increase, the need to make advertising a crucial part of your marketing strategy cannot be over-emphasized.

MTN’s Mobile advertising services are the most result-oriented strategy your business should engage in so you can have the same opportunities your competitors may have.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Nigeria First Policy: FG Reaffirms Galaxy Backbone as ICT Provider

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Federal government , through the Office of the Secretary to the Government of the Federation (OSGF), has issued a circular reaffirming its commitment to leveraging the substantial investment in the National Information Communications Technology Infrastructure Backbone (NICTIB), for the benefit of Ministries, Departments and Agencies (MDAs).

Nigeria First Policy: FG Reaffirms Galaxy Backbone as ICT Provider

Chidi Okpala, spokesperson for Galaxy Backbone Ltd, disclosed this in a statement on Monday.

The directive, issued in line with the Nigeria First Policy, endorsed Galaxy Backbone Limited, as the designated provider of ICT infrastructure for federal government institutions.

Commenting, Professor Ibrahim Adeyanju, managing director, Galaxy Backbone Ltd, reiterated that the agency is well positioned to actualise the Nigeria First Policy in the country’s ICT sector.

“We have repositioned our organisation in such a way that the MDAs experience the quality, reliability, and innovation of our services, and they can see us as a partner in their digital transformation journey.

“Our pledge is to listen, collaborate, and provide tailored digital infrastructure solutions that meet the unique needs of each agency, while ensuring Nigeria’s data remains safe within our borders,” he said.

According to him, federal government MDAs are expected to accelerate Nigeria’s digital transformation and contribute directly to national economic growth through the implementation of the Nigeria First Policy.

Galaxy Backbone Ltd was established by the Federal Government with the core mandate of ensuring data sovereignty through a centralised e-government platform that offers secure connectivity and related ICT services.

 

 


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FG Reaffirms Galaxy Backbone as Its ICT Infrastructure Provider Under Nigeria First Policy

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The Federal Government, through the Office of the Secretary to the Government of the Federation (OSGF), has issued a circular reinforcing its commitment to leveraging the substantial investment in the National Information Communications Technology Infrastructure Backbone (NICTIB) for the benefit of Ministries, Departments, and Agencies (MDAs).

This directive, in line with the Nigeria First Policy, endorses the use of Galaxy Backbone Limited (GBB) as the designated provider of ICT infrastructure for Federal Government Institutions, covering IP-network services, data centre hosting, and related infrastructure solutions.

GBB was established by the Federal Government with the core responsibility of ensuring data sovereignty through a centralized e-government platform that offers secure connectivity and related ICT services. Over the years, the organization has consistently invested in upgrading its capacity, achieving multiple international certifications and recertifications that position it as a provider of world-class, secure, and reliable technology services.

With this renewed endorsement, GBB is also officially positioned as the Government Data Exchange Platform and the interoperability layer for the nation’s Digital Public Infrastructure implementation, reinforcing its role as the body that coordinates, manages, and integrates all federal digital infrastructure and services, ensuring they comply with Nigeria’s data sovereignty goals and work harmoniously as part of the nation’s digital public Infrastructure.

While this directive ensures compliance with the Nigeria First Policy, GBB emphasizes that its mission is to deliver excellence through building trust and collaboration with Ministries, Departments and Agencies (MDA). Federal Government Institutions currently hosting data abroad are encouraged to migrate to GBB’s secure platforms, confident in the assurance of improved service delivery, enhanced security, and alignment with global best practices.

“We have repositioned our organisation in such a way that the MDAs experience the quality, reliability, and innovation of our services and they can see in us as a partner in their digital transformation journey,” said Professor Ibrahim Adeyanju, Managing Director/CEO, GBB.

He further reiterated; “Our pledge is to listen, collaborate, and provide tailored digital infrastructure solutions that meet the unique needs of each agency, while ensuring Nigeria’s data remains safe within our borders.”

GBB’s commitment is rooted in service excellence, security, and innovation; principles backed by its ISO certifications and global standard operating frameworks. This renewed collaboration between GBB and MDAs is expected to accelerate Nigeria’s digital transformation and contribute directly to national economic growth.


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Virtual Reality in Healthcare: Nigeria’s Untapped Opportunity for Training, Patient Care, and Medical Innovation

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Across the world, Virtual Reality (VR) is proving to be far more than a gaming technology. In healthcare, it is emerging as a practical solution to train professionals, improve patient care, and speed up medical innovation. For Nigeria — where health facilities face workforce shortages, infrastructure gaps, and tight budgets — VR offers a unique chance to leapfrog into modern practices without the prohibitive cost of traditional methods.

Training Without Risk, Learning Without Limits

One of the biggest hurdles in healthcare is preparing professionals for real-life emergencies. Nursing students can read about procedures in textbooks, but they need hands-on experience to master them. VR bridges this gap by simulating real hospital scenarios: inserting an IV line, performing CPR, or managing a trauma patient — all in a safe, repeatable virtual environment.

Emergency response teams can also rehearse disaster situations, from mass-casualty events to fire outbreaks, without risking lives or resources. Instead of waiting for rare live drills, responders can practice repeatedly in lifelike VR settings until every step becomes second nature.

Across Nigeria, a new wave of innovators, like Insightful3d Studio, is developing these immersive training programs locally. By building high-quality VR modules tailored for Nigerian hospitals, universities, and teaching centers, they reduce dependence on expensive foreign programs and make advanced training more affordable.

Improving Patient Understanding and Confidence

VR isn’t just for training staff. Patients can also benefit. For example, a woman preparing for childbirth can take a guided virtual tour of a delivery room to reduce anxiety. A family deciding on surgery can visualize what the procedure involves and better understand the risks and benefits. When people clearly see what to expect, trust in medical care increases — and so do positive outcomes.

A Platform for Local Innovation

VR also allows medical teams in Lagos or Abuja to collaborate seamlessly with specialists abroad. They can jointly review virtual models of medical cases, discuss treatment options, and learn new techniques in real time. For research institutions and pharmaceutical companies, VR provides an interactive environment to test ideas faster and with fewer physical resources.

Nigeria’s Window of Opportunity

Globally, VR in healthcare is growing rapidly — projected to become a multi-billion-dollar industry this decade. Nigeria does not need to be a latecomer. With forward-thinking hospitals, training schools, and government support, the country can develop home-grown solutions instead of importing them at high cost.

Companies like Insightful3d Studio are proving that this is not futuristic wishful thinking — it is already happening. The real question is not whether VR belongs in Nigerian healthcare, but how quickly hospitals, regulators, and investors will adopt it. Early movers will improve patient outcomes, cut training costs, and set a new standard for African healthcare.


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