E-Business
5 Lucrative Ways to Use Whatsapp for Business

The simplicity of Whatsapp shouldn’t fool you into thinking its use is limited to mere casual chatter. Whatsapp can be a powerful and highly cost-effective business tool to those who know how to properly employ its features for business. Jumia Travel, the leading online travel agency, shares 5 lucrative ways to use Whatsapp for business.
For Customer Engagement and Support
Whatsapp is a great tool for delivering customer service and a great platform for customer engagement and support.
Whatsapp’s SMS features and its ability to send images, video clips, documents, media and audio files make it a great tool for customer engagement and support; it can be used to engage customers and help increase sales as well as garner a good reputation for your business.
Whatsapp is also a great follow up tool for converting business leads into repeat orders, and is a platform for you to also share regular updates about your business at little or no cost rather than through email or SMS.
It’s also an effective, convenient and cost-effective way for customers to reach out to you when they have complaints or feedback on your products or services, rather than customers wasting time and spending hundreds of Naira on-hold, waiting for their calls to be picked on a customer care line.
For Market Survey
Whatsapp is a great interactive tool for getting real-time suggestions and feedback from your customers about your products and services, through brief and concise questions relating to the areas of your business or service you need information on.
For Promotions or Advertising
In addition to helping with customer engagement and support, Whatsapp offers a good platform for promoting your products, discount or sales offers.
If you don’t want to broadcast messages, you can use your display picture, status updates and even profile updates to promote or advertise your products or services.
If you want to be creative and put in some extra effort, you can send out e-brochures with images of a product, video clips containing directions on the use of a product, or video clips on discount or sales offerings on your products or services to targeted people or groups on Whatsapp. You can also solicit responses to your videos or e-brochures at the same time.
For Business Services and Transactions
As a business owner, you can encourage your customer to make orders for your products or services on Whatsapp, and you can even hold E-Classes or Tutorials on Whatsapp.
In cases where your students might find it hard to get together at a central venue, Whatsapp can easily be the venue for your tutorial classes, and Whatsapp media, documents and audio file sharing feature makes it very interactive for an online tutorial platform.
Your students can easily make the payments to be included in the class before-hand, and once the payment is confirmed, you add the students to the closed Whatsapp group for your tutorial class. Even concierge services can be run through Whatsapp, as well as other similar business services.
For Internal Team Communication
A great thing about Whatsapp is that practically everyone uses it and it really doesn’t require any training to use. In addition, you don’t need to explicitly ask your employees or team members to check the app because chances are they’re already hooked to it, this makes Whatsapp a great tool for internal team communication.
You can form Whatsapp group for different teams in your business, for example you can form a Whatsapp group for the Business Strategy team, another for the Sales and Development team etc.
Your team can share ideas, instant messages, images, audio files, video clips and other media among themselves in a quick and fun way.
You also don’t need to be too afraid of the information shared on the these groups getting out because Whatsapp messages are protected with an end-to-end encryption that not only makes it one of the safest messaging apps in existence, but also adequately protects your data from leaks.
E-Business
Offset Communications Slams N50m Suit against Qore Technologies for Alleged Copyright Infringement

Offset Communications Advisory Ltd has dragged Qore Technologies Ltd before a Federal High Court in Lagos, demanding the sum of N50 million as damages for the alleged infringement of its copyright.

Pic credit….https://copyrightalliance.org
Offset, in the suit marked: FHC/L/CS/1994/2025, is claiming that Qore used content from a proposal it submitted in December 2022, without formal engagement, attribution, or a licensing agreement.
“The Defendant’s execution of the content of the proposal submitted to it by the Plaintiff without any formal engagement, attribution or a licensing arrangement… amounts to an infringement of the Plaintiff’s copyright,” Offset stated in its writ of summon.
The suit filed on September 29, 2025, by Jimoh Bamigbola and Omobolaji Idris, on behalf of the plaintiff has Qore as sole defendant.
Plaintiff, a Lagos-based communications firm, in its statement of claim said it a had previously worked with Qore on Public Relations (PR) projects and was later asked to prepare a communications strategy for the company, adding that the said proposal contained ideas on employee engagement, branding, and stakeholder management.
Offset however, alleged that Qore implemented elements of the proposal, including internal communication initiatives and branding concepts, without payment or agreement.
“The Defendant executed and integrated the propositions into its Public Relations and Communication Strategy without any formal engagement… with the Plaintiff,” the statement of claim read.
The plaintiff said it discovered the alleged infringement in April 2025 and subsequently notified the defendant, but efforts to resolve the dispute failed.
It is seeking, among other reliefs, a declaration that the defendant’s actions amount to copyright infringement, N50 million in general damages, N5 million in litigation costs, 29 percent post-judgment interest, and “an order of perpetual injunction, restraining the Defendant… from further infringing on the Plaintiff’s copyright.”
Qore Technologies, however, denied the allegations in its statement of defence, arguing that the plaintiff was only engaged for limited Public Relations support services on a project basis and was paid for those services.
“The Plaintiff merely provided routine and secondary Public Relations support services… for which the Plaintiff was remunerated,” the defendant stated.
Qore further argued that the ideas referenced by the plaintiff are not protected under copyright law.
“The alleged ‘ideas’… consist of generic corporate communication practices widely used by companies… and cannot constitute original copyrightable works under Nigerian law,” it said.
The company also maintained that no binding agreement existed regarding the proposal and that its branding and communication strategies were developed internally and by its consultants.
In addition, Qore challenged the competence of the suit, stating that “the Statement of Claim discloses no reasonable cause of action” and that the court lacks jurisdiction to entertain the matter.
The defendant also filed a counterclaim, seeking N6.35 million as reimbursement for legal fees incurred in defending the suit, as well as N2 million in costs.
At the hearing on March 23, 2026, counsel to the parties identified their processes, and the court adjourned the matter to June 22, 2026, for further proceedings.
The case is expected to test the boundaries of copyright protection in Nigeria’s Communications and Public Relations industry, particularly regarding the ownership of proposals and business ideas.
E-Business
NDPC Investigates Remita, Others over Alleged Data Breaches

Nigeria Data Protection Commission (NDPC) said it is carrying out an investigation into alleged data breaches involving Remita Payment Services Ltd., Sterling Bank and other entities.

A statement on Sunday issued by Babatunde Bamigboye, head, Legal, Enforcement & Regulations, NDPC, said in line with the Commission’s procedure, Notice of Investigation was duly served on the 1st of April, 2026.
Bamigboye said relevant parties and individuals have been providing information for the purpose of addressing the incident.
“The aim of the investigation is to ensure that data subjects are protected with appropriate technical and organisational measures.
“The investigation by NDPC covers, among others, the types of personal data involved, the nature and scope of the alleged breach, the risk to data subjects and the mitigation measures carried out where a breach is confirmed,” he explained.
Vincent Olatunji, Commission’s National Commissioner/CEO, has directed that organisations that employ digital payment systems without putting in place appropriate technical and organisational measures as mandated under the Nigeria Data Protection Act, 2023 (NDP Act), will also be examined as part of a wider effort to ensure the integrity of the ecosystem.
E-Business
Nigeria Mulls National Cybersecurity Council

Federal Government has unveiled plans to establish a National Cybersecurity Coordination Council, signaling a shift toward a more unified, intelligence-driven approach to defending the country’s rapidly expanding digital economy.

Conceived as a non-statutory, multi-stakeholder body, the proposed Council will enhance coordination, enable trusted information sharing, and guide government strategy on cybersecurity, risk management, and national response amid increasingly complex cyber threats.
The initiative, championed by Bosun Tijani, minister of communications, innovation and digital economy, is designed to bring together government institutions, private sector players and technical experts into a single collaborative platform to strengthen the country’s cyber resilience.
Tijani noted that this initiative comes in response to a wave of recent cyber incidents that have disrupted operations across key private institutions and public sector.
In recent times, Nigeria’s financial system has faced mounting cyber pressure, reflecting global trends as cybercrime is projected to cost the world over $10.5 trillion annually, according to Cybersecurity Ventures.
Analysts say these attacks are increasingly coordinated and sophisticated, prompting the government to recognise that fragmented, institution-specific approaches can no longer manage systemic cyber risks effectively.
Under the new framework, the government aims to promote a “collective defence” model, an approach widely adopted in advanced digital economies where threat intelligence is shared in real time across institutions.
The Council is expected to include chief information security officers, cybersecurity associations, the Nigerian Computer Society, global technology providers, researchers, law enforcement agencies and civil society groups, ensuring a broad-based and technically grounded response architecture.
Key priorities will include developing national threat intelligence-sharing systems, harmonised cyber defence protocols, and coordinated incident response, while strengthening capacity to close Nigeria’s cybersecurity talent gap.
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